Belastingdienst academie

What Belastingdienst academie does

Onderwijsontwikkeling Nederland (OON) is the Dutch branch association (branchevereniging) of education advisory bureaus, headquartered at Maanweg 174 in Den Haag. Formed in its current association form in 2021 via a rebrand of the former EDventure, the organization represents over 20 member organizations that deliver advisory, training, and school-improvement services to primary, secondary, and vocational schools across the Netherlands. OON operates as a sales-led membership body, providing collective lobbying to the Tweede Kamer and the Ministry of OCW, a knowledge-sharing platform (Kennisfabrieq intranet, newsletters, podcasts), and the annual Nationale Onderwijsontbijt event.

The association's central commercial and reputational asset is the Keurmerk Onderwijsontwikkeling, a quality certification mark that requires members to satisfy independent quality criteria and Cedeo customer-satisfaction recognition. According to Oberon research commissioned by the Ministry of OCW, 78% of school leaders and 72% of school boards rate the quality of education advisory services positively. The Minister is reportedly considering making the Keurmerk mandatory for all education advisory bureaus, which would materially strengthen OON's market position. OON also operates wholly-owned sub-brands including Acadin (digital learning for gifted students), Netwerk Ziezon (national network for education support for ill students), KlasseContact (remote classroom attendance), and Stichting OZL.

OON's revenue model is subscription-based: members pay annual contributions calculated as a percentage of turnover, subject to published minimum and maximum thresholds. The organization is governed by a board drawn from member organizations and led since December 2025 by director-bestuurder Eric Bosman. Strategic positioning centers on the Kwaliteitsalliantie Onderwijsondersteuning — a quality framework alliance with PO-Raad, VO-raad, AOb, and AVS — and on advocacy for an 'Educatief Deltaplan' to lift Dutch education quality.

Name

Belastingdienst academie

Legal name

Onderwijsontwikkeling Nederland

Website

https://onderwijsontwikkeling.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Onderwijsontwikkeling Nederland is a Dutch branch association of over 20 education advisory bureaus, headquartered in Den Haag. It operates the Keurmerk Onderwijsontwikkeling quality mark, provides collective lobbying and knowledge sharing, and serves primary, secondary, and vocational schools across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership contributions: Members pay contribution fees based on a percentage of their turnover, with a maximum and minimum amount established by the association.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Onderwijsontwikkeling Nederland is a Dutch branch association (branchevereniging) of education consulting bureaus, providing its members with the Keurmerk Onderwijsontwikkeling quality mark, collective lobbying to government, a knowledge network and intranet (Kennisfabrieq), legal support and complaints regulation, and professional development support. Member bureaus use the association's services to deliver advisory, training and consulting engagements to Dutch primary, secondary and vocational schools.

Differentiator

Problem solved

Functional benefit

Brands

• Keurmerk Onderwijsontwikkeling: Quality certification mark for education consulting bureaus demonstrating compliance with quality standards
• Acadin
• Netwerk Ziezon
• KlasseContact
• Stichting OZL

Products and services

• Keurmerk Onderwijsontwikkeling (Quality Mark)
• Belangenbehartiging (Interest Representation / Lobbying)
• Juridische ondersteuning en klachtenregeling (Legal Support and Complaints Regulation)
• Kennisnetwerk (Knowledge Network, via Kennisfabrieq intranet)

Quantifiable outcome

• 78% of school leaders rate education advisory quality positively
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• OberonminorStrategic or Co-development Partner · 14 July 2026Research partnership with Oberon research bureau for conducting the 'Met raad en daad' study on the education advisory market in Dutch foundational education, commissioned by the Ministry of OCW.
• Ministry of OCWcoreOthersOnderwijsontwikkeling Nederland collaborates with the Ministry of Education, Culture and Science on quality frameworks and policy development for education advisory services.
• PO-RaadcoreOthersPartnership with the Primary Education Council in the Kwaliteitsalliantie Onderwijsondersteuning (Quality Alliance for Education Support) developing a joint quality framework.
• VO-raadcoreOthersPartnership with the Secondary Education Council in the Kwaliteitsalliantie Onderwijsondersteuning developing a joint quality framework.
• AOb (Algemene Onderwijsbond)coreOthersPartnership with the General Education Union in the Kwaliteitsalliantie Onderwijsondersteuning developing a joint quality framework.
• AVS (Algemene Vereniging Schoolleiders)coreOthersPartnership with the General Association of School Leaders in the Kwaliteitsalliantie Onderwijsondersteuning developing a joint quality framework.
• OnderwijsdatabankminorOthersPartnership with Onderwijsdatabank as an information hub for education support resources and distance learning information.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VO-raad: The Secondary Education Council (VO-raad) is the Dutch branch association for secondary education schools, directly comparable as a member-based sector organization co-developing the joint education support quality framework with Onderwijsontwikkeling Nederland.
• Cedeo: Cedeo is a Dutch quality certification body for education and training providers, directly comparable to Onderwijsontwikkeling Nederland's Keurmerk as the recognized external customer-satisfaction recognition required of member bureaus.
• NRTO: The Nederlandse Raad voor Training en Opleiding (NRTO) is the Dutch branch association for private training and education providers, comparable to Onderwijsontwikkeling Nederland as a membership organization setting quality standards and advocating on behalf of Dutch education service providers.
• MBO Raad: The MBO Raad is the Dutch sector association for vocational education and training institutions, comparable to Onderwijsontwikkeling Nederland as a Dutch education-sector branch organization serving advisory and training providers across the Dutch education value chain.
• PO-Raad: The Dutch Primary Education Council (PO-Raad) is a sector association representing primary education school boards, closely comparable to Onderwijsontwikkeling Nederland in its role as a member-driven branch organization collaborating on Dutch education quality frameworks within the Kwaliteitsalliantie Onderwijsondersteuning.
• AVS: The Algemene Vereniging Schoolleiders (AVS) is the Dutch professional association for school leaders, comparable to Onderwijsontwikkeling Nederland as a Dutch education-sector member organization partnering within the Kwaliteitsalliantie Onderwijsondersteuning to develop quality frameworks.

Broad incumbents

• VNO-NCW: VNO-NCW is the largest Dutch employers' confederation, comparable to Onderwijsontwikkeling Nederland as a Dutch umbrella membership organization that conducts sector lobbying and collective advocacy to government.
• MKB-Nederland: MKB-Nederland is the Dutch SME employers' association, comparable to Onderwijsontwikkeling Nederland as a Dutch branch organization representing small and mid-sized service providers and conducting collective advocacy and member services.
• AOb: The Algemene Onderwijsbond (AOb) is the largest Dutch teachers' union, comparable to Onderwijsontwikkeling Nederland as a major Dutch education stakeholder and core Kwaliteitsalliantie partner engaging in policy advocacy and quality framework co-development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCysQRN5G2aHFQtyLnjFPNHw
• LinkedInlinkedin.com/company/bureau-onderwijsontwikkeling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belastingdienst academie