What OPERA LAS VEGAS does

Opera Las Vegas is a 501(c)(3) nonprofit professional opera company founded in 1999 and headquartered in Las Vegas, Nevada, that produces and presents live operatic performances for the Las Vegas Valley and broader Southern Nevada audience. Its core product portfolio centers on seasonal mainstage opera productions staged at the Nicholas J. Horn Theatre at the College of Southern Nevada, supplemented by the OLV Resident Voices recital series, the Opera Las Vegas Youth Chorus (founded 2017), the Murray Opera Studio in partnership with UNLV, the OLV/UNLV Studio Artist Program, and community performances at venues such as the Mexican Consulate. The current 28th season (October 2026 – June 2027) features four mainstage productions including the Mariachi Opera 'Cruzar la Cara de la Luna' and a concert by international soprano Ana María Martínez.

The company's underlying technology stack is standard for a small performing arts nonprofit — a content-managed website (operalasvegas.org), third-party ticketing via OnTheStage, and standard social media channels (Facebook, Instagram, X/Twitter, YouTube, Pinterest) — with no proprietary technology products. Orchestral accompaniment for mainstage productions is provided through a partnership with the Las Vegas Philharmonic, and emerging-artist training is delivered through the Murray Opera Studio/OLV/UNLV Studio Artist Program under UNLV instructor Alfonse Anderson.

The business model combines earned revenue (individual ticket sales, season subscription packages, advertising contracts) with contributed revenue (individual donations, Legacy Circle planned gifts, corporate sponsorship, and grants from the National Endowment for the Arts, Nevada Arts Council, and Opera America). The organization serves four primary persona segments: general arts audiences, opera newcomers (supported by a Newcomer Corner program), families and youth, and corporate sponsors/donors. Governance is led by General Director and CEO Cecilia Violetta López, appointed in May 2025, and a board of directors and trustees. The organization operates with approximately 8 employees and is independently owned with no parent company, venture, or institutional investor backing.

Name

OPERA LAS VEGAS

Legal name

Opera Las Vegas

Website

https://operalasvegas.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Opera Las Vegas is a Las Vegas-based 501(c)(3) nonprofit opera company, founded in 1999, that produces mainstage opera productions, community performances, and youth and emerging-artist training programs for the Southern Nevada audience.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Musical Groups and Artists (711130), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Opera & Operetta (MPAGABAF)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Opera productions
• Performing arts
• Live concert performances
• Arts education
• Vocal music training

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from individual performance tickets and season subscription packages for mainstage operas and concerts at the Nicholas J. Horn Theatre.
2. Donations and Sponsorships: Charitable contributions from individuals (including Legacy Circle planned gifts) and corporate sponsors seeking recognition in the arts community and access to OLV benefits.
3. Advertising: Revenue from advertising contracts offered to businesses seeking visibility among the opera audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Opera Las Vegas is a 501(c)(3) nonprofit professional opera company that produces live mainstage opera productions, recitals, and concerts at the Nicholas J. Horn Theatre at the College of Southern Nevada. It also operates educational and community programs including the Youth Chorus, the OLV Resident Voices ensemble, and the Murray Opera Studio in partnership with UNLV, which develops emerging operatic talent.

Product overview

Opera Las Vegas is a nonprofit opera company offering a portfolio of live performing arts products including mainstage opera productions, resident vocal ensembles, youth chorus programs, and emerging artist training through the Murray Opera Studio. The company presents multiple annual productions featuring professional singers, orchestral accompaniment from the Las Vegas Philharmonic, and community engagement initiatives. The product portfolio centers on live performance experiences with educational outreach components, organized around seasonal programming that combines established opera repertoire with special concert events.

Differentiator

Problem solved

Functional benefit

Brands

• OLV Resident Voices: The resident vocal ensemble of Opera Las Vegas, featuring professional singers who perform throughout the season.
• Murray Opera Studio
• Opera Las Vegas Youth Chorus

