Onderwijsloket

Name

Onderwijsloket

Legal name

Onderwijsloket

Website

https://onderwijsloket.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Education Career Guidance

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Education career guidance
• Teacher recruitment platform
• Career transition services
• Education career information
• Dutch education system

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding: Platform is free for end users, funded by the Dutch Ministry of Education, Culture and Science (OCW).
2. API Access: Core API is free under fair-use conditions. Algolia search has a yearly charge based on expected usage to cover provider costs.
3. Content Licensing: All self-authored content may be freely reused (commercially and non-commercially) with attribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Onderwijsloket is a non-profit national information platform that provides independent, free guidance for individuals considering a career in Dutch education. It delivers a knowledge base of articles and FAQs, free personal consultations with education experts, interactive route and programme discovery tools, multimedia content (podcasts, videos, experience stories), and a developer API exposing structured data about education careers, qualifications, and pathways.

Product overview

Onderwijsloket is a unified platform for careers in Dutch education, providing independent information and free advisory services. The core offering consists of the main Onderwijsloket.com platform, which integrates a Knowledge Base (Kennisbank) with articles and FAQs, a Personal Consultation service (Persoonlijk Advies), an interactive Route Tool for career pathway discovery, and a Media Hub featuring podcasts, videos, and experience stories. The platform maintains a network of Regional Desks (Regioloketten) and an Education Navigator for programme discovery. For developers, Onderwijsloket offers an API Platform with Directus API, Algolia Search API, and Cloudinary integration, plus an MCP Server for AI agent integration. Since January 2020, it has helped 17,149 career switchers through free advisory consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Onderwijsloket.com Platform The main online information platform providing independent and practical information for anyone considering a career in Dutch education, integrating a knowledge base, personal consultation, route discovery tools, and media content.
• Kennisbank (Knowledge Base) Extensive knowledge base with articles and FAQs covering all aspects of working in Dutch education, including teaching qualifications, salary information, education system structure, and career pathways.
• Persoonlijk Advies (Personal Consultation) Free independent advisory service where education experts provide personalized guidance for individuals considering careers in education.
• Routetool (Route Tool) Interactive tool that helps users discover their possible routes into education careers based on their prior education and preferences.
• Onderwijsnavigator Education navigator tool for discovering and comparing teacher training programmes across the Netherlands.
• Media Hub Collection of podcasts, videos, and experience stories featuring educators who share their career transitions and experiences in Dutch education.
• Regioloketten (Regional Desks) Network of regional information points across the Netherlands that provide localized guidance for working in education, including over 50 regional initiatives in collaboration with Onderwijsloket.
• Onderwijsloket API Platform Developer API platform providing programmatic access to Onderwijsloket data including articles, FAQs, programmes, routes, and locations, with Directus API, Algolia-powered Search API, and Cloudinary integration across over 80 collections.
• MCP Server Model Context Protocol server enabling AI agents to access and integrate Onderwijsloket documentation and data in coding agents.

Quantifiable outcome

• 17,149 overstappers helped with free advice conversations

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Vereniging Hogescholen (VH)coreOthers · 1 January 2020Initiator of Onderwijsloket in January 2020, representing universities of applied sciences in the Netherlands. Contributed to establishing the central platform for education careers.
• Universiteiten van Nederland (UNL)coreOthers · 1 January 2020Co-initiator of Onderwijsloket alongside Vereniging Hogescholen, representing Dutch universities. Helped establish the platform as the central information source for education careers.
• Stichting Onderwijs incoreStrategic or Co-development Partner · 1 January 2020Executes and operates Onderwijsloket. An independent foundation that develops and maintains the platform, API, and advisory services.
• 100 Educational Institutions (mbo, hbo, wo)majorStrategic or Co-development PartnerCollaboration with 100 educational institutions from vocational, applied, and university levels to provide comprehensive information about education-related training programs.
• Regional Loketten (Dozens of Regional Initiatives)majorChannel Partner/ Reseller/ DistributorRegional initiatives across the Netherlands that collaborate with Onderwijsloket to provide localized orientation, matching services, and referrals. Includes organizations like SchoolpleinNoord, VOTA, Onderwijsloket Brabant-Oost, and many others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studiekeuze123: Dutch national platform providing independent information about choosing higher education studies. Comparable to Onderwijsloket in serving as an independent, government-aligned information point for education decisions in the Netherlands, though focused on study choice rather than career switching into teaching.
• Trots op de leraar: Dutch initiative promoting the teaching profession and supporting teachers. Comparable as a Dutch platform dedicated to the teaching profession, with overlapping audience of current and prospective educators, though focused on advocacy and recognition rather than career route guidance.
• Werken bij het Onderwijs: Dutch platform for vacancies and information about working in education. Comparable as an entry point for individuals considering education careers in the Netherlands, with overlapping audience though primarily a job board rather than an advisory platform.

Broad incumbents

• Indeed: Global career and job information platform with extensive educational career content. Comparable as a destination for individuals researching education career options, though broader scope and commercial model differ from Onderwijsloket's curated, government-funded approach.
• LinkedIn Learning: Major career development and learning platform with education career paths and content. Comparable in serving career switchers and providing structured information about education careers, though operates commercially and globally rather than as a Dutch public service.
• Dienst Uitvoering Onderwijs (DUO): Dutch government agency executing education legislation and providing information to students and educational institutions. Comparable as a state-backed central information hub for Dutch education, though DUO handles administrative services (grants, loans) while Onderwijsloket focuses on career guidance.

Regional players

• National Careers Service (UK): UK government-funded career information and advisory service providing free guidance to individuals exploring career options, including education careers. Comparable as a publicly funded national career information platform with similar mission and free advisory model, though UK-focused rather than Netherlands-specific.
• Euroguidance Netherlands: Dutch node of the European Euroguidance network providing career guidance resources, including for those interested in education careers. Comparable in providing structured career guidance information, with broader international career scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/onderwijsloket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onderwijsloket