De Ondernemingswaarde

What De Ondernemingswaarde does

De Ondernemingswaarde B.V. is a Dutch private limited advisory firm headquartered in Uden, North Brabant, with a secondary office in Deventer, serving Dutch directors-major-shareholders (DGA) and family-owned businesses. Founded in 2018 and operating with a team of approximately 15, the firm organizes its offering into four service areas: Bedrijfsoverdracht (business transfer, covering succession, valuation, due diligence, MBI/MBO and family charters), Bedrijfsoptimalisatie (business optimization, including corporate recovery, strategy, AI and process optimization, advisory boards and interim management), Finance (Finance-as-a-Service, business financing, management reporting, ERP implementation, office management and interim finance), and HRM (HR-as-a-Service, change management, Recruitment-as-a-Service, employer branding, coaching, assessments and interim HR).

The firm runs productized educational programs including the Jaarprogramma NextGen annual succession program and the follow-up The Next Step, both aimed at next-generation family business successors, and operates the Werken bij Familiebedrijven recruitment platform. Pricing is partially disclosed: recruitment packages via partner Staffchain range from €5,500 (Premium) to €7,000 (Excellent), and The Next Step program is priced at €4,999 ex VAT. Other advisory and interim mandates are quote-based project engagements.

Revenue is generated through project-based advisory fees, ongoing advisory retainers, fixed-price recruitment placements, interim professional deployments, and program tuition. The go-to-market is sales-led and community-driven, relying on personal networks, referrals, on-site advisory visits, and hosted value-creation events, with brand presence on LinkedIn, Instagram, and Facebook. The company has begun inorganic expansion, notably acquiring the client portfolio and onboarding Jelle van Oss (formerly of Maas & Van Oss) effective November 2026. No external funding, parent company, or public listing is identified; ownership sits with founder Jochem Langenhuijzen and partner Natalie in 't Zandt – Foolen under a partnership structure.

Name

De Ondernemingswaarde

Legal name

De Ondernemingswaarde B.V.

Website

https://ondernemingswaarde.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Ondernemingswaarde is a Dutch advisory firm serving DGA shareholders and family businesses with integrated services across business transfer, optimization, finance, and HRM, plus the NextGen succession program and the Werken bij Familiebedrijven recruitment platform.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Restructuring & Turnaround Advisory (BPAHADAD)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Organization Design & Restructuring (BPACAJAB)

Keywords

• Family business advisory
• Business succession services
• Corporate finance advisory
• HR consulting services
• Interim management

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory Services: Core revenue stream from providing advisory services in business transfer, business optimization, finance, and HRM. Services are delivered through personal advisors who work on-site with clients. Revenue is generated through project-based engagements and ongoing advisory relationships.
2. HR and Recruitment Services: Recruitment-as-a-Service (RaaS) and HR-as-a-Service (HaaS) providing recruitment support, employer branding, and HR management services. Includes placement services with fixed pricing for recruitment packages.
3. Educational Programs: Year program NextGen and The Next Step program for next-generation family business successors. Programs are priced at €4,999 ex VAT and include multiple sessions with practical training.
4. Interim Management: Providing fractional interim professionals (CFO, HR manager, controller, etc.) for temporary assignments. Clients can request interim support within 2 weeks.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

De Ondernemingswaarde is a Dutch advisory firm exclusively serving DGA (major shareholders) and family businesses across four integrated service areas: Bedrijfsoverdracht (Business Transfer) covering succession, valuation, due diligence, MBI/MBO and family charters; Bedrijfsoptimalisatie (Business Optimization) including corporate recovery, strategy, AI and process optimization; Finance with Finance-as-a-Service, business financing, ERP implementation, and interim finance; and HRM with HR-as-a-Service, recruitment, employer branding, coaching, and assessments. Advisors deliver services on-site at the client's organization.

Product overview

De Ondernemingswaarde is a Dutch advisory firm serving DGA (major shareholders) and family businesses with four main service areas: Bedrijfsoverdracht (Business Transfer) covering succession, valuation, due diligence, MBI/MBO and family charters; Bedrijfsoptimalisatie (Business Optimization) including corporate recovery, strategy, AI & process optimization, and interim management; Finance with Finance-as-a-Service, business financing, and ERP implementation; and HRM with HR-as-a-Service, recruitment, coaching, and assessments. Additional offerings include the Jaarprogramma NextGen (10-session leadership program for family business successors) and The Next Step (advanced follow-up program). Partner services include Staffchain for recruitment. The company operates from offices in Uden and Deventer.

