Onderwijs On Stage

What Onderwijs On Stage does

Onderwijs On Stage is a Dutch non-profit foundation (Stichting) founded in 2007 by Corine Korrel in Delft, Netherlands, and operating under the brand VMBO On Stage. The organization runs the Beroepenfeest program, an annual career festival concept in which approximately 1,000 VMBO (pre-vocational secondary education) students per region walk a red carpet to meet roughly 250 local professionals, followed by Doe Dag work visits where students job-shadow at companies they matched with. As of 2025 the program operates in approximately 20 regions across the Netherlands, serving ~22,000 students, 4,000+ businesses, and 3,000+ professionals annually, with cumulative reach of ~67,000 students by 2017 and 200+ Beroepenfeesten delivered by the 2023-2024 school year.

The underlying product portfolio comprises five components: the Beroepenfeest event itself, the Doe Dag work-visit program, the Digimatch digital matching platform (launched in 2021 as a COVID-19 alternative), the On Stage Paspoort (a personalized LOB/career orientation portfolio document), and Junior Netwerktraining (networking skills training). Digimatch was developed with Content Power and engaged nearly 2,000 professionals in ~10,000 digital encounters. The organization is governed via Stichting Backstage (established May 14, 2012, ANBI-registered since January 1, 2021), which manages national fundraising and ANBI-compliant donations. Amy van der Ham succeeded founder Corine Korrel as director and national project leader in June 2022. Day-to-day delivery is executed by a distributed national team of ~15 staff plus regional project leaders who are typically independent zzp-ers.

The business model is grant and sponsorship funded, not transactional. The program is free for schools and students. Revenue is assembled from (i) national grants led by VSBfonds (main sponsor) and supplemented by OOMT, OOM, and VOS; (ii) regional co-financing from participating schools, municipalities, funds, sponsors, and businesses; and (iii) ANBI-eligible donations via Stichting Backstage. Go-to-market is community-led and event-driven: new regions are added when municipalities or school clusters commit to multi-year participation, and local project leaders coordinate Beroepenfeesten within their regional networks. Customers (in the funder/partner sense) span four segments: VMBO students (primary beneficiaries, ages 12-16), VMBO schools (sign participation agreements and integrate LOB content), local employers (4,000+ businesses participating as Beroepsbeoefenaren), and municipalities (co-financiers and conveners). The VMBO On Stage® and Beroepenfeest VMBO On Stage® trademarks are registered at the Benelux Merkenbureau, and the methodology is recognized as a LOB method by Dutch national policymakers.

Name

Onderwijs On Stage

Legal name

Onderwijs On Stage

Website

https://onderwijsonstage.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Onderwijs On Stage is a Dutch non-profit foundation that runs the VMBO On Stage Beroepenfeest program, connecting ~22,000 pre-vocational secondary students annually with 4,000+ local businesses and 3,000+ professionals across approximately 20 Dutch regions through career festivals, work visits, and a digital matching platform.

Ownership category

akta.pro rank

Product category

Career Orientation Education Programs

NAICS

Convention and Trade Show Organizers (561920), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Career orientation programs
• Vocational education events
• Student networking programs
• Career festival services
• Educational nonprofit services

Headquarters

HQ city

Netherlands (distributed)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation and Grant Funding: Primary funding comes from Stichting Backstage, which raises and manages funds, gifts, and donations for the project. Main beneficiary is VSBfonds. Landelijke co-financiering is provided for a limited number of local projects.
2. Local Co-financing: Broad local co-financing from participating schools, municipalities, funds, sponsors, subsidies, partners, and businesses. Each regional project has its own funding mix contributing to sustainability and local ownership.
3. Sponsorship and Partnerships: National partners include VSBfonds (main sponsor), OOMT, OOM, and VOS. Collaboration partners include Business Print, Content Power, Qompas, Profiel ASL, Hogiaf, and Wij Techniek. Local businesses sponsor individual regional events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Onderwijs On Stage operates an annual Beroepenfeest (Career Festival) program in approximately 20 Dutch regions, where up to 1,000 VMBO students per region are welcomed over a red carpet by about 250 local professionals, followed by Doe Dag workplace visits. The Digimatch digital platform supports virtual student-professional matching, while the On Stage Paspoort serves as a personalized LOB (career orientation) portfolio. The offering is free to schools and students and funded through grants, foundations, sponsors, and local co-financing.

Product overview

Onderwijs On Stage operates a unified program centered around the Beroepenfeest (Career Festival) concept for VMBO students. The core offering consists of the Beroepenfeest event, the Doe Dag (Work Visit Day), and the supporting Digimatch digital platform for matching. The program is supplemented by the On Stage Paspoort portfolio tool and Junior Netwerktraining for student preparation and reflection. The program connects approximately 22,000 students annually with local professionals across 20 regional editions, building sustainable professional networks that often lead to internships and employment.

