What Operation Shamrock does

Operation Shamrock is a private nonprofit organization dedicated to educating the public, mobilizing cross-industry stakeholders, and disrupting transnational organized crime networks that run pig butchering cryptocurrency investment scams. Founded by Erin West, the organization is structured around three pillars — educate, mobilize, disrupt — and serves two primary segments: individuals who have already been victimized by cyber scams and at-risk members of the general public seeking preventive education. The organization does not develop or sell proprietary technology products; instead it functions as a centralized resource hub that aggregates educational content (Pig Butchering Lifecycle explainers, FAQ library, blog), offers victim-services navigation (Scam Survivor Resources, Five Things to Do if You've Been Scammed, Survivor Stories, Victim Services Partners), runs a community-multiplier training program (Train the Trainer), and produces awareness media including the Stolen Podcast and a Video Library.

The portfolio is anchored by the "Crypto Coalition," a cross-industry effort that pulls together law enforcement, cryptocurrency firms, financial institutions, and victim advocates into a coordinated response, complemented by a referral integration with Chainabuse.com for scam reporting. Distribution is executed entirely through owned digital channels — the website, podcast, video library, blog, event calendar, and community programs — and there are no traditional sales motions, pricing tiers, or licensed products. The stated mission explicitly cites Southeast Asia as the entrenched epicenter of organized scam operations while framing the problem as "growing globally."

Operationally the organization is small (approximately 15 employees), privately held, and unfunded by disclosed institutional or venture capital; revenue flows from donations solicited through the website, with no publicly disclosed financials, grants, or budgets in the input data. No app, API, SDK, or paid service exists, and the organization explicitly disclaims offering fund recovery services, warning visitors about imposters. The underlying business model is community-led nonprofit content operations funded by donors rather than a monetized technology or services platform.

Name

Operation Shamrock

Legal name

Operation Shamrock

Website

https://operationshamrock.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Operation Shamrock is a private nonprofit that educates the public, mobilizes cross-industry stakeholders, and disrupts transnational organized crime running pig butchering cryptocurrency investment scams, serving scam victims, survivors, and at-risk individuals through free educational content, victim services resources, the Stolen Podcast, and a Train the Trainer program.

Ownership category

akta.pro rank

Product category

Cybercrime Victim Services & Fraud Awareness

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Cybersecurity (Digital Safety, Ethical Hacking Basics) (EDAMACAH)

akta.pro secondary industries

Cyber Defense & Information Security (National Security) (BPAIAHAE), Proof of Reserves, Attestations & On-Chain Audit/Assurance (FSADALAK)

Keywords

• Scam victim support
• Pig butchering awareness
• Cyber fraud education
• Anti-scam nonprofit
• Crypto fraud prevention

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: Operation Shamrock operates as a nonprofit organization that raises funds through donations to support its mission of educating, mobilizing, and disrupting transnational organized crime involved in cyber scams. The organization accepts donations through its website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Operation Shamrock is a nonprofit organization that educates the public about transnational cyber scams (especially pig butchering cryptocurrency investment fraud), provides free victim services and survivor resources, and mobilizes cross-industry stakeholders to disrupt criminal networks. Its deliverables include the Stolen Podcast, a Resource and Video Library, the Train the Trainer program, survivor stories, and scam reporting guidance via Chainabuse.com integration.

Product overview

Operation Shamrock is a nonprofit organization that functions as a single unified offering focused on education, mobilization, and disruption of transnational cyber scams. Its portfolio includes victim services resources, educational content about scam tactics (including the Pig Butchering Lifecycle), awareness resources such as the Stolen Podcast, training programs like Train the Trainer, and community engagement through events and resource libraries. The organization does not offer a software product in the traditional sense but rather provides informational resources, support services, and educational materials to help individuals recognize, report, and recover from scams.

Differentiator

Problem solved

Functional benefit

Brands

• Stolen Podcast: A podcast series about scams and fraud, featured on the Operation Shamrock website under Resources.

