OPTICAL VISION
Optical Vision Inc is a family-owned optical retail and eye care practice in Union City, NJ, founded in 1984. It sells prescription eyeglasses, sunglasses, and contact lenses from 30+ designer brands and provides comprehensive eye examinations and contact lens fittings.
- Company typePrivate
- Founded1984
- HeadquartersUnion City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OPTICAL VISION does
Optical Vision Inc is a family-owned optical retail and eye care practice founded in 1984 by Joaquin Rodriguez, operating from a single storefront at 4414 Bergenline Avenue in Union City, New Jersey. The business sells prescription eyeglasses, sunglasses, and contact lenses, maintaining over 600 frames in stock drawn from a portfolio of luxury and designer brands including Armani Exchange, Brooks Brothers, Burberry, Bvlgari, Carrera, Dior, Dolce & Gabbana, Gucci, Hugo Boss, Kate Spade, Maui Jim, Prada, Ray-Ban, Tom Ford, Versace, Nike Eyewear, and Costa del Mar. The company pairs retail with professional services, offering comprehensive eye and vision examinations and annual contact lens fittings performed by an independent licensed optometrist on-site, and runs an in-house optical laboratory capable of edging and tinting lenses with same-hour order processing in many cases.
The practice specializes in progressive and hi-index lenses, leveraging more than 45 years of combined optical experience between founder Joaquin Rodriguez (35+ years) and his son Richard Rodriguez, who joined the family practice in 2003. Revenue is generated through two streams: professional eye care services (examinations, fittings, prescriptions) and hardware sales of prescription and non-prescription eyewear. Pricing is not publicly disclosed; transactions are settled through a combination of accepted insurance plans — VSP, Block Vision, NVA, AmeriGroup, Aetna, Medicaid, EyeMed, Cigna Vision, and WellCare — alongside out-of-pocket payments including cash, major credit cards, Care Credit, personal checks, Flex Spending Accounts, and MRA accounts, with cash discounts offered.
Distribution is entirely through the single Union City storefront, with municipal parking in the rear. Marketing is minimal: an organic Facebook page and a Gmail contact for inquiries and appointments. There is no e-commerce channel, no mobile app, no disclosed headcount beyond the two named family opticians and an independent optometrist, no external funding or investors, and no parent company. The firm is privately held under New Jersey incorporation and was recognized as a 2015 Patients' Choice Award winner in Optometry by Opencare.com.
OPTICAL VISION firmographics
Firmographics- Name
- OPTICAL VISION
- Legal name
- Optical Vision Inc
- Website
- https://opticalvisioninc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Optical Vision Inc is a family-owned optical retail and eye care practice in Union City, NJ, founded in 1984. It sells prescription eyeglasses, sunglasses, and contact lenses from 30+ designer brands and provides comprehensive eye examinations and contact lens fittings.
- Ownership category
- akta.pro rank
OPTICAL VISION industry classification
Industry- Product category
- Optical Retail and Eye Care Services
- NAICS
- Optical Goods Retailers (456130), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where OPTICAL VISION is headquartered
LocationHeadquarters
- HQ city
- Union City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OPTICAL VISION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Professional Eye Care Services: Revenue from comprehensive eye and vision examinations, contact lens fittings, and prescription services performed by independent licensed optometrist on-site.
- Eyewear Product Sales: Revenue from sale of prescription eyeglasses, sunglasses, and optical frames. Maintains over 600 frames in stock at all times from luxury and designer brands including Armani Exchange, Burberry, Gucci, Prada, Ray-Ban, Versace, and others.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
OPTICAL VISION product offering
Product offeringCore offering
Optical Vision Inc is a family-owned optical retail and eye care practice that provides comprehensive eye and vision examinations, contact lens fittings, prescription eyeglasses and sunglasses with over 600 designer frames in stock, and on-site optical lab services for edging and tinting lenses. The business specializes in progressive and hi-index lenses and accepts multiple vision and health insurance plans to facilitate customer purchases.
Product overview
Optical Vision Inc is a family-owned optical retail and eye care practice founded in 1984. The company operates as a one-stop shop for vision needs, offering prescription eyeglasses and sunglasses across multiple designer and luxury brands (including Armani Exchange, Burberry, Gucci, Prada, Ray-Ban, Tom Ford, Versace, and approximately 30+ other brands). The core products are complemented by professional eye care services including comprehensive eye examinations and contact lens fittings performed by an independent licensed optometrist, and optical lab services (edging and tinting) with same-day processing capability. The company specializes in progressive and hi-index lenses. With over 600 frames in stock and over 45 years of combined staff experience, the business combines retail eyewear with clinical vision services.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription Eyeglasses Custom prescription eyeglasses fitted by licensed opticians, with specialty in progressive and hi-index lenses. Customers choose from over 600 frames in stock spanning more than 30 designer and luxury brands; lenses are edged and tinted on-site in the optical laboratory.
- Sunglasses Ophthalmic and sun frames including designer and luxury brands such as Armani Exchange, Burberry, Gucci, Prada, Ray-Ban, Tom Ford, Versace, Maui Jim, Costa del Mar, and others. Over 600 frames are maintained in stock at all times for both prescription and non-prescription wear.
