（株）大戸屋

What （株）大戸屋 does

株式会社大戸屋 (Ootoya Co., Ltd.), operating under the holding entity OOTOYA Holdings Co., Ltd., is a Japanese teishoku (set meal) restaurant chain founded in 1958 in Ikebukuro, Tokyo. As of 2024 the company operates 455 restaurants (316 domestic, 139 overseas across Thailand, Taiwan, Indonesia, Hong Kong, the United States, Malaysia, Cambodia, and the Philippines), with a stated target of 500 total stores. The core offering is a menu of handmade Japanese set meals featuring charcoal-grilled fish and meat, fresh panko-breaded cutlets fried to order, freshly grated daikon, and regionally sourced 100% domestic Japanese rice, with nutritionist-supervised combinations under the 'からだ想い定食' (body-conscious teishoku) positioning. Supporting in-store preparation infrastructure (specialized charcoal grills, fresh-breading processes, regional rice milling) underpins a consistent scratch-cooking identity across formats that include standalone urban, roadside, and commercial-facility stores.

The business model combines direct-operated and franchise-operated restaurants. The franchise program charges an initial fee of ¥4.02M plus an estimated total initial investment of ¥80.2M, with a 5.0% ongoing royalty on monthly sales (model case ¥11M monthly sales, 5.4% operating profit). Diversified revenue streams include dine-in and takeout restaurant sales, franchise royalties and fees, dedicated proprietary delivery (Ootoya Delivery, ~119 stores, ¥590 fee, ¥1,300 minimum) plus third-party delivery via Uber Eats and Demae-can, frozen food e-commerce (sold through Colowide Online Shop and Yodobashi.com), digital gift certificates (eGift sold direct and on LINE Gift), and a tiered loyalty program (POINT+ with KOMORI/OOMORI/TOKUMORI ranks). Set meals price in a ¥1,000–1,700 band, with periodic price revisions tied to input cost inflation. Customer reach spans individual diners across Japan and overseas Japanese-taste markets, plus ~68 franchisee companies; distribution leverages an official mobile app, an at-home frozen food line, and digital gifting.

Name

（株）大戸屋

Legal name

OOTOYA Holdings Co., Ltd.

Website

https://ootoya.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社大戸屋 operates 455 Japanese teishoku (set meal) restaurants across Japan (316) and 8 overseas markets (139), serving individual diners with charcoal-grilled, scratch-cooked set meals. The business combines direct-operated stores, a ~170-store franchise network, delivery, frozen food e-commerce, and digital gifting.

Ownership category

akta.pro rank

Product category

Japanese Restaurant Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

Keywords

• Japanese teishoku restaurant
• Set meal dining
• Restaurant franchise operations
• Healthy Japanese cuisine
• Food service chain

Headquarters

HQ city

武蔵野市中町, 東京都

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Restaurant Sales (Direct + FC): Revenue from directly operated and franchise restaurant locations serving teishoku (set meal) cuisine. The primary revenue stream encompassing dine-in, takeout, and delivery orders at each store location.
2. Franchise Royalties and Fees: Ongoing royalties of 5.0% of monthly sales from franchisees, plus initial franchise fees. Model case shows monthly sales of 11,000,000 yen with royalty of 550,000 yen.
3. Frozen Food E-commerce: Sales of proprietary frozen food products (黒酢あん series, ashibitori/煮魚 series) through Ootoya's own online store and Colowide Online Shop and Yodobashi.com.
4. Loyalty Point Program Revenue Retention: App-based POINT+ rank program (KOMORI/OOMORI/TOKUMORI tiers) that drives customer retention and frequency through points earned on transactions, with tiers offering escalating rewards.
5. e-Gift Digital Meal Tickets: Sale of digital gift certificates (eGift) in 500円, 1,000円, and 2,000円 denominations, plus sale through LINE Gift platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

Ootoya operates a Japanese teishoku (set meal) restaurant chain with 455 locations (316 in Japan, 139 overseas across 8 countries/regions). The core offering is scratch-made set meals prepared in-house using charcoal-grilled fish and meat, fresh panko breading, and freshly grated daikon radish, with nutritionist-designed balanced menus. Supporting revenue lines include franchise operations (~170 stores via 68 franchisee companies), frozen food retail, digital eGift vouchers, and a proprietary delivery service.

Product overview

株式会社大戸屋 Holdings operates 大戸屋ごはん処, a Japanese teishoku (set meal) restaurant chain with 455 locations (316 domestic, 139 overseas). The core offering is handmade set meals featuring charcoal-grilled fish, fresh panko-fried items, and nutritionist-designed balanced meals branded as からだにうまい. Supporting products include an official smartphone app with POINT+ loyalty program, frozen food retail products, digital eGift vouchers, dedicated delivery service, and a franchise program. Limited-time seasonal menus and celebrity collaborations (愛情めし series) drive periodic product launches. The company also publishes recipe books and sells merchandise including lucky bags (福袋).

