O My Bag Amsterdam

What O My Bag Amsterdam does

O My Bag Amsterdam, formally O My Bag B.V., is a Netherlands-domiciled privately held sustainable leather goods brand founded in 2011 and headquartered in Amsterdam (Ceintuurbaan 123 H, 1072 GA). The company designs and sells handcrafted leather and vegan leather bags and accessories, manufactured through long-term artisan partnerships in India and featuring signature craftsmanship such as the Leo collection's hand-twisted handles. Product breadth spans 168 SKUs across crossbody, tote, work, shoulder, bum, mini, basket, and woven bag categories, alongside accessories including wallets, cardholders, laptop sleeves, bag charms, straps, cosmetics bags, and passport holders, with materials ranging from Soft Grain and Classic Leather to vegan alternatives such as MIRUM and Uppeal (Apple Leather). Unit prices range from $45 for entry accessories to $569 for the largest work bags.

The company runs a direct-to-consumer e-commerce operation on Shopify with global shipping (free over $200 to the USA via UPS in 3–4 business days), complemented by company-operated physical retail stores in the Netherlands, a dedicated B2B reseller portal, an affiliate program, and a corporate gifting channel. Commercial offerings are bundled with a Club OMB loyalty program and a Second Chances resale/take-back initiative that sold 1,145 pre-loved units in 2025 with 30% year-over-year growth, alongside a lifetime product guarantee.

O My Bag is B-Corp certified and integrates supply-chain transparency via Digital Product Passports launched in 2025, ahead of the EU's 2027 mandate. The company has published a 2025 Impact Report (citing 27,866 lives positively impacted through a 1%-of-revenue commitment and a target of 100,000 lives by 2030), pays 449 living-wage premiums at partner factories in 2025, and has been featured in Vogue NL, Marie Claire UK, Elle NL, Forbes, and The Drew Barrymore Show. Customer base concentrates on style-conscious and professional consumers across Europe and North America, with no enterprise customer concentration disclosed.

Name

O My Bag Amsterdam

Legal name

O My Bag B.V.

Website

https://omybagamsterdam.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

O My Bag Amsterdam is a Netherlands-based B-Corp certified sustainable leather goods brand that designs and sells handcrafted bags and accessories—made with artisan partners in India—through global DTC e-commerce, Netherlands retail stores, B2B, and corporate gifting channels, serving style-conscious and professional consumers across Europe and North America.

Ownership category

akta.pro rank

Product category

Sustainable Leather Bags & Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro primary industry

Handbags & Purses (CRAAAJAA)

akta.pro secondary industries

Wallets & Cardholders (Small Leather Goods) (CRAAAJAC), Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium) (IMAOAHAH)

Keywords

• Sustainable leather bags
• Handcrafted leather accessories
• Vegan leather goods
• Ethical fashion brand
• Artisan bag manufacturing

Headquarters

HQ city

Amsterdam, Noord Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Leather and accessory product sales: Direct product sales of leather bags, accessories, and related items through e-commerce and retail channels. One-time purchase model with no subscription component. Products range from wallets at $45 to work bags at $569.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

O My Bag Amsterdam designs, sources, and sells sustainable leather and vegan-leather handbags (Leo, Crossbody, Tote, Work, Bum, Mini, Basket, Shoulder) and a wide range of accessories (wallets, cardholders, laptop sleeves, bag charms, straps, cosmetics and toiletry bags, passport holders, care products). Products are handcrafted by artisan partners in India using Soft Grain Leather, Classic Leather, and vegan alternatives including MIRUM® and Uppeal™ (Apple Leather). The company sells direct through its own Shopify storefront with global shipping and physical retail locations in the Netherlands, with supporting B2B reseller and corporate-gifting channels.

Product overview

O My Bag Amsterdam is a sustainable leather goods brand offering a comprehensive portfolio of leather and vegan leather bags and accessories. The core product line centers on the signature Leo collection featuring the iconic twisted handle, alongside diverse bag categories including Crossbody, Tote, Work Bags, Bum Bags, Mini Bags, Basket Bags, and Shoulder Bags. The brand complements its bag offerings with accessories such as Wallets, Cardholders, Laptop Sleeves, Bag Charms, Straps, and Care Products. Materials span from traditional Soft Grain Leather and Classic Leather to innovative Vegan alternatives including Vegan MIRUM® and Vegan Uppeal™ (Apple Leather). The company differentiates through sustainability programs including the Digital Product Passport transparency initiative, Second Chances resale program, and Club OMB loyalty rewards. All products are hand-crafted with fair trade practices, primarily in India, with the company holding B-Corp certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Leo Collection The signature slouchy crossbody bag collection featuring a unique twisted handle handcrafted by skilled artisans in India. Available in Mini, Midi, and Maxi sizes and in Soft Grain and Woven leathers. Featured in Vogue.
• Crossbody Bags Practical crossbody bags with a modern, timeless feel designed for everyday movement. Smart pockets, adjustable straps, multiple sizes from mini to large, in Classic Leather, Soft Grain Leather, Suede, and Vegan materials.
• Tote Bags Spacious leather tote bags for workdays, weekends, and travel. Comfortable handles, tailored compartments suitable for laptops up to 15 inches, multiple organization pockets, made from eco-friendly leather and Apple Leather (Vegan).
• Work Bags Professional leather work handbags for office, commuting, and business trips. Includes leather shoppers, totes, satchels, and backpacks with smart details, reinforced stitching, multiple compartments, and dedicated laptop sleeves.
• Bum Bags Hands-free leather belt bags for travel, festivals, and daily use. Adjustable straps for crossbody, waist, or shoulder wear, with multiple compartments and secure zippered pockets for essentials.
• Mini Bags Compact leather mini bags for moments when only essentials (phone, keys, cards) are needed. Adjustable interchangeable straps, available in leather and vegan leather options.
• Basket Bags Handwoven basket bags for relaxed everyday moments, made from woven leather materials in bucket and circular designs.
• Shoulder Bags Elevated, practical shoulder bags for everyday and evening use in eco-leather selected for durability, with thoughtful compartments for easy access.
• Wallets Leather wallets including the Harmonica (square shape), Robbie, and Jo's Purse, available in various leather types and colors.
• Cardholders Compact cardholder cases including Mark's Cardcase and Mark's Cardcase Maxi for holding cards and small essentials.
• Laptop Sleeves Protective leather laptop sleeves designed to fit various laptop sizes while on the go.
• Bag Charms & Keychains Decorative leather bag charms and keychains including the Harper Bag Charm, Leo Bag Charm, and various designs to personalize bags.
• Straps Replacement and decorative straps including Twisted Handles, Crossbody Straps, and Shoulder Straps available in various leather types and colors.
• Cosmetics & Toiletry Bags Leather cosmetics and toiletry bags for organizing personal care items during travel.
• Passport Holders Leather passport holders for travel convenience, available in various colors.
• Care Products Leather care and maintenance products to help extend the life of leather bags.

Quantifiable outcome

• 30% growth in Second Chances (pre-loved) program in 2025 vs 2024
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Artisan Partners in IndiacoreStrategic or Co-development PartnerLong-term production partnerships with artisan workshops in India. Products handcrafted by skilled artisans, with iconic twisted handles on Leo bags handmade by artisans in India. Fair working conditions and responsible production practices central to operations. Living wage premiums paid to partner factories since 2021.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm42bGQngDHNhiWMhLpZHLA
• Facebookfacebook.com/OmybagAmsterdam
• LinkedInlinkedin.com/company/o-my-bag-amsterdam
• Instagraminstagram.com/omybagamsterdam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O My Bag Amsterdam