Oneness

What Oneness does

Oneness, operating as Ekatma Dham, is a spiritual and cultural complex located at Omkareshwar in Madhya Pradesh, India, run by Acharya Shankar Sanskritik Ekta Nyas — a government trust established in 2018 under the Madhya Pradesh Public Trust Act, 1951, and operating under the state's Department of Culture. The organization's mission is to promote Advaita Vedanta philosophy and the legacy of Adi Shankaracharya through physical infrastructure, educational programs, and cultural events. Its core assets are the 108-foot bronze alloy Statue of Oneness (unveiled September 2023), the Advaita Lok museum (under construction with foundation stone laid September 2023), and the Acharya Shankar International Institute of Advaita Vedanta with seven specialized research and education centers. It runs free youth retreats capped at 50 participants, lecture series (Shankar Vyakhyanmala), music and dance performances (Shankara Sangeet), and the Parivrajan Scheme covering all 52 districts of Madhya Pradesh.

The organization's technology footprint is limited to multimedia content delivery rather than proprietary AI or software systems. The museum experience integrates boat rides, laser-water-sound shows, wide-screen presentations, and traditional exhibition galleries; digital channels include a website, YouTube, podcast series, social media, and an e-library. Architecture and construction are delivered through external partners — C.P. Kukreja Architects (lead design), Larsen & Toubro (EPC contractor for the statue and pedestal), Meinhardt (project management), and Design Habit (museum exhibition designer). Sculpture of the statue is credited to Bhagwan Rampure, with conceptual sketches by Vasudeo Kamath.

The business model is non-commercial: all programming — youth retreats, museum admission, statue viewing, lectures, publications — is offered free of charge. Revenue is sourced from Madhya Pradesh state government budgets (via the Department of Culture) and voluntary public donations accepted online and by cheque. The organization is led by the sitting Chief Minister of Madhya Pradesh as Chairman and counts the Jagadguru Shankaracharya of Sringeri Sharada Peetham as Patron, alongside trustees and advisors from Juna Peeth, Chinmaya Mission, Ramakrishna Mission Vivekananda University, Vivekananda Kendra, Bharatiya Shikshan Mandal, IIT Madras, IIT Bombay, and the School of Planning and Architecture Bhopal. Customer segments are individual spiritual seekers (primarily youth aged 18-40), heritage tourists, scholars, and the general public — with no institutional paying customers.

Name

Oneness

Legal name

Acharya Shankar Sanskritik Ekta Nyas

Website

https://oneness.org.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Oneness operates Ekatma Dham, a government-backed spiritual and cultural complex at Omkareshwar, Madhya Pradesh, promoting Advaita Vedanta through a 108-foot statue, museum, research institute, and free youth retreats for spiritual seekers across India.

Ownership category

akta.pro rank

Product category

Cultural Heritage & Spiritual Education

NAICS

Historical Sites (712120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Hindu Theological Colleges & Vedic Studies Institutes (EDAHAKAJ)

akta.pro secondary industries

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Hindu Broadcasting (MPABALAH)

Keywords

• Spiritual education programs
• Cultural heritage preservation
• Advaita vedanta teachings
• Meditation retreat programs
• Philosophy research institute

Headquarters

HQ city

Aurangabad, Maharashtra

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: The organization accepts donations from the public to fund workshops, exhibitions, and cultural events. Donations can be made online via credit cards/PayPal or by mailing cheques.
2. Government Funding: Acharya Shankar Sanskritik Ekta Nyas operates under the Department of Culture, Government of Madhya Pradesh, as a registered trust under the Madhya Pradesh Public Trust Act, 1951. Funding comes from government budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Oneness (Ekatma Dham) operates a spiritual and cultural complex at Omkareshwar, Madhya Pradesh, that promotes Advaita Vedanta philosophy and the legacy of Adi Shankaracharya through the 108-foot Statue of Oneness, the Advaita Lok museum, and the Acharya Shankar International Institute of Advaita Vedanta. It complements these sites with free youth retreats, lecture and music series, publications, podcasts, and a grassroots Parivrajan Scheme extending across all 52 districts of Madhya Pradesh.

