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OPTICAS VITRA

Full company profile

uuid0051sct

Namestring
OPTICAS VITRA
Legal namestring
Ópticas Vitra
Websiteurl
opticasvitra.com
Company typeenum
Private
Founded yearint
2015
Descriptiontext

Ópticas Vitra is a privately held, family-owned Costa Rican optical retail chain founded in 2015, headquartered in San José. The company sells prescription eyeglasses, sunglasses, and related lens products through 50 physical branches distributed across all 7 provinces of Costa Rica, alongside free in-store eye examinations performed by qualified optometrists. Its product mix combines international licensed brands — Tiffany, Nike, and Ray-Ban — with three exclusive house brands (Trendy, LU, AK), and offers bundled Special Packages designed around visual health and budget. Distribution and customer engagement are channeled entirely through physical retail branches supplemented by WhatsApp-based quote requests and a dedicated WhatsApp customer service line; no e-commerce platform is offered. Marketing is concentrated on Instagram, Facebook, TikTok, and promotional campaigns such as BLACK VITRA (offering 80% frame discounts and free eye exams), with retention handled through the Vitra Lovers loyalty community.

The revenue model is straightforward one-time retail sales of eyewear and accessories, supported by periodic heavy promotional discounting to drive foot traffic. Customer acquisition is anchored on the free eye exam as a loss-leader that converts to frame and lens purchases, with secondary promotion through an exclusive partnership with Davivienda bank for financing offers. The company holds the Esencial Marca País certification — uniquely held in the Costa Rican optical sector — and reports a 94% customer return rate across more than 200 full-time employees, suggesting a stable repeat-purchase dynamic rather than a one-off transactional base. The business has no disclosed funding, no parent company, no subsidiaries, and operates as a single-country (Costa Rica) private enterprise with no public listing or institutional investors identified.

Short descriptiontext

Ópticas Vitra is a privately held Costa Rican family-owned optical retail chain operating 50 branches across all 7 provinces, selling prescription eyewear, sunglasses, and free in-store eye exams to individual consumers in Costa Rica under international and exclusive house brands.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Jose, Costa Rica
HQ citystring
San Jose
HQ countrystring
Costa Rica
HQ regionstring
Latin America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
optical retail services, prescription eyewear sales, eye examination services, eyeglass frame distribution, vision care products
Industry3 codes
PRIMARYCRAAAKAD
Luxury & Designer Eyewear
Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)
SECONDARYCRAAAKAB
Sunglasses (Non-Prescription)
Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)
SECONDARYCRAKAEAE
Sunglasses & Luxury Eyewear
Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)
NAICS code1 code
  • Optical Goods Retailers45613
SIC code1 code
  • Ophthalmic Goods3851
Product category
Optical Retail
Revenue model1 record
1Retail Sales of Eyewear
TypeOne Time License
Description

Revenue generated from sale of prescription eyeglasses, frames (ophthalmic and sunglasses), and lenses through 50 retail branches. Offers both international brands (Tiffany, Nike, Ray-Ban) and exclusive house brands (Trendy, LU, AK).

opticasvitra.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Pricing details1 tier
1Special packages combining visual health care and eyewear
ModelOtherBilling cadenceOne time
Notes

Special packages designed to care for visual health and budget; BLACK VITRA promotion offers 80% discount on all frames; free eye exam offered regardless of purchase

opticasvitra.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1#vitralovers
Description

Loyalty program community for customers who appreciate exceptional service and quality lenses from Ópticas Vitra.

opticasvitra.com
Core offering1 text field

Ópticas Vitra operates a national optical retail chain selling ophthalmic eyeglass frames and sunglasses, complemented by free optometric eye examinations and bundled package deals. The product portfolio combines international designer brands (Tiffany, Nike, Ray-Ban) with three exclusive house brands (Trendy, LU, AK), delivered through 50 physical branches across Costa Rica.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 94% of customers always return
+2 more records
Product overview1 text field

Ópticas Vitra is a retail optical chain operating 50 branches across Costa Rica, offering a unified portfolio of eyeglass frames (ophthalmic and sunglasses), free eye exams, and bundled optical packages. The product offering centers on international designer brands (Tiffany, Nike, Ray-Ban) alongside three exclusive house sub-brands (Trendy, LU, AK), complemented by the Special Packages module for budget-conscious consumers. The company operates a loyalty program (Vitra Lovers) and runs seasonal promotional campaigns like BLACK VITRA, while providing customer service through WhatsApp and physical branches.

Product and service1 record
1Ophthalmic Eyeglass Frames (Aros Oftálmicos)
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Davivienda
Strategic tierMinorTypeGTM or Marketing Partner
Description

Exclusive promotion partnership with Davivienda bank, offering special financing or discount offers for Davivienda customers on eyewear purchases.

2Ray-Ban
Strategic tierMinorTypeOthers
Description

International eyewear brand carried at Ópticas Vitra locations as part of brand portfolio offering.

3Tiffany & Co. (Eyewear)
Strategic tierMinorTypeOthers
Description

Luxury international brand whose eyewear line is distributed through Ópticas Vitra stores.

4Nike (Eyewear)
Strategic tierMinorTypeOthers
Description

Sports lifestyle brand eyewear collection available at Ópticas Vitra locations.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

OPTICAS VITRA

Optical Retailopticasvitra.com

Ópticas Vitra is a privately held Costa Rican family-owned optical retail chain operating 50 branches across all 7 provinces, selling prescription eyewear, sunglasses, and free in-store eye exams to individual consumers in Costa Rica under international and exclusive house brands.

What OPTICAS VITRA does

Ópticas Vitra is a privately held, family-owned Costa Rican optical retail chain founded in 2015, headquartered in San José. The company sells prescription eyeglasses, sunglasses, and related lens products through 50 physical branches distributed across all 7 provinces of Costa Rica, alongside free in-store eye examinations performed by qualified optometrists. Its product mix combines international licensed brands — Tiffany, Nike, and Ray-Ban — with three exclusive house brands (Trendy, LU, AK), and offers bundled Special Packages designed around visual health and budget. Distribution and customer engagement are channeled entirely through physical retail branches supplemented by WhatsApp-based quote requests and a dedicated WhatsApp customer service line; no e-commerce platform is offered. Marketing is concentrated on Instagram, Facebook, TikTok, and promotional campaigns such as BLACK VITRA (offering 80% frame discounts and free eye exams), with retention handled through the Vitra Lovers loyalty community.

The revenue model is straightforward one-time retail sales of eyewear and accessories, supported by periodic heavy promotional discounting to drive foot traffic. Customer acquisition is anchored on the free eye exam as a loss-leader that converts to frame and lens purchases, with secondary promotion through an exclusive partnership with Davivienda bank for financing offers. The company holds the Esencial Marca País certification — uniquely held in the Costa Rican optical sector — and reports a 94% customer return rate across more than 200 full-time employees, suggesting a stable repeat-purchase dynamic rather than a one-off transactional base. The business has no disclosed funding, no parent company, no subsidiaries, and operates as a single-country (Costa Rica) private enterprise with no public listing or institutional investors identified.

OPTICAS VITRA firmographics

Firmographics
Name
OPTICAS VITRA
Legal name
Ópticas Vitra
Website
https://opticasvitra.com
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
51–100 employees
Short description
Ópticas Vitra is a privately held Costa Rican family-owned optical retail chain operating 50 branches across all 7 provinces, selling prescription eyewear, sunglasses, and free in-store eye exams to individual consumers in Costa Rica under international and exclusive house brands.
Ownership category
akta.pro rank

OPTICAS VITRA industry classification

Industry
Product category
Optical Retail
NAICS
Optical Goods Retailers (45613)
SIC
Ophthalmic Goods (3851)
akta.pro industry
PRIMARYCRAAAKAD
Luxury & Designer Eyewear
Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)
SECONDARYCRAAAKAB
Sunglasses (Non-Prescription)
Consumer Products & Retail/Apparel, Footwear & Accessories/Eyewear (Frames & Sunglasses)
SECONDARYCRAKAEAE
Sunglasses & Luxury Eyewear
Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

Keywords

  • Optical retail services
  • Prescription eyewear sales
  • Eye examination services
  • Eyeglass frame distribution
  • Vision care products

Where OPTICAS VITRA is headquartered

Location

Headquarters

HQ city
San Jose
HQ country
Costa Rica
HQ region
Latin America

Offices3 records

Markets served

OPTICAS VITRA business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

  1. Retail Sales of Eyewear: Revenue generated from sale of prescription eyeglasses, frames (ophthalmic and sunglasses), and lenses through 50 retail branches. Offers both international brands (Tiffany, Nike, Ray-Ban) and exclusive house brands (Trendy, LU, AK).

