Omnilife Brasil Comercio De Produtos Nutricionais

What Omnilife Brasil Comercio De Produtos Nutricionais does

Omnilife Brasil Comercio De Produtos Nutricionais is a São Paulo-based nutritional supplements company operating in the Brazilian market with a headcount of 92 employees. The company markets a horizontal wellness portfolio of more than 20 SKUs spanning gender-specific formulations (Fem omnilife for women, Homo omnilife for men), a premium "Supreme" tier covering eye health, cardiovascular, meal replacement, and performance categories, weight-management beverages (Cafelife, Teatino Limão), detox/digestive lines (Aoe Supreme, Aoe Evolução, Fibern Plus), and targeted supplements addressing sleep, blood glucose, mental focus, immunity, respiratory health, and muscle recovery. Its core technical differentiator is Micelização (Micellization) Technology, a proprietary formulation approach positioned as enhancing absorption and bioavailability of active ingredients.

The company's go-to-market is retail- and e-commerce-led rather than direct-to-consumer at scale: products are distributed through third-party Brazilian retailers, most visibly Lady Griffe, a perfumery and beauty e-commerce operator that lists Omnilife alongside luxury cosmetics on ladygriffeoficial.com.br with nationwide delivery, plus a WhatsApp commerce contact (551128038217) for direct purchase inquiries. Pricing per SKU ranges from approximately R$ 162 to R$ 471, with installment options up to 4x without interest and small discounts for cash upfront, supporting a mid-premium "accessible luxury" positioning aimed at health-conscious Brazilian consumers seeking solutions across energy, weight management, immunity, beauty-from-within, sleep, focus, and cardiovascular health.

No revenue figures, funding history, management team details, or financial disclosures are available in the source data, which is derived entirely from a third-party retailer's product listings. Ownership, incorporation status, and corporate timeline are also not disclosed, limiting ability to validate scale, growth, or capital structure beyond the 92-employee headcount indicator and product breadth evidence.

Name

Omnilife Brasil Comercio De Produtos Nutricionais

Legal name

Omnilife Brasil Comercio De Produtos Nutricionais

Website

https://omnilife.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Omnilife Brasil is a São Paulo-based nutritional supplements company selling a 20+ SKU wellness portfolio — including gender-specific, weight-management, detox, and premium "Supreme" lines — to Brazilian consumers through e-commerce retailers such as Lady Griffe, differentiated by proprietary Micellization (Micelização) absorption technology and a mid-premium accessible-luxury pricing tier.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Probiotics & Digestive Health Supplements (CRADAGAF), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Nutritional supplements
• Health and wellness products
• Weight management supplements
• Detox and digestive health
• Vitamin and mineral supplements

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Omnilife Brasil Comercio De Produtos Nutricionais manufactures and distributes branded nutritional supplements and wellness products in Brazil, covering women's and men's vitality, eye health, weight management (including coffee- and tea-based beverages and meal replacement shakes), detox and digestive health, sleep support, cardiovascular health, immune defense, mental focus, blood glucose management, and muscle recovery. The product range is anchored by proprietary Micelização (Micellization) Technology intended to improve nutrient absorption and bioavailability, and is sold through authorized e-commerce retailers such as Lady Griffe.

