Onderwijsloket
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Onderwijsloket firmographics
Firmographics- Name
- Onderwijsloket
- Legal name
- Onderwijsloket
- Website
- https://onderwijsloket.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Onderwijsloket industry classification
Industry- Product category
- Education Career Guidance
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
Keywords
Onderwijsloket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Public Funding: Platform is free for end users, funded by the Dutch Ministry of Education, Culture and Science (OCW).
- API Access: Core API is free under fair-use conditions. Algolia search has a yearly charge based on expected usage to cover provider costs.
- Content Licensing: All self-authored content may be freely reused (commercially and non-commercially) with attribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for API access under fair-use conditions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Onderwijsloket product offering
Product offeringCore offering
Onderwijsloket is a non-profit national information platform that provides independent, free guidance for individuals considering a career in Dutch education. It delivers a knowledge base of articles and FAQs, free personal consultations with education experts, interactive route and programme discovery tools, multimedia content (podcasts, videos, experience stories), and a developer API exposing structured data about education careers, qualifications, and pathways.
Product overview
Onderwijsloket is a unified platform for careers in Dutch education, providing independent information and free advisory services. The core offering consists of the main Onderwijsloket.com platform, which integrates a Knowledge Base (Kennisbank) with articles and FAQs, a Personal Consultation service (Persoonlijk Advies), an interactive Route Tool for career pathway discovery, and a Media Hub featuring podcasts, videos, and experience stories. The platform maintains a network of Regional Desks (Regioloketten) and an Education Navigator for programme discovery. For developers, Onderwijsloket offers an API Platform with Directus API, Algolia Search API, and Cloudinary integration, plus an MCP Server for AI agent integration. Since January 2020, it has helped 17,149 career switchers through free advisory consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- Onderwijsloket.com Platform The main online information platform providing independent and practical information for anyone considering a career in Dutch education, integrating a knowledge base, personal consultation, route discovery tools, and media content.
- Kennisbank (Knowledge Base) Extensive knowledge base with articles and FAQs covering all aspects of working in Dutch education, including teaching qualifications, salary information, education system structure, and career pathways.
- Persoonlijk Advies (Personal Consultation) Free independent advisory service where education experts provide personalized guidance for individuals considering careers in education.
- Routetool (Route Tool) Interactive tool that helps users discover their possible routes into education careers based on their prior education and preferences.
- Onderwijsnavigator Education navigator tool for discovering and comparing teacher training programmes across the Netherlands.
- Media Hub Collection of podcasts, videos, and experience stories featuring educators who share their career transitions and experiences in Dutch education.
- Regioloketten (Regional Desks) Network of regional information points across the Netherlands that provide localized guidance for working in education, including over 50 regional initiatives in collaboration with Onderwijsloket.
- Onderwijsloket API Platform Developer API platform providing programmatic access to Onderwijsloket data including articles, FAQs, programmes, routes, and locations, with Directus API, Algolia-powered Search API, and Cloudinary integration across over 80 collections.
- MCP Server Model Context Protocol server enabling AI agents to access and integrate Onderwijsloket documentation and data in coding agents.
Quantifiable outcome
- 17,149 overstappers helped with free advice conversations
Companies that use Onderwijsloket
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Onderwijsloket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Onderwijsloket partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Vereniging Hogescholen (VH)coreInitiator of Onderwijsloket in January 2020, representing universities of applied sciences in the Netherlands. Contributed to establishing the central platform for education careers.
- Universiteiten van Nederland (UNL)coreCo-initiator of Onderwijsloket alongside Vereniging Hogescholen, representing Dutch universities. Helped establish the platform as the central information source for education careers.
- Stichting Onderwijs incoreExecutes and operates Onderwijsloket. An independent foundation that develops and maintains the platform, API, and advisory services.
- 100 Educational Institutions (mbo, hbo, wo)majorCollaboration with 100 educational institutions from vocational, applied, and university levels to provide comprehensive information about education-related training programs.
