What Opticall Home Visiting Opticians does

Opticall Home Visiting Opticians (legal entity Opticall Limited) is a privately held, founder-operated domiciliary eye care and hearing care provider founded in 2009 and headquartered in Hemel Hempstead, Hertfordshire. The company dispatches GOC-registered opticians, HCPC-registered audiologists, and earwax removal specialists directly to patients' homes and care homes using portable sight-test and eye-health equipment, replicating a full NHS sight test outside of a high street setting. It serves individuals unable to visit a high street optician unaccompanied due to physical or mental disability, elderly patients, people living with dementia, Parkinson's, or stroke, and care home residents across 8 counties in South East England and North West London.

The core product portfolio consists of NHS-funded home eye tests, prescription glasses and frames hand-delivered and fitted within 2-3 weeks, free hearing screening, £129 earwax removal, and £109 audiology assessments (refundable on hearing aid purchase). For B2B care home customers, Opticall layers on a Digital Eye Care Portal for CQC-ready documentation and clinic coordination, plus free Visual Awareness Training for care staff. All clinical staff are DBS-checked and Dementia Friends certified through the Alzheimer's Society.

The business model is sales-led and primarily inbound: customers reach Opticall via phone (020 8998 4228), the website contact form, NHS and healthcare referrals, or care home word-of-mouth. Revenue is generated through NHS optical voucher reimbursements for eligible sight tests, the sale of prescription eyewear (50% deposit on order, balance on delivery), transactional private hearing-care services, and recurring care home partnership agreements. Payment processing is handled through Stripe, and the company is supported by Google AdWords remarketing alongside organic SEO and an extensive content blog covering eye health, dementia care, and low vision topics. With 13 employees and 450+ care home partner accounts, Opticall operates as a focused regional specialist rather than a scaled national provider.

Name

Opticall Home Visiting Opticians

Legal name

Opticall Limited

Website

https://opticalleyecare.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Opticall Home Visiting Opticians is a UK-based domiciliary eye care and hearing care provider founded in 2009, delivering NHS-funded home eye tests, glasses, earwax removal, and audiology assessments to homebound elderly patients and 450+ care homes across 8 South East counties.

Ownership category

akta.pro rank

Product category

Domiciliary Optometry and Audiology Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Home eye tests
• Domiciliary optometry
• Care home eye care
• Mobile hearing care
• NHS optical vouchers

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. NHS Home Eye Tests: Free NHS-funded home eye tests for eligible patients who are unable to visit an optician unaccompanied due to physical or mental disability, aged 60+, registered blind, diabetic, or receiving qualifying benefits. Revenue is generated via NHS voucher/reimbursement claims.
2. Glasses and Eyewear Sales: Sale of glasses and frames hand-delivered and fitted at patients' homes within 2-3 weeks of testing. Includes NHS optical voucher scheme support. 50% deposit required at order; balance on delivery.
3. Ear Wax Removal: Earwax removal service priced at £129 using a two-person gentle method. One-time transaction per visit.
4. Audiology and Hearing Aids: Full diagnostic hearing assessment at £109 (refunded on purchase of hearing aids), combined with hearing-aid sales and aftercare provided by HCPC-registered audiologists.
5. Care Home Partnership Services: Coordinated on-site eye care clinics for care homes including staff training (Visual Awareness Training), documentation, and ongoing aftercare. B2B revenue from recurring care home partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Opticall delivers mobile optometry and audiology services directly to patients' homes and care homes across eight counties. Core offerings include full NHS-funded sight tests and eye-health checks, prescription glasses hand-delivered and fitted within 2–3 weeks, free hearing screening, earwax removal, and registered-audiologist hearing assessments with hearing-aid fitting and aftercare. For care homes, the company runs coordinated on-site clinics with the Digital Eye Care Portal, Visual Awareness Training for staff, and CQC-ready documentation.

Product overview

Opticall Home Visiting Opticians operates as a mobile healthcare service provider delivering eye care and hearing care directly to patients' homes and care homes. The core offering consists of home eye tests (equivalent to high street opticians), prescription glasses delivery and fitting, hearing screening, earwax removal, and audiology services. For care homes, the company provides a coordinated partnership program including the Digital Eye Care Portal for documentation and care planning, Visual Awareness Training for staff, and CQC-ready reporting. The service is anchored by NHS-funded eye tests for qualifying patients, supplemented by private hearing care services. The company serves Hertfordshire and surrounding counties across 8 counties, having served the community since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Eye Tests Full NHS-funded sight tests and eye-health checks delivered at the patient's home or care home using portable optometry equipment, equivalent in scope to high-street optician examinations. Available free of charge to eligible patients (aged 60+, registered blind/partially sighted, diabetic, glaucoma risk, on qualifying benefits, or unable to visit an optician unaccompanied). Includes specialist testing adapted for dementia, Parkinson's, stroke, and limited mobility.
• Prescription Glasses & Frames Wide range of prescription glasses and frames hand-delivered and personally fitted within 2–3 weeks of the home eye test. Includes free engraving and ongoing free aftercare; all frames and lenses guaranteed against defective manufacture for 12 months. Pricing provided via quotation; 50% deposit required at order with balance on delivery. NHS optical voucher scheme may contribute to cost for eligible patients.
• Ear Wax Removal Gentle earwax removal performed in the comfort of the patient's own chair using a two-person method that pairs the procedure with dedicated reassurance. Priced at £129 with immediate results.
• Audiology Assessment & Hearing Aids Complete diagnostic hearing assessment by an HCPC-registered audiologist, with personalised hearing-aid selection, fitting, and ongoing aftercare. Priced at £109, which is refunded on purchase of hearing aids.
• Care Home Partnership Service B2B partnership offering for care homes providing coordinated on-site eye and hearing clinics for residents, including the Digital Eye Care Portal for CQC-ready documentation and care-plan integration, Visual Awareness Training for staff, single point of contact, and ongoing aftercare. Trusted by 450+ care homes across 8 counties.
• Free Earwax Check Screening New free earwax check screening provided by trained professionals in the patient's own chair, with results and a clear explanation shared with the patient and, if needed, their next of kin.

