On The Levee
On The Levee is a privately held, owner-operated Dallas Design District event venue offering 12,000+ square feet of flexible space for weddings, corporate galas, nonprofit fundraisers, and social celebrations with capacity up to 425 guests and transparent day-of-week rental pricing.
- Company typePrivate
- Founded2020
- HeadquartersDallas, Texas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What On The Levee does
On The Levee is a privately held event venue operator founded in 2020 by three Dallas natives — Michael Cohen, John Martin, and Jamie Martin — and headquartered at 1108 Quaker St in the Dallas Design District, directly on the Trinity River Levee five minutes north of downtown Dallas. The company operates a single 12,000+ square foot facility featuring 22-foot ceilings, operable garage doors opening to a 2,500+ sq ft covered outdoor patio, two furnished prep suites, and a catering kitchen, with capacity for up to 425 guests. The infrastructure includes professional-grade EV-ETX 10 speakers, dual 18-inch subwoofers, a Behringer XR-18 mixer, advanced LED and moving lighting, ten mobile garden walls, two movable 75-inch TVs, and standard included amenities (furniture, bars, parking, off-duty DPD security, bathroom attendant, Wi-Fi, on-site venue liaison).
The company monetizes through per-event facility rentals priced on a transparent, all-inclusive basis with day-of-week tiers: Saturday at $11,500 (2026) / $12,000 (2027), Friday at $9,000 / $9,500, Thursday at $7,000, Sunday at $6,500 / $7,000, and Monday-Wednesday at $5,500, with 12-hour facility access included. Optional add-ons (twinkle lights $1,600, moving lights $2,500, LED wall $3,600, photo booth $850, additional speakers, sound engineer, room-flip staffing) layer incremental revenue onto each booking. An open vendor policy differentiates the offering versus competitors that impose preferred-vendor fees.
Customer segments span weddings (primary), corporate events (e.g., Mint Dentistry winter gala), nonprofit fundraisers (Grant Halliburton Foundation, Christopher Barkley Foundation), wedding industry trade events (WIPA Dallas Flower Fight), and fashion/media production. Distribution is direct-to-consumer through the company website, Tripleseat booking platform, phone, SMS, and in-person or virtual owner-led tours. The business is owner-operated with 1-10 total personnel, no external funding, and no sales team — all client relationships are managed by the three co-founders.
On The Levee firmographics
Firmographics- Name
- On The Levee
- Legal name
- On The Levee
- Website
- https://onthelevee.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On The Levee is a privately held, owner-operated Dallas Design District event venue offering 12,000+ square feet of flexible space for weddings, corporate galas, nonprofit fundraisers, and social celebrations with capacity up to 425 guests and transparent day-of-week rental pricing.
- Ownership category
- akta.pro rank
On The Levee industry classification
Industry- Product category
- Event Venue Rental
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
- akta.pro secondary industry
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where On The Levee is headquartered
LocationHeadquarters
- HQ city
- Dallas, Texas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On The Levee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Event Venue Rental: The company generates revenue through facility rentals for events. Pricing varies by day of week (Saturday being highest, weekday being lowest) with 12-hour facility access included. Additional revenue comes from optional add-ons including enhanced lighting, A/V equipment, staging, photo booths, and additional staffing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Saturday (Peak Day) - 2026: $11,500 / 2027: $12,000 |
| One time/ perpetual license | Pay-as-you-go | Friday - 2026: $9,000 / 2027: $9,500 |
| One time/ perpetual license | Pay-as-you-go | Thursday - $7,000 |
| One time/ perpetual license | Pay-as-you-go | Sunday - 2026: $6,500 / 2027: $7,000 |
| One time/ perpetual license | Pay-as-you-go | Monday-Wednesday (Weekday) - $5,500 |
| Unit Pricing | Pay-as-you-go | Optional Add-Ons (Lighting, A/V, Staging, Photo Booth) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
On The Levee product offering
Product offeringCore offering
On The Levee rents out a 12,000+ square foot modern industrial event venue in the Dallas Design District for up to 425 guests. The core offering is full-day (12-hour) facility rental that includes the main event space with 22-foot ceilings, two large furnished prep suites, a catering kitchen, and a 2,500+ sq ft covered outdoor patio, alongside optional paid add-ons for lighting, A/V, staging, and decor.
Product overview
On The Levee operates as a single, unified event venue service with optional add-on enhancements. The core offering is full-day venue rental of their 12,000+ square foot Dallas Design District facility, which includes the main event space with 22-foot ceilings, two large prep suites, a catering kitchen, and a covered outdoor patio. Optional add-on services (lighting, video, sound, staging, decor, staffing) allow clients to customize and enhance their events.
