OnGas

What OnGas does

OnGas is a New Zealand-based LPG (Liquefied Petroleum Gas) distribution business that has been acquired by ELGAS, itself a subsidiary of Linde, the world's largest industrial gases and engineering company. The company supplies bottled LPG in 9kg-45kg cylinders to residential customers for cooking, heating, hot water, and BBQ use, and provides bulk LPG and forklift bottle supply to commercial and industrial customers across logistics, hospitality, tourism, and light industrial verticals. Core technology centers on physical LPG infrastructure, including bulk storage, a delivery fleet, automated refill systems (EasyGas / EasyGas DownUnder), and an exchange network (SWAP'n'GO) of approximately 6,000 dealers supported by the broader Gas Near Me program of approximately 400 branches, agents, and distributors across New Zealand and Australia.

The business operates under a multi-channel go-to-market: direct-to-consumer online ordering and mobile apps (iOS/Android) for residential customers, inside sales and field sales for commercial accounts, and a dealer-driven exchange channel for BBQ bottles. Revenue is generated primarily through subscription-style recurring LPG delivery (EasyGas), transaction-based bottle exchanges via SWAP'n'GO, usage-based bulk supply contracts for industrial customers, and ancillary equipment sales, all without lock-in contracts. The product roadmap is anchored by a public commitment to 100% renewable gases by 2040, positioning LPG as a lower-emission transition fuel relative to coal and diesel, with quantifiable claims of up to 50% emissions reduction versus coal.

Name

OnGas

Legal name

ELGAS

Website

https://ongas.co.nz

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

OnGas, acquired by ELGAS (a Linde subsidiary), is a New Zealand LPG distributor supplying bottled gas, automatic home refill, and bulk LPG to residential and commercial customers across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

LPG Gas Distribution

NAICS

Natural Gas Distribution (221210), Fuel Dealers (45721)

SIC

Natural Gas Distribution (4924), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Distributed Energy & Gas Solutions Sales (CHP, Microgrids, On-site Gas Supply) (EUAAADAJ)

Keywords

• LPG distribution
• Bottled gas supply
• Gas bottle delivery
• Commercial LPG supply
• BBQ gas exchange

Headquarters

HQ city

New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. LPG Gas Bottle Delivery: Recurring delivery of LPG gas bottles to residential and business customers. Revenue generated from gas product sales and delivery charges. Automatic delivery options available through EasyGas program.
2. Bulk LPG Supply: Large-volume LPG supply into fixed tanks for commercial and industrial customers. Typically requires site installation and ongoing supply contracts.
3. SWAP'n'GO Exchange: Consumer exchange of empty gas bottles for full ones through dealer network. Revenue from bottle fills and dealer wholesale pricing.
4. Equipment Sales: Sales of LPG equipment including regulators, hoses, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

OnGas distributes LPG (Liquefied Petroleum Gas) to residential and commercial customers in New Zealand through 9kg–45kg gas bottles, automatic home refill (EasyGas), bulk supply into fixed tanks, and a SWAP'n'GO BBQ bottle exchange program. Following acquisition by ELGAS (a Linde subsidiary), the OnGas customer base is being transitioned to ELGAS while retaining the LPG supply business model.

Product overview

OnGas, now part of ELGAS following acquisition, operates as an LPG (Liquefied Petroleum Gas) distribution company offering bottled gas products and services for residential and commercial customers. The product portfolio centers on LPG gas bottles in various sizes (9kg to 45kg), with delivery options including bottle exchange, automatic refill programs, and bulk supply. Key offerings include the EasyGas automatic home delivery service, the SWAP'n'GO BBQ bottle exchange network, bulk LPG supply for industrial applications, and forklift gas bottle services. The company also provides commercial LPG equipment and applications for hot water, heating, cooking, and industrial drying. The Gas Near Me distribution program supports local availability through approximately 400 branches and 6,000 SWAP'n'GO dealers across New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• SWAP'n'GO: Gas exchange program for BBQ bottles with approximately 6,000 dealers providing BBQ bottle gas supplies
• EasyGas
• EasyGas DownUnder
• Gas Near Me

Quantifiable outcome

• LPG can immediately reduce carbon emissions by up to 50% when transitioning from coal and other heavy carbon emitting fuels
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Linde (Linde Group)coreStrategic or Co-development PartnerLinde is the parent company of ELGAS (which acquired OnGas). Linde is described as a leading LPG company and the largest global industrial gases and engineering gas company. ELGAS benefits from Linde's global resources, expertise, and technology in industrial gases.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vector: Vector is a major NZ energy infrastructure company operating gas distribution networks and electricity metering. Comparable as a key NZ gas energy player serving residential and commercial customers, though focused on piped natural gas rather than LPG cylinders.
• Contact Energy: Contact Energy is one of New Zealand's largest electricity generators and energy retailers. Comparable as a major NZ energy provider whose electricity offerings compete with LPG for residential heating and cooking demand.
• BOC Gases: BOC is a Linde subsidiary and the largest industrial gases company in Australia and New Zealand. While broader than OnGas, BOC shares the same corporate parent and serves overlapping industrial gas customers, making it a strategic and commercial peer within the Linde portfolio.
• EnergyAustralia: EnergyAustralia is a major Australian energy retailer offering gas and electricity to residential and commercial customers. Comparable as an energy provider competing for household energy budgets in the same Australasian customer base that OnGas targets with LPG.
• Firstgas: Firstgas operates NZ's natural gas distribution networks (Gas Distribution NZ) and transmission pipelines. Comparable as a NZ-focused gas distribution business serving residential and commercial customers, though OnGas competes against piped gas rather than operating pipelines.

Direct peers

• Supagas: Supagas is an Australian LPG distributor offering bulk supply, cylinder exchange, and commercial/industrial services. Direct competitor in the Australasian LPG market with overlapping customer segments and similar product portfolio including forklift gas.
• Origin Energy: Origin Energy operates LPG distribution and energy retailing across Australia and New Zealand. Comparable as a major Australasian LPG and energy provider competing for the same residential and commercial customers, with similar bottle exchange and bulk supply models.
• Kleenheat: Kleenheat (part of Wesfarmers) is one of Australia's largest LPG distributors serving residential, commercial, and industrial customers with bottle exchange and bulk supply. Directly comparable to OnGas/ELGAS in product offering, customer segments, and Australasian market focus.
• Elgas Australia: ELGAS Australia is the Australian sister business of OnGas/ELGAS NZ, sharing the same parent (Linde) and operating the same SWAP'n'GO, EasyGas, and bulk LPG programs. Effectively the same operating model in a different geography, making it the closest internal peer.

Regional players

• Mercury NZ: Mercury NZ is a major NZ renewable electricity generator and retailer. Comparable as a NZ energy provider whose 100% renewable electricity offering is a direct competitor to LPG in the residential energy market, particularly for customers seeking decarbonized energy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ElgasAuLPG
• Facebookfacebook.com/ElgasLPGNZ
• LinkedInlinkedin.com/company/ongas
• Instagraminstagram.com/elgaslpg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnGas