Ominira Initiative

What Ominira Initiative does

Ominira Initiative for Economic Advancement (DBA: Ominira Initiative) is a Nigerian non-profit research and advocacy organization founded in 2019 (firmographics list 2017) and headquartered at Cocoa House, Dugbe, Ibadan, Oyo State. Its mission is to advance economic freedom, entrepreneurship, trade openness, and property rights protection in Nigeria through policy research, public education, and stakeholder convening. The organization operates a portfolio of programs built around the Economic Freedom of the World framework, including the annual Economic Freedom Audit of Nigeria report, the FiNCON (Freedom in Nigeria Conference), the Driving Prosperity through Property Rights (DPPR) project on land administration, Enterprise Dialogues for SME owners, Democracy and Entrepreneurship seminars at Nigerian universities, an Undergraduate Essay Competition, a Free Trade Fellowship Program, and a video content platform (OminiraTV) producing documentaries and series such as StreetViews, FreedomFriday, and Freedom Nuggets. Its primary customer segments are university students, current and aspiring entrepreneurs, policymakers and government officials, and civil society/trade experts.

Its business model is that of a donor-funded non-profit: all research, content, and events are provided free of charge to the public, and operating capital is raised through donations and grants from a small set of international partner organizations — Atlas Network, the Initiative for African Trade and Prosperity (IATP), the Whetstone Freedom Fund, and the Institute of Economic Affairs — alongside individual donors via a Flutterwave donation page. There is no pricing model, no commercial product, and no disclosed revenue; the entity is supported by ~11 staff and a network of local convening partners including Cirvee Academy, NEYI, Success Business Academy, the Bastiat Society of Nigeria, and a broad set of Nigerian universities (University of Ibadan, University of Ilorin, Obafemi Awolowo University, Lagos State University, Rivers State University) and southwest state land ministries. Technology footprint is lightweight and content-led: a WordPress-based website, YouTube-hosted OminiraTV, and active social profiles on X, Facebook, Instagram, and LinkedIn, with no proprietary software platform, mobile app, API, or AI/ML components identified.

Name

Ominira Initiative

Legal name

Ominira Initiative for Economic Advancement

Website

https://ominirainitiative.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ominira Initiative is a Nigerian non-profit that advances economic freedom through policy research, university seminars, Enterprise Dialogues, FiNCON conference, and the Economic Freedom Audit of Nigeria report, serving students, entrepreneurs, policymakers, and civil society with free content funded by international grants.

Ownership category

akta.pro rank

Product category

Policy research and economic freedom advocacy

NAICS

Human Rights Organizations (813311), Educational Support Services (611710), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF), Open Educational Resources (OER) & Open Access Academic Publishing (MPAJABAG)

Keywords

• Economic policy research
• Economic freedom advocacy
• Entrepreneurship education
• Free trade research
• Property rights reform

Headquarters

HQ city

Ibadan

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Grants: As a non-profit organization, Ominira Initiative relies on donations and grants from partner organizations and individual donors to fund its operations, research, and educational programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ominira Initiative is a non-profit policy research and advocacy organization that produces research publications (Economic Freedom Audit Report), digital educational content (OminiraTV video platform, StreetViews, FreedomFriday), and convenes stakeholders through conferences (FiNCON), enterprise dialogues, university seminars, and fellowship programs. Its deliverables are aimed at advancing economic freedom, free trade, property rights reform, and entrepreneurship in Nigeria by engaging students, entrepreneurs, civil society, and government officials.

Product overview

Ominira Initiative is a policy research and advocacy organization focused on advancing economic freedom and prosperity in Nigeria. The organization offers a portfolio of research publications (Economic Freedom Audit Report), educational content platforms (OminiraTV video content), event-based programs (Freedom in Nigeria Conference, Enterprise Dialogues, University Seminars), and advocacy projects (Driving Prosperity through Property Rights). These products work together to advance the organization's mission of promoting entrepreneurship, trade policy reform, property rights, and democratic participation through research, education, and stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Economic Freedom Summit: Annual summit bringing together thought leaders, professionals, academics, and government officials to discuss barriers to entrepreneurship and investments in Nigeria.
• FiNCON (Freedom in Nigeria Conference)
• Enterprise Dialogue Series
• Driving Prosperity through Property Rights (DPPR)
• Economic Freedom Audit of Nigeria

Products and services

• OminiraTV (Video Content Platform) A video content platform featuring documentaries, interviews, webinar recordings, and educational content on economic freedom, entrepreneurship, trade policy, and property rights in Nigeria, available free to the public.
• Economic Freedom Audit Report An annual comprehensive analysis of the state of economic freedom in Nigeria, based on the Economic Freedom of the World Report framework, providing policy recommendations for reform and serving as the organization's flagship publication.
• Enterprise Dialogues Interactive sessions held in Nigerian cities that bring together entrepreneurs and business owners to learn, network, and discuss strategies for leveraging technology and innovation for business growth.
• Freedom in Nigeria Conference (FiNCON) An annual conference bringing together thought leaders, professionals, academics, and government officials to dialogue on barriers to entrepreneurship and investments in Nigeria, with FiNCON2022 as the first edition and FiNCON2024 themed "Promoting Enterprise" scheduled in Abuja.
• Democracy and Entrepreneurship Seminars Educational seminars hosted at universities focusing on the interconnection of democracy and entrepreneurship, and the role of young people in economic development, held across multiple Nigerian universities.
• Driving Prosperity through Property Rights (DPPR) Project A multi-state project focused on improving land administration through technology adoption and legal best practices, including workshops held with state land ministries across southwest Nigeria.
• Free Trade Fellowship Program A fellowship program designed to train and develop future leaders in free trade and economic policy, accepting applications for cohort-based participation.
• Daily Bread Documentary A documentary highlighting the challenges faced by food producers in Nigeria, featuring stories of entrepreneurs thriving despite challenging business conditions, distributed via OminiraTV.
• Undergraduate Essay Competition An annual competition for undergraduate students focused on topics of entrepreneurship and democracy, with cash prizes awarded to winners and winning essays published on the website.

Quantifiable outcome

• Over 450 students engaged through Democracy and Entrepreneurship seminars across 3 universities
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• Cirvee AcademycoreStrategic or Co-development Partner · 22 March 2025Cirvee Academy partnered with Ominira Initiative to organize the Ibadan Enterprise Dialogue centered on leveraging digital technology for business growth.
• Nigeria Entrepreneurship Youth Initiative (NEYI)coreStrategic or Co-development Partner · 25 January 2025NEYI collaborated with Ominira to host the Abeokuta Enterprise Dialogue designed to empower youths and foster discussions among entrepreneurs.
• Success Business AcademyminorStrategic or Co-development Partner · 25 January 2025Supported the Abeokuta Enterprise Dialogue event.
• University of Ilorin (UNILORIN)coreStrategic or Co-development Partner · 1 January 2025Hosted entrepreneurship seminar with over 300 students in attendance. Books donated to Faculty of Social Sciences.
• Obafemi Awolowo University (OAU)coreStrategic or Co-development Partner · 1 January 2025Hosted entrepreneurship seminar with over 300 students in attendance. Books donated to Institute of Entrepreneurship and Development Studies (IFED).
• Rivers State University (RSU)coreStrategic or Co-development Partner · 1 June 2024Democracy and Entrepreneurship seminar held at RSU in commemoration of Nigeria's 25 years of uninterrupted democracy.
• Lagos State University (LASU)coreStrategic or Co-development Partner · 1 June 2024Entrepreneurship seminar held at LASU focused on entrepreneurship and the role of young people in economic development.
• Southwest Nigeria State Land Ministries (Ondo, Oyo, Osun, Ogun, Ekiti)coreStrategic or Co-development Partner · 1 April 2024Five workshops organized in collaboration with land ministries across southwest Nigeria as part of the Driving Prosperity through Property Rights (DPPR) project on land administration and technology.
• Initiative for African Trade and Prosperity (IATP)majorStrategic or Co-development Partner · 1 January 2024IATP collaborated with Ominira on the 2024 Undergraduate Essay Competition and provides ongoing support for research and policy work. They released the 'Africa's Free Trading Future' report that Ominira promotes.
• Bastiat Society of Nigeria (American Institute of Economic Research)majorStrategic or Co-development Partner · 26 May 2021Bastiat Society of Nigeria collaborates with Ominira on forums and events including 'Tax Administration in Nigeria' forum, 'The Role of Entrepreneurs in the Economy' forum, and 'Understanding Export Business in Nigeria' forum.
• University of IbadancoreStrategic or Co-development Partner · 1 January 2019Multiple partnerships including seminars on democracy and entrepreneurship, hosting of Tax Administration forum, Enterprise Dialogues, and participation in Driving Prosperity through Property Rights workshops.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atlas Network: International nonprofit that supports a global network of freedom-advancing organizations; comparable as a funder, convener, and capacity-builder, but operates at a global rather than single-country scale.
• Cato Institute: US libertarian think tank producing economic policy research and convenings; analogous research-and-advocacy model centered on economic freedom, though globally scaled.
• Heritage Foundation: US-based conservative think tank producing policy research and an annual Economic Freedom Index; shares ideological framing and policy research output with Ominira but at vastly greater scale.

Direct peers

• Initiative for African Trade and Prosperity (IATP): Africa-focused trade policy organization that co-publishes the 'Africa's Free Trading Future' report and collaborates with Ominira on the Undergraduate Essay Competition; overlapping AfCFTA advocacy mandate.
• Institute of Economic Affairs (Ghana): Ghanaian free-market think tank producing policy research, advocacy, and public education on economic freedom in West Africa; directly comparable mission and operating model to Ominira Initiative and is a current funding partner.
• Nigeria Economic Summit Group (NESG): Nigerian policy advocacy organization that convenes government and private sector on economic reform; overlaps with Ominira on economic-policy convenings and stakeholder engagement in Nigeria.
• Bastiat Society of Nigeria / American Institute for Economic Research: Partner organization that co-hosts Ominira's tax, trade, and entrepreneurship forums; AIER is the US parent that produces free-market research Ominira mirrors in its Nigerian programming.
• African Liberty Organisation for Development (AFRILOD): African think tank promoting individual liberty, economic freedom, and good governance through research and publications; similar ideological positioning and content-led advocacy model.

Regional players

• IMANI Center for Policy and Education: Ghanaian policy think tank doing research, advocacy, and convenings on economic governance; comparable think-tank operating model but serves a different (Ghanaian) national context.
• Free Market Foundation (South Africa): South African free-market think tank producing policy research and public education on economic liberty; directly comparable policy-research NGO model in a different African country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/OminiraHQ
• YouTubeyoutube.com/channel/UCfwqxdELCvJug4FA0llYC3Q
• Facebookfacebook.com/ominirahq
• LinkedInlinkedin.com/company/ominirainitiative
• Instagraminstagram.com/ominirahq

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ominira Initiative