Differentiator
Problem solved
Functional benefit
Products and services
- Venue Facility Rental Rental of On The Levee's 12,000+ square foot event venue in Dallas Design District, including the main event space with 22-foot ceilings, two large furnished prep suites, a catering kitchen, and 2,500+ sq ft covered outdoor patio. Accommodates up to 425 guests with 12-hour facility access. Pricing is day-of-week based and includes furniture, bars, lighting, sound, TVs, parking, security, and cleaning.
- Optional Venue Add-Ons Optional enhancement services including lighting (twinkle lights at $1,600, moving lights at $2,500), video (LED wall at $3,600), sound (additional speakers at $100/each, sound engineer at $350), photo booth at $850, staging, decor (ivory drapery, vinyl branding), and additional staffing for room flips.
Quantifiable outcome
- Up to 425 guest capacity for large events
- +2 more outcomes
Companies that use On The Levee
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
On The Levee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
On The Levee partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
On The Levee competitors and assessment
Company assessmentRegional players
- Nasher Sculpture Center: Dallas cultural venue that rents its indoor and outdoor spaces for upscale weddings, galas, and corporate events. Overlaps On The Levee in event clientele but differentiates via museum-grade art setting and is not a dedicated private-event business.
Broad incumbents
- Encore Event Technologies: National provider of event production, A/V, and lighting services. Comparable on the technical-infrastructure side of On The Levee's offering and a competitor/supplement for corporate clients needing production-grade event technology.
- Eventbrite: Large-scale event ticketing and discovery platform that influences how event hosts find venues and how venue operators market availability. Adjacent to On The Levee's customer acquisition funnel rather than a venue operator itself.
- Rosewood Mansion on Turtle Creek: Luxury Dallas hotel operating dedicated event venues and ballrooms. Targets the same high-end corporate, nonprofit, and wedding clientele but as part of a broader luxury lodging operation.
- Adolphus Hotel: Historic Dallas full-service hotel offering ballroom and event venue rentals. Competes for corporate galas, fundraisers, and large wedding receptions as part of a broader hospitality portfolio rather than a dedicated event-venue focus.
Direct peers
- The Mason Dallas: An industrial-chic Dallas event venue offering comparable capacity and aesthetic to On The Levee. Directly competes for the same wedding, corporate, and social event bookings in the Dallas Design District trade area.
- Venue 252: Dallas-area private event venue offering similar modern, flexible space with included amenities. Competes for weddings, corporate events, and milestone celebrations in the same geographic market.
- Hickory Street Annex: A Dallas Design District event venue with similar industrial aesthetic, customizable open floor plan, and broad wedding/corporate customer base. A direct head-to-head competitor for Dallas event bookings.
- The Nest Dallas: Boutique Dallas event venue specializing in weddings and social celebrations with comparable pricing tiers and amenity bundles, competing for the same Dallas couple and corporate clientele.
Emerging players
- Peerspace: Online marketplace for booking unique private event spaces, including industrial and modern venues comparable to On The Levee. While not a direct operator, it is an emerging channel and competitor for short-tail venue discovery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
On The Levee social profiles
Digital presenceOn The Levee financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The Levee leadership team
Management profileNumber of profiles
Profiles3 records
On The Levee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The Levee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The Levee
What does On The Levee do?
On The Levee rents out a 12,000+ square foot modern industrial event venue in the Dallas Design District for up to 425 guests. The core offering is full-day (12-hour) facility rental that includes the main event space with 22-foot ceilings, two large furnished prep suites, a catering kitchen, and a 2,500+ sq ft covered outdoor patio, alongside optional paid add-ons for lighting, A/V, staging, and decor.
Is On The Levee a public or private company?
On The Levee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The Levee founded?
On The Levee was founded in 2020. It employs 1 to 10 people.
Where is On The Levee based?
On The Levee is headquartered in Dallas, Texas, United States, in the North America region.
How does On The Levee make money?
One revenue line is on record: event Venue Rental.
Who are On The Levee's main competitors?
Nasher Sculpture Center is listed as a regional player. Broad incumbents are Encore Event Technologies, Eventbrite, Rosewood Mansion on Turtle Creek and Adolphus Hotel. Direct peers are The Mason Dallas, Venue 252, Hickory Street Annex and The Nest Dallas. Peerspace is listed as an emerging player.
Does On The Levee have an API?
No public API is recorded for On The Levee.
What industry is On The Levee in?
On The Levee's product category is Event Venue Rental. Its primary akta.pro industry code is HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces), with a secondary code of HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents). Its NAICS code is 7131 and its SIC code is 7900.