Product overview

Omnilife Brasil Comercio De Produtos Nutricionais offers a diversified portfolio of nutritional supplements and health products primarily sold through retail channels in Brazil. The product line is organized into several distinct categories: (1) Gender-specific supplements including Fem omnilife for women and Homo omnilife for men, both targeting energy and vitality; (2) The Supreme line featuring premium products such as Omniviu Supreme (eye health), Shake Supreme (meal replacement), Ego Life Supreme (cardiovascular), Omniost Supreme (super nutrition), Aqtúa Supreme, and Pump Supreme; (3) Weight management products including Cafelife coffee-based weight loss beverage and Teatino Limão juice supplement; (4) Detox and cleansing products such as Aoé Supreme, Aoé Evolução, and related detox formulations; (5) Health-specific supplements addressing sleep (Starbien), blood glucose (Dolce Vita), mental focus (Kenyan), immunity (UZO, One C Mix), respiratory health (Omniplus Açaí), and muscular strength (P+Maker); (6) Fiber and metabolic support through Fibern Plus. The products are positioned as premium wellness offerings combining health benefits with accessible luxury positioning, marketed alongside perfumery and makeup products by authorized retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fem omnilife – Suplemento Feminino para Energia, Disposição e Vigor A nutritional supplement designed for women to support energy, vitality, and vigor, marketed under the Omnilife brand.
• Omniviu Supreme – Saúde Ocular e Proteção da Visão An eye health supplement designed to support ocular health and vision protection.
• Cafelife omnilife - Café que Emagrece A coffee-based beverage marketed for weight loss support, positioned as accessible luxury that eliminates the need for liposuction.
• UZO Omnilife – Defesa, Energia e Proteção Completa A comprehensive supplement designed to support immune defense, energy, and overall protection.
• Homo omnilife – Suplemento Masculino para Energia, Disposição e Vigor A nutritional supplement designed for men to support energy, vitality, and vigor; male counterpart to Fem omnilife.
• Starbien – Sono tranquilo e paz no dia a dia A wellness supplement designed to support peaceful sleep and daytime tranquility.
• Shake Supreme – De bem com a balança A meal replacement shake designed for weight management and maintaining healthy weight balance.
• Dolce Vita - Glicose Estável A supplement designed to support stable blood glucose levels.
• Kenyan – Concentração foco com paz emocional A supplement designed to support mental concentration, focus, and emotional peace.
• Ego Life Supreme – Pressão normal Coração forte e Sadio A cardiovascular health supplement designed to support normal blood pressure and heart health.
• Omniplus Açaí Omnilife – Proteção Contra Infecções, Energia e Respiração Livre An açaí-based supplement designed to support immune protection against infections, energy levels, and respiratory health.
• Teatino Limão omnilife – Delicioso suco que Emagrece A lemon-flavored juice supplement marketed for weight loss support.
• Aoé Supreme Omnilife – Detox Diário e Saúde Digestiva A daily detox supplement designed to support digestive health.
• Aoé Evolução Omnilife – Detox, Energia e Limpeza do Organismo A detox and energy supplement designed for body cleansing and overall organism purification.
• Fibern Plus – Fibra reguladora do Metabolismo A fiber supplement designed to regulate and support metabolic function.
• Omniost Supreme – Super nutrição alimentar A comprehensive nutritional supplement providing super food nutrition.
• One C Mix Omnilife – Imunidade em Alta Dose de Vitamina C A high-dose Vitamin C supplement designed to support immune function.
• P+Maker – Força e Recuperação Muscular A sports nutrition supplement designed to support muscle strength and recovery.
• Aqtúa Supreme A premium nutritional supplement under the Supreme line.
• Pump Supreme A premium nutritional supplement under the Supreme line, with benefits suggested to relate to performance enhancement based on naming convention.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amway: Direct-selling consumer products giant with Nutrilite nutritional supplements brand. Similar mass-distribution MLM model and broad supplement portfolio spanning vitamins, weight, and energy.
• Herbalife: Global MLM nutritional supplements company offering weight management, energy, and wellness products through a similar distribution model. Closest comparable in category, channel strategy, and Brazilian market presence.
• Nature's Sunshine Products: Direct-selling herbal and nutritional supplement company with broad portfolio including weight management, immune, and detox categories — directly comparable to Omnilife's product architecture.
• USANA Health Sciences: Direct-selling nutritional supplement company with vitamins, weight management, and personal care products. Comparable premium positioning and multi-category wellness portfolio.
• Jeunesse Global: MLM wellness and anti-aging supplement company (Reserve, MIND, AM/PM Essentials). Comparable premium positioning and wellness/healthy-aging focus relevant to Omnilife's energy and beauty-from-within lines.

Broad incumbents

• Bayer Consumer Health: Major multinational with consumer supplement brands (e.g., Supradyn, Berocca, Centrum via regional partners). Broad incumbent in vitamins and nutritional supplements competing for the same Brazilian wellness consumer.
• Nestlé Health Science: Global incumbent nutritional and supplement business under Nestlé covering vitamins, weight management, and clinical nutrition. Broad incumbent with overlapping categories but vastly larger scale and portfolio.
• GNC Holdings: Global specialty retailer of vitamins, minerals, and nutritional supplements with private-label and branded products. Adjacent incumbent sharing product categories and health-conscious consumer base.

Emerging players

• A&E Nutrition (Farmácia Eterna): Brazilian emerging direct-selling nutritional supplement brand targeting weight loss and wellness. Smaller-scale comparable operating in the same country and category as Omnilife.

Regional players

• Hinode: Brazilian direct-selling company with cosmetics, personal care, and nutritional supplement lines. Operates in the same channel (MLM/direct sales) and Brazilian geography as Omnilife.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omnilife-brasil-comercio-de-produtos-nutricionais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnilife Brasil Comercio De Produtos Nutricionais