ONEBIRD

What ONEBIRD does

ONEBIRD is a privately held French SAS (Société par Actions Simplifiée) headquartered at 131 boulevard Pereire, 75017 Paris, and a wholly-owned subsidiary of the SOCATEC Group. The company is a vertically oriented branded merchandise one-stop shop serving the aerospace, travel, and tourism industries for over 25 years. Its service stack covers the full design-to-retail chain: 2D/3D conception, production (via selected partners and its own Fontainebleau-based subsidiary oneart éditions), e-commerce logistics with same-day shipping, customized online shop development with EDI integration into client procurement systems, physical retail management including pop-ups and airport duty-free shops, and distribution through a network of 500+ resellers in France and internationally.

The technology footprint is operational rather than platform-defining. ONEBIRD operates an e-commerce platform with EDI connections to client IT systems, an in-house packshot studio for product photography and 3D rendering, and manages a direct-to-consumer webshop at socatec.aero. Production is partially in-house via oneart éditions and partially outsourced to rigorously selected partners, providing a mix of European CSR-compliant manufacturing agility and lower-cost external sourcing. The logistics stack is delivered through a long-term partnership with a leading French e-commerce logistics provider offering 15,000-35,000m2 of warehouse capacity, 120-person staff, and robotic shipping capabilities enabling J+0 dispatch for orders placed before 2pm.

Commercially, ONEBIRD runs a B2B enterprise sales motion with quote-based professional pricing, account-opening procedures, and no publicly disclosed rates. First orders are payable before delivery, with payment terms granted only after credit review. Named anchor customers include Air France, Iberia, Brussels Airlines, the AFKLMT Group, and the French Air Force (Armée de l'Air). Revenue is generated through a mix of one-off branded merchandise sales, recurring e-commerce operations management, managed physical retail services, and transactional reseller distribution fees. The firm has 6 directly employed staff, €5,000 in share capital, and no disclosed revenue, funding, or M&A history.

Name

ONEBIRD

Legal name

ONEBIRD

Website

https://onebird.pro

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

ONEBIRD is a Paris-based, SOCATEC Group-owned B2B one-stop shop designing, producing, and distributing branded merchandise for the aerospace, travel, and tourism industries via enterprise clients, in-house production, and 500+ reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Branded Merchandise Sales: Design, production, and distribution of customized branded objects including media objects and retail merchandise for aerospace and travel industries
2. E-commerce Operations Management: Development and operational management of customized online shops with EDI connections for B2B clients
3. Physical Retail Management: Setup and management of pop-up stores, airport shops, and permanent point-of-sale within client headquarters
4. Distribution Network: Referencing products in third-party retail network of 500+ resellers internationally

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

ONEBIRD is a one-stop shop for branded merchandise (objets de marque) serving the aerospace, travel, and tourism industries. It provides end-to-end services including 2D/3D design, manufacturing via selected partners and its own subsidiary oneart Éditions, e-commerce logistics with EDI connections, customized online shop development, physical retail management, and distribution through a network of 500+ third-party resellers. The company also produces in-house promotional and retail objects such as scale models, leather goods, apparel, and accessories.

