OneWorld Dental

What OneWorld Dental does

OneWorld Dental is a single-location, direct-to-consumer dental practice operating from Tarwekamp 79-81 in the Mariahoeve neighborhood of The Hague, Netherlands. Founded on July 1, 2020, by Dr. Charmaine Harris-Witting (a UK-trained dentist with specialized orthodontic credentials), the practice delivers comprehensive dental care under one roof — spanning general dentistry, orthodontics (including aligners), implantology, periodontology, cosmetic dentistry (smile makeovers, BlancOne and Philips Zoom! whitening), pediatric dentistry, endodontics, restorative work (crowns, bridges, facings, fillings), dentures, extractions, preventive care, and emergency services. Its core differentiator is a multilingual team collectively covering at least 12 languages (Dutch, English, German, Spanish, Arabic, Italian, Bulgarian, Serbian, Latvian, Russian, Slovak, Turkish), explicitly designed to serve The Hague's substantial international and expat community alongside local Dutch residents.

The practice is equipped with 3D scanning for orthodontic consultations, digital X-ray systems (small, jaw overview, and multidimensional), and other modern dental technologies; the underlying web stack is WordPress/Elementor with Polylang for bilingual (Dutch/English) delivery, Google Analytics, Google reCAPTCHA, and Google Maps integration, plus social channels on Instagram and Facebook. Compliance posture includes GDPR, NEN 7510 information security for healthcare, and reliance on Infomedics (ISO 27001 certified) for insured-patient billing.

Revenue is generated per-treatment on NZa (Dutch Healthcare Authority) regulated fee schedules, billed either through Infomedics for insured Dutch patients or directly via PIN/credit card for self-pay and international patients; cost estimates are provided for treatments over €250. New patients register online and begin with an intake consultation (C001, €57.01) including examination and X-rays before a personalized treatment plan is issued. The customer base is atomized across individual patients in The Hague, with no enterprise or B2B contracts, and the practice has accumulated a 4.8/5 Google rating across 62 reviews since launch.

Name

OneWorld Dental

Legal name

Tandartspraktijk OneWorld Dental

Website

https://oneworlddental.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

OneWorld Dental is a single-location, direct-to-consumer dental practice in the Mariahoeve neighborhood of The Hague, Netherlands, founded in 2020. It provides comprehensive general, cosmetic, orthodontic, implant, periodontal, pediatric, and emergency dental services, with a multilingual team serving local Dutch residents and The Hague's international and expat community.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant services
• Orthodontic treatment care
• Preventive dental care

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Treatment Services: Revenue generated from comprehensive dental services including consultations, preventive care, restorative treatments, cosmetic procedures, orthodontics, implantology, and periodontology. Fees are government-regulated by the Dutch Healthcare Authority (NZa).
2. Billing through Infomedics: For patients with Dutch dental insurance, billing is handled through Infomedics. Patients without Dutch dental insurance pay directly at the practice via PIN or credit card. The practice provides cost estimates for treatments over €250.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

OneWorld Dental is a single-location dental practice offering comprehensive dental care under one roof, from routine check-ups to advanced restorative, cosmetic, and specialized treatments including orthodontics, implantology, and periodontology. The practice serves individual patients and families in The Hague through appointment-only intake consultations with X-rays and personalized treatment plans, supported by modern digital imaging, 3D scanning, and a multilingual team.

