OLW Sverige AB
- Company typePrivate
- Founded1967
- HeadquartersSolna, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
OLW Sverige AB firmographics
Firmographics- Name
- OLW Sverige AB
- Legal name
- OLW Sverige AB
- Website
- https://olw.se
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OLW Sverige AB industry classification
Industry- Product category
- Savory Snack Foods
- NAICS
- Other Snack Food Manufacturing (311919), Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
- akta.pro secondary industry
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)
Keywords
Where OLW Sverige AB is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
OLW Sverige AB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods (Snacks): OLW generates revenue through the manufacture and sale of branded snack products to retail outlets across Sweden. The company produces potato chips, cheese puffs, nuts, popcorn, dips, and confectionery items sold through grocery stores, convenience stores, and their flagship Snacksbutiken retail store.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OLW Sverige AB product offering
Product offeringCore offering
OLW Sverige AB manufactures and distributes branded snack foods in Sweden, including potato chips, cheese puffs (cheez doodles), nuts, popcorn, dips, and confectionery. The company operates a flagship retail outlet called Snacksbutiken and supplies its products to major Swedish grocery retailers. Its cheese doodle product line is described as Sweden's most sold snack brand.
Product overview
OLW Sverige AB is a Swedish snack food company based in Filipstad, Värmland, with over 50 years of history since 1967. The company operates as part of Orkla and produces a diverse portfolio of snacks organized into seven main categories: Potatischips (potato chips in various flavors and textures), Ostbågar (cheese corn snacks including the iconic cheez doodles - Sweden's most sold snack since 1968), Nötter (nuts and peanuts in various preparations), Popcorn (micropopcorn in salt and butter flavors), Dipp (dip mixes for chips and dressings), Konfektyr (chocolate-covered snacks like Choco Crunch), and Former (shaped snacks including sticks, rings, and figures). The product portfolio also includes a dedicated vegan line featuring plant-based versions of popular products. OLW distributes throughout Sweden via retail stores and operates a flagship Snacksbutiken (snack store) in Filipstad.
Differentiator
Problem solved
Functional benefit
Products and services
- Potato Chips
- Cheese Doodles (Cheez Doodles)
- Nuts
- Popcorn
- Dips
- Confectionery
- Snacksbutiken (Flagship Retail Store)
Companies that use OLW Sverige AB
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
OLW Sverige AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OLW Sverige AB partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MaskrosbarncoreLong-term CSR partnership with children's rights organization Maskrosbarn. OLW provides economic support and snacks for Thursday movie nights and camp activities. The partnership, now in its tenth year, helps ensure children have a safe and loving upbringing. OLW also helps spread awareness of Maskrosbarn's important work through their marketing channels.
- RIX FM FestivalminorOLW participates in the RIX FM Festival tour across 12 Swedish cities, engaging with consumers through interactive games and prizes at the event booths.
- BowerminorPartnership with Bower recycling app allowing consumers to recycle OLW packaging and earn points redeemable for cash, coupons, or charity donations.
- Science Based Targets (SBT)coreOLW, through parent company Orkla Snacks, is a proud member of Science Based Targets initiative confirming commitment to sustainable future through climate target setting.
- ISCC (International Sustainability and Carbon Certification)coreIndependent certification body ensuring OLW follows sustainability promises. OLW is the world's first snack supplier to achieve ISCC certification for bio-based plastic in packaging, reducing climate footprint by approximately 1000 tonnes CO2e per year.
- Hela Sverige BlommarminorSince 2022, OLW has distributed wildflower seeds to potato growers through the Hela Sverige Blommar project to support biodiversity and pollinator populations.
- SLU/Partnerskap AlnarpminorCollaboration with Swedish University of Agricultural Sciences and Partnerskap Alnarp to develop and improve Swedish raw materials for OLW products.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
OLW Sverige AB competitors and assessment
Company assessmentBroad incumbents
- Pringles (Kellanova): Pringles is a global stacked-chip and savory snack brand owned by Kellanova (formerly Kellogg's). Comparable as a broad incumbent in the savory/crispy snack category overlapping with OLW's chips and cheez doodles portfolios in Swedish retail.
