Omega Hotel Management

What Omega Hotel Management does

PT Omega Hotel Management (OHM) is an Indonesian hotel management company founded in 2013 and headquartered in Tangerang, operating as a subsidiary of Alfaland Group (the diversified conglomerate that also owns Alfamart, Indonesia's largest convenience retail chain, and Alfaland property). OHM functions simultaneously as a hotel operator, owner, and investment company, running a multi-brand portfolio of more than 22 properties spanning Indonesia and Malaysia. The brand stack covers five price tiers: luxury (Signata — a 5-star brand debuting internationally at Genting Highlands, Malaysia), upscale (Cordela Suites), upper-midscale (Grand Cordela), midscale (Cordela Hotel), and economy (Cordela Inn, Cordex Hotel), plus a resort brand (Alfa Jivana Resort in Cisarua, Bogor) and a lifestyle-hotel affiliation (Circle Collections).

OHM's revenue model combines per-night room revenue across all tiers (with rates ranging from approximately IDR 229,000 at Cordex economy properties to IDR 4,720,000 at Alfa Jivana premium villas), F&B operations through wholly owned Ramela Resto (Indonesian cuisine, four outlets) and Rasa & Co. (Western/Asian comfort food), MICE/event revenue from ballrooms and meeting rooms, recurring management and franchise fees from third-party property owners, and a subscription-style loyalty program (OMG Priority). Distribution is multi-channel: direct website booking (with up to 50% incentive discounts), Traveloka OTA integration, Alfagift/Alfamart membership channel (25% member discount), Golden Chain cross-promotion across Australia/Asia-Pacific, Kliknbook digital distribution, and a WhatsApp-based virtual assistant ('Cordi') for instant reservations.

Underlying technology consists of an integrated hotel management system spanning reservations to guest services, a digital customer-service application with WhatsApp chatbot, and a data analytics layer for guest personalization. The company holds ISO 9001:2015 certification (obtained September 2025) and operates with a lean corporate headcount of 48 employees, with property-level staffing managed at each location. Key expansion milestones include the April 2025 opening of Signata Genting Highlands (first international property, 186 rooms, 1,500-guest ballroom), the November 2025 opening of Cordela Suites Cianjur (first 4-star hotel in Cianjur, 68 rooms), the launch of Ramela Resto Senopati as a standalone F&B outlet in July 2025, and partnerships with All Star Hospitality Management (April 2026) and All Star Brand Management (July 2026) to develop lifestyle brands such as Rockstar Hotel Pekayon, Bed of Roses, and Hampton. OHM has no disclosed institutional venture funding and is privately held.

Name

Omega Hotel Management

Legal name

PT Omega Hotel Management

Website

https://omegahotelmanagement.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Omega Hotel Management is an Indonesian hotel operator and management company, founded 2013 and part of Alfaland Group, running a multi-brand portfolio of 22+ properties (Signata, Cordela, Cordex, Alfa Jivana) across Indonesia and Malaysia, serving business, leisure, and bleisure travelers plus third-party property owners through management agreements and F&B brands Ramela Resto and Rasa & Co.

Ownership category

akta.pro rank

Product category

Hotel Management & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Budget Hotel Chains & Franchises (THAGABAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel management services
• Hospitality operations
• Hotel franchise brands
• Multi-brand hotel portfolio
• Hotel investment management

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Primary revenue stream from room bookings across all hotel brands (Cordela Suites, Grand Cordela, Cordela Hotel, Cordela Inn, Cordex, Alfa Jivana Resort, Signata) in Indonesia and Malaysia.
2. Food & Beverage Operations: Revenue from owned F&B outlets including Ramela Resto (Indonesian cuisine), Rasa & Co. (Western/Asian comfort food), and in-hotel restaurants and cafes.
3. Hotel Management Fees: Management and franchise fees from operating properties for third-party hotel owners/investors under OHM's brand portfolio.
4. Membership Program (OMG Priority): Loyalty card program offering privileges including priority check-in, room upgrades, and personalized concierge services.
5. MICE Events: Revenue from meeting rooms, ballrooms, and conference facilities across hotel properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Omega Hotel Management operates, owns, and manages a multi-brand hotel portfolio spanning economy to luxury tiers under brands Signata, Cordela Suites, Grand Cordela, Cordela Hotel, Cordela Inn, Cordex Hotel, Alfa Jivana Resort, and Circle Collections, complemented by F&B brands Ramela Resto and Rasa & Co. The company earns revenue from room bookings, F&B sales, management/franchise fees from third-party property owners, and its OMG Priority loyalty program, serving business, leisure, and bleisure travelers across Indonesia and Malaysia.