Product overview

ONEBIRD is a one-stop-shop branded merchandise provider and distributor for the SOCATEC Group, serving the aerospace, travel, and tourism industries for over 25 years. The company offers an integrated portfolio of services encompassing Design & Production of custom promotional and retail merchandise, Logistics & Distribution, and Online Catalog & Physical Shop operations. Core offerings include: Conception (2D/3D design services), Production via selected partners and the company's own subsidiary oneart éditions in Fontainebleau, Logistique (e-commerce logistics with 15,000-35,000m2 warehousing), Boutique (online shop development with EDI connectivity and physical retail management), Distribution to 500+ resellers internationally, and Packshot services (photography and 3D rendering). The product portfolio spans scale models (A320 Tintin, Concorde, A400M), leather goods (Hippocampe pouch), apparel (Patrouille de France T-shirt), and accessories (ailettes, embroidered keychains). ONEBIRD acts as the branded merchandise division of SOCATEC Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Objet média & objet retail (Promotional & Retail Branded Merchandise) Custom branded merchandise objects (media items and retail merchandise) for aerospace, travel, and tourism clients, including scale models, apparel, leather goods, and collectibles distributed via B2B accounts and the reseller network.
• Conception (2D/3D Design Services) In-house 2D/3D design services that help enterprise clients turn concepts into fully customized branded merchandise, from idea to production-ready object.
• Production Services Manufacturing management service for catalog or custom branded objects, delivered through rigorously selected production partners and the company's own subsidiary oneart Éditions in Fontainebleau, with conformity control before delivery.
• Logistique (E-commerce Logistics Services) E-commerce logistics service delivered through a leading French 3PL partner with 120 staff, 15,000-35,000m2 of warehouse capacity, robotized tools, and same-day shipping for orders placed before 2pm.
• Boutique (Online Shop Development & Physical Retail Management) Development and operational management of fully customized online shops (with EDI connections to client IT and procurement systems) and physical retail solutions including pop-up stores, airport shops, and permanent point-of-sale within client headquarters.
• Distribution Network Services Product distribution to 500+ resellers in France and internationally, including downtown concept stores, gift shops, and duty-free airport shops, enabling clients to reach general public audiences and generate commercial revenue.
• Packshot (Photography & 3D Rendering Services) In-house photography and 3D rendering studio producing high-quality product packshots meeting e-commerce standards for presenting branded merchandise to buyers.

Quantifiable outcome

• Same-day shipping for orders placed before 2pm (weekdays)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SOCATEC GroupcoreStrategic or Co-development PartnerONEBIRD is a wholly-owned subsidiary and one-stop shop of the SOCATEC Group, which specializes in branded objects for aerospace, travel and tourism industries. ONEBIRD serves as the group's branded merchandise and distribution arm.
• oneart éditionscoreStrategic or Co-development PartnerProduction subsidiary located in Fontainebleau that manufactures and develops certain products in-house. Provides agility and CSR-compliant manufacturing solutions for European customers.
• Leading French E-commerce Logistics PartnercoreImplementation/ SI/ Consulting PartnerStrategic partnership with a leading French e-commerce logistics company providing 120 staff members, 15,000-35,000m2 warehouse capacity, and robotized technologies enabling same-day shipping for orders before 2pm.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Pen: US-based B2B provider of promotional products and custom branded merchandise including writing instruments, apparel, and accessories. Comparable to ONEBIRD in offering customized branded merchandise across multiple product categories to enterprise customers.
• Halo Branded Solutions: Large US-headquartered branded merchandise company providing apparel, awards, and promotional products to enterprise clients. Comparable to ONEBIRD as a vertically integrated promotional merchandise provider with strong emphasis on enterprise account management.
• Brand Addition: One of Europe's largest dedicated branded merchandise companies, offering design, sourcing, and distribution of promotional products to global enterprises. Directly comparable to ONEBIRD in business model, services, and enterprise B2B customer focus.
• Geiger Group: Family-owned branded merchandise distributor with operations in the US and Europe. Comparable to ONEBIRD in serving enterprise clients with custom branded merchandise, including apparel and corporate gifts, with a similar end-to-end service model.
• 4imprint Group: Publicly listed promotional products distributor serving North American and European enterprise clients. Comparable in offering custom branded merchandise via design, sourcing, and fulfillment - a like-for-like competitor to ONEBIRD's B2B merchandise model.
• iPromo: Online-focused promotional products distributor serving North American B2B clients with branded merchandise. Directly comparable to ONEBIRD's B2B e-commerce-led merchandising model with a focus on custom branded items across categories.

Broad incumbents

• SanMar: One of the largest US apparel and accessories distributors, with a substantial segment of branded merchandise and corporate apparel. Comparable to ONEBIRD in supplying branded apparel and accessories into enterprise and retail distribution channels.
• BIC Graphic: Global promotional products division of BIC, offering writing instruments and other branded merchandise to enterprise B2B clients. Comparable to ONEBIRD as a large, established promotional merchandise provider with a focus on custom branded items.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/onebird-socatec

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONEBIRD