Name

Oona Caviar

Legal name

Bergquellfisch Frutigen, Division der Coop Genossenschaft

Website

https://oona-caviar.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Caviar

NAICS

Finfish Farming and Fish Hatcheries (112511), Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)

akta.pro secondary industry

Grower/Finisher Feed (AFADADAG)

Keywords

• Premium caviar production
• Sustainable sturgeon farming
• Recirculating aquaculture systems
• Swiss gourmet seafood
• Luxury food brand

Headquarters

HQ city

Frutigen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Caviar Sales: Online retail sales of premium Swiss caviar (N°103 Classic, N°102 Virgin, Osietra Carat) directly to end consumers via e-commerce platform with overnight express delivery.
2. Wholesale and Retail Distribution: B2B sales to gourmet retailers, specialty food stores, and retail chains across Switzerland and international markets.
3. HoReCa Supply: Supply to hotels, restaurants, and catering establishments including Michelin-starred venues. Field sales team manages key accounts.
4. Fish Byproducts: Revenue from sturgeon fillets (various flavors and smoked versions), sturgeon leather, and biogas electricity generation from waste processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Oona Caviar produces and sells premium Swiss caviar from Siberian and Russian sturgeons raised in sustainable recirculating aquaculture systems using naturally warm Lötschberg mountain spring water. The portfolio includes three main caviar varieties (N°103 classic, N°102 virgin, Osietra Carat) plus complementary products such as sturgeon fillets, gourmet gift boxes, caviar butter, bottarga, sturgeon leather, and serving accessories. The company practices complete whole-fish utilization including biogas electricity generation from waste.

Product overview

Oona Caviar is a premium Swiss caviar brand from Bergquellfisch Frutigen, a division of Coop Genossenschaft. The product portfolio centers on three main caviar varieties: N°103 – classic (Siberian sturgeon), Osietra Carat (Russian sturgeon with nutty aroma), and N°102 – virgin (delicate variety). Supporting product lines include Fish/Bergquellfisch (Swiss perch and sturgeon fillets), Gourmet Gift Boxes (launched 2017), Gourmet Creations (caviar butter, bottarga), and Jewelry/accessories (mother-of-pearl spoons, Ice Cube presentation box). The company practices full utilization of sturgeon including caviar, fillets, sturgeon leather, and by-products converted to biogas for electricity. Products are sold directly to end customers, retail, and HoReCa (hotels/restaurants/catering) channels.

Differentiator

Problem solved

Functional benefit

Products and services

• N°103 – classic Premium Swiss caviar from Siberian sturgeon raised in mountain spring water, hand-selected and refined exclusively with high-quality Swiss salt.
• N°102 – virgin Premium delicate variety of caviar from Siberian sturgeon raised in Swiss mountain spring water.
• Osietra Carat Premium caviar from Russian sturgeon (Acipenser gueldenstaedtii), characterized by delicate nutty aroma and olive sheen.
• Fish (Bergquellfisch) Swiss perch and sturgeon fillets in various flavors and smoked versions, utilizing the whole fish sustainably as part of zero-waste processing.
• Gourmet Gift Boxes Curated gift boxes featuring caviar and delicacies for special occasions and luxury gifting.
• Caviar Butter Creamy, aromatic butter product made with caviar, suitable for hot or cold consumption.
• Bottarga de Caviar

Quantifiable outcome

• 50,000 sturgeons farmed sustainably
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and supporting.