Pricing tiers

ModelBillingPrice
OtherOne timeSpecial packages combining visual health care and eyewear

Distribution channels3 records

Marketing channels7 records

OPTICAS VITRA product offering

Product offering

Core offering

Ópticas Vitra operates a national optical retail chain selling ophthalmic eyeglass frames and sunglasses, complemented by free optometric eye examinations and bundled package deals. The product portfolio combines international designer brands (Tiffany, Nike, Ray-Ban) with three exclusive house brands (Trendy, LU, AK), delivered through 50 physical branches across Costa Rica.

Product overview

Ópticas Vitra is a retail optical chain operating 50 branches across Costa Rica, offering a unified portfolio of eyeglass frames (ophthalmic and sunglasses), free eye exams, and bundled optical packages. The product offering centers on international designer brands (Tiffany, Nike, Ray-Ban) alongside three exclusive house sub-brands (Trendy, LU, AK), complemented by the Special Packages module for budget-conscious consumers. The company operates a loyalty program (Vitra Lovers) and runs seasonal promotional campaigns like BLACK VITRA, while providing customer service through WhatsApp and physical branches.

Differentiator

Problem solved

Functional benefit

Brands

  • #vitralovers: Loyalty program community for customers who appreciate exceptional service and quality lenses from Ópticas Vitra.

Products and services

  • Ophthalmic Eyeglass Frames (Aros Oftálmicos)

Quantifiable outcome

  • 94% of customers always return
  • +2 more outcomes

Companies that use OPTICAS VITRA

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles1 record

OPTICAS VITRA technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

OPTICAS VITRA partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor.

  • DaviviendaminorGTM or Marketing PartnerExclusive promotion partnership with Davivienda bank, offering special financing or discount offers for Davivienda customers on eyewear purchases.
  • Ray-BanminorOthersInternational eyewear brand carried at Ópticas Vitra locations as part of brand portfolio offering.
  • Tiffany & Co. (Eyewear)minorOthersLuxury international brand whose eyewear line is distributed through Ópticas Vitra stores.
  • Nike (Eyewear)minorOthersSports lifestyle brand eyewear collection available at Ópticas Vitra locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

OPTICAS VITRA competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

OPTICAS VITRA social profiles

Digital presence

OPTICAS VITRA compliance and trust

Trust signal

Compliance1 record

OPTICAS VITRA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

OPTICAS VITRA leadership team

Management profile

Number of profiles

Profiles1 record

OPTICAS VITRA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

OPTICAS VITRA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTICAS VITRA

What does OPTICAS VITRA do?

Ópticas Vitra operates a national optical retail chain selling ophthalmic eyeglass frames and sunglasses, complemented by free optometric eye examinations and bundled package deals. The product portfolio combines international designer brands (Tiffany, Nike, Ray-Ban) with three exclusive house brands (Trendy, LU, AK), delivered through 50 physical branches across Costa Rica.

Is OPTICAS VITRA a public or private company?

OPTICAS VITRA is a private company. It is classified as family owned and is currently operating.

When was OPTICAS VITRA founded?

OPTICAS VITRA was founded in 2015. It employs 51 to 100 people.

Where is OPTICAS VITRA based?

OPTICAS VITRA is headquartered in San Jose, Costa Rica, in the Latin America region.

How does OPTICAS VITRA make money?

One revenue line is on record: retail Sales of Eyewear.

Does OPTICAS VITRA have an API?

No public API is recorded for OPTICAS VITRA.

What industry is OPTICAS VITRA in?

OPTICAS VITRA's product category is Optical Retail. Its primary akta.pro industry code is CRAAAKAD, Luxury & Designer Eyewear, with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.

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