Once Upon a Time Princess Parties D.C.

What Once Upon a Time Princess Parties D.C. does

Once Upon a Time Princess Parties D.C. is a private, Latina- and woman-owned character entertainment company founded in 2019 and headquartered in the 20152 zip code (Chantilly/South Riding, Virginia). It provides professional fairytale character experiences — princesses, princes, fairies, villains, and storybook characters — for children's birthday parties, corporate events, school functions, community festivals, and nonprofit fundraisers across the Washington D.C., Northern Virginia, and Maryland metro. The company is co-founded and co-owned by Alexa Garcia (Creative Director and performer with prior Walt Disney World and Disney on Ice experience), Jeanette Eveland, and Ashley Allen (Royal Advisor), with a roster of approximately 18 named character performers, the majority of whom hold musical theatre degrees, supported by an auxiliary character attendant pool.

The core product is the Signature 1-Hour Party at $350 per event, anchored around one main character delivering interactive storytime, live singing, themed games, crafts, and a Royal Birthday Coronation Ceremony. The catalog extends to a $225 30-minute Royal Greetings pop-in, a $450 90-minute Dreams Come True deluxe package with royal makeovers, a $550 Ice Skating Princess Party, a $600 Tea Party for up to eight children, and a Neverland & Pixie Hollow Experience. Add-on revenue is generated from additional characters ($125-$150 each), professional photography ($300-$550), travel fees beyond 20 miles, and late booking fees. Distribution is exclusively direct-to-consumer via the company's website (using the Party Manager booking platform), email inquiries, and Eventbrite ticketed community events — no resellers, marketplaces, or intermediaries. The company also operates a Magic Fund outreach program providing discounted or donated experiences to underserved families.

The business model is event-based and transactional with no disclosed recurring contracts beyond custom corporate quotes. Revenue per event ranges from $225 to $600+ before add-ons. There is no technology platform, software product, or proprietary AI; the operating model is fundamentally labor-intensive and dependent on performer quality, costume authenticity, and local service-area coverage within the DMV. The company has not raised institutional funding, has no parent entity, and operates with 1-10 core employees supplemented by a gig-style performer roster.

Name

Once Upon a Time Princess Parties D.C.

Legal name

Once Upon a Time Princess Parties D.C.

Website

https://onceuponatimepartiesdc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Once Upon a Time Princess Parties D.C. is a woman-owned character entertainment company founded in 2019 that provides professional princess and fairytale character experiences for children's birthday parties, corporate events, and community gatherings across the Washington D.C., Northern Virginia, and Maryland metro area.

Ownership category

akta.pro rank

Product category

Children's Character Entertainment Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

akta.pro secondary industries

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Birthday Party Services (HSACACAA)

Keywords

• Princess character entertainment
• Children's birthday parties
• Live character performances
• Fairytale themed events
• Event entertainment services

Headquarters

HQ city

Chantilly, VA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Party Package Services: One-time event-based entertainment services including character performances with singing, storytelling, interactive games, crafts, and themed activities. Packages range from 30-minute pop-ins to 90-minute deluxe experiences. Additional characters available as add-ons ($125-$150 per additional character).
2. Specialty Packages: Premium themed packages including Ice Skating Princess Party ($550), Tea Parties ($600), Neverland & Pixie Hollow Experience, and Corporate Meet & Greet (custom pricing).
3. Add-on Services: Professional photography add-ons ($300-$550 depending on package duration), additional tiaras ($15 each), and travel fees for events beyond 20 miles from headquarters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Once Upon a Time Princess Parties D.C. provides professional, park-accurate fairytale character entertainment for children's birthday parties and special events across the Washington D.C., Northern Virginia, and Maryland (DMV) area. The company sends trained, musically-adept performers dressed as princesses, princes, fairies, witches, and storybook characters to client-chosen venues to deliver themed experiences including interactive storytime, live singing and dancing, themed games, crafts, and a Royal Birthday Coronation Ceremony. Services are sold as fixed-duration packages ranging from 30-minute pop-ins to 90-minute deluxe experiences, with specialty packages for ice skating and tea parties, and add-ons for additional characters and professional photography.