- Comprehensive Eye and Vision Examinations Yearly eye and vision exams performed by an independent licensed optometrist, including patient history review, refractive assessment for corrective lens prescription, eye health evaluation of lens and retina, intraocular pressure measurement for glaucoma screening, and cataract screening. A glasses prescription is written at the end of the exam if needed.
- Contact Lens Fittings Annual contact lens fitting service using special instruments to measure the eye for proper lens fit, including instruction on insertion and removal and final prescription issuance for contact lenses.
- Optical Lab Services On-site optical laboratory providing lens edging and tinting services with same-day processing capability. A large selection of stock lenses enables order processing within the hour in many cases, supporting rapid turnaround for prescription eyewear fulfillment.
Companies that use OPTICAL VISION
Customer profileSegments2 records
Ideal customer profiles2 records
OPTICAL VISION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OPTICAL VISION partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
OPTICAL VISION competitors and assessment
Company assessmentEmerging players
- EyeBuyDirect: Online-first eyewear retailer offering affordable prescription glasses, sunglasses, and contact lenses. Comparable as a competing eyewear channel; relevant as a direct substitute for in-store optical purchases.
- Zenni Optical: Pure-play online eyewear retailer offering low-cost prescription glasses and sunglasses. Comparable as a competing eyewear seller; represents the online-disruption vector that erodes single-location independent optical retailers like Optical Vision.
Direct peers
- Warby Parker: Direct-to-consumer eyewear retailer with physical stores, offering prescription glasses, sunglasses, contact lenses, and eye exams. Directly comparable as an omnichannel optical retailer, with stronger digital and brand positioning versus Optical Vision.
- LensCrafters: National chain of optical retail stores offering prescription eyewear, eye exams, and on-site lens finishing. Directly comparable in product mix and service model to Optical Vision Inc, though operating at vastly larger scale and multi-storefront footprint.
- Sterling Optical: Optical retail chain with stores across the U.S. offering eye exams, prescription eyewear, and contact lenses. Comparable as another chain-store optical model competing for the same insured retail eyewear customers as Optical Vision.
- Cohen's Fashion Optical: Regional chain of optical retail stores concentrated in the New York/New Jersey metro area. Closely comparable due to geographic overlap with Optical Vision's Union City, NJ market and similar designer-brand-led assortment strategy.
- Pearle Vision: Franchised optical chain providing eye exams, prescription eyewear, and contact lenses. Directly comparable as a multi-location optical retailer with similar insurance-based revenue model, though franchise-structured rather than independent.
- America's Best Contacts & Eyeglasses: High-volume optical retail chain offering eye exams, glasses, and contact lenses with aggressive value positioning. Directly comparable as a competing optical retailer, particularly relevant for price-sensitive insured patients in the same NJ market.
Broad incumbents
- EssilorLuxottica: Global eyewear manufacturer and retailer that owns LensCrafters, Pearle Vision, Sunglass Hut, and many of the designer brands (Ray-Ban, Oakley, Prada, Burberry, Versace, etc.) that Optical Vision carries. Comparable as the upstream brand and retail incumbent shaping the supply and competitive landscape.
- Costco Optical: Optical department within Costco warehouse clubs offering eye exams and eyewear at value pricing. Comparable as a competing eyewear retailer with strong insurance acceptance, though serving a different customer-acquisition model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OPTICAL VISION social profiles
Digital presenceOPTICAL VISION financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTICAL VISION leadership team
Management profileNumber of profiles
Profiles2 records
OPTICAL VISION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTICAL VISION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTICAL VISION
What does OPTICAL VISION do?
Optical Vision Inc is a family-owned optical retail and eye care practice that provides comprehensive eye and vision examinations, contact lens fittings, prescription eyeglasses and sunglasses with over 600 designer frames in stock, and on-site optical lab services for edging and tinting lenses. The business specializes in progressive and hi-index lenses and accepts multiple vision and health insurance plans to facilitate customer purchases.
Is OPTICAL VISION a public or private company?
OPTICAL VISION is a private company. It is classified as family owned and is currently operating.
When was OPTICAL VISION founded?
OPTICAL VISION was founded in 1984. It employs 1 to 10 people.
Where is OPTICAL VISION based?
OPTICAL VISION is headquartered in Union City, United States, in the North America region.
How does OPTICAL VISION make money?
Two revenue lines are on record. Professional Eye Care Services are the primary driver. The others are eyewear Product Sales.
Who are OPTICAL VISION's main competitors?
Emerging players on record are EyeBuyDirect and Zenni Optical. Direct peers are Warby Parker, LensCrafters, Sterling Optical, Cohen's Fashion Optical, Pearle Vision and America's Best Contacts & Eyeglasses. Broad incumbents are EssilorLuxottica and Costco Optical.
Does OPTICAL VISION have an API?
No public API is recorded for OPTICAL VISION.
What industry is OPTICAL VISION in?
OPTICAL VISION's product category is Optical Retail and Eye Care Services. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 456130 and its SIC code is 3851.