Omaha Kroc Center

What Omaha Kroc Center does

The Omaha Kroc Center is a non-profit community recreation facility operated by The Salvation Army at 2825 Y St, Omaha, NE 68107. Founded in 2009, it operates a single physical campus serving the general public of the Omaha metropolitan area through fitness memberships, day passes, group fitness classes, open swim and aquatics, church services, and facility rentals. The center employs 32 people and runs as part of the national Kroc Center network under the Salvation Army's mission and donor infrastructure.

The center's technology footprint is standard off-the-shelf SaaS: ClubAutomation for class registration and member management, Constant Contact for email marketing, and LiveChat for customer support. There is no proprietary technology, in-house engineering, patents, or AI/ML capability disclosed in the input. The technology stack is consumer-grade and functional rather than differentiated.

The business model combines recurring subscription revenue (memberships) with transactional revenue (day passes, class fees, facility rentals). Pricing is not publicly disclosed and is presumably communicated at point of sale. As a Salvation Army-operated non-profit, the center is sustained by a mix of earned operating revenue and parent-organization philanthropic support. Go-to-market is conducted through the website, phone, and email channels, with no disclosed advertising spend or digital acquisition infrastructure beyond standard email and live chat.

Name

Omaha Kroc Center

Legal name

The Salvation Army

Website

https://omahakroc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Omaha Kroc Center is a Salvation Army-operated non-profit community recreation facility in Omaha, NE, founded in 2009, offering fitness memberships, aquatics, classes, and facility rentals to the general public from a single 32-employee campus.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring membership fees charged to individuals and families for ongoing access to fitness facilities, equipment, and standard programming.
2. Day Passes: One-time entry fees for non-members to access facility amenities including pool and fitness areas.
3. Class Fees: Fees charged for participation in specific fitness and recreation classes offered at the facility.
4. Facility Rentals: Rental fees for private use of facility spaces including meeting rooms, event spaces, and recreational facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Omaha Kroc Center operates a physical community recreation facility providing fitness equipment access, an indoor pool for open swim, group fitness classes, and facility rentals. It offers membership enrollment for recurring access plus day passes for single-visit entry. The center also hosts Sunday church services as part of its Salvation Army-affiliated mission. All services are delivered at a single facility in Omaha, Nebraska.

Product overview

Omaha Kroc Center is a community recreation and wellness facility operated by The Salvation Army. It offers a single integrated service model centered on fitness and recreation access, providing multiple access tiers including membership programs and day passes, alongside programming such as fitness classes, aquatics (open swim), and church services. The facility also offers rental options for private events. All programs and class registrations are managed through an integrated ClubAutomation platform, while communications include email marketing via Constant Contact and live chat support via LiveChat.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Facility Access Access to gym equipment, fitness areas, and recreation facilities during operational hours (Mon-Fri 5AM-8PM, Sat 8AM-5PM) for members and day-pass holders.
• Membership Programs Individual and family membership enrollment providing ongoing access to facility amenities, fitness equipment, and standard programming for individuals and families in the Omaha area.
• Day Passes Single-visit access to facility amenities for non-members, available for purchase to access pool, fitness areas, and other facility amenities.
• Fitness Classes Scheduled group fitness classes available for purchase through the ClubAutomation platform, providing organized exercise instruction for members and class participants.
• Open Swim/Aquatics Access to indoor pool facilities during scheduled open swim hours for members and day-pass holders.
• Church Services Sunday worship services held at the facility from 11am-12pm as part of the Salvation Army-affiliated mission.
• Facility Rentals Rental options for private events, meetings, and gatherings at the facility for community members and organizations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• The Salvation ArmycoreOthersThe Omaha Kroc Center is operated by The Salvation Army, a large international charitable organization. The Salvation Army provides operational oversight, mission alignment, and organizational support to the Kroc Center. The facility operates as part of The Salvation Army's community service and spiritual mission.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• 24 Hour Fitness: Large national fitness chain offering 24/7 access, group classes, and pool facilities. Represents a broader competitive threat with more flexible hours than the Kroc Center's limited Sunday operations.
• Anytime Fitness: 24/7 franchise fitness chain with multiple Omaha locations. Competes on convenience and accessibility but lacks the integrated community and aquatics offerings of the Kroc Center.
• Gold's Gym: Established national fitness chain with presence in Omaha. Targets serious fitness enthusiasts with equipment-focused offerings rather than the family-friendly community model of the Kroc Center.
• Life Time Fitness: Premium nationwide fitness operator offering comprehensive amenities including pools, group classes, and family programming. Represents a higher-tier competitive threat in the Omaha market.
• Crunch Fitness: National fitness chain offering group classes and standard gym amenities. Competes for value-oriented members in the Omaha market with a broader commercial model.
• Planet Fitness: National low-cost fitness chain with locations in Omaha. Competes for budget-conscious fitness members but lacks the aquatics, spiritual programming, and community mission focus of the Kroc Center.

Direct peers

• Salvation Army Kroc Centers (National): Other Kroc Centers operated by The Salvation Army (e.g., Atlanta, Coeur d'Alene, Salem) share the same integrated fitness-aquatics-spiritual model, membership structure, and operational framework as the Omaha Kroc Center.
• YMCA of Greater Omaha: Community-based recreation and fitness center serving the Omaha metro area. Offers comparable membership-based fitness, aquatics, and programming with a mission-driven, non-profit model very similar to the Kroc Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/omaha-kroc-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omaha Kroc Center