Otumoetai Primary

What Otumoetai Primary does

Ōtūmoetai Primary School is a state-integrated public primary school located at 236 Ōtūmoetai Road, Ōtūmoetai, Tauranga, New Zealand. It serves approximately 600-700 students aged roughly 5-11 across Years 0-6, organized into four house teams (Weka, Kea, Ruru, and Tui) under Principal Zara McIndoe and Deputy Principals Marcus Hughes (Senior School, also international students coordinator) and Jill Miller (Junior School). The institution is governed by a Board of Trustees under the New Zealand Education Act 1989 and funded primarily through New Zealand's public education system, with a defined enrollment scheme and school zone giving it a geographic catchment in the Ōtūmoetai suburb. Its core technology consists of Chromebooks for senior students, a mix of iPads and Chromebooks for middle school students, and school-wide wireless networking. Core infrastructure includes a solar-heated 25-metre swimming pool, multiple playgrounds, playing fields, astroturf, a music suite, library, and bushwalk, with ICT equipment supporting teaching and learning.

The school's revenue model combines several streams. Primary funding is public per-student government funding for domestic enrolled students. A secondary fee-paying stream is the International Student Program, which charges tiered long-term tuition (2027 advertised: 1 term NZ$5,000, 2 terms NZ$11,000, 3 terms NZ$14,500, 4 terms NZ$18,000) plus non-refundable registration fees and short-term rates from NZ$700-NZ$750 per week. Smaller revenue lines include after-school music lessons (piano/keyboard and group guitar at NZ$9 per half hour per student per term) and a community pool key program at NZ$100 per season, of which NZ$20 is refundable.

Go-to-market is direct enrollment: in-zone families enroll under the published scheme, out-of-zone applicants are subject to a priority system, and international students follow a separate application process requiring passport, school reports, and visa documentation. The school is differentiated by its CARE values framework (Confident, Adventurous, Respectful, Encouraging) with parallel Māori values (Māia, Manawanui, Manaaki, Whakamana), its Kapa Haka cultural program with two roopu, and an unusually broad set of facilities for a primary school. It is independently operated and not part of any parent group or corporate chain.

Name

Otumoetai Primary

Legal name

Ōtūmoetai Primary School

Website

https://ops.school.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ōtūmoetai Primary School is a state-integrated public primary school in Tauranga, New Zealand, serving approximately 600-700 local and international students across Years 0-6 with comprehensive academic, cultural, and extracurricular programs.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Primary education
• International student program
• Music education lessons
• Kapa Haka cultural program
• School swimming program

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Domestic Education Funding: Publicly funded primary education through New Zealand's national education system. Government operational funding covers core educational services.
2. International Student Tuition: Fee-for-service international student program with tiered pricing by term length. 2027 rates: 1 term $5,000, 2 terms $11,000, 3 terms $14,500, 4 terms $18,000. Short-term 1-6 weeks at $750/week, 7-9 weeks at $700/week.
3. Extracurricular Lessons: After-school music lessons including piano/keyboard ($9.00 per half hour) and guitar group lessons (2-4 students). Guitar lessons include $25 learning materials.
4. Community Pool Access: Community pool key program for access outside school hours. $100 per season including $20 refundable bond.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ōtūmoetai Primary School is a state primary school providing publicly funded education for children from Year 0 through Year 6 in Tauranga, New Zealand. The school also operates a paid international student program and runs paid extracurricular offerings including music lessons, gymnastics, and community access to its swimming pool.

