OPAS Communications Ltd

What OPAS Communications Ltd does

OPAS Communications Ltd is a Bangladesh-based, privately held B2B communications agency that officially launched on November 25, 2024, from its headquarters in Niketon, Gulshan 1, Dhaka. The firm operates as a one-stop shop for enterprise clients, offering an integrated suite of services that spans media planning, media buying, public relations, digital services, KOL management, strategy and creative, events and activations, outdoor advertising, and crisis management. Its stated positioning is that of a challenger brand built on 'innovation and transparency' in a market the founders describe as traditionally static.

The agency sells on a professional-services, quote-based model with bespoke engagement scoping, indicating a consultative, sales-led motion targeting major brands and enterprises in Bangladesh. It claims a cumulative 80+ years of team experience and reports having served 17+ brands with a 99% success rate, though no client logos, retention metrics, or revenue figures are publicly disclosed. The team is led by Managing Director Md Abdullah Al Kafi and includes senior managers across client service, media relations, and content.

Technically, OPAS positions 'advanced analytics tools' as its core technology layer, used to monitor and evaluate the effectiveness of communication efforts and feed insights back into client strategy. The firm is bootstrapped with no disclosed investors or parent company, maintains organic presence on Facebook, LinkedIn, YouTube, and Twitter, and has generated earned-media coverage in The Business Standard, Financial Express, and Samakal shortly after launch.

Name

OPAS Communications Ltd

Legal name

OPAS Communications Ltd

Website

https://opas.agency

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

OPAS Communications Ltd is a Dhaka-based B2B communications agency that launched in November 2024, offering integrated media planning, PR, digital, KOL, events, and outdoor services to major brands and enterprises in Bangladesh via a consultative, quote-based model.

Ownership category

akta.pro rank

Product category

Advertising and Public Relations Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Communications agency services
• Media planning and buying
• Public relations services
• Digital marketing services
• Brand activation events

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communications Agency Services: OPAS generates revenue by providing comprehensive communications services including media planning and buying, public relations, digital services, KOL management, strategy and creative, events and activations, and outdoor services on a professional services basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OPAS Communications Ltd is a Dhaka-based communications agency offering an integrated suite of services including media planning and buying, public relations, digital services, KOL management, strategy and creative, events and activations, outdoor services, and crisis management. The agency positions itself as a one-stop solution provider for brands seeking comprehensive communication services supported by advanced analytics for measurement and evaluation.

Product overview

OPAS Communications Ltd is a single unified agency offering an integrated suite of communications services. The company provides a comprehensive one-stop solution encompassing Media Planning, Media Buying, Public Relations, Digital Services, KOL Management, Strategy & Creative, Events & Activations, Outdoor Services, and Crisis Management. These services work together to offer brands complete communication solutions from strategic planning through execution and measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning
• Media Buying
• Public Relations
• Digital Services
• KOL Management
• Strategy & Creative
• Events & Activations
• Outdoor Services
• Crisis Management

Quantifiable outcome

• 17+ brands served with 99% success rate
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Mindshare Bangladesh: Mindshare's Bangladesh operation is a GroupM media agency competing for media planning and buying mandates at top Bangladeshi brands — a partial-overlap peer where OPAS's media offering most directly intersects.

Direct peers

• Asiatic Marketing & Communications Limited: One of the largest homegrown Bangladesh full-service advertising and communications agencies, offering media, PR, digital, events and activations — a structural template for what OPAS aspires to become.
• Unitrend Limited: Bangladesh-based integrated communications and advertising firm offering media, PR, digital and events services — comparable to OPAS in both service scope and Bangladesh-only geographic footprint.
• Grey Advertising Bangladesh: Grey's Bangladesh affiliate is a full-service advertising and communications agency offering creative, media, digital and PR services — directly comparable to OPAS's nine-line integrated offering in the same Dhaka market.
• Adcomm Limited: Long-established Bangladeshi advertising and communications agency offering media planning, creative, digital and PR services to enterprise clients — directly comparable service mix and Dhaka-centric operating model.

Broad incumbents

• Publicis Bangladesh: Publicis's Bangladesh arm offers advertising, media, digital, and PR services to enterprise brands — directly overlapping with OPAS's service mix and competing for the same Dhaka-based top-tier client segment.
• McCann Worldgroup Bangladesh: McCann's Bangladesh office provides integrated advertising, digital, and PR services to major local and multinational brands — directly competing with OPAS for premium brand retainers in Bangladesh.
• JWT Bangladesh: J. Walter Thompson's Bangladesh operations deliver advertising, digital, and PR services to top-tier brands in Dhaka, overlapping with OPAS's positioning and client target segment.
• Havas Bangladesh: Havas's Bangladesh operations provide integrated communications and media services to enterprise clients — competing for the same premium-brand mandates as OPAS in the Dhaka market.
• Ogilvy Bangladesh: WPP-owned Ogilvy Bangladesh is a long-established full-service advertising and communications network operation in Dhaka, competing for the same top-tier Bangladeshi brand mandates OPAS targets, with the advantage of global network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/opasagency
• LinkedInlinkedin.com/company/opasagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPAS Communications Ltd