- Fazer: Fazer is a Finnish leading food and confectionery group with operations across bread, confectionery, and snacks in the Nordics. Comparable as a broad Nordic food incumbent whose snack and confectionery categories overlap with OLW's product portfolio across the broader Nordic retail landscape.
- Lay's (PepsiCo): Lay's is the global market leader in potato chips, owned by PepsiCo Frito-Lay. Comparable as a broad incumbent competing head-to-head with OLW in Swedish grocery shelves, with vastly superior marketing and trade-spend firepower despite smaller local share in Sweden.
Direct peers
- Brænden: Brænden is a Norwegian potato chip and snack brand owned by Orkla. Directly comparable as another Orkla-owned Nordic snack manufacturer with parallel production, product mix, and retail channel structure to OLW.
- Estrella: Estrella is a leading Swedish potato chip and snack brand owned by Intersnack, directly competing with OLW across chips, nuts, and extruded snacks in Swedish grocery retail. Highly comparable as a domestic Swedish branded snack manufacturer with overlapping product categories and the same ICA/Coop/Axfood customer base.
- Taffel: Taffel is Finland's leading snack brand (potato chips, extruded snacks), owned by Orkla and part of the same Orkla Confectionery & Snacks group as OLW. Directly comparable as an Orkla-owned Nordic snack manufacturer serving a neighboring country with a near-identical product mix and category positioning.
- KiMs: KiMs is Denmark's leading snack brand (chips, popcorn, nuts), also owned by Orkla. Directly comparable as an Orkla-Nordic sister snack brand with parallel product categories, similar distribution model via Scandinavian grocery retail, and shared parent-company strategic positioning.
- Maarud: Maarud is Norway's leading snack brand (potato chips, popcorn, nuts), owned by Orkla. Directly comparable as another Orkla Nordic snack subsidiary with matching product portfolio, similar sustainability positioning, and shared group-level strategic context.
Regional players
- Cloetta: Cloetta is a Swedish-origin confectionery and snack company (Kexchoklad, Plopp, Spendrups). Comparable as a fellow Swedish-headquartered branded food company with overlapping confectionery category and grocery retail relationships, though primarily confectionery rather than salty snacks.
Others
- Santa Maria: Santa Maria is a Swedish-based spices, Tex-Mex, and world-foods brand owned by Orkla. Comparable as a fellow Orkla-owned Swedish food brand operating in adjacent food categories (spices, tortillas, dips) that share the same Swedish grocery retail customers and parent-company distribution platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OLW Sverige AB social profiles
Digital presenceOLW Sverige AB compliance and trust
Trust signalCompliance4 records
OLW Sverige AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLW Sverige AB leadership team
Management profileNumber of profiles
OLW Sverige AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLW Sverige AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLW Sverige AB
What does OLW Sverige AB do?
OLW Sverige AB manufactures and distributes branded snack foods in Sweden, including potato chips, cheese puffs (cheez doodles), nuts, popcorn, dips, and confectionery. The company operates a flagship retail outlet called Snacksbutiken and supplies its products to major Swedish grocery retailers. Its cheese doodle product line is described as Sweden's most sold snack brand.
Is OLW Sverige AB a public or private company?
OLW Sverige AB is a private company. It is classified as corporate owned and is currently operating.
When was OLW Sverige AB founded?
OLW Sverige AB was founded in 1967. It employs 51 to 100 people.
Where is OLW Sverige AB based?
OLW Sverige AB is headquartered in Solna, Sweden, in the Europe region.
How does OLW Sverige AB make money?
One revenue line is on record: consumer Packaged Goods (Snacks).
Who are OLW Sverige AB's main competitors?
Broad incumbents on record are Pringles (Kellanova), Fazer and Lay's (PepsiCo). Direct peers are Brænden, Estrella, Taffel, KiMs and Maarud. Cloetta is listed as a regional player. Santa Maria is listed as an others.
Does OLW Sverige AB have an API?
No public API is recorded for OLW Sverige AB.
What industry is OLW Sverige AB in?
OLW Sverige AB's product category is Savory Snack Foods. Its primary akta.pro industry code is AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional), with a secondary code of AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads). Its NAICS code is 311919 and its SIC code is 2052.