Product overview

Otumoetai Primary School is a primary education institution offering a comprehensive range of educational programs and facilities. The school operates with a team-based structure (Weka, Kea, Ruru, and Tui Teams) organized by year levels. Academic programs are complemented by extra-curricular offerings including music education (The Jam Bus, guitar lessons, piano/keyboard lessons), cultural programs (Kapa Haka), and sports/gymnastics (Gym School). The school maintains extensive facilities including a solar-heated swimming pool, multiple playgrounds, playing fields, astroturf, library, music suite, and ICT equipment. The institution also welcomes international students through a dedicated enrollment program.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Education Programme (Years 0–6) Full-time primary school education for children from Year 0 through Year 6, organised into four year-level teams: Weka, Kea, Ruru, and Tui. Delivered on the Ōtūmoetai campus for approximately 600–700 students.
• International Student Program International student enrolment programme welcoming overseas students for short-term (1–9 weeks) or long-term (1–4 terms) English-language primary study. Includes orientation, pastoral support, and accommodation assistance. Fees for 2027: 1 term NZ$5,000, 2 terms NZ$11,000, 3 terms NZ$14,500, 4 terms NZ$18,000; short-term NZ$750/week (1–6 weeks) or NZ$700/week (7–9 weeks). Certified under New Zealand's Code of Practice for the Pastoral Care of International Students.
• Kapa Haka Cultural Programme Cultural performance programme celebrating Te Ao Māori through waiata, haka, and cultural performance. Includes two roopu (Weka Roopu and Kea Roopu). Students perform at school events, community gatherings, and Te Ra Rehia festival.
• The Jam Bus Mobile music education programme that visits the school during school hours, providing Year 0 to Year 6 students with music learning opportunities.
• Guitar Lessons Group guitar lessons held weekly in groups of 2–4 students. NZ$9.00 per student per half-hour lesson, plus a one-off NZ$25 for guitar learning books; students supply their own guitar.
• Piano/Keyboard Lessons After-school music lessons held on Wednesday afternoons in the Music Suite, taught by Anne. NZ$9.00 per student per half-hour lesson, charged per term (or part thereof).
• Gym School (Gymnastics Programme) Gymnastics programme offered on Tuesdays from 3:05pm to 4:05pm for students interested in gymnastics.
• School Pool (Swimming Facility & Community Access) Solar-heated 25-metre swimming pool facility used for student water-confidence and skill lessons in Terms 1 and 4. Community access is available outside school hours via a seasonal pool key at NZ$100 per season, including a NZ$20 refundable bond.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pillans Point School: Tauranga-based full primary school offering Years 0-8. Overlaps directly with Ōtūmoetai Primary on Year 0-6 provision and competes for the same urban Western Bay of Plenty family market.
• Tauranga Primary School: Historic central Tauranga public primary school with a comparable year-level structure and government funding base. Overlaps directly on catchment geography and target families.
• Mount Maunganui Primary School: Public NZ primary school (Years 0-6) located in nearby Mount Maunganui, Tauranga. Directly comparable in funding model, governance structure, and target demographic of Western Bay of Plenty families.
• Bellevue School (Tauranga): Public primary school in Tauranga serving a similar urban-suburban catchment. Comparable in size, government funding model, and year-level structure to Ōtūmoetai Primary.
• Matua School: Public primary school in the Matua suburb immediately adjacent to Ōtūmoetai. Shares the same Tauranga catchment, government funding model, and primary-age student demographic.
• Papamoa Primary School: Large public primary school in the rapidly growing Papamoa area of Tauranga. Comparable state-school model, similar Year 0-6 structure, and competing for Tauranga-region families.

Regional players

• Otumoetai Intermediate School: The natural Year 7-8 feeder for Ōtūmoetai Primary graduates in the same suburb. Operates under the same NZ state school governance model and shares the Ōtūmoetai zone.
• Tauranga Girls' College: NZ state secondary school serving the broader Tauranga catchment. Not a direct competitor on primary year levels, but relevant as the downstream destination for Ōtūmoetai Primary graduates under the same state system.

Broad incumbents

• ACG Tauranga: Private (independent) school in Tauranga offering primary and secondary education. Competes with Ōtūmoetai Primary for fee-paying and international families in the same region, but under a private tuition model.

Others

• Education New Zealand (Education NZ): NZ government agency responsible for promoting NZ's education export sector, including the international student programs that Ōtūmoetai Primary relies on. Enabling counterpart rather than a competitor, but its policy and marketing stance directly shapes the school's international pipeline.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/otumoetai-primary

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otumoetai Primary