SOUND.COM
SOUND.COM is an Indian professional audio and backline equipment rental company founded in 1998, providing turnkey audio solutions to concerts, music festivals, televised events, and corporate clients from its Mumbai base with national service across India.
- Company typePrivate
- Founded1998
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SOUND.COM does
SOUND.COM Pvt. Ltd. is an Indian professional audio and backline equipment rental company founded in 1998, headquartered in Mumbai with operations extending to Delhi. The company provides turnkey audio rental solutions across seven core equipment categories: audio equipment (speakers, amplifiers, mixing consoles, microphones, signal processors), backline (instruments, amps, drums, keyboards), DJ gear, studio equipment, location sound, intercom systems, and pre-configured packaged systems. SOUND.COM serves event-based clients including concerts, music festivals, televised events, corporate functions, and large-scale international events that require professional-grade audio infrastructure rather than permanent installations.
The company's revenue model is anchored in per-event equipment rental fees charged on a one-day minimum basis, with pricing subject to applicable GST. Distribution runs through an online rental storefront at online-sound.com, where customers register, are verified, and place orders with door-to-door shipment across India. The go-to-market is direct-to-consumer combined with traditional B2B event procurement, supported by an active social presence across Facebook, Twitter/X, LinkedIn, Instagram, and YouTube. Two non-rental revenue lines exist: used-equipment resale through the EQUIPMENT FOR SALE section and paid educational programs such as the Monitor Mixing Summit 2019.
The inventory is sourced from premium global brands including JBL, Adamson, Shure, Sennheiser, Yamaha, Soundcraft, Digico, Avid, Pioneer, Denon, Technics, Sound Devices, Zoom, and Clear-Com, supporting the company's positioning at the high end of India's professional audio rental market. Marquee clients include the Commonwealth Games 2010, Sunburn Festival, and touring engagements for Carlos Santana, Sting, and A.R. Rahman. SOUND.COM employs approximately 92 people and operates two Mumbai facilities: a registered office in Bandra West and an operations warehouse in Andheri East. The company is privately held with no disclosed institutional funding, M&A activity, or public listings, indicating a bootstrapped, founder-operated operating model that has sustained for over 27 years.
SOUND.COM firmographics
Firmographics- Name
- SOUND.COM
- Legal name
- SOUNDCOM PVT LTD
- Website
- https://online-sound.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SOUND.COM is an Indian professional audio and backline equipment rental company founded in 1998, providing turnkey audio solutions to concerts, music festivals, televised events, and corporate clients from its Mumbai base with national service across India.
- Ownership category
- akta.pro rank
SOUND.COM industry classification
Industry- Product category
- Professional Audio Equipment Rental
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
- akta.pro secondary industries
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where SOUND.COM is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
SOUND.COM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: The company charges rental fees for professional audio equipment on a one-day minimum rental basis. Rental prices are exclusive of service taxes as applicable. The company also sells used equipment through their EQUIPMENT FOR SALE section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Monitor Mixing Summit 2019 educational program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
SOUND.COM product offering
Product offeringCore offering
SOUND.COM provides turnkey professional audio and backline equipment rental solutions for live events across India. The company rents speakers, mixing consoles, microphones, DJ gear, studio equipment, location sound, intercom systems, and musical instrument backline from its inventory of premium brand equipment, serving concerts, music festivals, televised events, and corporate functions. The company also sells pre-owned equipment and offers educational programs such as the Monitor Mixing Summit.