Differentiator

Problem solved

Functional benefit

Products and services

• Beroepenfeest (Career Festival) Onderwijs On Stage's flagship annual career festival where up to 1,000 VMBO students per region are welcomed over a red carpet by approximately 250 local professionals representing diverse occupations. Students meet professionals, make matches for future internships and employment, and build sustainable professional networks; events include MC, festive venues, and structured networking formats.
• Doe Dag (Work Visit Day) Follow-up work visit component of the On Stage program in which students spend a half-day at companies where they made matches during the Beroepenfeest, providing hands-on experience and deepening professional relationships.
• Digimatch

Quantifiable outcome

• 22,000 students reached annually across 20 regions
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Stichting BackstagecoreStrategic or Co-development PartnerSupporting foundation established May 14, 2012, to promote further development and rollout of the VMBO On Stage concept, and for good governance of nationally provided resources. Registered as ANBI (Algemeen Nut Beogende Instelling) since January 1, 2021. The foundation raises and manages funds, advises VMBO On Stage, activates networks, and supports vision, mission, and growth.
• VOS (Vereniging Openbaar Onderwijs)majorStrategic or Co-development PartnerNational partner representing public education interests. Supports collaboration between VMBO On Stage and public education institutions.
• Business PrintminorStrategic or Co-development PartnerCollaboration partner providing printing services for materials and promotional materials.
• QompasminorStrategic or Co-development PartnerCollaboration partner providing career orientation and educational support services.
• Boels RentalminorStrategic or Co-development PartnerMajor equipment rental company participating as Beroepsbeoefenaar at all 20 Beroepenfeesten annually. Important for early talent pipeline and employer branding in technical sectors.
• KNS (Koninklijke Nederlandse Slagers)minorChannel Partner/ Reseller/ DistributorRoyal Dutch Butchers association actively recruiting butcher members to participate in Beroepenfeesten across 20 regions.
• KeyportminorStrategic or Co-development PartnerRegional development agency for Roermond area, featured VMBO On Stage in their magazine and supports Roermond On Stage.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• VHTO: VHTO is a Dutch foundation that promotes girls and women in science, technology, and engineering careers. Comparable as a Dutch non-profit using events and employer-student connections to broaden career choice, though focused on a specific demographic.
• TechniekTalent: Techniekpromotie is a Dutch initiative promoting technical careers among young people, with sector-specific employer-student connections. Comparable as a sector-focused talent pipeline effort targeting the same labour-market shortage that motivates VMBO On Stage's employer participation.
• Junior Achievement Netherlands: Junior Achievement is an international non-profit providing youth career education programs in Dutch schools. Comparable in using school-employer partnerships to deliver career orientation to secondary students, though via classroom programs rather than career festivals.

Regional players

• House of Skills: Amsterdam-based public-private initiative connecting local skills demand with workers and job seekers. Comparable in connecting regional employers with potential talent, but focused on Amsterdam's workforce rather than pre-vocational students.

Direct peers

• Qompas: Qompas is a Dutch career orientation and LOB platform used by secondary schools. It is a collaboration partner of VMBO On Stage and addresses the same target audience (VMBO students and schools) with overlapping LOB tooling and curriculum support.
• JINC: JINC is a Dutch non-profit that helps young people from non-traditional backgrounds get jobs through corporate partnerships, student workshops, and work visits. Comparable to VMBO On Stage in mission (youth-to-work transition), B2B partnership model, and use of school-corporate matching events in the Netherlands.

Others

• Stichting Techniekpromotie: Techniekpromotie is a Dutch foundation promoting technical sectors through events and educational programming. Comparable as an adjacent Dutch non-profit working at the intersection of schools, employers, and career orientation, though focused exclusively on technical sectors.
• NAF (National Academy Foundation, US): US non-profit creating career academies and connecting high school students with professionals through employer partnerships. Comparable in mission and school-employer matching model, though focused on academies and future-ready skills in the US market.
• Education and Employers (UK): UK charity that connects young people with employers through events like Inspiring the Future. Comparable in mission and event-based model for career orientation, though operating at UK national scale and serving broader age groups.

Broad incumbents

• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven): SBB is the Dutch administrator of vocational education and the work placement (stage) recognition system, sitting between MBO schools and employers. Comparable as a national institution facilitating career orientation and employer connections for vocational students, but with a broader regulatory and administrative role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VMBOOnStage
• LinkedInlinkedin.com/company/onderwijs-on-stage

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onderwijs On Stage