OnlyBio.life

What OnlyBio.life does

OnlyBio.life, operating through Onlybio.Life S.A., is a Polish direct-to-consumer cosmetics company headquartered in Bydgoszcz, Poland, specializing in vegan and naturally-derived hair care, body care, and children's personal care products. The company sells primarily through its own e-commerce storefront at onlybio.life, the OnlyBio Stories mobile app (available on Google Play and Apple App Store), and physical retail via the Rossmann drugstore chain. Its product architecture is organized around multiple sub-brands including Hair in Balance (with specialized lines for hydration, gloss, repair, and color toners), Hair Cycling (a structured rotation regimen across nourishment, moisturizing, and regeneration phases), Hair of the Day (daily maintenance), and Body in Balance, plus dedicated Kids variants for both hair and body. The legal entity was previously part of InventionBio S.A. and maintains a sister brand (Stars) focused on adjacent beauty categories.

The company's flagship differentiator is a portfolio of more than 21 viral color-depositing hair toners offered in food-inspired shades (Espresso, Marshmallow Blonde, Bubble Milk Tea, Watermelon, Churros), supported by a 'Maska MIXER' product that allows consumers to customize toner intensity at each wash. The Hair Cycling system introduces a regimen-based usage model rather than standalone SKUs. OnlyBio.life operates the Klub Onlybio loyalty program with tiered 10-20% cashback (capped at 1,000 PLN annually, usable up to 50% of order value) and supports its consumer base with an educational blog on hair porosity and care routines, plus the OnlyBio Stories app delivering simplified washing guidance. Distribution runs through own D2C channels and Rossmann retail; the website is localized into 27 EU country language options, signalling geographic intent beyond the Polish domestic market.

Revenue mechanics are predominantly one-time unit purchases priced in low-tens of PLN (typically 4.79-24.49 PLN per item), supplemented by recurring loyalty engagement and promotional cadence (advent calendars, bundle deals, 1+1 promos). The company employs approximately 53 people and carries a fully paid-in share capital of 5,000,000 PLN. Leadership is centered on Maciej Zegarski as President of the Management Board. There is no evidence of institutional investors, public listing, or external funding rounds; the entity appears founder/management-controlled.

Name

OnlyBio.life

Legal name

Onlybio.Life S.A.

Website

https://onlybio.life

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

OnlyBio.life is a Polish direct-to-consumer vegan cosmetics brand selling hair care, body care, and children's products through its own e-commerce store, OnlyBio Stories mobile app, and Rossmann retail across Poland and the wider EU.

Ownership category

akta.pro rank

Product category

Hair Care Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Conditioners & Hair Masks (CRABABAB), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Vegan hair care
• Natural cosmetics
• Hair toners
• Color-depositing treatments
• Curly hair products

Headquarters

HQ city

Bydgoszcz

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of hair care, body care, and children's products through own online store. Revenue generated from one-time product purchases across multiple categories.
2. Loyalty Program (Klub Onlybio): Cashback loyalty program where members earn 10-20% back on purchases depending on tier. Cashback can cover up to 50% of order value. Annual cap of 1000 PLN per member.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

OnlyBio.life is a Polish direct-to-consumer cosmetics brand selling vegan hair care, body care, and children's personal care products through its own e-commerce platform and mobile app. The product range spans shampoos, conditioners, masks, toners, styling and treatment products organized across sub-brands (Hair in Balance, Hair Cycling, Hair of the Day, Hydra, Gloss, Repair, Body in Balance and Kids lines), with price points in PLN and free-shipping promotions for orders over 99 PLN.

Product overview

OnlyBio.life is an e-commerce cosmetics company specializing in hair care and body care products, operated by OnlyBio.Life S.A. The company's product portfolio centers on its flagship sub-brand Hair in Balance, which offers comprehensive hair care across multiple specialized lines including Hair Cycling (structured rotation regimen), Hydra (intensive moisturizing), Gloss (shine enhancement), Repair (regeneration), and dedicated Kids lines. Complementary sub-brands include Hair of the Day for daily maintenance and Body in Balance for body care. The brand is known for its viral hair color toners offered in 21+ shades, perfumed body mists, and a dedicated children's product range. OnlyBio.life also operates a companion mobile app (OnlyBio Stories), a loyalty club (Klub OnlyBio), and a sister brand Stars. The company emphasizes sustainability through its 'Nieidealne, ale znakomite' (Not perfect, but excellent) outlet initiative rescuing near-expiry cosmetics.

