Onda Vasca - Grupo Noticias

What Onda Vasca - Grupo Noticias does

Onda Vasca is a regional radio broadcaster serving the Basque Country (Bizkaia, Gipuzkoa, Araba) and Navarre, operated by the privately held Spanish company EUSKO MEDIA, S.L., registered in Bilbao, Bizkaia (NIF B95257754). The station transmits on four FM frequencies — 90.1 FM (Bilbao), 106.9 FM (Donostia), 98.0 FM (Gasteiz), and 96.0 FM (Iruña) — delivering news, politics, sports coverage of Athletic, Real Sociedad, Alavés and Osasuna, and cultural programming in Spanish and Basque. Live content is anchored by recurring shows such as Las mañanas de Onda Vasca (Txema Gutiérrez), Las tardes de Onda Vasca (Kike Alonso), Kale Nagusia, and dedicated sports programs.

The technical platform is a multi-channel audio/content distribution system: FM over-the-air plus website live streaming, native iOS and Android applications, on-demand podcasts, and presence across Twitter/X, Facebook, YouTube, Instagram, Twitch, WhatsApp, and email newsletter. The site integrates Google Analytics, Twitter, Facebook, YouTube, Instagram, and Twitch tracking; the operating company is GDPR / LOPDGDD compliant and deploys the Utiq European telecom-operator-based consent management system for advertising and analytics. Content and resources are shared with sister media brand NTM - Noticias Taldea Multimedia, part of the broader Grupo Noticias cluster that also includes Deia, Noticias de Gipuzkoa, Noticias de Álava, and Noticias de Navarra.

The commercial model is dual-track. Advertising (display ads on the website, promotional integrations in broadcast) is the primary revenue stream, supplemented by an annual subscription product that unlocks premium digital content, with payment processed via TPV card terminal and a 14-day consumer withdrawal window. The company receives ancillary public financing, notably from the Diputación Foral de Bizkaia's 2021 Programa Reactivación Inteligente grant for digital transformation. Headcount, ownership structure, and financial results are not publicly disclosed.

Name

Onda Vasca - Grupo Noticias

Legal name

EUSKO MEDIA, S.L.

Website

https://ondavasca.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Onda Vasca is a regional radio broadcaster serving the Basque Country and Navarre, operating four FM frequencies plus a website, iOS/Android apps, podcasts, and social video channels, monetized through advertising and an annual premium-content subscription.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

akta.pro secondary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Regional radio broadcasting
• Local news coverage
• Sports radio programming
• Digital media streaming
• Podcast distribution

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The primary revenue stream appears to be advertising, with display ads visible on the website and promotional content integration in broadcasts
2. Subscription services: Annual subscription for accessing premium content through the website, with payment processed via TPV (terminal punto de venta/card payment terminal). The subscription includes a 14-day right of withdrawal period.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Onda Vasca is a regional FM radio station broadcasting from Vitoria-Gasteiz in the Basque Country, Spain, operated by EUSKO MEDIA, S.L. The station delivers 24/7 programming spanning local news, current affairs, sports coverage, politics, and cultural content with multi-platform distribution through FM broadcast, web streaming, mobile applications, and podcast channels.

Product overview

Onda Vasca is a Basque regional radio station operated by EUSKO MEDIA, S.L. that delivers news, sports, politics, and cultural content through multiple distribution channels: FM radio broadcasts (90.1 FM Bilbao, 106.9 FM Donostia, 98.0 FM Gasteiz, 96.0 FM Iruña), live streaming website, and native iOS/Android mobile applications. The content offering includes live radio programs (Las mañanas de Onda Vasca, Las tardes de Onda Vasca, Kale Nagusia) and specialized sports programs covering Athletic Bilbao, Real Sociedad, Alavés, and Osasuna. The platform also offers podcast recordings of all programs and an optional annual subscription service for premium content access.

Differentiator

Problem solved

Functional benefit

Products and services

• Onda Vasca FM Radio Station

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

One partnership is on record.

• NTM - Noticias Taldea MultimediacoreStrategic or Co-development PartnerContent partnership with sister media company under the Grupo Noticias umbrella. NTM produces multimedia content featured on Onda Vasca's platform, sharing resources and content across the media group's publications including Deia, Noticias de Gipuzkoa, Noticias de Álava, and Noticias de Navarra.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Los 40 (Prisa): National Spanish music radio brand owned by Prisa. While formats differ (music vs. talk), it competes for the same regional FM advertising budgets and on regional leaderboards in the Basque Country.
• COPE: National Spanish radio network with strong news, talk, and sports programming. COPE operates local affiliate stations across Spain including in the Basque Country, directly competing with Onda Vasca for regional listeners and advertisers.
• Radio Euskadi: Public broadcaster of the Basque Country (EITB group), running FM radio stations across the same four cities Onda Vasca serves. Head-to-head competitor for Basque-language and Spanish-language regional news and sports audiences.
• Radio Marca: Spain's leading sports talk radio network, broadcasting nationwide. Competes with Onda Vasca's sports programming for Athletic Bilbao, Real Sociedad, Alavés, and Osasuna coverage, particularly among regional football fans.
• Cadena SER: Spain's leading national news/talk radio network, owned by Prisa. Cadena SER competes directly with Onda Vasca in the Basque Country for news, sports, and political commentary radio listenership, and is the most direct analogue in format and content mix.
• Onda Cero: Atresmedia-owned national radio network with news, talk, and sports formats. Operates across Spain with regional presence, comparable to Onda Vasca's talk-driven regional content offering.
• Radio Nervión: Basque Country regional radio station operating in the same geography (Bilbao/Bizkaia) as Onda Vasca with overlapping news, talk, and sports programming angles. Local direct competitor for audience and advertisers.
• Herri Irratia (EITB): Basque public radio station focused on Basque-language programming, operated by EITB. Targets overlapping Basque Country audiences with culturally and linguistically anchored content, competing for the same regional listenership.

Broad incumbents

• Vocento: Spanish media conglomerate with regional newspaper brands (similar to Onda Vasca's Grupo Noticias sister publications like Deia, Noticias de Gipuzkoa). Relevant as a comparable operator of regional news media brands and a potential strategic acquirer of regional radio assets.
• Grupo Prisa: Spanish media conglomerate that owns Cadena SER, Los 40, and other media assets. Comparable as a parent-group model that bundles regional radio with national reach and digital product extensions, providing a benchmark for valuation and strategic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ondavasca
• YouTubeyoutube.com/channel/UCCnY5a5RSOAiEOSKtBbQ1UA
• Facebookfacebook.com/ondavasca
• Instagraminstagram.com/ondavasca
• LinkedInlinkedin.com/company/onda-vasca-grupo-noticias

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onda Vasca - Grupo Noticias