What Oma Terveys Oy does

Oma Terveys Oy is associated with the Terve.fi digital wellness and lifestyle platform operated by A-lehdet Oy, a Finnish media and publishing company founded in 1933 and part of the A-lehdet Group (A-lehdet-konserni) conglomerate. The platform serves Finnish consumers interested in mental wellbeing, mindfulness, horoscopes, astrology, tarot, meditation, nutrition, and lifestyle content. Core products include the Terve.fi website, the Voi Hyvin print and digital wellness magazine, and a suite of content features organized as sub-brands — daily/weekly/monthly/yearly horoscopes (Päivähoroskooppi, Viikkohoroskooppi, Kuukausihoroskooppi, Vuosihoroskooppi), tarot guidance content, and short meditation audio sessions ("Lyhyet meditaatiot"). The underlying platform is a content publishing website with audio playback and standard CMS-based article delivery; no mobile app, no public API, and no disclosed AI/ML components are present in the source data.

The business model is B2C content monetization layered on top of A-lehdet Group's publishing infrastructure. Revenue mechanics are not disclosed in the data, but observable signals point to three monetization vectors: (1) display and branded advertising sold through A-lehdet's media sales team (the site carries an "Osta mainontaa" link to a-lehdet.fi mediaratkaisut); (2) magazine subscriptions to Voi Hyvin via the A-lehdet subscription platform (lehtitilaukset.a-lehdet.fi); and (3) digital edition access through the luettavaa.a-lehdet.fi reading platform, plus physical newsstand distribution. Distribution is single-country (Finland) and the go-to-market relies on organic social (Facebook for Terve.fi and Voi Hyvin, Instagram for Voi Hyvin), cross-promotion across A-lehdet's sister titles (Apu, Eeva, Kotona), and email/newsletters. The stated headcount is 5, indicating the entity operates as a lean content brand within a larger group rather than as an independently scaled business.

Name

Oma Terveys Oy

Legal name

A-lehdet Oy

Website

https://omaterveys.fi

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Oma Terveys Oy operates Terve.fi, a Finnish B2C digital wellness and lifestyle portal published by A-lehdet Oy (founded 1933), serving Finnish consumers with horoscopes, tarot content, meditation audio, and mental health and lifestyle articles, monetized via advertising and magazine subscriptions.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels4 records

Core offering

Oma Terveys Oy operates the terve.fi Finnish digital wellness platform, delivering horoscope content (daily, weekly, monthly, and yearly), tarot readings and tutorials, short meditation audio, and editorial articles on mental wellbeing, health, nutrition, and relationships. It also publishes the Voi Hyvin wellness magazine in print and digital formats, all under the A-lehdet media group umbrella.

Product overview

Terve.fi is a Finnish digital wellness media platform operated by A-lehdet Oy. The platform offers horoscopes (daily, weekly, monthly, and annual), tarot content, meditation audio content, mental health articles, health information, and relationships advice. Related products include the Voi Hyvin print and digital magazine. The offering is primarily content-based, providing wellness and lifestyle information across topics including horoscopes, mysticism, health, nutrition, relationships, and mindfulness.

Differentiator

Problem solved

Functional benefit

Brands

• Voi Hyvin: A wellness magazine brand under the Terve.fi platform offering health and wellbeing content.
• Päivähoroskooppi
• Viikkohoroskooppi
• Kuukausihoroskooppi
• Vuosihoroskooppi
• Tarot

Products and services

• Terve.fi Finnish digital wellness and lifestyle portal offering horoscope content, tarot readings, meditation audio, mental health articles, nutrition guidance, and relationship advice for Finnish consumers.
• Voi Hyvin magazine Finnish wellness magazine available in print and digital formats, covering health, well-being, and lifestyle topics for individual Finnish readers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Emerging players

• Co-Star: Astrology and horoscope mobile platform — directly comparable product overlap with Terve.fi's daily, weekly, and monthly horoscope content.
• Headspace: Global meditation and mindfulness content and subscription platform — comparable on the meditation audio content (Lyhyet meditaatiot) vertical, though at vastly greater scale and as a global rather than Finnish player.
• Calm: Subscription meditation, sleep, and wellness platform — overlaps with Terve.fi's meditation and mental-wellness audio content as a competing wellness content destination.

Broad incumbents

• Prevention: Established wellness and health content brand with digital articles on mental wellness, nutrition, and lifestyle — comparable as a broad-incumbent wellness content destination competing for similar audience attention.
• Sanoma: Largest media company in Finland and the Netherlands with extensive magazine and digital portfolio including wellness and lifestyle titles — comparable as a broad incumbent operating wellness content platforms in the same Finnish market.
• Me Naiset (Sanoma): Major Finnish women's magazine covering relationships, wellness, health, and lifestyle — comparable audience overlap with Terve.fi's wellness-and-relationships content verticals.

Direct peers

• Apu (A-lehdet): Flagship current-affairs and wellness title within the same A-lehdet Group that operates Terve.fi — directly comparable as a sister A-lehdet publication with overlapping horoscope and wellness content.
• Olivia (Sanoma): Finnish wellness and lifestyle magazine published by Sanoma, covering health, mind, and lifestyle — comparable as a Finnish wellness media title with both print and digital presence.
• Kauneus & Terveys: Finnish beauty and wellness magazine and digital platform covering health, beauty, and lifestyle content for Finnish consumers — directly comparable as a Finnish wellness content brand.

Regional players

• Aller Media: Nordic media group publishing Finnish magazines and digital wellness/lifestyle titles — comparable as a regional incumbent in Finnish content publishing, including health and lifestyle categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Terve.fi
• LinkedInlinkedin.com/company/oma-terveys-oy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oma Terveys Oy