Product overview

Once Upon a Time Princess Parties D.C. is a character entertainment company offering professional princess and fairytale character experiences throughout Washington D.C., Northern Virginia, and Maryland. The company provides multiple service packages (30-minute pop-ins through 90-minute deluxe experiences) centered around their core Signature 1 Hour Party, Dreams Come True 90 Minute Package, and specialty offerings including Neverland & Pixie Hollow experiences, Ice Skating Princess Parties, Corporate Meet & Greets, and Tea Parties. Additional characters can be added to any package, and professional photography is available as an add-on. The company also operates a Magic Fund outreach program for underserved communities and provides free princess activity content. All performers are musically trained and the company emphasizes high-quality, park-accurate costumes with attention to detail.

Differentiator

Problem solved

Functional benefit

Products and services

• Once Upon a Time Signature 1 Hour Party The signature 1-hour party package priced at $350 per event, featuring 1 character with theme park-quality interactions, interactive storytime, live singing/dancing, themed game, themed autographed craft, Happy Birthday sing-along, Royal Birthday Coronation Ceremony with keepsake tiara, and an uncostumed Royal Character Attendant. Targeted at families planning children's birthday parties in the DMV area.
• Royal Greetings 30 Minute Pop-In A 30-minute character pop-in package priced at $225 per event, featuring 1 character and autographed Wishing Stars. Ideal for parties at venues with built-in entertainment or for younger dreamers ages 1-2. Only available within 25 miles of the 20152 area code.
• Dreams Come True 90 Minute Package The most deluxe 90-minute package priced at $450 per event, including 1 character with all signature package activities plus Royal Makeovers featuring light eyeshadow, lip-gloss, nail polishing, and face glitter for participating children.
• Neverland & Pixie Hollow Experience Party Package An exclusive package featuring 2 characters (Peter Pan plus a fairy of choice) with immersive storytime, pixie dusting, themed Neverland/pirate games, fairy talent craft, and Royal Birthday Coronation Ceremony. Designed for children of all genders.
• Ice Skating Princess Party Package

Quantifiable outcome

• 150+ guests accommodated at single community event with multiple characters (Belle, Cinderella, Rapunzel) maintaining character throughout 90-minute experience.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Best Buddies InternationalminorStrategic or Co-development PartnerOnce Upon a Time Parties D.C. has donated character entertainment services to Best Buddies National Friendship Walk events in Washington D.C., supporting the organization's mission to create opportunities for friendship and employment for people with intellectual and developmental disabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Princess Party NYC: Established New York City princess character party company offering similar in-home and venue-based princess visits with comparable tiered packages. Most analogous direct peer in terms of service design and metropolitan coverage.
• Once Upon a Party: Network of local 'Once Upon a Party' franchise-style character entertainment operators across U.S. metros offering princess, superhero, and character visits. Closest brand-name adjacency in the children's character party category.
• Fairy Godmother Princess Parties: Florida-based mobile princess party company offering character visits, tea parties, and themed experiences. Directly comparable business model with park-accurate costumes and birthday focus.
• Character Party Co. Multi-character children's entertainment company offering princess, superhero, and character appearances at parties and corporate events. Comparable delivery model and target customer with broader character roster.
• A Storybook Character Company: San Diego-based storybook character party company identified as a former employer of an OUAT DC performer. Same core business of dispatching costumed characters to children's events with weekend party focus.
• Tea Party Girl: Children's themed tea party company offering character-hosted tea party experiences for birthdays. Directly overlaps with OUAT DC's Tea Parties ($600) package line.
• Dream Time Princess Events: Children's princess character party company explicitly named as a prior employer of OUAT DC performer Sarah Aehle. Operates in the same mobile princess character entertainment niche with similar package pricing and customer base.

Broad incumbents

• Walt Disney World Resort Character Experiences: Owns the underlying princess IP and provides the gold-standard character meet-and-greet and character dining experiences at Disney parks. Not a direct bookable competitor for in-home parties but sets the experience benchmark and IP source.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ouatpartiesdc
• Instagraminstagram.com/ouatpartiesdc
• LinkedInlinkedin.com/company/ouatpartiesdc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Once Upon a Time Princess Parties D.C.