Product overview
SOUND.COM is a professional audio and backline equipment rental company founded in 1998, offering turnkey audio rental solutions from their Mumbai and Delhi, India locations. The company provides a comprehensive portfolio of rental equipment organized across seven core categories: Audio Equipment (speakers, amplifiers, mixing consoles, microphones, signal processors), Backline (instruments, amps, drums, keyboards), DJ Gear, Studio Equipment, Location Sound, Intercom Systems, and Packaged Systems. The company also sells used equipment and hosts educational programs like the Monitor Mixing Summit. Major events served include the Commonwealth Games 2010, Sunburn Festival, and performances by artists like Carlos Santana and A.R. Rahman.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Equipment Rental
- Backline Equipment Rental
- DJ Gear Rental
- Studio Equipment Rental
- Location Sound Rental
- Intercom Systems Rental
- Packaged Systems Rental
- Used Equipment Sales
- Monitor Mixing Summit 2019
Companies that use SOUND.COM
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
SOUND.COM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SOUND.COM partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
SOUND.COM competitors and assessment
Company assessmentDirect peers
- Clair Brothers: Clair Brothers is a long-established US-based audio rental company serving major concert tours and festivals with premium PA systems. Directly comparable as a high-profile touring audio rental specialist.
- Solotech: Solotech provides professional audio, video, lighting, and rigging equipment rental for live events, tours, and broadcast productions across North America and internationally. Directly comparable as a premium-tier event audio rental specialist.
- Eighth Day Sound: Eighth Day Sound is a US-based professional audio rental company serving major tours and festivals. Directly comparable as a concert-tour-focused audio rental business with premium inventory.
- Rat Sound Systems: Rat Sound Systems provides professional audio equipment rental and production services for concerts and festivals, including the Coachella festival. Directly comparable as a large-scale festival/tour audio rental peer.
- PRG (Production Resource Group): PRG is the world's largest event production services company, renting professional audio, video, and lighting equipment for concerts, touring, and live events globally. Directly comparable to SOUND.COM's turnkey pro audio rental model at a global scale.
Regional players
- Modern Stage Service: Modern Stage Service is an India-based event production and equipment rental company serving concerts and large events domestically. Comparable as a direct India-based competitor in the pro audio/event rental category.
- Hi-Tech Audio Systems: Hi-Tech Audio Systems is an India-based professional audio equipment rental and event production company serving concerts and live events. Comparable as a domestic Indian competitor in the pro audio rental space.
- J Davis Prosound & Lighting: J Davis Prosound & Lighting is an India-based professional sound, lighting, and event production rental company serving events across India. Comparable as a regional Indian peer in event audio rental.
- Loud Sound Entertainment: Loud Sound is an India-based concert and festival production company handling major touring acts in India, with related pro audio rental capabilities. Comparable as an Indian live-events specialist with overlapping rental/production scope.
Broad incumbents
- ATK Audiotek: ATK Audiotek is a US-based provider of pro audio rental and production services primarily for large televised events and awards shows. Comparable as a premium specialty audio rental peer with a high-profile broadcast/event focus similar to SOUND.COM's televised event work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SOUND.COM social profiles
Digital presenceSOUND.COM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOUND.COM leadership team
Management profileNumber of profiles
SOUND.COM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOUND.COM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOUND.COM
What does SOUND.COM do?
SOUND.COM provides turnkey professional audio and backline equipment rental solutions for live events across India. The company rents speakers, mixing consoles, microphones, DJ gear, studio equipment, location sound, intercom systems, and musical instrument backline from its inventory of premium brand equipment, serving concerts, music festivals, televised events, and corporate functions. The company also sells pre-owned equipment and offers educational programs such as the Monitor Mixing Summit.
Is SOUND.COM a public or private company?
SOUND.COM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOUND.COM founded?
SOUND.COM was founded in 1998. It employs 51 to 100 people.
Where is SOUND.COM based?
SOUND.COM is headquartered in Mumbai, India, in the Asia region.
How does SOUND.COM make money?
One revenue line is on record: equipment Rental.
Who are SOUND.COM's main competitors?
Direct peers on record are Clair Brothers, Solotech, Eighth Day Sound, Rat Sound Systems and PRG (Production Resource Group). Regional players are Modern Stage Service, Hi-Tech Audio Systems, J Davis Prosound & Lighting and Loud Sound Entertainment. ATK Audiotek is listed as a broad incumbent.
Does SOUND.COM have an API?
No public API is recorded for SOUND.COM.
What industry is SOUND.COM in?
SOUND.COM's product category is Professional Audio Equipment Rental. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens), with a secondary code of MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring). Its NAICS code is 33431 and its SIC code is 7350.