Product overview

Oneness (Ekatma Dham) is a spiritual and cultural complex operated by Acharya Shankar Sanskritik Ekta Nyas, a government trust under the Department of Culture, Government of Madhya Pradesh. The organization promotes Advaita Vedanta philosophy through a multi-component portfolio centered at Omkareshwar, India. The core offerings include the 108-foot Statue of Oneness monument, the Advaita Lok museum featuring exhibitions and multimedia experiences, and the Acharya Shankar International Institute of Advaita Vedanta with seven specialized research and educational centers. The organization also runs youth retreat programs, lecture series (Shankar Vyakhyanmala), musical performances (Shankara Sangeet), dialogue events (Prerna Samvad), and publishes books and podcasts. Key programs include the Parivrajan Scheme spreading Advaita Vedanta across Madhya Pradesh's 52 districts, the annual Advaita Utsav international conference, and the Ekatma Yatra pilgrimage retracing Adi Shankaracharya's historic journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Statue of Oneness A 108-foot bronze alloy monument (88% copper, 8% tin, 4% lead) of Adi Shankaracharya in walking posture, standing atop a 54-ft pedestal with a 27-ft lotus petal base, built to last over 500 years. Free admission for visitors from 10 a.m. to 6 p.m. Located at Omkareshwar, Madhya Pradesh.
• Advaita Lok Museum A museum presenting Sanatana Dharma and the life and philosophy of Adi Shankaracharya through exhibition galleries, boat ride museum (Advaita Narmada Vihar), laser-water-sound shows, Maya-Vedanta Interpretation Centre, wide-screen theatre, and Panchayatan Temple worship area. Open to all visitors free of charge.
• Acharya Shankar International Institute of Advaita Vedanta A world-class educational institute at Ekatma Dham featuring seven specialized centers: Acharya Padmapada Centre for Advaita Philosophy, Acharya Sureshwara Advaita Centre for Social Science, Acharya Hastamalaka Advaita Centre for Science, Acharya Totaka Advaita Centre for Literature Music and Arts, Maharshi Vedavyasa Advaita Library, Acharya Gaudapada Advaita Extension Centre, and Acharya Govinda Bhagavatpada Gurukulam. Targeted at scholars, researchers, and students of Vedanta.
• Advaita Awakening Youth Retreat Free residential programs for young adults aged 18-40 exploring Advaita Vedanta through interactive sessions, meditation, yoga, group discussions, and nature walks. Held annually across India with maximum 50 participants per retreat. Selection based on genuine seeking and ability to promote Advaita wisdom.
• Parivrajan Scheme A grassroots program covering all 52 districts of Madhya Pradesh, with eminent monks appointed as guardians in each district block to impart the teachings of Advaita Vedanta to citizens.
• Shankar Vyakhyanmala Lecture Series A series of enlightening lectures offered year-round that explore the works and teachings of Adi Shankaracharya in depth, delivered by experts and scholars. Open to all interested regardless of background.
• Shankara Sangeet Performances Year-round celebration of Adi Shankaracharya's compositions through Indian classical music performances, including Carnatic music, Hindustani music, Bharatanatyam, and Kathak. Open to the public free of charge.
• Prerna Samvad Dialogue Platform A platform for dialogue and collaboration between students, scholars, and thought leaders from different fields, conducted through interactive sessions, workshops, and seminars.
• Advaita Utsav International Conference International conference on Advaita Vedanta held at Dr Harisingh Gour Vishwavidyalaya in Sagar, Madhya Pradesh, bringing together scholars and experts to explore themes surrounding Adi Shankaracharya's philosophy.
• Publications on Adi Shankaracharya and Advaita Vedanta Published books by Acharya Shankar Sanskritik Ekta Nyas including 'Ekatma Dham: A Journey of Oneness', 'Advaita Awakening Youth Retreat: Nurturing Ambassadors of Advaita', 'Ekatma Dham: Swapn Se Shilp Tak', and 'Adi Shankaracharya'. Available in print and through the E-Library.
• Adi Shankaracharya and the Spirit of Oneness Podcast Podcast series 'Adi Shankaracharya and the Spirit of Oneness' produced by Ekatma Dham exploring the life and teachings of Adi Shankaracharya. Available globally via digital platforms.

Quantifiable outcome

• Ekatma Yatra engaged over 23,000 villages across 13 states
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and major.

