HPA - Heilpraktiker und Coach Akademie GmbH & Co. KG

What HPA - Heilpraktiker und Coach Akademie GmbH & Co. KG does

HPA - Heilpraktiker und Coach Akademie GmbH & Co. KG (operating as HPA Heilpraktiker Akademie Deutschland) is a German private vocational academy, founded in 1998 by Dirk Schippel, that delivers state-examination preparation and continuing-education training for alternative-medicine practitioners (Heilpraktiker), licensed psychotherapists (Heilpraktiker für Psychotherapie), and practicing therapists seeking specialization. The core catalog spans multi-year online certifications in Heilpraktiker (Standard, Premium, Premium Plus tiers), Heilpraktiker für Psychotherapie (Premium Live Online and Selbstlerner self-paced tracks), Integrative Psychotherapy (2-year), Cognitive Behavioral Therapy (1-year), Schema Therapy (6-month), and Trauma Therapy (1-year), supplemented by in-person seminars at Norderstedt/Hamburg (Gestalt therapy, depth psychology, injection courses, anamnesis training) and a Naturopathy program organized around five pillars.

The platform is built on a proprietary learning management system at lernplattform.heilpraktiker-akademie.de that delivers the 235-hour flagship video curriculum authored by founder Dirk Schippel, plus supplementary video courses, mind maps, and a Prüfungsvorbereitung exam-preparation platform with written exam questions and answer keys. Courseware is delivered through a combination of self-paced video, live online instruction, optional peer networking cohorts, and on-site seminars; a freemium Prüfungsbooster 2026 is offered ahead of the October 2026 Gesundheitsamt examination.

The business model is a hybrid of multi-year subscription tuition contracts (Standard/Premium/Premium Plus), one-time video-course and in-person seminar fees, freemium exam-preparation content, and government-funded enrollment via Bildungsgutschein education vouchers. Go-to-market mixes self-serve product-led enrollment on the LMS with inside-sales consultation (HubSpot booking), free info webinars, and a Freunde werben Freunde referral program, supported by YouTube, Facebook, and Instagram content distribution. The firm has 6 employees, operates only in Germany, and is privately held under a GmbH & Co. KG structure with no disclosed institutional investors or subsidiaries.

Name

HPA - Heilpraktiker und Coach Akademie GmbH & Co. KG

Legal name

HPA - Heilpraktiker und Coach Akademie GmbH & Co. KG

Website

https://online-heilpraktikerakademie.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

HPA Heilpraktiker Akademie Deutschland is a German private academy, founded in 1998, that delivers online and in-person training programs preparing individuals for state certification as Heilpraktiker and Heilpraktiker für Psychotherapie, plus continuing-education specialization in CBT, Schema Therapy, Trauma Therapy, and Naturopathy.

Ownership category

akta.pro rank

Product category

Alternative Medicine and Psychotherapy Education

NAICS

Educational Services (61), Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Support Services (611710), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Alternative medicine training
• Psychotherapy certification courses
• Naturopathy education programs
• Heilpraktiker exam preparation
• Online learning platform

Headquarters

HQ city

Norderstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Training Courses: Revenue from tiered online training programs (Standard, Premium, Premium Plus) for Heilpraktiker and Heilpraktiker für Psychotherapie, Integrative Psychotherapy, Cognitive Behavioral Therapy, Schema Therapy, and Trauma Therapy. Courses offered at multiple intake dates throughout the year.
2. Video Courses: Self-paced video courses for examination preparation including written and oral exam preparation, study guides, and therapy-specific exam prep courses.
3. In-Person Training: On-site training programs at Norderstedt/Hamburg location for Gestalt therapy, Depth psychology, Trauma therapy, Injection courses, and medical history/physical examination courses.
4. Continuing Education (Fortbildung): Specialized continuing education courses in Naturopathy (5 Pillars), Phytotherapy, Mycology, Bach flowers, nutrition, Schuessler salts, and communication skills.
5. Prüfungsbooster (Exam Booster): Free and paid examination booster programs for exam preparation, targeting specific examination dates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HPA provides online and in-person training programs preparing individuals for state certification as Heilpraktiker (alternative medicine practitioner) and Heilpraktiker für Psychotherapie (psychotherapy practitioner) in Germany. Core offerings include tiered online training subscriptions (Standard, Premium, Premium Plus), specialized psychotherapy certifications in CBT, Schema Therapy, Trauma Therapy and Integrative Psychotherapy, in-person courses at Norderstedt/Hamburg, and a dedicated examination preparation platform. The academy leverages 27+ years of founder-led educational experience and a proprietary learning management system to deliver curriculum combining conventional medicine with naturopathy.

