On-Journey
- Company typePrivate
- Founded2021
- HeadquartersIndonesia, Indonesia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What On-Journey does
On-Journey, operated under PT. STARGAZER TEKNOLOGI INDONESIA, is a two-sided online travel marketplace headquartered in Badung, Bali, Indonesia. The platform connects travelers with local Indonesian travel agents (referred to as "mitra") across a range of tourism segments, from budget domestic tours starting at IDR 200,000 to premium religious packages such as Hajj and Umrah pilgrimages priced up to IDR 450,000,000. The company operates web, iOS, and Android applications with support for English, Indonesian, Chinese, Japanese, and Russian languages, targeting both domestic and inbound international travelers.
The platform employs a 5-tier agency badge and subscription system (Bronze through Titanium) to incentivize travel agent engagement and signal quality. On-Journey monetizes through a 10% commission on transactions facilitated between travelers and agents, supplemented by subscription fees paid by travel agents. The marketplace lists 20+ travel agents and offers features including package browsing, custom package requests, and a trip planner.
The company is privately held, bootstrapped with no disclosed external funding, and operates with a lean team of approximately 5 employees. Its geographic focus is Indonesia, though multi-language support signals intent to serve inbound international tourist demand. Distribution is primarily direct-to-consumer via app stores and web, with no disclosed enterprise or B2B partnership channels.
On-Journey firmographics
Firmographics- Name
- On-Journey
- Legal name
- PT. STARGAZER TEKNOLOGI INDONESIA
- Website
- https://onjourney.id
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
On-Journey industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Services-Amusement & Recreation Services (7900), Transportation Services (4700)
- akta.pro primary industry
- Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)
- akta.pro secondary industries
- Adventure & Expedition Travel Agencies (THAKAFAB), Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ), Multi-Modal Aggregators & Trip Planning APIs (Door-to-Door) (THALAJAI)
Keywords
Where On-Journey is headquartered
LocationHeadquarters
- HQ city
- Indonesia
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
On-Journey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Transaction Commission Fee: On-Journey charges a commission fee of 10% per transaction on the total service cost including travel packages, custom trip prices, driver charter fees, vehicle rental, and all services booked through the platform by travelers.
- Travel Agent Subscription Tiers: Travel agents can upgrade through Bronze, Silver, Gold, Platinum, and Titanium tiers. Higher tiers unlock premium features, better algorithm recommendations, and faster fund release. Titanium tier requires active subscription to Pro Features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Budget Day Tours - Backpacker packages from IDR 200,000 to IDR 1,500,000 |
| Transaction based/ take rate | Pay-as-you-go | Standard Day Tours - General packages from IDR 500,000 to IDR 3,000,000 |
| Transaction based/ take rate | Pay-as-you-go | Multi-day Packages - Extended tours from IDR 3,500,000 to IDR 9,500,000 |
| Transaction based/ take rate | Multi-year contract | Religious Tours - Hajj/Umrah packages from IDR 28,700,000 to IDR 450,000,000 |
| Transaction based/ take rate | Pay-as-you-go | Platform Commission - 10% per transaction |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
On-Journey product offering
Product offeringCore offering
On-Journey is a two-sided online travel marketplace that connects travelers with local Indonesian travel agents (mitra) to discover, compare, and book tour packages, transportation, vehicle rentals, and custom trips. The platform curates listings across destinations including Bali, Lombok, Java, and religious pilgrimage routes (Hajj/Umrah), offering packages from budget backpacker tours (IDR 200,000) to premium 5-star pilgrimages (IDR 450,000,000), with multi-language support for international tourists.
Product overview
On-Journey is a travel technology platform operating as a two-sided marketplace that connects travelers with travel agents (mitra) across Indonesia. The core offering consists of the On-Journey mobile app (available on Android and iOS) and web platform, which provide access to a curated marketplace of travel packages, destination discovery, and personalized trip planning tools. The platform also includes a B2B partner portal for travel agents to manage their listings and bookings, with a tiered Agency Badge system (Bronze through Titanium) that governs agent maturity and platform privileges. Key product components include the Travel Package Marketplace, Travel Agent Discovery Platform, and Personalized Trip Planner, all integrated within a single ecosystem enabling end-to-end travel booking experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Journey Travel Marketplace Platform A two-sided online travel marketplace (available via web and native iOS/Android apps) where travelers discover, compare, and book tour packages, transportation, vehicle rentals, and custom trips from local Indonesian travel agents. Serves domestic Indonesian travelers and international tourists seeking Bali, Lombok, Java, and Hajj/Umrah experiences across budgets from IDR 200,000 to IDR 450,000,000.