• Government of Madhya Pradesh, Department of CulturecoreStrategic or Co-development Partner · 9 February 2017The Acharya Shankar Sanskritik Ekta Nyas operates under the Department of Culture, Government of Madhya Pradesh. The government announced the Statue of Oneness project on February 9, 2017, and provides institutional support for all Ekatma Dham activities. The Chief Minister serves as Chairman of the Nyas.
• Shri Mohan Yadav (Chief Minister of Madhya Pradesh)coreOthersCurrent Chairman of Acharya Shankar Sanskritik Ekta Nyas, driving the oneness movement and cultural unity initiatives under the Department of Culture.
• Jagadguru Shankaracharya, Sri Sri Bharati Tirtha Mahasannidhanam, Sringeri Sharada PeethamflagshipStrategic or Co-development PartnerPatron of Acharya Shankar Sanskritik Ekta Nyas. Represents the spiritual lineage of Adi Shankaracharya, providing legitimacy and guidance to the organization's mission of promoting Advaita Vedanta.
• Various Spiritual Leaders and ScholarscoreStrategic or Co-development PartnerTrustees including Swami Avdheshanand Giri (Juna Peethadheeshwar), Swami Paramatmananda Saraswati, Swami Swaroopananda Saraswati (Global Head Chinmaya Mission), Swami Chidananda (Advaitasramam), Swami Atmapriyananda (Ramakrishna Mission Vivekananda University), among others. Advisors from diverse spiritual and academic backgrounds.
• C.P. Kukreja ArchitectsmajorImplementation/ SI/ Consulting PartnerLead architectural firm for Ekatma Dham project, appointed in June 2021 through open bid as part of Principal Project Consultant team. Dikshu C. Kukreja serves as Lead Design Architect.
• Larsen & Toubro (L&T)majorImplementation/ SI/ Consulting PartnerEPC (Engineering, Procurement and Construction) contractor awarded the contract in June 2022 for construction of the Statue of Oneness and pedestal.
• MeinhardtmajorImplementation/ SI/ Consulting PartnerProject Management Consultants for Ekatma Dham development.
• Design Habit, New DelhimajorImplementation/ SI/ Consulting PartnerMuseum exhibition designer appointed in June 2021 as part of Principal Project Consultant team, creating immersive and engaging environments for Advaita Lok museum visitors.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ramakrishna Mission: Runs monasteries, educational institutions, retreats, and publishing houses focused on Vedanta including Swami Vivekananda's teachings. Provides a comparable model of multi-center spiritual-education operations.
• Art of Living: Operates large spiritual retreat campuses (e.g., Bengaluru ashram), youth programs, and wellness/meditation retreats targeting similar18-40 demographic. Comparable in scaling residential spiritual programs with modern marketing.
• Vivekananda Kendra: Runs residential spiritual-education programs, retreats, and yoga camps across India. Shares a comparable model of large-scale spiritual-education outreach integrated with cultural heritage programming.
• BAPS Swaminarayan Sanstha: Operates large-scale Akshardham temple-museum complexes (e.g., Delhi, Gandhinagar) combining monumental statues, multimedia exhibits, and educational institutions. Closest comparable in operating a flagship cultural-spiritual destination with modern museum design.
• ISKCON: Global Hindu spiritual organization with temple complexes, museums, youth retreats, and digital content. Similar scale of cultural-heritage programming and use of multimedia for spiritual education.
• Chinmaya Mission: Global Hindu spiritual organization running Vedanta education centers, youth retreats, and ashrams with a comparable mission of teaching Advaita Vedanta to young adults. Both organizations share trustee-level cross-affiliation.
• Sringeri Sharada Peetham: One of the four cardinal mathas established by Adi Shankaracharya, with educational institutions (e.g., Sanskrit colleges). Directly comparable as an Advaita Vedanta institution tracing lineage to the same founder.

Broad incumbents

• Shirdi Sansthan: Large religious trust operating Shirdi pilgrimage complex with museums, accommodation, and cultural programming. Comparable as a heritage religious-facility operator at scale.
• Tirumala Tirupati Devasthanams: Largest Hindu temple trust globally, operating pilgrim facilities, museums, and educational institutions at massive scale. Useful benchmark on managing pilgrim tourism flows at a heritage spiritual site.

Others

• Bharatiya Vidya Bhavan: Educational and cultural trust running schools, publications, and heritage programs promoting Indian philosophy and culture. Comparable as a multi-institution cultural-educational trust structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/EkatmaDham
• YouTubeyoutube.com/@EkatmaDham
• Facebookfacebook.com/Ekatmadham
• Instagraminstagram.com/ekatmadham
• LinkedInlinkedin.com/company/oneness-emt

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Oneness