Product overview

OneWorld Dental is a single-location modern dental practice offering comprehensive dental care under one roof. The practice provides a full range of services from routine check-ups to advanced specialist treatments. Core services include general dentistry, cosmetic dentistry (including smile makeovers), orthodontics with aligners, pediatric dentistry, dental implants, periodontology, and preventive care. Specialized treatments include root canal treatments, crowns/bridges/facings, dentures, extractions, and surgery. The practice offers professional teeth whitening through both in-office BlancOne treatments (CLICK, TOUCH, ULTRA) and Philips Zoom! home whitening kits. Pediatric services include Myobrace preventive orthodontic treatment. Emergency care is available during and outside opening hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Cosmetic dental treatments focused on improving the aesthetic appearance and oral health of patients' teeth, with the goal of achieving a beautiful, natural look, including smile makeovers.
• Orthodontics with Aligners Modern orthodontic treatment using clear, custom-made aligners to gradually shift teeth into desired positions; comfortable, virtually invisible, and removable for eating and cleaning.
• Pediatric Dentistry Dental care for children aged 0-18, largely covered by basic Dutch health insurance, including check-ups, preventive oral care, sealants, fluoride treatments, and brushing instruction.
• Dental Implants Surgical placement of titanium or zirconium tooth root replacements into the jawbone, serving as a strong foundation for implant crowns, bridges, or implant-supported dentures.
• Periodontology Treatment of gum diseases including gingivitis and periodontitis, with gum examinations, cleanings, flap surgery, and regeneration techniques to maintain gum health and prevent tooth loss.
• BlancOne In-Office Teeth Whitening Professional in-office whitening with three options: CLICK (10-15 minute quick treatment), TOUCH (advanced low-concentration formula without gum protection), and ULTRA (high-concentration medical treatment).
• Philips Zoom! Home Teeth Whitening At-home whitening using 6% hydrogen peroxide with custom-fitted trays, available as DayWhite (1.5 hours daily) or NiteWhite (4-6 hours overnight), achieving 4+ shades lighter in two weeks.
• Root Canal Treatments Endodontic procedures treating infection or damage to dental pulp, removing infected tissue, cleaning, disinfecting, and sealing the tooth interior to preserve the natural tooth.
• Crowns, Bridges, and Facings Restorative treatments: crowns are artificial teeth placed over damaged natural teeth; bridges replace missing teeth anchored to adjacent teeth; facings are thin porcelain or composite shells applied to front teeth for aesthetic improvements.
• Dentures / Protheses Custom-made dental protheses for missing teeth, available as partial or full dentures, including complete upper/lower dentures, partial resin dentures, and frame dentures.
• Fillings Restoration of decayed or broken teeth using various materials including amalgam, glass ionomer, composite, and compomer, repairing cavities and preventing further damage.
• Dental Extractions and Surgery Surgical tooth removal and related procedures, including simple extractions, surgical extractions, hemisection, and referrals to maxillofacial surgeons when necessary.
• Preventive Care and Sealants Prevention-focused treatments including fissure sealants (protective coating on molars), fluoride treatments (enamel strengthening), and personalized brushing instruction.
• Myobrace Preventive Orthodontics Preventive orthodontic treatment for children using custom-fitted, removable appliances that train mouth muscles and guide teeth/jaw into proper position, addressing poor oral habits like mouth breathing.
• Dental Consultations and Check-ups Comprehensive oral examinations of teeth, gums, mucous membranes, and jaw joints, including X-rays when needed and evaluation of tongue, lips, and oral tissues for abnormalities.
• Emergency Dental Care Urgent dental treatment for severe pain and emergencies during practice hours, with referrals to Tandarts Spoedgevallendienst Haaglanden (HMC Westeinde Hospital) for after-hours emergencies.

Quantifiable outcome

• 4.8 out of 5 Google rating based on 62 reviews
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KNMT (Royal Dutch Dental Association)coreOthersOneWorld Dental operates under the guidelines of KNMT, the professional association for dentists, orthodontists, and oral surgeons in the Netherlands. The practice follows KNMT standards and offers their complaint resolution services to patients.
• Tandarts Spoedgevallendienst HaaglandenminorOthersEmergency dental service in The Hague (HMC Westeinde Hospital) for after-hours emergencies. Patients are referred here when OneWorld Dental is closed or unable to handle urgent cases.
• Geschilleninstantie MondzorgminorOthersAn independent dispute resolution body for dental care complaints, to which patients can be referred if complaints cannot be resolved directly with the practice.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• DentalZorg: Dutch dental group practice chain providing general, preventive, and cosmetic dentistry under multiple brands across the Netherlands. Operates within the same NZa-regulated fee structure and serves a comparable urban patient demographic.
• Colosseum Dental Group: Major European dental DSO with operations across multiple countries including the Netherlands. Comparable as a multi-site group practice operator offering general, orthodontic, and specialist services under regulated pricing environments.
• Dental Clinics: Largest Dutch dental service organization with dozens of multi-specialty clinics across the Netherlands. Directly comparable in service breadth (general + cosmetic + orthodontics + implants) but operates at chain scale rather than a single founder-owned practice.
• Dentius: Dutch DSO operating a network of group dental practices across the Netherlands and Belgium. Comparable in offering comprehensive general and specialty dentistry; competes for the same patient pool and dentist talent in the Dutch market.
• Heartland Dental: Largest US dental support organization providing non-clinical support to affiliated practices. Comparable as a DSO infrastructure provider enabling multi-site dental operations; different regulatory and geographic context.

Regional players

• Dental365: US Northeast dental group practice and DSO offering general, cosmetic, and specialist services in a hospitality-oriented setting. Comparable in modern, patient-experience-led positioning; regional because it operates only in the US.
• Smiles Dental: Dental group practice operating across Ireland and the UK with multi-specialty offerings (general, cosmetic, orthodontic). Comparable in service mix and standalone-clinic operating model; regional because it does not serve the Dutch market.

Direct peers

• Tend: US-based modern dental studio chain positioning around hospitality, technology, and patient experience. Comparable as a tech-forward, hospitality-led private dental practice targeting discerning urban consumers; differs by geography and scale.
• MondzorgPlus: Dutch group dental practice organization offering comprehensive dentistry under multiple locations. Directly comparable in offering general and specialist dental care within the same Dutch NZa-regulated pricing environment.
• Implantoloog Den Haag: Specialized dental implant practice operating in The Hague, the same local market as OneWorld Dental. Directly comparable in geographic catchment and specialty focus, though narrower in service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oneworlddental-104201701294094
• Instagraminstagram.com/oneworld.dental
• LinkedInlinkedin.com/company/oneworld-dental

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneWorld Dental