Differentiator

Problem solved

Functional benefit

Brands

• Werken bij Familiebedrijven: Recruitment platform specifically for family businesses
• Jaarprogramma NextGen
• The Next Step

Products and services

• Bedrijfsoverdracht (Business Transfer) Comprehensive advisory services for business succession and transfer in family businesses, including business valuation, due diligence, MBI/MBO support, sale and purchase guidance, and family charter setup. Target audience: DGA owners and family business entrepreneurs in the Netherlands.
• Bedrijfsoptimalisatie (Business Optimization) Continuous improvement services for family businesses covering corporate recovery, business strategy, AI and process optimization, advisory and supervisory board setup, and interim management deployment. Target audience: Family business owners seeking to professionalize and stabilize operations.
• Finance In-house financial advisory services for family businesses including Finance-as-a-Service, business financing advisory, management reporting, ERP implementation, office management, and interim finance professionals. Advisors work on-site at the client's organization.
• HRM Human resource management services for family businesses including HR-as-a-Service, change management, Recruitment-as-a-Service, employer branding and talent retention, coaching, assessments, and interim HR professionals.
• Jaarprogramma NextGen Year-long development program preparing future successors and shareholders in family businesses for leadership and ownership roles through ten practical sessions covering strategy, finance, marketing, recruitment, AI, crisis prevention, and business acquisition. Sessions are held at the Uden headquarters.
• The Next Step Advanced follow-up program for NextGen participants who have completed initial development, focusing on leadership, talent retention, financial optimization, and personal development with three personal coaching sessions and one strategic session. Priced at €4,999 ex VAT.
• Werken bij Familiebedrijven Recruitment platform operated by De Ondernemingswaarde connecting candidates with family businesses, supporting the unique culture and continuity needs of family enterprises.
• Staffchain Recruitment Vacancy Packages Recruitment service offered through partner Staffchain with fixed-price vacancy packages: Premium at €5,500 (100% placement guarantee) and Excellent at €7,000 (premium support). Reports a 90% success rate in placements.

Quantifiable outcome

• ZNI doubled in size and revenue in short period, aiming for 50 employees and €20M revenue with maintained structure and stability
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StaffchainminorChannel Partner/ Reseller/ DistributorStaffchain provides recruitment services that De Ondernemingswaarde leverages for placement services. The partnership involves joint recruitment campaigns where both brands work together on candidate placement. De Ondernemingswaarde directs recruitment clients to Staffchain's platform and services for candidate sourcing and placement.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IMAP: International M&A advisor focused on mid-market transactions with a Dutch team serving family-owned businesses; direct competitor on sale-and-purchase guidance and valuation work.
• Boer & Croon: Amsterdam-based Dutch firm offering interim management and transformation consulting to mid-market and family businesses; directly comparable on interim management and business optimization services for SME clients.
• Value8: Dutch investment and advisory platform focused on sustainable SMBs and family-owned enterprises; comparable on Dutch family business advisory, M&A support, and succession services.
• Oaklins: Global M&A advisory with strong Dutch SME mid-market practice; directly comparable on buy-side/sell-side advisory, MBO/MBI, and family business transition support in the Netherlands.
• Duchenne Corporate Finance: Dutch independent corporate finance boutique advising SME/family-owned businesses on M&A, succession, and financing; competes for the same DGA client segment in the mid-market.
• Marktlink: Dutch M&A advisory firm specializing in SME transactions and family business succession, headquartered in the Netherlands with a similar DGA-focused client base and Bedrijfsoverdracht-style service offering.

Broad incumbents

• Berenschot: Utrecht-headquartered Dutch consulting firm with HR, strategy, and organization advisory practices serving Dutch public and private sector, with overlap on HR-as-a-Service and organization design for SME clients.
• RSM Netherlands: Mid-market accounting and advisory network with Dutch presence offering audit, tax, consulting, and transaction advisory to family businesses and DGAs; broader portfolio but overlapping family business client base.
• Grant Thornton Netherlands: Major accounting and advisory firm serving Dutch mid-market with succession, M&A, tax, and HR consulting capabilities; established broader player competing for the same family business engagements.
• Mazars Netherlands: International accounting and consulting firm with a Dutch mid-market practice covering M&A, finance transformation, HR, and succession advisory for owner-managed businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ondernemingswaarde
• LinkedInlinkedin.com/company/de-ondernemingswaarde
• Instagraminstagram.com/ondernemingswaarde

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Ondernemingswaarde