Products and services

• Stolen Podcast A podcast series sharing stories and raising awareness about scam victimization and recovery, featuring survivor stories and expert discussions. Aimed at the general public and scam survivors.
• Victim Services and Survivor Resources Free resources for individuals targeted by or recovering from pig butchering and other cyber scams, including survivor resources, victim services partner connections, a five things to do if scammed playbook, and survivor stories.
• Train the Trainer Program Educational program that trains community members to educate others about pig butchering and other cyber scams, creating a network of educated advocates who disseminate prevention messaging.
• Pig Butchering Lifecycle Education Educational content explaining the pig butchering scam lifecycle, how transnational organized crime recruits labor through human trafficking, and how victims are exploited through deceptive cryptocurrency investment schemes. Targets at-risk individuals and the general public.
• Crypto Coalition Cross-industry coalition uniting law enforcement, crypto companies, financial institutions, and victim advocates to coordinate response, awareness, and disruption efforts against transnational pig butchering operations.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chainabuse.comminorGTM or Marketing PartnerChainabuse.com is integrated into the Operation Shamrock website as the recommended platform for reporting scams. The partnership directs victims to use Chainabuse for filing scam reports, creating a referral pathway for victim support services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chainabuse: Chainabuse is a multi-chain scam-reporting platform and an active GTM partner of Operation Shamrock. It is directly comparable as both organizations focus on enabling victims of crypto and pig butchering scams to report incidents and contribute to broader disruption efforts.
• Identity Theft Resource Center: Identity Theft Resource Center is a nonprofit providing victim assistance and education around identity-related fraud. It is comparable as a victim-services and education-focused nonprofit in the financial crime space, though focused more on identity theft than pig butchering.
• BBB Scam Tracker (Better Business Bureau): BBB Scam Tracker is a consumer reporting tool that collects and publicizes scam reports, enabling awareness and trend analysis. It is directly comparable to Operation Shamrock's reporting and awareness mission, though it covers all scam types rather than specializing in crypto fraud.
• Cybercrime Support Network: Cybercrime Support Network is a nonprofit helping individuals and small businesses respond to cybercrime, including fraud reporting and recovery resources. It is directly comparable as a victim-services and awareness nonprofit addressing online financial crime.
• Fraud.org (National Consumers League): Fraud.org, run by the National Consumers League, is a fraud awareness, reporting, and consumer education platform. It is directly comparable as a consumer-facing fraud awareness and reporting resource serving overlapping victim populations.
• Global Anti-Scam Organization (GASO): GASO is a volunteer-led organization specifically focused on pig butchering scam victims, providing peer support, advocacy, and awareness. It is a directly comparable mission-aligned peer serving the same victim community with similar education and mobilization goals.

Regional players

• Scamwatch (Australian Competition and Consumer Commission): Scamwatch is the Australian government's scam awareness and reporting portal. It is comparable as a consumer-facing awareness and reporting platform but operates as a government initiative with regional (Australian) focus rather than a global nonprofit coalition.
• Stop Scams UK: Stop Scams UK is a cross-industry coalition of UK banks, telecoms, and tech firms working to disrupt scams. It is comparable to Operation Shamrock's Crypto Coalition in structure and mission but is regionally focused on the UK market rather than globally.

Others

• Internet Crime Complaint Center (IC3): IC3 is the FBI's central hub for reporting internet crime and a partner in disruption efforts. It is adjacent to Operation Shamrock's mission as a reporting and law-enforcement coordination node, though it is a US government program rather than a nonprofit.

Broad incumbents

• AARP Fraud Watch Network: AARP's Fraud Watch Network is a large, established fraud-awareness and victim-support program targeting older adults. It is comparable as a scaled consumer-facing anti-fraud awareness platform, though it spans all fraud types rather than specializing in pig butchering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/operation-shamrock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Operation Shamrock