- Mitra Travel Agent Partner Platform A B2B partner platform that enables Indonesian travel agents, tour operators, transportation providers, and vehicle rental businesses to list and sell travel services on the On-Journey marketplace. Features tiered membership across five levels (Bronze, Silver, Gold, Platinum, Titanium) determining algorithm visibility, transaction capabilities, and fund release schedules, with the Titanium tier requiring an active Pro Features subscription.
Companies that use On-Journey
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
On-Journey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
On-Journey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PT. STARGAZER TEKNOLOGI INDONESIAcoreParent company and service provider of On-Journey. Built the On-Journey app as a Commercial app and is responsible for platform development, maintenance, and service provision. Registered in Indonesia.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
On-Journey competitors and assessment
Company assessmentDirect peers
- Traveloka: Indonesia's largest OTA, offering flights, hotels, and tour/activity packages across Indonesia and Southeast Asia. Directly competes in tour package booking, though with a much broader scope and greater brand recognition.
- Pegipegi: Indonesian OTA offering hotels, flights, and travel packages. Competes in Indonesian tour booking with established travel agent integrations, providing a local comparison point for On-Journey's marketplace model.
- Tiket.com: Major Indonesian OTA backed by Djarum Group, providing travel packages including tours and activities. Competes in Indonesian tour package discovery and booking with established payment integration.
- Klook: Asia-leading travel activities and services booking platform. Highly comparable as an activities/tours marketplace connecting travelers with local operators, with strong Bali/Indonesia presence and multi-language support.
Broad incumbents
- Booking.com Experiences: Global accommodation leader's tours and attractions vertical. Comparable as a marketplace for tours and activities with global scale, though primarily a bolt-on to its hotel booking business.
- Traveloka Xperience: Traveloka's dedicated activities and experiences vertical. Directly comparable as a tours/activities sub-marketplace within the broader Indonesian travel ecosystem, leveraging Traveloka's massive user base.
- Viator: Tripadvisor-owned tours and activities marketplace, one of the largest globally. Directly comparable business model as a marketplace for tours and activities but with broader global reach and established brand.
- GetYourGuide: Global tours, activities, and attraction booking platform. Comparable as a marketplace connecting travelers with local tour operators, though operates at significantly larger scale and primarily inbound-focused.
Emerging players
- Wonderfly: Southeast Asia-based tours and activities booking platform. Comparable as a curated marketplace connecting travelers with local tour operators across SEA, though with somewhat different geographic focus.
- Atour (Bali-based tour marketplace): Various Bali/Indonesia-based tour booking platforms and aggregators that compete for the same local tour operator supply. Comparable as regional marketplaces targeting Bali tour bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On-Journey social profiles
Digital presenceOn-Journey financial estimates
Financial estimateRevenue estimate
Valuation estimate
On-Journey leadership team
Management profileNumber of profiles
On-Journey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On-Journey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On-Journey
What does On-Journey do?
On-Journey is a two-sided online travel marketplace that connects travelers with local Indonesian travel agents (mitra) to discover, compare, and book tour packages, transportation, vehicle rentals, and custom trips. The platform curates listings across destinations including Bali, Lombok, Java, and religious pilgrimage routes (Hajj/Umrah), offering packages from budget backpacker tours (IDR 200,000) to premium 5-star pilgrimages (IDR 450,000,000), with multi-language support for international tourists.
Is On-Journey a public or private company?
On-Journey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On-Journey founded?
On-Journey was founded in 2021. It employs 1 to 10 people.
Where is On-Journey based?
On-Journey is headquartered in Indonesia, Indonesia, in the Asia region.
How does On-Journey make money?
Two revenue lines are on record. Transaction Commission Fee is the primary driver. The others are travel Agent Subscription Tiers.
Who are On-Journey's main competitors?
Direct peers on record are Traveloka, Pegipegi, Tiket.com and Klook. Broad incumbents are Booking.com Experiences, Traveloka Xperience, Viator and GetYourGuide. Emerging players are Wonderfly and Atour (Bali-based tour marketplace).
Does On-Journey have an API?
No public API is recorded for On-Journey.
What industry is On-Journey in?
On-Journey's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAKAOAO, Custom Itinerary Planning with Booking & Fulfillment (Full-Service), with a secondary code of THAKAFAB, Adventure & Expedition Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.