Differentiator

Problem solved

Functional benefit

Brands

• 大戸屋 POINT+ (Ootoya POINT+): App-based rank program with three tiers (KOMORI/OOMORI/TOKUMORI) that offers benefits based on accumulated points over a 12-month period.

Products and services

• Ootoya Gohan Dokoro (大戸屋ごはん処) Teishoku Restaurant Service The core restaurant brand offering Japanese set meals (teishoku) with nutritionist-supervised balanced menus featuring charcoal-grilled fish and meat, fresh panko-fried cutlets, and freshly grated daikon. Multiple store formats including urban, commercial facility, and roadside locations serve working professionals, families, and health-conscious individuals at moderate price points (typically 1,000-1,700 yen per set meal).
• Ootoya Official Smartphone App (大戸屋公式アプリ) A standalone smartphone application providing membership registration, POINT+ loyalty rank program with tiered benefits, digital coupons, birthday coupons, monthly promotions, and order-ahead functionality for takeout and delivery. Customers earn points on every transaction that determine their membership tier and associated perks including drink passports at higher tiers.
• Ootoya Frozen Food Retail Line (大戸屋冷凍食品) Proprietary frozen food products including the kurozu ann (黒酢あん) sauce series and ashibitori/dried fish (煮魚/灰干し) series, allowing customers to prepare Ootoya-style dishes at home. Distributed through own online storefront and third-party e-commerce platforms.
• Ootoya eGift Digital Meal Ticket (大戸屋eGift) Digital gift certificates sold in 500 yen, 1,000 yen, and 2,000 yen denominations, usable at Ootoya stores nationwide. Valid for 5 months from purchase. Sold both through Ootoya's own portal and via LINE Gift for birthdays, holidays, and gifting occasions.
• Ootoya Delivery Service (大戸屋デリバリー) Dedicated in-house meal delivery service from participating stores within approximately 5km radius. Flat delivery fee of 590 yen with 1,300 yen minimum order. Orders placed via net-order.ootoya.com with scheduled delivery options.
• Ootoya Franchise Program (FC加盟店募集) Franchise system offering store development, 45-day training program, and operational support for individuals and corporate entities seeking to operate Ootoya-brand teishoku restaurants. Initial investment approximately 80.2 million yen with target monthly sales of 11 million yen. Ongoing royalties of 5.0% of monthly sales. Approximately 68 franchisee companies operate around 170 franchise stores as of March 2023.
• 愛情めし (Aijou Meshi) Limited-Time Collaborative Menu Seasonal limited-time special menu collaboration co-developed with model and cooking expert Aki, offering two health-conscious set meal items (1,350 yen and 1,380 yen respectively). Campaign runs August 14 through October 1, 2026, supported by documentary video content.
• 真あじの大判あじフライ (Large Fried Japanese Mackerel) Seasonal limited-quantity menu item featuring large Japanese mackerel from Cheju Island waters, fried fresh in-store. Priced at 1,680 yen (set) with a 200 yen discount coupon available through the official app.
• Ootoya Recipe Book (大戸屋的からだ想い定食レシピ本) Consumer publication co-produced with Orange Page publishing featuring Ootoya's healthy teishoku recipes adapted for home cooking, with guidance from dietitian Murata Yuko. Titled '大戸屋的からだ想い定食 — おいしいはからだに動く。おうち大戸屋今日から開店.'

Quantifiable outcome

• 39万食 sold during 2024 spring season for the 鰹の梅はさみ揚げ limited menu item (April 12 - June 7, 2024)
• +3 more outcomes

Named customers1 record

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 亜希 (Aki) — Model / Cooking ExpertcoreStrategic or Co-development Partner · 23 July 2026Aki (2-child mother and cooking expert from Fukui Prefecture, former Miss Seventeen contestant) serves as Project Leader for '愛情めし' (Aijo Meshi / Love Meal) campaign. Jointly developed 2 limited-time menu items (塩麹豚と白菜漬けの豚しんこ at 1,350 yen, 夏の和風タコライス at 1,380 yen) with documentary video series (3 episodes) on Ootoya YouTube channel. Campaign runs August 14 - October 1, 2026.
• au PAY (KDDI)minorGTM or Marketing Partner · 1 April 2026Joint promotion campaign '春のもぐもぐフェスティバル' with au PAY code payment at Ootoya, Kappazushi, and Steak Miya (Colowide Group) stores. Campaign provides discount incentives for au PAY users at Ootoya locations.
• ハイキュー!! (Haikyu!!)minorGTM or Marketing Partner · 15 October 2025Anime 'Haikyu!!' collaboration campaign '勝利に導く、勝負飯！' (Victory-Inducing Battle Meals) featuring character-themed menu items and promotional activities. Ran October 15 - November 30, 2025.
• JIN — IFBB Pro Physique AthleteminorStrategic or Co-development Partner · 1 August 2025IFBB Pro Figure Athlete and YouTuber (510K+ subscribers) co-developed 2 muscle-training menus (豚ヒレ肉の冷しゃぶ at 1,520 yen, ごま香る梅しその鶏もも炭火焼き at 1,380 yen) for the '夏の筋肉メシ' campaign targeting Greater Tokyo (Tokyo/Kanagawa/Saitama/Chiba, 171 stores). Both items maintain ≥40g protein and ≤18g fat. Campaign included SNS campaign with 50 winners receiving VEATM whey protein + 2,000 yen eGift.
• Orange Page (オレンジページ)minorStrategic or Co-development Partner · 24 July 2025Recipe book co-publishing partnership resulting in '大戸屋的からだ想い定食 — おいしいはからだに動く。おうち大戸屋今日から開店' published by Orange Page Books in April 2024. The book features Ootoya's health-focused menu items adapted for home cooking, with guidance from Ootoya's product development department and dietitian Murata Yuko.
• 出前館 (Demae-can)minorChannel Partner/ Reseller/ Distributor · 19 June 2025Delivery partnership via Demae-can platform offering 'store price' delivery (same prices as dine-in) with free delivery fee campaign period. Expanded from initial Tokyo coverage (Minato/Shinjuku/Shibuya) in November 2025 to additional wards (Chiyoda/Chuo/Toshima/Meguro/Setagaya) in December 2025.
• LINE JapanminorChannel Partner/ Reseller/ Distributor · 6 June 2025Ootoya eGift digital meal ticket sales launched on LINE Gift platform, enabling LINE users to purchase and gift Ootoya digital vouchers (500/1,000/2,000 yen) directly within the LINE app for birthdays, holidays, and everyday appreciation.
• 八幡屋礒五郎 (Hachiyakira Isogoro)minorStrategic or Co-development Partner · 23 December 2024One of Japan's 'Three Great Shichimi' (七味) producers from Nagano's Zenko-ji Temple collaborated on limited-edition shichimi spice products featured in the Ootoya New Year lucky bag (福袋/まんぷく袋). 2026 version includes '大戸屋白七味' (white shichimi with yuzu and citrus) for the summer lucky bag.
• 関東学院大学 (Kanto Gakuin University)minorStrategic or Co-development Partner · 15 November 2024Industry-academia collaboration with Kanto Gakuin University's Department of Nutrition, Sugi Seminar. Student team of 15 developed 4 original menu items for the campus cafeteria, applying Ootoya's health-conscious teishoku philosophy for athlete-focused meals. Sold at the university cafeteria October 2024 for 4 days.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Saizeriya: Italian casual dining chain with ~1,500 stores in Japan and Asia. Comparable in mass-market casual dining accessibility and price-sensitive positioning, though cuisine differs.
• Skylark Holdings: Operator of family restaurant brands including Skylark, Gusto, and Bamiyan. A broader incumbent in Japanese casual dining with a wider menu than Ootoya but overlapping family/mealtime occasion.
• Royal Holdings: Restaurant holding company operating Royal Host, Tendoton, and other Japanese dining brands. Comparable multi-brand restaurant operator with established domestic footprint.

Direct peers

• Matsuya Foods: Operates the Matsuya gyudon chain, one of Japan's 'Big Four' beef bowl players alongside Yoshinoya and Sukiya. Comparable to Ootoya in Japanese mass-market everyday food service.
• Hokka Hokka Tei: Japanese teishoku (set meal) chain operated within the Seven & i Holdings group. The closest direct format competitor to Ootoya, offering similar set-meal cuisine and dine-in casual dining experience.
• Yoshinoya Holdings: Parent of the Yoshinoya beef bowl chain with ~2,000+ stores globally. Direct competitor to Ootoya in the Japanese mass-market fast-casual food category, with similar scale and price-point positioning.
• Zensho Holdings (Sukiya): Holding company for Sukiya, Japan's largest gyudon/beef bowl chain. Directly comparable to Ootoya in Japanese everyday dining, operating model (direct + franchise), and unit-economic structure.

Others

• Watami: Operates Japanese izakaya and restaurant brands (Watami, Manmaru). Now privately held after 2018 delisting; comparable as another Japanese casual restaurant operator, though format skews more toward evening izakaya than Ootoya's daytime teishoku.
• Colowide: Restaurant holding group that took Ootoya private. Owns Kappa Sushi, Steak Miya, and other chains. Operates as parent/related entity rather than direct competitor but adjacent in Japanese casual dining.

Emerging players

• Plenus: Operates the Hotto Motto bento takeaway chain and Yayoi-konoha teishoku brand. Comparable to Ootoya in takeout and Japanese set meal formats, with overlapping delivery/takeout channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ootoya_gohan
• YouTubeyoutube.com/channel/UCRGnfRoJLXdrUL_0e1gbqAA
• Facebookfacebook.com/ootoya
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E5%A4%A7%E6%88%B8%E5%B1%8B
• Instagraminstagram.com/ootoya.jp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）大戸屋