Product overview

Omega Hotel Management operates a multi-brand hotel portfolio under the Alfaland Group umbrella, managing over 22 properties across Indonesia and Malaysia. The portfolio spans from luxury (Signata) through upscale (Cordela Suites), upper-midscale (Grand Cordela), midscale (Cordela Hotel), economy (Cordela Inn, Cordex Hotel), to resort (Alfa Jivana Resort) segments, plus lifestyle affiliations (Circle Collections). Complementary F&B brands include Ramela Resto (Indonesian cuisine) and Rasa & Co. (Western/Asian comfort food). Digital services include the OMG Priority loyalty program and Cordi virtual assistant for reservations. All properties are supported by integrated sales & marketing, reservation and operational systems.

Differentiator

Problem solved

Functional benefit

Brands

• Cordela Suites: Sophisticated and elegant hotel brand offering premium accommodations with commitment to professionalism and excellence.
• Grand Cordela
• Cordela Hotel
• Cordela Inn
• Cordex Hotel
• Alfa Jivana Resort
• Signata
• Circle Collections
• The Bountie
• Hampton
• Rockstar
• Bed Of Roses
• Ramela Resto
• Rasa & Co.

Products and services

• Signata Premium 5-star hotel brand featuring luxurious rooms and suites with Indonesian cultural aesthetics; currently operating at Signata Genting Highlands, Malaysia — the highest-altitude hotel property in Malaysia.
• Cordela Suites Upscale hotel brand signifying commitment to professionalism and excellence with a stylish, welcoming environment and quality service; currently operating in Tasikmalaya and Cianjur.
• Grand Cordela Upper-midscale hotel brand offering efficient, cost-effective hospitality under a 'Bleisure' concept targeting millennial travelers; blends business and leisure needs with cultural neighborhood experiences. Operates in Bandung and Kuningan.
• Cordela Hotel Midscale hotel brand merging comfort and affordability with maximum efficiency, focused on client satisfaction and restful stays; operates in Pontianak, Medan, Pangkalpinang, Yogyakarta, Cirebon, and Jakarta.
• Cordela Inn Economy hotel brand emphasizing comfortable, affordable stays with operational efficiency; operates in Palembang, Medan, and Bengkulu.
• Cordex Hotel Budget hotel brand designed for modern millennial travelers with affordability as the core focus; concept of 'doing less' to avoid unnecessary charges; operates in Medan and Pekanbaru.
• Alfa Jivana Resort Resort brand in Cisarua, Bogor guided by 'Natural Balance & Harmony Stay' philosophy, offering tranquility, refinement, and understated luxury amid mountain air; multiple villa and room categories.
• Circle Collections Affiliation collection of selected lifestyle hotels under one network balancing professional hospitality standards with unique lifestyle character; includes Bed Of Roses, Hampton, Rockstar, and The Bountie brands.
• Ramela Resto Indonesian restaurant brand showcasing the cultural taste of Indonesia with authentic regional dishes in a warm, elegant setting; multiple outlets across hotels and standalone locations.
• Rasa & Co. Casual dining restaurant offering Western and Asian comfort cuisine with reimagined classics and a modern refined touch.
• OMG Priority Loyalty Card Premium loyalty card program offering privileges including priority check-in, room upgrades, and personalized concierge services for modern travelers across OHM's hotel portfolio.
• Hotel Management Services Professional hotel management, brand licensing, and franchise services offered to third-party property owners and investors under OHM's brand portfolio, covering operations, sales, marketing, reservation, and distribution systems.

