オンワード商事（株）

What オンワード商事（株） does

Onward Corporate Design Co., Ltd. (株式会社オンワードコーポレートデザイン), founded in the 1960s and headquartered in Chiyoda-ku, Tokyo, is a Japanese B2B design and brand-support firm operating as a wholly owned subsidiary of Onward Holdings Co., Ltd. The company sells enterprise clients a bundled portfolio that includes three core uniform product lines — Original Uniform for corporate and industrial wear, School Uniform for educational institutions, and Medical Uniform for healthcare workers — alongside professional design services spanning Visual Identity (VI), Corporate Identity (CI), Space Design, Engagement Design, and Sustainable Communication, plus sales-promotion goods and an Insight Sales consulting practice. The integrated offering is positioned around articulating each client's unique identity ('らしさ') and aspiration ('ありたい') through coordinated visual, apparel, and spatial design.

Revenue mechanics are project-based: custom uniform design and production are delivered as one-off license engagements, while design services are billed as professional-services fees. The go-to-market is sales-led and relationship-driven, supported by a content-marketing layer of detailed client case studies (Denny's Japan, Mirai-One, ANA Holdings, Yokohama Sogakkan) that demonstrate multi-disciplinary delivery capability. The named customer base spans aviation, logistics, retail, food service, pharmaceutical distribution, finance, construction, education, cosmetics, and facilities management — including Mirai-One (uniform design serving 30,000+ employees) and ANA Holdings (seat-cover upcycling recovering ~85% of material). Distribution is exclusively direct enterprise sales; the firm operates no retail or e-commerce channels and serves primarily the Kanto region of Japan. The company has only 16 employees, reflecting a boutique-consultancy scale beneath the Onward Holdings corporate umbrella.

Name

オンワード商事（株）

Legal name

Onward Corporate Design CO., Ltd.

Website

https://onward-shoji.co.jp

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Onward Corporate Design is a Tokyo-based B2B design and brand-support firm (subsidiary of Onward Holdings) that designs custom uniforms, VI/CI systems, spaces, and sales-promotion programs for Japanese enterprise clients across aviation, logistics, retail, pharma, and education.

Ownership category

akta.pro rank

Product category

Corporate Branding and Uniform Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Identity Systems (MPAAAEAA)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Brand Activations & Experiential Campaign Design (MPAAAGAA), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)

Keywords

• Corporate uniform design
• Brand identity services
• Visual identity design
• Space design services
• Sales promotion design

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Uniform Design and Production: Design and production of original uniforms for corporate employees, delivery staff, school uniforms, and medical wear. B2B service model with custom design per client organization.
2. Brand Identity Services: Visual identity (VI), corporate identity (CI), and brand identity design services. Supporting customer brand evolution through strategic design consulting.
3. Space Design: Interior and spatial design services for retail spaces, offices, school cafeterias, and showrooms. Custom design solutions for physical environments.
4. Sales Promotion: Design and production of promotional goods, campaign merchandise, and branded items for customer marketing initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Designs and produces custom uniforms (business, school, and medical) and provides integrated brand identity services including Visual Identity (VI), Corporate Identity (CI), space design, engagement design, sales promotion, and sustainable communication for enterprise clients. Operates as a "customer brand support enterprise" that weaves together each client's unique identity ("らしさ") and aspiration ("ありたい") through coordinated uniform, branding, and spatial design solutions.

Product overview

株式会社オンワードコーポレートデザインは、 customer brand support enterprise offering a comprehensive suite of design and branding services. The core product portfolio includes three specialized uniform lines: オリジナルユニフォーム (Original Uniform) for business enterprises, オリジナル学生服 (School Uniform) for educational institutions, and メトロカルウェア (Medical Uniform) for healthcare settings. These uniform products are complemented by professional design services including ビジュアルアイデンティティ (VI), コーポレートアイデンティティ (CI), 空間デザイン (Space Design), and エンゲージメントデザイン (Engagement Design). The company also provides インサイトウォーキング (Insight Sales) consulting and サステナブルコミュニケーション (Sustainable Communication) services. Together, these offerings enable clients to express their unique brand identity and values through coordinated visual communication, uniforms, and physical spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Insight Sales: インサイトセールスを意味する事業サービスブランド
• Original Uniform
• School Uniform
• Medical Uniform

Products and services

• Original Uniform (オリジナルユニフォーム)

Quantifiable outcome

• Upcycling approximately 85% of waste seat covers into new products (ANA case)
• +1 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• コンセント: Tokyo-based brand design and corporate identity consultancy that creates visual identity systems and brand strategies for Japanese enterprises — overlapping with Onward's VI/CI design practice.
• ワタキューセイモア: Japan's largest uniform leasing and rental services company, serving enterprise customers with uniform design, supply, and management — directly competing with Onward Corporate Design's original uniform business.
• ミドリ安全: Manufacturer and seller of workwear, safety uniforms, and corporate apparel in Japan, frequently competing for the same enterprise uniform contracts as Onward Corporate Design.
• チクマ: Japanese uniform manufacturer with design and production capabilities for corporate, school, and medical uniforms — overlapping directly with Onward's three core uniform product lines.
• 乃村工藝社: Leading Japanese commercial space design and display firm serving retail, corporate, and public-sector clients — competing for the same space design engagements as Onward's space design service.
• 丹青社: Specialist in commercial interior and environmental design for retail, offices, and branded spaces in Japan — directly comparable to Onward's space design offerings.

Broad incumbents

• Landor & Fitch: Global brand strategy and design consultancy with Japan operations, delivering brand identity systems and brand-driven design — comparable to Onward's higher-end VI/CI engagements.
• Interbrand: Global brand consulting firm with a Japan presence, offering corporate identity and brand strategy services — an established alternative for large Japanese enterprises evaluating Onward's VI/CI capabilities.
• 博報堂: Major Japanese advertising and integrated communications agency offering brand strategy, creative, and engagement services — a broad incumbent competing for enterprise-level brand mandates.
• 電通: Japan's largest advertising and communications group, capable of delivering integrated brand campaigns, identity work, and engagement programs to the same enterprise clients Onward serves, albeit at much larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E3%82%AA%E3%83%B3%E3%83%AF%E3%83%BC%E3%83%89%E5%95%86%E4%BA%8B%EF%BC%88%E6%A0%AA%EF%BC%89

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about オンワード商事（株）