- Regional Loketten (Dozens of Regional Initiatives)majorRegional initiatives across the Netherlands that collaborate with Onderwijsloket to provide localized orientation, matching services, and referrals. Includes organizations like SchoolpleinNoord, VOTA, Onderwijsloket Brabant-Oost, and many others.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Onderwijsloket competitors and assessment
Company assessmentDirect peers
- Studiekeuze123: Dutch national platform providing independent information about choosing higher education studies. Comparable to Onderwijsloket in serving as an independent, government-aligned information point for education decisions in the Netherlands, though focused on study choice rather than career switching into teaching.
- Trots op de leraar: Dutch initiative promoting the teaching profession and supporting teachers. Comparable as a Dutch platform dedicated to the teaching profession, with overlapping audience of current and prospective educators, though focused on advocacy and recognition rather than career route guidance.
- Werken bij het Onderwijs: Dutch platform for vacancies and information about working in education. Comparable as an entry point for individuals considering education careers in the Netherlands, with overlapping audience though primarily a job board rather than an advisory platform.
Broad incumbents
- Indeed: Global career and job information platform with extensive educational career content. Comparable as a destination for individuals researching education career options, though broader scope and commercial model differ from Onderwijsloket's curated, government-funded approach.
- LinkedIn Learning: Major career development and learning platform with education career paths and content. Comparable in serving career switchers and providing structured information about education careers, though operates commercially and globally rather than as a Dutch public service.
- Dienst Uitvoering Onderwijs (DUO): Dutch government agency executing education legislation and providing information to students and educational institutions. Comparable as a state-backed central information hub for Dutch education, though DUO handles administrative services (grants, loans) while Onderwijsloket focuses on career guidance.
Regional players
- National Careers Service (UK): UK government-funded career information and advisory service providing free guidance to individuals exploring career options, including education careers. Comparable as a publicly funded national career information platform with similar mission and free advisory model, though UK-focused rather than Netherlands-specific.
- Euroguidance Netherlands: Dutch node of the European Euroguidance network providing career guidance resources, including for those interested in education careers. Comparable in providing structured career guidance information, with broader international career scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Onderwijsloket social profiles
Digital presenceOnderwijsloket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onderwijsloket leadership team
Management profileNumber of profiles
Onderwijsloket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onderwijsloket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onderwijsloket
What does Onderwijsloket do?
Onderwijsloket is a non-profit national information platform that provides independent, free guidance for individuals considering a career in Dutch education. It delivers a knowledge base of articles and FAQs, free personal consultations with education experts, interactive route and programme discovery tools, multimedia content (podcasts, videos, experience stories), and a developer API exposing structured data about education careers, qualifications, and pathways.
Is Onderwijsloket a public or private company?
Onderwijsloket is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Onderwijsloket founded?
Onderwijsloket was founded in 2020. It employs 1 to 10 people.
How does Onderwijsloket make money?
Three revenue lines are on record. Public Funding is the primary driver. The others are API Access and content Licensing.
Who are Onderwijsloket's main competitors?
Direct peers on record are Studiekeuze123, Trots op de leraar and Werken bij het Onderwijs. Broad incumbents are Indeed, LinkedIn Learning and Dienst Uitvoering Onderwijs (DUO). Regional players are National Careers Service (UK) and Euroguidance Netherlands.
Does Onderwijsloket have an API?
Yes. Onderwijsloket API provides access to structured data including articles, FAQs, programmes, routes, locations, and relationships between them. The platform offers: Directus API for source data retrieval (over 80 collections), Algolia-powered Search API for full-text search with filters, facets, and geo-search, and Cloudinary integration for media delivery with automated CDN and smart asset transformations. Core API is free under fair-use conditions; Algolia search has a yearly charge. Developer documentation is at docs.onderwijsloket.com.
What industry is Onderwijsloket in?
Onderwijsloket's product category is Education Career Guidance. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs. Its NAICS code is 611691 and its SIC code is 8200.