On Mission

What On Mission does

On Mission is a UK-registered Christian charity (Registered Charity 1170615) founded around 2014 and affiliated with The Evangelical Alliance. Operating from Manchester, the organisation employs approximately 10 staff and pursues a single mission: helping people discover Jesus and equipping them to make Him known. Its work is structured around three pillars — belong, believe, and become — implemented through FOCUS annual retreats, the EQUIP year-long theological education and service programme, and recurring small-group Bible studies (Heads Up fellowship), plus international mission trips (including Tenerife).

The organisation's content and distribution footprint is digital-first. It operates a free online Classroom with theology courses (e.g., Who is the Holy Spirit?, Sharing The Gospel 101, Salvation Essentials), a blog of Christian living and theology articles, and two ongoing podcast series — The Pulse (questions about the Christian faith) and On The Table (taboo-topic discussions) — distributed primarily via YouTube. Social channels cover Instagram, TikTok, Twitter/X, LinkedIn, and Facebook, with email list management via MailerLite. Technology stack is largely off-the-shelf: a standard LMS for courses, podcast/YouTube hosting, and a WordPress-based website (onmission.uk); no proprietary platform, API, or SDK is disclosed.

On Mission's revenue model is donation-based with no commercial pricing for participants. Income is sourced from grants and individual giving, structured in part through the Project 1000 campaign, which recruits monthly donors contributing at least £2 each. All programmes, retreats, courses, and content are offered free of charge; the unit economics rely on donor conversion rather than transaction revenue. No funding rounds, investors, acquisitions, subsidiaries, or paid products are disclosed, and revenue figures are not publicly reported. Geographic scope is primarily UK-domestic with selected European outreach via mission trips.

Name

On Mission

Legal name

On Mission

Website

https://onmission.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

On Mission is a UK-registered Christian charity that helps people discover Jesus through annual retreats (FOCUS), the EQUIP ministry-training programme, mission trips, free online theology courses, and two podcasts, funded entirely by grants and individual donations.

Ownership category

akta.pro rank

Product category

Religious and Spiritual Services

NAICS

Religious Organizations (8131), Religious Organizations (813110)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAJAE

Faith-Based Missions & Evangelism Organizations (Domestic & International)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYEDAIAGAI

Faith-Based & Mission Service Programs

Education/International Education & Study Abroad/International Service Learning, Volunteering & Gap Year Programs

SECONDARYEDALAHAI

Campus Spiritual & Religious Life

Education/Student Services & Campus Operations/Student Activities, Clubs & Campus Life

SECONDARYTHAKAHAM

Religious Retreats & Spiritual Wellness Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

Keywords

• Christian charity services
• Theological education programs
• Spiritual retreat programs
• Faith formation content
• Mission trip experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Grants: On Mission is a charity fully funded by grants and donations. They operate Project 1000, a campaign aiming to get 1000 people to donate at least £2 per month to support their mission of sharing the gospel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

On Mission is a UK Christian charity that runs a portfolio of spiritual formation programs and content to help people discover Jesus and equip them to make Him known. Its core offerings include the FOCUS annual retreats, the EQUIP year-long theological education and ministry discernment program, international mission trips, the free Classroom online learning platform, the weekly Heads Up Bible study fellowship, and two podcasts (The Pulse and On The Table). All programs and resources are offered free to participants, funded by grants and donations.

Product overview

On Mission is a UK-based Christian charity offering a portfolio of spiritual formation programs, content, and community experiences. The organization operates through multiple interconnected channels: FOCUS Retreats for intensive spiritual renewal, the Classroom online learning platform with theology courses, EQUIP for year-long ministry training, mission trips for hands-on evangelism, and two podcasts (The Pulse and On The Table) for ongoing teaching and discussion. The ecosystem is tied together through events, articles, and community-building initiatives aimed at helping people discover Jesus and equip them to make Him known.