Product overview

HPA (Heilpraktiker und Coach Akademie) is an education/training academy offering a unified platform of online and in-person training programs for alternative medicine and psychotherapy practitioners in Germany. The core offerings include Heilpraktiker Ausbildung (3 tiers: Standard, Premium, Premium Plus), Heilpraktiker für Psychotherapie Ausbildung (Premium Live Online and Selbstlerner self-paced options), and specialized psychotherapy certifications (Integrative Psychotherapy 2-year, Cognitive Behavioral Therapy 1-year, Trauma Therapy 1-year, Schema Therapy 6-month). Supporting products include video courses for exam preparation, a Prüfungsvorbereitung exam prep platform with written exam questions, and in-person courses in Norderstedt/Hamburg. The Lernplattform learning management system serves as the central hub for all online programs, while Naturheilkunde training covers 5 pillars of natural medicine. The company was founded by Dirk Schippel with 27+ years of experience in the field.

Differentiator

Problem solved

Functional benefit

Products and services

• Heilpraktiker Ausbildung (Online)

Quantifiable outcome

• High examination pass rates evidenced by positive student testimonials and recommendations

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fachverband Deutscher Heilpraktiker (German Association of Alternative Practitioners)minorOthersHPA is a member of the Fachverband Deutscher Heilpraktiker, the professional association for alternative practitioners in Germany. This membership provides credibility and connection to the professional community of Heilpraktiker practitioners.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Markus Rupprecht Heilpraktikerausbildung: Online-focused Heilpraktiker Ausbildung provider with video courses and exam preparation, serving the same aspiring practitioner segment in Germany. Closely overlaps HPA's self-paced Selberlerner product line.
• CIP Centrum für Integrative Psychotherapie: German training institute offering psychotherapy certifications (including integrative approaches) that overlap with HPA's psychotherapy modality courses (Integrative Psychotherapy, CBT, Schema Therapy). Comparable target learner of practicing or aspiring therapists.
• Paracelsus Heilpraktikerschulen: Largest Heilpraktiker school chain in Germany with both in-person and online offerings for state examination preparation across Heilpraktiker and Heilpraktiker für Psychotherapie. Directly comparable to HPA on curriculum, target students, and certification outcomes.
• Deutsche Heilpraktikerschule: German Heilpraktiker training provider offering both classroom-based and online pathways toward state examination, with similar continuing education programs in psychotherapy modalities. Comparable scope and student profile to HPA.
• Isolde Richter Heilpraktikerschule: Established German distance-learning school offering online Heilpraktiker and Heilpraktiker für Psychotherapie Ausbildung with comparable subscription-style multi-year programs. Competes head-to-head with HPA in the online segment.
• Thalamus Heilpraktikerschule: German Heilpraktiker school offering structured Ausbildung programs for state examination preparation with both in-person and distance-learning components. Direct competitor for the same regulated credential.
• Samuel-Hahnemann-Schule: Long-established German Heilpraktiker school with both naturopathy and Heilpraktiker training programs. Comparable curriculum breadth and overlap with HPA's 5-Pillar Naturheilkunde offerings.

Broad incumbents

• SGD Studiengemeinschaft Darmstadt: One of Germany's largest Fernschulen with a wide portfolio of vocational and continuing education courses, including health-related programs. Adjacent competitor for students comparing well-known Fernschule brands.
• ILS Institut für Lernsysteme: Major German Fernschule with a broad course catalog and strong brand recognition in distance learning. Competes with HPA indirectly as an alternative distance-learning destination for healthcare and therapy-oriented continuing education buyers.
• Laudius GmbH: Large German Fernschule offering a broad catalog of distance-learning courses across many subject areas. Provides general distance-learning scale and brand reach that competes with HPA for prospective students shopping Fernschulen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hpaheilpraktikerakademiede7373
• Facebookfacebook.com/HPAinDeutschland
• Instagraminstagram.com/hpa_deutschland
• LinkedInlinkedin.com/company/hpa-heilpraktiker-und-coach-akademie-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPA - Heilpraktiker und Coach Akademie GmbH & Co. KG