One&Only Palmilla

What One&Only Palmilla does

One&Only Palmilla is an ultra-luxury beachfront resort located on the Baja California peninsula in Los Cabos, Mexico, operating on swimmable shores along the Sea of Cortez. The property is operated by Kerzner International Limited and is positioned as a flagship asset within the One&Only luxury resort collection; the firmographic record lists approximately 294 employees and a founding reference of 2002. The resort's core product is accommodation — spacious villas, suites, and rooms with uninterrupted sea views and indoor-outdoor living — supplemented by more than six distinct dining venues (Agua, Breeze, Pelican Bar & Grill, Hoshi Japanese omakase, SEARED steakhouse, and the Palmilla Social Club with Sala 56, Lucille's Kitchen and Lucille's Café), a holistic spa offering a Mexican Spiritual Healer, the Baja Wellness Collection of visiting practitioners, full wedding and event planning services, and curated Spirit of Baja experiences.

Revenue is generated across four streams: luxury accommodation (the largest by nature), F&B across the multiple on-site restaurants, wellness and spa services, and events/celebrations. Pricing is positioned at the top of the luxury market, with no publicly disclosed rate card; the business relies on bundled packages (Family Retreat, Villa Moments, Suite Escape, Nights On Us, Masters of Flavour) to drive conversion and length-of-stay. Distribution is direct-to-consumer via the One&Only branded website and global reservation system, complemented by on-site sales and the SevenRooms platform for dining reservations, with marketing executed across Instagram, TikTok, YouTube, LinkedIn, and email. Target segments are affluent families, couples and honeymooners, wellness seekers, and lifestyle/experience travelers, with no enterprise customer concentration.

Name

One&Only Palmilla

Legal name

One&Only Palmilla

Website

https://oneandonlypalmilla.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

One&Only Palmilla is an ultra-luxury beachfront resort in Los Cabos, Mexico, operated by Kerzner International, offering villas, suites, six-plus dining venues, spa, and events to affluent leisure travelers worldwide.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury beach resort
• Resort accommodations
• Fine dining restaurants
• Spa wellness services
• Wedding event venues

Headquarters

HQ city

Los Cabos

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Luxury Accommodation: Revenue from spacious villas, suites, and rooms with sea views and indoor-outdoor living on the Baja peninsula. Pricing is premium/luxury tier with various packages including family retreats and villa moments.
2. Dining & Culinary Experiences: Revenue from multiple restaurants including Agua, Breeze, Pelican Bar & Grill, Hoshi (Japanese omakase), SEARED (steakhouse), and Palmilla Social Club. Also includes special culinary events like Masters of Flavour.
3. Wellness & Spa Services: Revenue from spa services including access to Mexican Spiritual Healer and holistic therapy, plus the Baja Wellness Collection featuring visiting practitioners and fitness trainers.
4. Events & Celebrations: Revenue from weddings, honeymoons, milestone events, and celebratory stays with expert planners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

One&Only Palmilla is a luxury beachfront resort on swimmable shores in Los Cabos, Mexico, providing premium accommodations (villas, suites, rooms) along with six on-site restaurants, a holistic wellness spa, curated local experiences, and full-service wedding and event planning. The property targets affluent leisure travelers with all-inclusive-style packages and culturally authentic Mexican programming.

Product overview

One&Only Palmilla is a luxury beachfront resort offering a comprehensive hospitality experience centered on its core accommodation product—beachfront retreats including spacious villas, suites, and rooms with sea views. The resort operates multiple distinct dining venues (Agua, Breeze, Pelican Bar & Grill, Hoshi, SEARED, Palmilla Social Club) serving diverse cuisines from Mexican to Japanese omakase and Mediterranean. Wellness offerings include a holistic spa and Baja Wellness Collection. The property provides curated experiences, celebration and event planning services, and seasonal packages. A notable partnership includes the SEASE capsule collection. The various packages (Family Retreat, Villa Moments, Suite Escape, Nights On Us) are add-on offerings that bundle accommodation with resort credits and inclusions, while dining venues operate as distinct restaurant products within the resort.

Differentiator

Problem solved

Functional benefit

Products and services

• Beachfront Retreats (Villas, Suites, and Rooms)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• SEASEflagshipStrategic or Co-development PartnerSEASE and One&Only introduced a new capsule collection inspired by shared passion for discovery and craftsmanship. The collection is available at One&Only Palmilla and represents a co-branded lifestyle partnership combining luxury resort positioning with sustainable fashion.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides the reservation and booking platform for dining at One&Only Palmilla restaurants including Agua, Breeze, and other venues. The platform enables guests to book restaurant reservations online.
• Kerzner International LimitedflagshipOthersParent company and operator of the One&Only Palmilla resort. Kerzner International is a leading international resort developer and operator specializing in luxury resort properties worldwide.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• One&Only Mandarina: Sister property under the same One&Only brand and Kerzner International, offering similar villa-based luxury accommodations, dining, and wellness in Riviera Nayarit; shares the same brand DNA, distribution system, and operating model as Palmilla.
• Esperanza, Auberge Resorts Collection: Luxury cliffside resort in Los Cabos with casitas/villas, multiple restaurants, spa, and family-friendly programming; competes head-to-head with One&Only Palmilla in the same geography and guest segment.
• Las Ventanas al Paraíso, a Rosewood Resort: Ultra-luxury beachfront resort in Los Cabos under Rosewood, operating comparable villa/suite accommodations, fine-dining venues, spa, and high-touch service for affluent travelers in the same competitive set as One&Only Palmilla.
• The Cape, a Thompson Hotel: Boutique luxury hotel in Cabo San Lucas with striking contemporary design, rooftop dining, and direct beach access; competes for design-conscious luxury travelers in the same Los Cabos market.
• Four Seasons Resort Los Cabos at Costa Palmas: Luxury resort on the East Cape of Los Cabos offering beachfront residences, multiple dining venues, spa, and golf; competes for the same luxury Cabo traveler with comparable full-service amenity mix.
• Waldorf Astoria Los Cabos Pedregal: Beachfront luxury resort in Cabo San Lucas directly competing for HNW guests with similar clifftop/oceanfront villas, multiple restaurants, spa, and event programming; one of the most direct substitutes for One&Only Palmilla.

Broad incumbents

• Mandarin Oriental, Canouan: Caribbean ultra-luxury beachfront villa/suite resort with comparable villa-based accommodations, multiple dining venues, spa, and curated experiences; serves the same international HNW traveler pool as One&Only Palmilla.
• Four Seasons Resort Punta Mita: Established luxury beachfront resort on Mexico's Pacific coast operated by Four Seasons; broader global luxury portfolio but directly comparable in product offering, service tier, and HNW family/couple guest base.
• Rosewood Mayakoba: Ultra-luxury resort within the Mayakoba complex on the Riviera Maya; broader Rosewood portfolio but directly comparable in product, guest profile, and experiential luxury positioning to One&Only Palmilla in a different Mexican destination.
• St. Regis Punta Mita Resort: Luxury beachfront resort under the Marriott/St. Regis flag in Punta Mita; part of a much broader luxury portfolio but directly comparable in product, location (Mexican Pacific coast), and target affluent traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@oneandonlyresorts
• YouTubeyoutube.com/@oneandonlyresorts
• LinkedInlinkedin.com/company/one&only-palmilla
• Instagraminstagram.com/oneandonlypalmilla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One&Only Palmilla