Quantifiable outcome

• Over 22 properties managed across Indonesia and Malaysia
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• All Star Brand ManagementcoreStrategic or Co-development Partner · 7 July 2026Brand License Agreement and Hotel Management Agreement for Rockstar Hotel Pekayon. OHM entrusted with hotel management while All Star Brand Management provides brand licensing. Lifestyle hotel with rockstar-themed identity in East Jakarta.
• Jakarta Living StarcoreChannel Partner/ Reseller/ Distributor · 7 July 2026Development partner for Rockstar Hotel Pekayon project. Combined with All Star Brand Management and OHM for hotel development in Pekayon area of East Jakarta.
• The Bountie Hotel SukabumiminorStrategic or Co-development Partner · 2 July 2026Letter of Intent signed for operatorship of The Bountie Hotel Sukabumi to be part of Circle Collections. Lifestyle hotel concept emphasizing stay experience relevant to market needs in leisure destination of Sukabumi.
• All Star Hospitality ManagementcoreStrategic or Co-development Partner · 27 April 2026Strategic alliance for development and expansion of lifestyle hotel brands in Indonesia. Initial focus on Bed of Roses, Bongiovi, and The Hampton brands. Combines All Star's innovative brand development approach with OHM's network strength and operational expertise.
• KliknbookcoreChannel Partner/ Reseller/ Distributor · 21 January 2026Strategic partnership with Kliknbook, a digital distribution and booking platform. Aims to strengthen sales strategies and expand market reach of properties managed by OHM. Collaboration covers digital distribution channels, hotel product visibility, and enhanced sales strategies.
• Recoolit Bumi LestariminorStrategic or Co-development Partner · 18 September 2025Strategic partnership supporting Alfaland Group Indonesia and OHM's environmental commitment through refrigerant recovery program. Aimed at preventing release of refrigerants into atmosphere from cooling systems within OHM's property network as part of sustainability strategy.
• CV Tujuh Akar Wangi (Ade Herlandie)coreStrategic or Co-development Partner · 1 June 2025Partnership for management of standalone Ramela Restaurant in Senopati, South Jakarta. First independent Ramela outlet outside hotel network. Fourth branch overall following Senen, Kuningan, and Bandung locations.
• Cordela Hotel Pontianak PartnerminorChannel Partner/ Reseller/ Distributor · 26 November 2024Strategic partnership for opening of Cordela Hotel Pontianak with 70 rooms including Superior, Deluxe, and Suite Rooms. Features rooftop restaurant and three meeting rooms. Scheduled for Q3 2025 operations.
• Ion Majestic Hospitality Sdn BhdcoreStrategic or Co-development Partner · 21 November 2024Strategic hospitality partnership to launch Signata Genting Highlands, a 5-star hotel in Malaysia. OHM International Sdn Bhd collaborated with Ion Majestic to develop 186-room luxury property with Ion Majestic Grand Ballroom accommodating up to 1,500 guests.
• PT Hasta MascoreChannel Partner/ Reseller/ Distributor · 12 July 2024Strategic partnership for opening of Cordela Inn Jakarta Airport. PT Hasta Mas as property owner with OHM as hotel operator. Hotel located in Cengkareng Business City Tower H, 5 minutes from Soekarno-Hatta International Airport. Scheduled to open in H2 2025.
• Golden Chain Motor Inns LTDcoreChannel Partner/ Reseller/ Distributor · 30 May 2024Strategic partnership agreement with Golden Chain, Australia's largest motel network. Enables OHM to offer customers in Australian and Asia-Pacific markets stay experiences at various prominent locations in Indonesia. Marks a significant step for OHM in expanding international reach.
• PT Gerbang Makmur Bersama (Ronald Sukamto)coreChannel Partner/ Reseller/ Distributor · 9 January 2024Partnership for Cordela Suites Cianjur development. Located at Jl Dewi Sartika, 10 meters from Cianjur Station. Features 68 rooms, swimming pool, meeting rooms, and Ramela Resto. First 4-star hotel in Cianjur.
• Habitat for Humanity IndonesiaminorOthersCollaboration with local government and Habitat for Humanity Indonesia for 'Habitable Homes' program building comfortable homes for underprivileged families in Mauk, Tangerang.
• Baznas (National Amil Zakat Agency)minorOthersCollaboration with Baznas to distribute 260 food packages and meal supplies to families affected by disasters in East Jakarta during Alfaland Group's 26th anniversary.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tauzia Hotel Management: Indonesian hotel management company operating multi-brand portfolios (Harris, Pop!, Prefere, FOX, Yello) across economy to midscale segments. Closest direct comparable given similar asset-light franchise/management-contract model and Indonesia-centric footprint.
• Santika Indonesia Hotels & Resorts: Indonesian hotel chain operating Country, Santika, Amaris and Anvaya brands across midscale to upscale segments. Direct competitor in tiered Indonesian hotel management with overlapping midscale and upper-midscale positioning.
• Dafam Hotels & Resorts: Indonesian hotel management group operating multiple brands across economy to upscale, with strong presence in secondary cities. Comparable mid-market, Indonesia-focused franchise/management approach.
• Whiz Hotel (Intiwhiz International): Indonesian budget and midscale hotel operator with a large franchise network across secondary cities. Direct peer in the budget/economy tier where OHM competes via Cordex and Cordela Inn.
• Archipelago International: One of Indonesia's largest hotel management groups with 200+ properties under brands such as Aston, fave, Neo, Harper, Quest. Operates a comparable multi-brand, multi-tier franchise and management model across Indonesia and Southeast Asia.

Broad incumbents

• Swiss-Belhotel International: Global hotel management group with broad Asia-Pacific presence including Indonesia, operating midscale to upscale brands (Swiss-Belresort, Swiss-Belboutique, Zest). Broader incumbent competing for management contracts in tier-2 Indonesian cities.
• Aston Hotels & Resorts: Established Indonesian hotel brand network (part of Archipelago International) covering midscale to upscale segments nationwide. A scaled incumbent in the same mid-market positioning that OHM targets with Cordela and Grand Cordela brands.
• Accor (Indonesia operations): Global hospitality major operating multiple brands (ibis, Novotel, Mercure, Pullman, Sofitel) extensively across Indonesia. Competes for both premium and midscale management contracts and franchise deals in the markets OHM serves.

Emerging players

• RedDoorz: Tech-enabled budget hotel aggregator and operator in Southeast Asia focused on the economy tier. Competes directly with OHM's Cordex and Cordela Inn brands for price-sensitive Indonesian travelers via a digital-first model.

Regional players

• The Ascott Limited (CapitaLand): Asia-Pacific serviced residence and hotel operator with growing Indonesia footprint. Comparable operator of multi-brand hospitality assets in regional markets, though more focused on long-stay segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omega-hotel-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omega Hotel Management