Rádio Onda Positiva Fm

What Rádio Onda Positiva Fm does

Rádio Onda Positiva FM 87.5 is a local community radio station headquartered in Itapiranga, in the western region of Santa Catarina state, Brazil. The station broadcasts on the 87.5 MHz FM frequency and is positioned as a regional news and community information outlet serving Itapiranga and surrounding municipalities including São João do Oeste, Maravilha, and São Miguel do Oeste. Its primary audience is local residents seeking regional news, crime and politics coverage, community event information, and entertainment that is not addressed by national media outlets.

The station's product portfolio combines a traditional FM broadcast with a digital ecosystem that includes a website-hosted news portal, live online audio streaming, video content published on YouTube, a photo gallery, RSS feed syndication, and native mobile applications on both Android (Google Play) and iOS (Apple App Store). The underlying technology stack is built on a web CMS (associated with the Hotfix platform) supporting push notifications, subscriber accounts with commenting and gamified engagement points, and cross-platform app distribution. No proprietary technology, patents, or AI/ML components are disclosed.

The business model is advertising-based, with the station generating revenue by displaying ads from local and regional businesses on its website portal. Listener access is free, including news content, radio streaming, video, and photo galleries, with no disclosed subscription pricing. The company is privately held with no disclosed parent company, ownership structure, funding rounds, or institutional investors. Headcount is reported at 28 employees, and the company has no documented partnerships, awards, certifications, or regulatory actions.

Name

Rádio Onda Positiva Fm

Legal name

Rádio Onda Positiva FM 87.5

Website

https://ondapositivafm.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rádio Onda Positiva FM 87.5 is a local FM radio station and digital news platform serving Itapiranga and the western Santa Catarina region of Brazil with news, community programming, and advertising-supported content.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

Keywords

• Local radio broadcasting
• Community news portal
• Online radio streaming
• Regional journalism
• Broadcast media services

Headquarters

HQ city

Itapiranga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising: The radio station generates revenue through advertising from local and regional businesses displayed on its website portal.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rádio Onda Positiva FM 87.5 is a local community radio station that broadcasts FM programming at 87.5 MHz to Itapiranga and surrounding municipalities in western Santa Catarina, Brazil. Its core offering combines traditional radio broadcast content with a digital ecosystem: a news portal covering local and regional news, live online streaming of the radio signal, video and photo galleries, and native mobile applications for Android and iOS. The station delivers free news, community programming, and entertainment to local residents, monetized through advertising from regional businesses.

Product overview

Rádio Onda Positiva FM 87.5 is a local radio station serving Itapiranga and the western Santa Catarina region of Brazil. The station operates as a traditional FM broadcaster supplemented by a digital ecosystem comprising an online streaming service, a news portal with multimedia content, video galleries, photo galleries, RSS subscription feeds, and native mobile applications for Android and iOS. The product portfolio centers on delivering local news, community programming, and entertainment content through both broadcast and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Onda Positiva FM 87.5 Broadcast FM radio broadcast at 87.5 MHz delivering local and regional news, music, community programming, and entertainment to listeners in Itapiranga and surrounding municipalities in western Santa Catarina, Brazil.
• Online Radio Streaming (Ouça Online) Live internet audio streaming of the FM station's broadcast, allowing listeners to tune in via the website portal in real time.
• News Portal Digital news portal covering general, crime, political, and community news for Itapiranga and the western Santa Catarina region.
• Video Content Platform Video gallery section featuring music videos, local interviews, news coverage, and community programming available on the station's website.
• Photo Gallery Photo gallery section showcasing local events, news imagery, and community documentation on the station's website.
• RSS Feed Subscription RSS feed syndication service allowing subscribers to receive news updates through their preferred RSS reader.
• Mobile Application (Android) Native Android mobile application available on Google Play Store that lets users listen to the radio station, read news, and receive push notifications on mobile devices.
• Mobile Application (iOS) Native iOS mobile application available on the Apple App Store that lets users listen to the radio station, read news, and receive push notifications on iPhone and iPad.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Jovem Pan News: Jovem Pan operates a national news/talk radio network and large digital media platform in Brazil. As an established multi-platform broadcaster, it competes for both listener attention and SMB ad budgets that could otherwise flow to local stations like Onda Positiva FM.
• Rádio Cultura Brasil: Rádio Cultura operates public/cultural broadcasting in Brazil. Comparable as a Brazilian FM broadcaster with a community-oriented mission and multi-platform digital presence, illustrating an alternative operating model for non-commercial or community-focused stations.
• Mix FM: Mix FM is a Brazilian music radio network with strong brand recognition. Comparable as a multi-platform FM broadcaster (terrestrial plus online streaming and mobile apps), competing for the same listener hours and SMB advertising share in Brazilian cities.
• Antena 1: Antena 1 is a Brazilian radio network focused on music and entertainment with national distribution. While format-different (music vs news), it operates in the same terrestrial FM + digital streaming infrastructure space and competes for SMB ad budgets in overlapping regional markets.
• CBN Brasil: CBN is one of Brazil's largest news radio networks with national reach. While far larger and network-based, it competes for the same news/talk radio listener and advertising dollar in Brazilian markets, including regional SMB advertisers that the anchor station relies on.
• Rádio BandNews FM: BandNews FM is a Brazilian news radio network affiliated with Grupo Bandeirantes. It competes in the news radio format that overlaps with Onda Positiva FM's local news coverage, and competes for advertisers in overlapping geographies.

Regional players

• Rádio Gaúcha: Rádio Gaúcha is a major regional broadcaster serving Rio Grande do Sul, with strong local news, sports, and community programming. It is comparable as a regionally-rooted, news-and-community-led radio brand with multi-platform digital distribution, illustrating the model a scaled version of Onda Positiva FM could pursue.

Others

• Hotfix (portal technology partner): Hotfix is the news portal technology provider powering Onda Positiva FM's website. It is included as an ecosystem/technology partner, illustrating the vendor stack that enables the station's digital news operations rather than a competing outlet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCQntYVA2IKQZJ7tgpgz94lA?utm_source=www.ondapositivafm.com.br&utm_medium=referral&utm_content=portal_primenews&utm_campaign=hotfixpress
• Facebookuniversitariasclub.com.br/?utm_source=www.ondapositivafm.com.br&utm_medium=referral&utm_content=portal_primenews&utm_campaign=hotfixpress
• Instagraminstagram.com/ondapositivafm?utm_source=www.ondapositivafm.com.br&utm_medium=referral&utm_content=portal_primenews&utm_campaign=hotfixpress
• LinkedInlinkedin.com/company/r%C3%A1dio-onda-positiva-fm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Onda Positiva Fm