Quantifiable outcome

• 3,496 eye tests delivered in 2021 alone; 2,696 pairs of glasses hand-delivered and fitted in 2021
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• National Health Service (NHS)coreOthersOpticall delivers NHS-funded home eye tests under the NHS optical voucher scheme. The NHS logo appears on the company's partner section, indicating an official NHS service provider relationship for eligible home eye tests and optical vouchers.
• General Optical Council (GOC)coreOthersRegulatory body for opticians and optometrists in the UK. GOC registration is a mandatory requirement for all Opticall's optometrists and dispensing opticians, confirming professional standards compliance.
• College of OptometristscoreOthersProfessional body for optometrists. College membership signifies professional excellence and ongoing development standards for Opticall's clinical team.
• Association of British Dispensing Opticians (ABDO)coreOthersProfessional body representing dispensing opticians. ABDO membership indicates professional standards and qualifications for Opticall's dispensing optician staff.
• Association of Optometrists (AOP)coreOthersProfessional union for optometrists in the UK. AOP membership supports Opticall's clinical staff with professional indemnity, guidance, and representation.
• Health and Care Professions Council (HCPC)coreOthersRegulator for health and care professionals in the UK. HCPC registration is mandatory for Opticall's audiologists, confirming they meet professional standards.
• Care Quality Commission (CQC)coreOthersIndependent regulator of health and social care in England. CQC compliance means Opticall meets required standards for quality and safety in care delivery. The company provides CQC-ready documentation for care home partners.
• Alzheimer's Society - Dementia FriendscoreOthersOpticall's staff are Dementia Friends certified through the Alzheimer's Society initiative. All optometrists are trained in understanding dementia and adapting eye tests for people living with dementia.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Outside Clinic: The Outside Clinic is one of the UK's largest home-visiting optician and hearing-care providers, serving housebound and elderly patients nationally — directly comparable on mobile optometry, NHS contracts and home-based audiology.
• Home Visiting Eyecare (HVE): Home Visiting Eyecare is a UK domiciliary optician service delivering NHS home eye tests and dispensing to care homes and housebound individuals — a direct regional peer with similar mobile optometry positioning.
• Visioncall: Visioncall is a UK-wide domiciliary optician dedicated exclusively to care homes and home visits, offering NHS sight tests, dispensing and hearing care — the closest direct competitor to Opticall's mobile optometry model.

Broad incumbents

• Specsavers Home Visits: Specsavers operates a national home-visit optician service as an extension of its dominant high-street chain, offering domiciliary eye tests and dispensing — overlapping with Opticall's core service but as part of a much larger retail optical platform.
• Vision Express Home Visits: Vision Express provides domiciliary eye-care services through home visits in selected UK regions, competing for the same elderly and housebound customers as Opticall but as part of a national optical retail brand.
• Scrivens Opticians: Scrivens is a UK high-street optician chain that also runs a home-visit service for housebound customers and care home residents — comparable care-home and domiciliary offering but anchored in a broader retail estate.
• Boots Opticians Home Visits: Boots Opticians offers a home-visit optician service covering housebound patients and select care homes, leveraging the Boots pharmacy/retail footprint — comparable end-customer but operating from a much larger parent organisation.

Regional players

• Bayfields Opticians: Bayfields is a regional UK optical group with domiciliary and care-home services in select areas, comparable to Opticall in targeting elderly and care-home customers but with a primarily high-street operating model.

Others

• Alzheimer's Society (Dementia Friends): The Alzheimer's Society is the charity behind the Dementia Friends initiative through which Opticall certifies staff — not a competitor but an adjacent ecosystem partner that signals Opticall's dementia specialisation and quality.

Emerging players

• Hearing Help UK: Hearing Help UK is a small domiciliary audiology provider offering home hearing assessments and wax removal — an emerging peer overlapping with Opticall's hearing-care arm rather than its optical core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opticall

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opticall Home Visiting Opticians