ON STAGE

What ON STAGE does

ON STAGE is a French stage structure and event infrastructure company operating as a dedicated brand within Groupe Novelty (legal entity: NOVELTY SAS, headquartered in Longjumeau, France). The company specializes in the rental, design, manufacturing, assembly, and disassembly of aluminum stage structures for live events, concerts, festivals, and public manifestations across France and Europe. Its product portfolio spans three tiers: covered modular stages (60-252 m²), mobile stage pods (POD series, 36-175 m²) designed for rapid deployment, and megastages (Black Hawk and Mother Louis models up to 480-500 m², with a total fleet capacity of 6,600 m² across seven structures). Underlying technology relies on Layher and Ulma scaffolding systems combined with proprietary structural designs, supported by a comprehensive accessory ecosystem including Arena Frames, Super Tower Masts (24m max height), the Trotiled LED screen lifting solution, PMR accessibility ramps, crash barriers, safety nets, and grating flooring. All structures are certified for public accommodation compliance per French regulations.

The business operates a sales-led, project-based GTM model via a website contact form requiring event details (name, location, date, equipment type), with quote-based pricing. Revenue streams include stage and equipment rental (described as recurring/subscription-like), custom structure sales (one-time), and full-service technical provision including study, design, assembly, and disassembly. Customer segments are horizontally diversified across concert/festival organizers (primary), municipalities and local government, and private enterprises/production companies. Operations are supported by two strategic depots: Gravigny (Paris area, 5,400m² terrain with 4,600m² hangar) and Saint-Ignan (Toulouse area, 8,700m² terrain with 360m² hangar), enabling coverage of France within an 8-hour road radius and service throughout continental Europe. The company holds the official "prestataire de service du spectacle vivant" label (n°523) and Synpase membership, and its personnel maintain nine distinct certifications from the Institut des métiers du spectacle covering rigging, lifting, scaffolding, working at height, rope access, and material handling operations.

Name

ON STAGE

Legal name

NOVELTY SAS

Website

https://onstage-live.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

ON STAGE is a French stage structure rental and event infrastructure company, a brand of Groupe Novelty. It designs, manufactures, and assembles aluminum stages — from mobile PODs (36-175 m²) to megastages (up to 500 m²) — serving concert organizers, municipalities, and production companies across France and Europe.

Ownership category

akta.pro rank

Product category

Event Stage Rental Services

NAICS

Architectural and Structural Metals Manufacturing (3323)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Stage rental services
• Mobile stage systems
• Event stage structures
• Festival stage equipment
• Custom stage design

Headquarters

HQ city

Longjumeau

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Stage Rental (Location): Rental of fixed and mobile stages, control towers, sound/light/video towers, platforms, floors, aluminum structures, disabled access ramps, stage covers, grids, stairs, and specific rigging. The company maintains an extensive rental fleet across its depot network.
2. Custom Structure Sales: Sale of custom-designed stage structures. ON STAGE designs, produces, and assembles custom structures in compliance with current regulations for public accommodation.
3. Technical Services (Montage/Démontage): Full-service provision including study, design, manufacturing, assembly and disassembly of stage structures throughout France and Europe year-round.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ON STAGE rents, designs and assembles aluminum stage structures for concerts, festivals and public events. Its portfolio spans covered modular stages (60–252 m²), mobile POD stages (36–175 m²) for rapid deployment, Megascènes up to 480–500 m² for major festivals, and custom-designed aluminum structures, complemented by certified on-site assembly, disassembly and accessory services (towers, grids, PMR ramps, safety equipment) delivered across France and Europe.

Product overview

ON STAGE is a stage rental and event structure company offering a comprehensive portfolio of modular stage solutions. The core offering includes covered stages (Scène modulable, Scène Dôme, MPT ROOF, Scène PRO400, Scène Margaux) ranging from 60-252 m², mobile stage pods (POD 36 to POD 175 m²) for rapid deployment, and mega stages (Black Hawk medium/maxi, Mother Louis) up to 480 m² for major festivals and concerts. The company also provides custom aluminum structures for permanent or temporary installations, plus a full range of accessories including lighting towers, sound towers, LED screen supports, control towers, loading docks, scaffolding, safety equipment, and accessibility ramps. Services span study/conception, fabrication, rental/sale, and professional mounting/dismantling throughout France and Europe. ON STAGE is a brand of the Novelty Group (Groupe Novelty), Europe's leading event technical solutions provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Scène modulable (covered stage)

Quantifiable outcome

• 15,000+ performances delivered annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Groupe Novelty (Novelty SAS)coreOthersON STAGE is a brand of Groupe Novelty, the European leader in event technical solutions. Groupe Novelty provides comprehensive audiovisual technical solutions including Video, Sound, Lighting, Energy, Stage Structure, Technical Direction, and Backline through its various brands and international locations.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bruns GmbH: German event technology and stage structure provider serving concerts, festivals, and corporate events across Europe. Overlapping product portfolio (mobile stages, covered stages, custom structures) and customer base.
• Litestructures: UK-based designer and supplier of staging, trussing, and custom event structures. Direct competitor in modular stage and aluminium structure rental/sale for European festivals and tours.
• Nussli Group: Swiss provider of temporary event infrastructure including grandstands, stages, and pavilions for sporting events, exhibitions, and concerts. Directly comparable in service scope (staging + accessories), customer overlap, and European geographic coverage.
• Area Four Industries: Global manufacturer of aluminium trussing, staging, and rigging systems under brands Milos, LITEC, Tomcat, and James Thomas Engineering. Comparable in proprietary aluminium structure engineering and supply to live event staging customers.
• Prolyte Group: Dutch manufacturer of aluminium trussing, staging, and rigging systems widely used across European live events. Comparable in modular aluminium product engineering serving concert and festival stage builders.
• Stageco: Belgian-headquartered specialist in large-scale outdoor stage structures (e.g., Main Stage, Roof Stage) serving the same European festival and concert customer base. Closest like-for-like peer in terms of mega-stage fleet and rapid-deployment aluminium staging.

Emerging players

• Eurotruss: Dutch aluminium trussing and staging manufacturer focused on concert and event infrastructure. Comparable product engineering but with a narrower, more standardised catalogue than ON STAGE's full custom + rental offering.
• Mojo Barriers: Dutch specialist manufacturer and renter of crowd-control barrier systems used at concerts and festivals. Partial overlap as a complementary accessory (barriers) to ON STAGE's staging offering within the same live event supply chain.

Broad incumbents

• GL Events: Large French-headquartered integrated event services group providing temporary structures, exhibition infrastructure, and event staging. Operates as a broader incumbent with overlapping staging capabilities plus adjacent exhibition and venue services.
• PRG (Production Resource Group): Global provider of event production services including staging, lighting, video, and rigging. Comparable in offering integrated event solutions with staging as part of a wider portfolio rather than a specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/onstagescenes
• LinkedInlinkedin.com/company/onstagescenes
• Instagraminstagram.com/onstagescenes

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ON STAGE