Products and services

• Mainstage Opera Productions Full-scale opera performances including L'Italiana in Algeri, Aida, Cruzar la Cara de la Luna, and Pagliacci, staged at the Nicholas J. Horn Theatre with orchestra accompaniment from the Las Vegas Philharmonic. Targeted at general arts audiences, opera enthusiasts, and families in the Las Vegas Valley.
• OLV Resident Voices Recital Series Professional resident ensemble recital series including 'Good to Be Bad' and 'Verdi and Friends' performances featuring resident singers. Targeted at opera enthusiasts and arts audiences seeking more intimate vocal performances.
• Opera Las Vegas Youth Chorus Youth chorus program founded in 2017 providing performance opportunities for young singers, including touring fairy tale opera productions and mainstage appearances. Targeted at children, youth, and families seeking age-appropriate cultural and educational performing arts experiences.
• Murray Opera Studio / OLV-UNLV Studio Artist Program Training program for emerging operatic talent providing mentorship, mainstage performance opportunities, and educational outreach in partnership with UNLV. Targeted at aspiring professional opera singers and emerging artists.
• Community Concert Performances Special concert events including Ana María Martínez in Concert and community performances such as Voices Raised For Vets and Mexican Consulate events. Targeted at diverse community audiences across the Las Vegas Valley.

Quantifiable outcome

• Produced 28 seasons of opera performances since 1999

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Las Vegas PhilharmoniccoreStrategic or Co-development PartnerOpera Las Vegas continues its partnership with the Las Vegas Philharmonic during the 2025-2026 season. Philharmonic musicians perform in the pit for several OLV productions, providing orchestral accompaniment for mainstage operas.
• University of Nevada, Las Vegas (UNLV)coreStrategic or Co-development PartnerPartnership established for the OLV/UNLV Studio Artist Program designed to support next-generation operatic talent through mainstage performance opportunities, mentorship, education, and community engagement. Studio artists continue their studies at UNLV under instructor Alfonse Anderson.
• Thurman White AcademyminorStrategic or Co-development PartnerThe Opera Las Vegas Youth Chorus was founded in 2017 in collaboration with Thurman White Academy under the direction of Athena Mertes, providing performance opportunities for young singers.
• National Endowment for the ArtscoreOthersListed as a sponsor on the Opera Las Vegas website, indicating funding support for arts programming.
• Nevada Arts CouncilcoreOthersListed as a sponsor on the Opera Las Vegas website, indicating state-level arts funding support.
• Opera AmericacoreOthersListed as a sponsor on the Opera Las Vegas website, indicating membership and support from the national opera service organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Utah Opera: Resident regional opera company producing a full season of mainstage productions with educational outreach. Comparable to Opera Las Vegas in scope, regional-market positioning, and 501(c)(3) structure.
• Nevada Ballet Theatre: Las Vegas's other major resident performing arts nonprofit, staging classical productions at the same venue complex. Directly comparable in scale, funding model, and community positioning to Opera Las Vegas.
• Las Vegas Philharmonic: Core orchestral partner of Opera Las Vegas, providing pit musicians for OLV mainstage productions. Operates as a comparable regional performing-arts nonprofit serving the same Las Vegas audience, sharing subscribers and donors.
• Arizona Opera: Regional opera company producing mainstage seasons across multiple Arizona cities. Comparable to Opera Las Vegas in production volume, touring model, education programming, and nonprofit funding approach.
• Sarasota Opera: Long-running regional opera company (founded similarly mid-20th century) producing a winter festival plus mainstage season. Comparable to Opera Las Vegas in longevity, regional focus, and nonprofit structure.
• Opera San José: California-based regional opera company producing multiple mainstage productions per season with emerging-artist and education programs. Directly comparable to Opera Las Vegas in scale and programming model.
• San Diego Opera: Mid-sized regional opera company producing a full mainstage season plus community programming. Closely comparable to Opera Las Vegas in production format, nonprofit structure, and regional-market scale.

Emerging players

• Pacific Opera Project: Smaller-scale, innovation-focused regional opera company. Comparable to Opera Las Vegas in its willingness to stage culturally distinctive or non-standard repertoire and community-engagement priorities.

Regional players

• The Smith Center for the Performing Arts: Las Vegas's principal performing arts venue and presenter. Operates in the same market as Opera Las Vegas and books competing programming (Broadway tours, concerts), making it both an indirect venue competitor and ecosystem partner.

Broad incumbents

• Lyric Opera of Chicago: One of the largest US opera companies, producing a full international-caliber season. Not a direct competitor, but serves as the broader-incumbent benchmark for mainstage opera production standards that small regional peers like Opera Las Vegas measure against.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/operalv
• YouTubeyoutube.com/channel/UCkkHaXJMOoZmGJN8nx-Ueyw
• Facebookfacebook.com/operalasvegas
• Instagraminstagram.com/operalasvegas
• Pinterestpinterest.com/operalasvegas
• LinkedInlinkedin.com/company/opera-las-vegas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPERA LAS VEGAS