Differentiator

Problem solved

Functional benefit

Brands

• Hair in Balance: Hair care product line for various hair types, including hydration, repair, color-treated, and styling products. Also includes dedicated Kids sub-line.
• Hair Cycling
• Body in Balance
• Hair in Balance Kids
• Body in Balance Kids
• OnlyBio Stories
• OnlyBio X LALA
• Hair of the Day
• Klub Onlybio

Products and services

• Hair in Balance Flagship comprehensive hair care range offering shampoos, conditioners, masks, hair tonics, styling products, and heat protection products organized around different hair needs including moisturizing, color protection, and curl definition.
• Hair Cycling Structured hair care system that rotates between four treatment phases - Odżywienie (Nourishment), Nawilżenie (Moisturizing), Regeneracja (Regeneration), and dedicated routines for curly versus straight hair - to systematically optimize hair health.
• Hair Toners Color-depositing hair toners offered in over 21 viral food-inspired shades for refreshing hair color without commitment, designed to be mixed with the Maska MIXER to customize shade intensity at each wash.
• Hair of the Day Sub-brand focused on daily hair care products including protein conditioners, shine rinses that seal hair cuticles, and leave-in treatments for everyday hair maintenance and gloss enhancement.
• Body in Balance Body care line providing body balms, body oils, and shower gels for full-body skin care, complementing the hair care focus of the brand.
• Hair in Balance Kids Children's hair care sub-brand offering gentle, child-safe products including shampoos, gels, balms, foaming washes, bath liquids, creams, and detangling sprays designed for children's hair.
• Body in Balance Kids Children's body care sub-brand offering gentle body care products designed for children's sensitive skin.
• Perfumed Body Mists Perfumed body and hair mist sprays offered in atmospheric scent profiles designed to provide long-lasting fragrance that lingers on skin and hair.
• OnlyBio Stories Mobile App Mobile application providing OMO (one minute once) washing instructions and hair care guidance, helping users with simplified hair care routines, available on Google Play and Apple App Store.
• Klub OnlyBio Loyalty Program Customer loyalty club with three membership levels offering tiered cashback rewards (10%, 15%, 20%), exclusive promotions, early access to pre-sales, free shipping thresholds, and special coupons based on 6-month purchase volume.

Quantifiable outcome

• Products rescued from unnecessary disposal through 'Nieidealne, ale znakomite' outlet line

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Drogerie RossmannminorChannel Partner/ Reseller/ Distributor · 18 September 2025Rossmann is a major Polish drogerie chain where OnlyBio products are sold. Contest rules frequently require purchase receipts from Rossmann as proof of purchase for competition entry, indicating an active retail distribution partnership.
• Polskie Stowarzyszenie TrychologiczneminorStrategic or Co-development Partner · 15 September 2025Partnership where OnlyBio.life offers 3,000 PLN tuition refund scholarship for members of the Polish Trichological Association pursuing trichology education at UMK Collegium Medicum.
• Wydział Farmaceutyczny Collegium Medicum UMKminorStrategic or Co-development Partner · 10 September 2025Partnership for trichology medical education scholarship program. OnlyBio.life funds scholarships for students pursuing trichology studies at UMK's pharmaceutical faculty, with winners announced on social media. Represents educational institution collaboration for professional hair care training.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Anwen: Polish indie hair care brand built around matching products to hair porosity. Closest direct competitor to OnlyBio's Hair in Balance concept, with overlapping vegan-leaning positioning and DTC + drugstore distribution in Poland.
• Insight (Insight Cosmetics): Italian-origin professional hair care brand with strong Polish market presence. Competes head-to-head in shampoos, conditioners, masks, and styling products via salon and drugstore channels at similar price points to OnlyBio.
• Yope: Polish natural personal care brand covering hair, body, and home care. Direct competitor in the natural/conscious CPG space with overlapping DTC and drugstore distribution in Poland.
• Nacomi: Polish natural cosmetics brand with vegan formulations across hair, body, and face care. Comparable DTC-first positioning and similar target audience of conscious Polish consumers.

Broad incumbents

• Kérastase: L'Oréal-owned professional hair care brand. Sets the benchmark for premium hair care in the Polish market and competes for the same salon-aware consumer that OnlyBio targets with its Hair Cycling regimen.
• Joanna (Laboratorium Kosmetyczne Joanna): Long-established Polish mass-market hair care brand with broad drugstore distribution. Competes for the same Polish consumers at lower price points, putting pressure on OnlyBio's premium-tier positioning.
• L'Oréal Elseve: L'Oréal's mass-market hair care line with deep Polish retail penetration. Defines the price/value benchmark OnlyBio must differentiate against in the mass drugstore channel.
• Davines: Italian professional hair care brand with strong vegan/sustainability credentials. Established international player in the clean-beauty hair segment that OnlyBio competes with for ingredient-conscious consumers at the premium end.

Emerging players

• Briogeo: US-based clean/vegan hair care brand with strong DTC and Sephora presence. Comparable positioning around natural, vegan formulations and a regimen-driven product architecture.
• Rahua: Premium clean-beauty hair care brand built around natural, plant-derived ingredients. Comparable vegan positioning and high-engagement DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@onlybio.life?
• YouTubeyoutube.com/channel/UCVk0SiLo-rjoQ8apbBLuc1A
• Facebookfacebook.com/OnlyBio.life
• LinkedInlinkedin.com/company/onlybiolife
• Instagraminstagram.com/onlybio.life
• TikToktiktok.com/@onlybio.life?

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnlyBio.life