• Sven Wassmer (Sven Wassmer Memories)flagshipStrategic or Co-development Partner · 1 January 20253 Michelin star chef and principal brand ambassador. Serves only Oona Caviar at his signature restaurant. Shares commitment to Alpine region, creativity, and sustainability. 1 green Michelin star and 18 Gault Millau points.
• Mattias Roock (Castello del Sole, Locanda Barbarossa)coreStrategic or Co-development Partner · 1 January 20251 Michelin star Executive Chef and ambassador for Ticino region. Philosophy of 'Luxury fed by nature' aligns with Oona's sustainable values.
• Guy Ravet (Grand Hôtel du Lac)coreStrategic or Co-development Partner · 1 January 202517 Gault Millau points, President of Grandes Tables Suisses, Hotel Chef of the Year 2024. Ambassador for French-speaking Switzerland.
• Stefan Beer (Victoria-Jungfrau Grand Hotel & Spa)supportingStrategic or Co-development Partner · 1 January 2025Regional cuisine chef focusing on absolute regionality and local treasures. Values Oona's Swiss spring water origin and purity.
• Coop GenossenschaftcoreOthersOona Caviar is a brand of Bergquellfisch Frutigen, which is a division of Coop Genossenschaft, one of Switzerland's largest retail cooperatives. The parent company provides corporate governance, ethics framework, and reporting platforms.
• FalstaffsupportingGTM or Marketing PartnerLeading Swiss gourmet lifestyle magazine featured as Friend of the Brand for mutual brand promotion in culinary circles.
• MarmitesupportingGTM or Marketing PartnerSwiss gourmet brand partnership for cross-promotion in fine food sector.
• Les Granges Tables de SuissesupportingGTM or Marketing PartnerAssociation of Switzerland's finest dining establishments, partner for culinary events and tastings.
• WWF SwitzerlandsupportingOthersWWF Fish Guide features Oona's sturgeon as green-rated sustainable product, endorsing their recirculating aquaculture systems.
• CITES (Convention on International Trade in Endangered Species)coreOthersInternational species protection convention regulating sturgeon and caviar trade since 1975. Oona maintains full CITES compliance with documented traceability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sturia: French sturgeon caviar producer farming Siberian and Russian sturgeon in sustainable aquaculture. Most direct European analog to Oona, competing in the same premium farmed-caviar segment with similar DTC and HoReCa distribution.
• Caviar de Riofrío: Spanish sustainable sturgeon caviar producer from aquaculture in Andalusia. Comparable business model with sustainable RAS, premium DTC, and HoReCa distribution across European luxury markets.
• Kaviari: Paris-based premium caviar specialist distributing farmed caviar (including from Aquitaine sturgeon) to fine-dining restaurants and luxury retail across Europe. Overlaps directly with Oona on caviar variety, HoReCa channel, and luxury positioning.
• Sterling Caviar: U.S.-based white sturgeon caviar producer using RAS in California. Comparable sustainable aquaculture model with DTC and HoReCa channels targeting premium North American and global markets.
• Tsar Imperial Caviar: Premium farmed caviar producer from Siberian and Russian sturgeon, distributing to luxury retail and HoReCa in Europe and the Middle East. Direct competitor in the premium farmed-caviar niche.
• Calvisius (Agroittica Lombarda): Italian premium caviar producer farming Siberian, Russian, and white sturgeon in sustainable RAS. Direct competitor in the European farmed-premium caviar segment with overlapping HoReCa and retail channels.

Emerging players

• California Caviar Company: U.S. white sturgeon caviar producer with sustainability positioning, DTC e-commerce, and fine-dining placements. Comparable premium positioning and channel mix though at smaller scale and earlier stage.

Broad incumbents

• Russian Aquaculture: Large Russian salmon and trout farmer historically also active in sturgeon/caviar. Sets global supply benchmarks and price references that influence the premium farmed-caviar market Oona competes in.
• Petrossian: Historic Parisian caviar house with global DTC, retail, and HoReCa distribution of farmed and wild caviar. Competes in the same luxury caviar category as Oona but at a much larger scale and broader portfolio.

Regional players

• Nordic Caviar (Royal Danish Caviar): Danish/Baltic sustainable farmed caviar producer serving Northern European HoReCa and retail. Comparable sustainable RAS approach but focused on regional markets rather than DACH like Oona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oonacaviar
• LinkedInlinkedin.com/company/oona-caviar
• Instagraminstagram.com/oonacaviar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oona Caviar