Olympic Rent A Car

What Olympic Rent A Car does

Olympic Rent A Car is a privately held, licensed luxury and exotic vehicle rental company founded in 1996 in Beverly Hills, California, operating under the DBA 'Olympic Rent-A-Car of Beverly Hills.' The company owns and maintains its entire fleet of rental vehicles spanning fourteen marques — Audi, Bentley, BMW, Cadillac, Chevrolet, Dodge, Ford, Lamborghini, Land Rover, Lexus, Maserati, Mercedes-Benz, Porsche, and Tesla — covering luxury sedans, convertibles, SUVs, muscle cars, and exotic supercars with factory GPS/Navigation, Bluetooth, satellite radio, and standard safety features (blind-spot alert, parking assist, backup camera). Distribution is sales-led: customers request quotes via phone or an online form, and a representative responds within 24 hours with a custom proposal. Pricing is unit-based daily/weekly with vehicle-specific rates from roughly $125 (Ford Mustang GT) to $699 (Tesla Model X P90D), a 2-day minimum, $400-$5,000 refundable security deposits, daily Collision Damage Waiver ($30-$120), and usage-based extra-mileage charges ($0.50-$1.00/mile).

Revenue is generated from five streams: vehicle rental fees, one-way drop fees (Las Vegas $550, San Francisco $650, San Diego $350, Santa Barbara $200), CDW insurance coverage with zero deductible, refundable security deposits, and VIP add-on services (LAX baggage meet-and-greet $50, hotel/home/office delivery, private-jet FBO delivery, studio picture-car hire, and wedding packages). Customer segments are horizontal: leisure tourists visiting Los Angeles and Beverly Hills (primary), business travelers, wedding parties, entertainment-industry productions requiring picture cars, and private-jet travelers at FBO terminals. Marketing is direct (website, phone, email) with PR earned media (ABC 'Eye on LA') and Google reviews driving referrals. Geographic footprint is concentrated in the Los Angeles metro with LA County sales tax of 9.25% plus a 2.25% VLR fee applied, plus one-way reach into Nevada and Northern/Central California. The company is privately held with no disclosed investors, parent entity, funding rounds, or M&A activity.

Name

Olympic Rent A Car

Legal name

Olympic Rent-A-Car

Website

https://olympicrentacar.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Olympic Rent A Car is a Beverly Hills-based luxury and exotic vehicle rental company founded in 1996, serving tourists, business travelers, wedding parties, and entertainment productions across the Los Angeles metro with an owned fleet of high-end vehicles.

Ownership category

akta.pro rank

Product category

Luxury Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Exotic Supercar Rentals (THADAMAA)

akta.pro secondary industries

Luxury SUV & Performance SUV Rentals (THADAMAC), Luxury Sedan & Executive Car Rentals (THADAMAB), Sports & Grand Touring (GT) Car Rentals (THADAMAD), Luxury Wedding & Special Event Car Rentals (THADAMAH)

Keywords

• Luxury car rental
• Exotic vehicle rental
• Airport car rental
• Premium SUV rental
• Wedding car rental

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Rental Fees: Daily, weekly, and monthly rental charges for luxury and exotic vehicles. One-time fees based on rental duration.
2. One-Way Drop Fees: Fees for returning vehicles to different locations: Las Vegas ($550), San Francisco ($650), San Diego ($350), Santa Barbara ($200).
3. Collision Damage Waiver (CDW): Daily vehicle protection charges ranging from $30-$120 depending on vehicle type, providing zero deductible coverage for theft and damage.
4. Security Deposits: Refundable security deposits ranging from $400-$5,000 depending on vehicle value, held during rental period.
5. Extra Mileage Charges: Charges for miles beyond included daily free miles: $0.50-$1.00 per extra mile depending on vehicle.
6. VIP Services: Fees for VIP airport meet and greet ($50), vehicle delivery to hotel/home/office (fee varies), private jet FBO vehicle delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Olympic Rent A Car is a licensed and insured luxury and exotic car rental agency established in 1996 in Beverly Hills, California. The company owns and maintains its entire fleet of latest-model luxury sedans, convertibles, SUVs, and exotic sports cars across brands such as Audi, BMW, Cadillac, Chevrolet, Dodge, Ford, Bentley, Lamborghini, Land Rover, Lexus, Maserati, Mercedes-Benz, Porsche, and Tesla, offering daily, weekly, and monthly rentals. Core offerings are augmented by VIP services including complimentary LAX airport pickup, vehicle delivery to hotels/homes/offices, private jet FBO delivery, one-way drop-offs to Las Vegas and California cities, picture car rentals for film productions, and wedding car packages.

Product overview

Olympic Rent-A-Car is a licensed and insured luxury and exotic car rental company established in 1996 in Beverly Hills, Los Angeles. The company operates a single unified rental service offering vehicles across multiple brands including Audi, BMW, Cadillac, Chevrolet, Dodge, Ford, Bentley, Lamborghini, Land Rover, Lexus, Maserati, Mercedes-Benz, Porsche, and Tesla. The fleet consists of latest-model luxury sedans, convertibles, SUVs, and exotic sports cars. The core product offering is augmented by VIP services including LAX Airport baggage meet-and-greet, vehicle delivery to hotels/homes/offices, one-way rentals to Las Vegas and California cities, private jet FBO vehicle delivery, studio/picture car services for film productions, and wedding car packages. The company owns and operates its entire fleet, which includes complimentary GPS navigation, Bluetooth, and satellite radio in all vehicles. Safety features such as blind spot alert/assist and front/rear parking assist with backup cameras are standard on all vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi Luxury Rentals

Quantifiable outcome

• 100 free miles daily on luxury vehicles, 50 free miles daily on exotic vehicles
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Turo: Peer-to-peer car-sharing marketplace with significant luxury and exotic supply in Los Angeles; not a direct rental agency but competes for the same tourist, wedding, and aspirational-drives customer via an app-first booking experience. Significantly larger effective fleet.

Direct peers

• Dream Exotic Car Rental (Los Angeles): LA-based luxury and exotic rental company offering similar high-end vehicles with delivery services across Beverly Hills, LAX, and Hollywood. Competes head-to-head for the same tourist, event, and wedding segments in the same geography.
• Beverly Hills Rent-A-Car: Long-established Beverly Hills luxury and exotic car rental agency founded in 1994, serving the same Rodeo Drive / LAX corridor with a comparably broad exotic fleet (Lamborghini, Bentley, Rolls-Royce, Ferrari). Directly competes for the same tourist, celebrity, and wedding clientele in Los Angeles.
• Lux Exotic Car Rental: South Florida-rooted exotic and luxury car rental company that has expanded into the LA market with branded locations. Direct competitor in high-end exotic daily rentals with similar one-way service concepts.

Broad incumbents

• Avis Luxury / Hertz Dream Cars: Legacy rental incumbents operating specialty "dream car" / luxury collection offerings from airport locations in Los Angeles. Compete in the high-end daily rental category but from inside-airport counters rather than Beverly Hills, with broader fleet mixes and stronger digital booking infrastructure.
• Sixt Rent A Car (USA): Major global rental brand with a growing luxury and specialty fleet (including premium SUV and exotic tiers via its "Sixt Ride" and fleet expansion). Operates with broader vehicle mix and digital booking scale but overlaps in LA premium rentals.

Regional players

• Royalty Exotic Cars (Las Vegas): Las Vegas-based luxury and exotic rental operation with hotel delivery and similar celebrity/entertainment positioning. Comparable business model and serves as the natural one-way drop partner for Olympic's LA-to-Vegas route.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olympic-rent-a-car

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Rent A Car