OMV Tankstelle

What OMV Tankstelle does

OMV Tankstelle is the consumer-facing fuel retail brand of OMV Aktiengesellschaft, a publicly listed Austrian integrated energy and chemicals group headquartered in Vienna (OMV ticker on the Vienna Stock Exchange). Founded in 1956 and state-affiliated through 31.5% ownership by Österreichische Beteiligungs AG (100% Republic of Austria owned), OMV operates across the full hydrocarbon value chain: exploration and production from approximately 1,000 wells across 3,800+ km² in the Weinviertel region; Austria's only refinery at Schwechat (9.6 million tons/year crude capacity), integrated with the 75%-owned Borealis petrochemical complex; and a downstream network of owned and franchise gas stations under the OMV Tankstelle brand, supplemented by VIVA convenience retail, OMV TopWash car wash, OMV TopCare automotive products, OMV Card fuel cards (including ROUTEX multi-brand network), the eMotion EV charging network, and aviation and marine fuel supply at airports including Vienna, Munich and Bucharest and along the Danube and North Adriatic.

Name

OMV Tankstelle

Legal name

OMV Aktiengesellschaft

Website

https://omv.at

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

OMV Tankstelle is the retail fuel brand of OMV Aktiengesellschaft, Austria's integrated energy and chemicals group operating a gas station network with fuel, VIVA convenience, car wash, and eMotion EV charging across Europe.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Pipe Lines (No Natural Gas) (4610), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Card & Fleet Payment Programs (TLABAMAA)

Keywords

• Retail fuel stations
• Convenience retail
• EV charging network
• Fleet fuel cards
• Petroleum refining

Headquarters

HQ city

Vienna (Wien)

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail (Petrol/Diesel): Sale of automotive fuels (standard and premium grades including MaxxMotion, Super 95, Diesel ECO7) through OMV gas station network to retail consumers and fleet customers
2. VIVA Convenience & Food Service: In-store sales of coffee (VIVA Kaffee), snacks, hot food (OfenSnacks), and convenience items at VIVA shops within gas stations
3. eMotion EV Charging: Electric vehicle charging services across Europe using 100% green energy, billed per charging session or through subscription tariffs
4. B2B Fleet Fuel Cards & Services: Fuel card programs (OMV Card, OMV Stationskarte plus, ROUTEX) for commercial fleet customers with billing, reporting, and multi-brand network access
5. Bitumen Products: Road construction bitumen and polymer-modified bitumen (Starfalt PmB) sold to construction companies and road builders
6. Base Chemicals: Olefins, aromatics and sustainable base chemicals produced at European sites and through joint ventures (Borouge, Baystar) for industrial customers
7. Natural Gas Sales & Trading: Natural gas supply, trading, and logistics services to industrial, commercial, and energy production customers across Europe
8. Aviation Fuels: Jet A1 kerosene and Sustainable Aviation Fuel (SAF) supplied to airports in Vienna, Munich, Bucharest and other locations
9. Car Wash & Auto Care: OMV TopWash car wash services and TopCare auto care products sold at gas stations

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

OMV Tankstelle operates a branded network of gas stations across Austria offering petrol and diesel fuels (including MaxxMotion premium grades and HVO100 renewable diesel), VIVA convenience retail with coffee and food service, eMotion EV ultra-fast charging, TopWash car wash, and TopCare auto care products. The retail station network is supported by OMV's integrated Schwechat refinery and complemented by B2B fleet card solutions, aviation and marine fuels, bitumen, and natural gas supply.

Differentiator

Problem solved

Functional benefit

Brands

• MaxxMotion: Premium performance fuels including MaxxMotion Super 100plus and MaxxMotion Performance Diesel
• eMotion
• VIVA
• VIVA OfenSnacks
• VIVA Snack Stars
• OMV TopCare
• OMV TopWash
• jö Bonus Club
• OMV Card
• OMV Stationskarte plus
• SmartPass

Products and services

• MaxxMotion Super 100plus
• MaxxMotion Performance Diesel
• HVO100 Diesel

Quantifiable outcome

• HVO100 reduces CO2 emissions by minimum 80% vs fossil diesel
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• jö Bonus ClubcoreGTM or Marketing Partnerjö is a multi-partner loyalty program in Austria. OMV partnership allows customers to earn and redeem points on fuel and in-store purchases at participating OMV stations. This loyalty program drives customer retention and cross-purchase behavior.
• ARBÖ (Automobilclub)minorStrategic or Co-development PartnerPartnership with ARBÖ automobile club providing benefits and services for OMV customers. ARBÖ is one of Austria's major automobile associations.
• VERBUNDcoreStrategic or Co-development PartnerJoint development of one of Austria's largest open-space photovoltaic plants, commissioned July 2022. Plant saves approximately 14,000 tons CO2 annually and covers electricity for around 5,000 households, supplying green energy for OMV operations.
• BorealiscoreStrategic or Co-development PartnerOMV holds 75% stake in Borealis, a plastics manufacturer adjacent to the Schwechat refinery. This vertical integration provides feedstock synergies and petrochemical market access.
• Adria Wien Pipeline (AWP)coreOthersPipeline partnership for crude oil transport to Schwechat refinery. Critical supply chain infrastructure for refinery operations.
• Transalpine Ölleitung (TAL)coreOthersTransalpine Pipeline partnership for crude oil supply to Schwechat refinery. Key logistics infrastructure for raw material supply.
• CEGH (Central European Gas Hub)coreOthersOMV Gas Marketing publishes REMIT transparency data and ad-hoc notifications on CEGH REMIT website, supporting market transparency and regulatory compliance.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• PKN Orlen: Polish-headquartered integrated downstream group with retail stations, refining and petrochemicals across Central/Eastern Europe. Direct comparable to OMV on regional integrated downstream and station network.
• OMV Petrom: OMV's majority-owned Romanian integrated downstream/E&P business, itself a public company. Most directly comparable peer because of shared brand, refining, retail and E&P operating model in the same regional corridor.
• MOL Group: Hungarian-headquartered integrated oil & gas group with refining, retail fuel stations and a Central European footprint. Most directly comparable to OMV on integrated midstream-downstream and regional fuel retail.

Emerging players

• Neste: Finnish refiner and global leader in renewable diesel (HVO/SAF). Comparable to OMV specifically on HVO100/SAF technology and renewable-fuels value chain.

Regional players

• Avia International: European fuel-retail and card-network brand serving independent stations and B2B fleet customers. Comparable to OMV's franchise/system-partner model and fleet-card programs.

Broad incumbents

• Repsol: Spanish integrated energy company with refining, retail stations, lubricants and a renewable-fuels push. Comparable to OMV on integrated downstream and Iberian/European retail footprint.
• BP: Global integrated energy major with branded retail stations, B2B fleet cards, EV charging and sustainable fuels. Comparable to OMV on integrated value chain and multi-channel downstream.
• Eni: Italian integrated energy major with refining, retail stations, EV charging and biofuels. Comparable on integrated model, European retail and energy-transition strategy.
• TotalEnergies: Global integrated energy company with European retail networks, fleet services and renewable fuels. Comparable to OMV on integrated portfolio, EV charging rollout and European retail presence.

Others

• Shell: Global integrated energy major with extensive retail, fleet payments, EV charging and SAF offerings. Comparable on the integrated energy-to-pump model and convenience retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omv-tankstelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMV Tankstelle