Open Doors Australia & New Zealand

What Open Doors Australia & New Zealand does

Open Doors Australia & New Zealand is a registered Australian non-profit charity (Open Doors Australia Ltd, ABN 52209804287, NSW) and the Australian/NZ affiliate of the global Open Doors network, founded globally by Brother Andrew in 1955 and locally by Dean and Becky Keaney in 1978. The organisation supports persecuted Christians in over 70 countries worldwide through three core service pillars: discipleship (Bibles, training, trauma counselling), emergency relief (food, shelter, medicine), and community development (microloans, sustainable local projects), reaching 6,162,769 persecuted Christians cumulatively including 535,000 helped in 2024. It is also the publisher of the annual World Watch List, the most-cited authoritative ranking of the 50 most dangerous countries for Christians.

The business model is a multi-channel donation platform rather than a product business: unit-priced gift items from $10-$11,500 (Gifts of Hope catalogue), recurring monthly programs (Hands at Work), major donor tier (Gospel Partners at $5,000+ per project in Iraq, Nigeria, India), legacy giving via wills and bequests, and merchandise (God's Smuggler book at $19.99, World Watch List report at $5). It does not carry tax-deductible status in Australia because it advances a particular religion. Go-to-market combines community-led (church partnerships, prayer communities), event-driven (Open Doors Live touring events, International Day of Prayer first Sunday of November), and direct-to-consumer channels (website, phone, mail).

The operating model is supported by a staff of ~39 employees across offices in Baulkham Hills (HQ), Sydney, Melbourne, and Brisbane, with partnerships including Every Will (Gathered Here) for legacy giving and membership in the Fundraising Institute Australia. The technology layer is described as a digital donation platform and CMS for distributing prayer resources, stories, and appeals; no AI, proprietary API, SDK, or app is disclosed. There are no funding rounds, M&A activity, subsidiaries, or public market presence; financial accountability is via annual audits, monthly reporting to Open Doors International, and Board-approved budgets.

Name

Open Doors Australia & New Zealand

Legal name

Open Doors Australia Ltd

Website

https://opendoors.org.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Doors Australia & New Zealand is an Australian registered charity that supports persecuted Christians in 70+ countries through Bibles, discipleship training, emergency relief, and community development, funded by individual donors, church partnerships, and a gifts catalogue.

Ownership category

akta.pro rank

Product category

Religious Charity Services

NAICS

Emergency and Other Relief Services (624230), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industries

Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG), Community Foundations (BPAGAKAB)

Keywords

• Christian charity services
• Persecuted Christians support
• Bible distribution ministry
• Religious freedom advocacy
• Humanitarian aid programs

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters for general ministry work, specific appeals (Underground Church, World Watch List, Bible Appeal), or regional priorities.
2. Gospel Partners Major Donor Program: Major gifts ($5,000+) from philanthropic individuals supporting specific country projects (Iraq, Nigeria, India) with full project proposals and reporting.
3. Wills and Bequests: Legacy giving program where supporters include Open Doors in their wills, providing long-term sustainable funding.
4. Merchandise Sales: Sale of branded products including God's Smuggler book ($19.99), World Watch List printed reports ($5), calendars, and specialty items.
5. Gifts of Hope Catalogue: Impact-driven gift catalogue where supporters purchase specific interventions ($10-$11,500) for persecuted Christians with card notifications to gift recipients.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Open Doors Australia & New Zealand is a Christian charity that mobilises Australian and New Zealand supporters to fund and pray for persecuted Christians worldwide. Its core offering centres on delivering Bibles, discipleship training, emergency relief, and community development to persecuted believers across 50+ countries on the World Watch List, financed through recurring donations, campaign appeals, a gift catalogue, legacy giving, church partnerships, and merchandise sales.

Product overview

Open Doors Australia & New Zealand is a Christian charity serving persecuted Christians and strengthening the global church. The organization operates as a ministry platform offering multiple engagement pathways: donation programs (Regular Giving, targeted campaigns for Underground Church, World Watch List, Bible Appeal, Gifts of Hope catalog), advocacy (World Watch List research publications, The Whole Story podcast, International Day of Prayer), church partnership programs, prayer resources, field engagement (letter writing, travel), career/volunteer opportunities, and published products (God's Smuggler book, World Watch List reports, calendars). Core services focus on discipleship, emergency relief, community development, and Bible distribution to Christians in over 70 countries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 6,162,769 persecuted Christians helped through supporter generosity
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered supportive and core.

• Every Will (Gathered Here)supportiveChannel Partner/ Reseller/ DistributorPartnership to offer free will writing services for supporters wanting to include Open Doors in their wills. Makes estate planning more accessible for supporters.
• Open Doors InternationalcoreOthersGlobal parent organization coordinating Open Doors offices in 20+ countries worldwide including Netherlands (HQ), USA, UK, Austria, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, Italy, Latin America, Netherlands, Norway, New Zealand, Philippines, Poland, Romania, South Africa, South Korea, Spain, Sweden, Switzerland

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Caritas Australia: Australian Catholic aid agency with emergency relief, community development, and advocacy programs. Comparable ANZ fundraising footprint, DGR status, and international relief orientation, though broader than persecution-specific work.
• World Vision Australia: Large Australian humanitarian NGO with overlapping donor base, multi-channel fundraising, ANZ church partnerships, and FIA membership. Operates at materially larger scale across broader humanitarian causes.
• Compassion Australia: Major Australian Christian child-sponsorship nonprofit with comparable supporter scale, ANZ church partnership networks, recurring donation model, and FIA membership; broader scope (child sponsorship vs persecution focus).

Direct peers

• Barnabas Fund: UK-based Christian charity providing aid and advocacy for persecuted Christians, especially in Muslim-majority contexts. Comparable program mix (relief, Bibles, training) and similar Anglican/evangelical donor base.
• Aid to the Church in Need: International Catholic pontifical charity supporting persecuted Christians worldwide through pastoral, material, and advocacy aid. Directly comparable mission and global field footprint despite denominational difference.
• Open Doors International: Global parent/affiliate coordinating the Open Doors network across 20+ national offices. Operates the same World Watch List, persecution support programs, and Bible distribution; directly comparable in mission, funding model, and product mix.
• Voice of the Martyrs: US-based ministry serving persecuted Christians worldwide through Bibles, aid, advocacy, and letter-writing campaigns. Closest mission peer with overlapping product portfolio (Bible delivery, field ministry, persecution research) and direct-to-donor fundraising.
• Release International: UK-headquartered ministry serving persecuted Christians through prayer, advocacy, and aid. Highly comparable mission and supporter-engagement model, particularly in Anglophone Western donor markets.
• International Christian Concern: US-based human rights organization focused specifically on persecuted Christians with research, advocacy, and field support programs. Comparable advocacy/research product (annual persecution report) and donor model.

Emerging players

• Hagar Australia: Australian Christian charity supporting women and children recovering from trafficking and abuse. Overlaps on ANZ faith-based donor base and trauma-care programming, but addresses a different beneficiary population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OpenDoorsAustralia
• Instagraminstagram.com/opendoorsau
• LinkedInlinkedin.com/company/opendoorsau

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Doors Australia & New Zealand