Differentiator

Problem solved

Functional benefit

Brands

• FOCUS Retreats: Retreat program for young Christians
• The Pulse Podcast
• On The Table Podcast
• EQUIP Programme
• Project 1000
• Heads Up

Products and services

• FOCUS Retreats Annual in-person retreat programs providing young Christians with spiritual growth, community building, Bible study, and discernment of God's call on their lives.
• Classroom (Online Courses) Free online learning platform offering courses on theology and Christian life for individuals who want to study the faith and learn to share it with others.
• EQUIP Program Year-long theological education and hands-on Christian service program for Christians exploring what full-time ministry looks like through learning, serving, and discerning God's call.
• Mission Trips Organized international mission trips that provide participants with training, evangelism, and community service opportunities while growing in their faith.
• The Pulse Podcast A podcast where the On Mission team answers questions about the Christian faith and discusses theological topics.
• On The Table Podcast A podcast series that brings Christians together to discuss taboo subjects in a safe environment.
• Heads Up Fellowship Weekly fellowship and Bible study group for Christians to gather and study scripture together.

Quantifiable outcome

• Over 10 years of continuous operation helping people discover Jesus
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Evangelical AlliancecoreOthersOn Mission is part of The Evangelical Alliance, a major UK Christian charity network. This affiliation provides credibility, connection to the broader UK Christian community, and alignment with evangelical Christian values and standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Christianity Explored: Christianity Explored is a UK-based Christian charity producing free evangelism courses (mirroring On Mission's 'Sharing The Gospel 101' and 'Salvation Essentials'), study resources, and events. It directly competes for the same UK audience seeking structured intro-Christianity content.
• CWR (Crusade for World Revival): CWR is a UK Christian charity producing theology and discipleship courses, training material, and podcasts, closely paralleling On Mission's Classroom and podcast portfolio. Direct overlap in Christian education content.
• UCCF (Universities and Colleges Christian Fellowship): UCCF supports Christian Unions in UK universities and runs evangelism and training programs aimed at students and young adults - a segment On Mission explicitly targets through FOCUS Retreats and EQUIP. Strong direct overlap in mission and audience.
• Soul Survivor: Soul Survivor runs large UK Christian summer festivals, conferences, and year-round discipleship programs for young people. It is one of the most direct comparables for FOCUS Retreats and the EQUIP-style year-of-discipleship model.

Regional players

• New Wine: New Wine is a UK-based Christian network running conferences, teaching events, and training programs focused on Spirit-led discipleship and church leadership. It overlaps with On Mission's theological teaching and EQUIP-style training but is primarily a conference/network rather than youth-mission brand.

Broad incumbents

• OM (Operation Mobilisation): OM is a large global Christian mission organization running short-term mission trips, discipleship programs, and theological training. It is the natural incumbent for the international mission trip component of On Mission's offering (e.g., Tenerife trips).
• Alpha: Alpha is the dominant global evangelism course, operating a very similar model to On Mission's Classroom with free introductory Christianity courses plus large-scale events. It is the obvious UK incumbent benchmark in faith-based evangelism and runs parallel events and courses to On Mission's offerings.
• Youth for Christ England and Wales: Youth for Christ is a long-standing UK Christian charity running mission trips, schools work, and evangelism programs targeted at young people, overlapping directly with On Mission's FOCUS retreats, mission trips, and young-adult focus.
• Scripture Union: Scripture Union is a long-established UK and international Christian charity running youth ministries, school work, mission trips, and Bible engagement programs. It competes with On Mission in the UK youth/discipleship space and operates international missions with similar goals.

Others

• The Evangelical Alliance: The Evangelical Alliance is the umbrella body of which On Mission is a member, providing networking, advocacy, and resources across UK evangelical Christians. It is an ecosystem enabler rather than direct competitor, but shapes the space On Mission operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OGGM_
• YouTubebit.ly/OGGMYoutube
• Facebookfacebook.com/OGGMFacebook
• LinkedInlinkedin.com/company/weareonmission
• Instagraminstagram.com/weareonmission_
• TikToktiktok.com/@weareonmission_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Mission