Ollie's American Restaurant

What Ollie's American Restaurant does

Ollie's American Restaurant is a single-location, family-owned American restaurant operating since 1981 at 84 South Wyoming Avenue in the West Side Mall in Edwardsville, Pennsylvania. Founded originally as a simple pancake house, the concept was purchased in 2017 by Matthew and Taylor Borwick (operating under ZJ Borwick Enterprise LLC) from the Tevet family and was subsequently repositioned as an American specialty restaurant. The establishment serves breakfast all day, lunch, and dinner to local families, couples, and individual diners across the Wyoming Valley, including Kingston, Wilkes-Barre, Pringle, Larksville, and surrounding communities, and employs approximately 50 staff members. A Frequent Diners Club loyalty program enrolls over 5,000 families, and the restaurant maintains a community outreach program (Dinners For Kids) serving 240+ at-risk children with 75,000+ meals annually.

The restaurant's core product is a broad American comfort food menu featuring 60+ dinner platters, signature steaks, seafood, ribs, pasta, breakfast items, and a salad bar with four homemade soup varieties, with menu prices ranging from $1.69 (single egg) to $26 (whole triple chocolate cake). Underlying technology is limited to a standard restaurant point-of-sale system integrated with an Owner.com website ordering platform, an ordersave.com mobile app, the Toast Tab gift card platform, and integration with third-party delivery services. The menu and ordering interface are accessible via the olliesrestaurant.com website, with iOS/Android apps supporting rewards accumulation and faster checkout.

The business model is direct-to-consumer and entirely unit-priced (pay-as-you-go), with four primary revenue streams: dine-in service at the Edwardsville location (open 7am-9pm daily), takeout and delivery via website/mobile app and third-party platforms, off-premises buffet-style catering for parties of 10+ (corporate events, weddings, graduations, private parties), and gift card sales. The catering channel extends service to Edwardsville, Glen Carbon, and Maryville. The Borwick family also operates The Atrium Restaurant and Market Street Burgers, indicating a small multi-concept restaurant group with no institutional investment, venture capital, or private equity backing.

Name

Ollie's American Restaurant

Legal name

ZJ Borwick Enterprise LLC

Website

https://olliesrestaurant.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Ollie's American Restaurant is a family-owned single-location American restaurant in Edwardsville, Pennsylvania, serving breakfast all day, lunch, and dinner to Wyoming Valley families since 1981, with catering, online ordering, and a 5,000+ member loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• American family restaurant
• Casual dining service
• Off-premises catering
• Restaurant online ordering
• Restaurant loyalty rewards

Headquarters

HQ city

Edwardsville, Pennsylvania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Service: Traditional sit-down restaurant service offering full menu including breakfast all day, lunch, and dinner with 60+ dinner platters, steaks, seafood, ribs, and comfort food items. Includes salad bar with four homemade soup varieties.
2. Takeout and Delivery: Online ordering through website for pickup or delivery, offering the full menu for customers who prefer to dine at home.
3. Off-Premises Catering: Buffet-style catering for parties of 10 or more, serving weddings, graduations, corporate events, birthday parties, and holiday celebrations. Requires 24 hours advance notice.
4. Gift Cards: In-store gift card sales through Toast Tab platform for dine-in experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Ollie's American Restaurant operates a single-location American family restaurant in Edwardsville, Pennsylvania, serving breakfast all day, lunch, and dinner with 60+ dinner platters including steaks, seafood, ribs, and comfort food. The restaurant offers dine-in service, online ordering for pickup and delivery through its website and mobile app, off-premises buffet-style catering for parties of 10 or more, a Frequent Diners Club loyalty program with 5,000+ member families, and gift card sales through the Toast Tab platform.

Product overview

Ollie's American Restaurant operates as a family dining establishment offering a comprehensive food service platform with multiple ordering channels. The core offering includes an all-day breakfast and traditional American dinner menu spanning 60+ dinner platters, complemented by online ordering, a mobile app, catering services for groups of 10+, a rewards program, and gift card options. The restaurant serves dine-in, takeout, and delivery customers across the Wyoming Valley area.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Restaurant Menu (Dine-In, Breakfast, Lunch, and Dinner) American family restaurant menu offering all-day breakfast (omelettes, pancakes, breakfast sandwiches), lunch (burgers, sandwiches, wraps, paninis, salads), and dinner (60+ platters including ribeye, NY strip, full rack BBQ ribs, pasta, sautéed dinners, seafood). Includes a salad bar with four homemade soup varieties. Served to local dine-in, takeout, and delivery customers.
• Off-Premises Buffet-Style Catering Buffet-style catering for events of 10 or more people, including weddings, graduations, bridal showers, birthday parties, office parties, first communions, and holiday celebrations. Available 7 AM to 9 PM daily with 24-hour advance notice, no minimum order, and dietary accommodations when called in advance. Serves Edwardsville, Glen Carbon, and Maryville areas.
• Gift Cards Digital and physical gift cards sold through the Toast Tab platform for use toward dine-in experiences at Ollie's American Restaurant.

Quantifiable outcome

• Serving over 240 at-risk children in Wilkes Barre, the West Side, and the Dallas area with over 75,000 meals per year through Dinners For Kids program

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cracker Barrel: National American comfort food chain with a family-style menu (including breakfast all day) and community/family positioning closely mirroring Ollie's value proposition.
• IHOP: National all-day breakfast and family dining chain that directly competes for Ollie's breakfast and brunch traffic, with stronger brand awareness and digital ordering infrastructure.
• Denny's: National diner chain offering all-day breakfast and American comfort food directly competitive with Ollie's day-part and menu positioning, though at far greater scale and with broader geographic reach.
• Bob Evans Restaurants: Family-style American chain built on farm-inspired comfort food, with comparable menu structure (breakfast all day, dinner platters) and small-town community positioning similar to Ollie's.

Direct peers

• Friendly's: American family restaurant chain with diner-style comfort food and dessert focus, comparable to Ollie's broad menu and family-friendly positioning in the Northeast US.
• Village Inn: American family restaurant known for breakfast all day, pancakes, and comfort food dinners — closely matches Ollie's pancake-house roots and all-day breakfast day-part strategy.
• Perkins Restaurant & Bakery: American family restaurant and bakery chain known for breakfast all day, lunch, and dinner comfort food — directly overlapping Ollie's menu breadth and family diner target customer.
• The Atrium Restaurant: Operated by the same Borwick family that owns Ollie's and also runs Market Street Burgers. Directly comparable as a sibling full-service dining concept in the Wyoming Valley under common ownership.
• Market Street Burgers: Another Borwick-family concept alongside Ollie's. Comparable as a casual dining concept operating in the same Wyoming Valley market under shared management and operational infrastructure.

Emerging players

• Waffle House: 24-hour breakfast-focused diner chain operating across the eastern US, partial competitor on breakfast day-part and counter-style diner experience though with a more limited dinner menu than Ollie's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ollie's-american-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ollie's American Restaurant