Klein Optiek
- Company typePrivate
- Founded-
- HeadquartersApeldoorn, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
Klein Optiek firmographics
Firmographics- Name
- Klein Optiek
- Legal name
- Oogwereld Klein
- Website
- https://optiek.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Klein Optiek is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Klein Optiek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Eyewear Sales: One-time sales of prescription glasses, frames, and sunglasses from designer and premium brands. Revenue generated from individual frame and lens purchases.
- Contact Lens Sales: Recurring sales of daily, weekly, and monthly contact lenses. Customers can reorder through the online lens shop.
- Professional Eye Care Services: Eye examinations, optometric consultations, and specialized assessments including low vision, eye laser referrals, and driver's license vision tests.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Klein Optiek product offering
Product offeringCore offering
Klein Optiek is an independent Dutch optical retailer based in the center of Apeldoorn, operating as part of the Oogwereld chain. It sells prescription eyeglasses, sunglasses, and contact lenses, and provides professional eye examinations, optometry, and hearing care services delivered by HBO-trained optometrists using micro-precision eye measurement technology.
Product overview
Oogwereld Klein is a quality optical retail chain in Apeldoorn, Netherlands, offering a unified product portfolio centered on eyewear and eye care. The core offering spans prescription eyeglasses (brillen), sunglasses (zonnebrillen), contact lenses (contactlenzen), eye care services (oogzorg), and hearing care (hoorzorg). Eyeglasses are available with various lens types (unifocal, blue light filter, multifocal, anti-reflective), and specialized frames (computer, reading, sports, safety, night, ptosis glasses). The company also provides supporting service plans including Smart Complete (bundled frame+lens package), Lease Bril (eyewear rental), Lensplan (contact lens subscription), Oogwereld Junior Plan (children's eye care), Garantplan (warranty), and Kijkanalyse and Gezichts- en Stijlanalyse (styling consultations). Contact lenses are available for online reordering through the lenses webshop.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription eyeglasses Prescription eyeglasses fitted and sold to individual consumers, supported by in-store optometric eye examinations and frame/lens consultation.
- Sunglasses Non-prescription and prescription sunglasses sold to individual consumers at the Apeldoorn storefront.
- Contact lenses Contact lens fitting, supply, and ongoing lens care plans (Lensplan) provided to individual consumers.
- Eye examinations and optometry services Clinical eye examinations performed by HBO-trained optometrists using micro-precision eye measurement technology, forming the diagnostic basis for prescriptions and product recommendations.
- Hearing care services In-store hearing assessments and hearing aid fitting and aftercare (Hoorzorg) delivered to adult consumers at the Apeldoorn location.
- Vision analysis (Kijkanalyse) Vision analysis consultation offered to consumers to determine the most appropriate lens type and prescription configuration.
- Face and style analysis (Gezichts- en Stijlanalyse) Personalized face-shape and style consultation to help consumers select frames that match their appearance and preferences.
Companies that use Klein Optiek
Customer profileSegments2 records
Ideal customer profiles3 records
Klein Optiek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Klein Optiek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OogwereldcoreKlein Optiek operates as part of the Oogwereld chain of optical boutiques. The partnership provides collective brand recognition, shared marketing resources, centralized systems for online lens ordering, and corporate support while maintaining local boutique character and personalized service.
Scale indicators1 record
Recent moves2 records
Expansion highlights5 records
Klein Optiek competitors and assessment
Company assessmentDirect peers
- Pearle Opticiens: Leading Dutch optical retail chain owned by GrandVision; directly competes with Klein Optiek across prescription eyewear, eye exams, contact lenses, and designer frames in the same mid-market segment.
- Eye Wish Opticiens: Dutch optical chain with broad national footprint; offers comparable services (eye exams, glasses, contact lenses) and competes directly with Klein Optiek in regional Dutch cities.
- Ace & Tate: Amsterdam-based direct-to-consumer eyewear brand offering fashionable prescription glasses and sunglasses online and in boutiques; comparable mid-premium positioning and overlapping Dutch customer base.
- Specsavers: Large international optical retail chain with extensive Dutch presence; offers prescription eyewear, contact lenses, and in-store eye examinations similar to Klein Optiek, but at significantly greater scale and lower price positioning.
- Hans Anders: Large Dutch discount optical chain emphasizing low prices and fast service; competes for the same price-sensitive optical customers as Klein Optiek, particularly in prescription eyewear.
Regional players
- Brildeluxe: Dutch premium/optical boutique chain; comparable to Klein Optiek in carrying designer frames and offering personalized service, but operates across multiple Dutch cities.
Broad incumbents
- GrandVision (EssilorLuxottica): Global optical retail parent of Pearle, Eye Wish, and other banners; represents the consolidated incumbent against which independent boutiques like Klein Optiek compete for share and supplier leverage.
- LensCrafters: Global incumbent optical retail chain (under EssilorLuxottica); represents the broad incumbent model of eye-exam-plus-eyewear retail that Klein Optiek emulates at boutique scale.
Others
- Lindberg: Premium Danish eyewear brand currently stocked by Klein Optiek; relevant as an upstream supplier/brand partner whose distribution choices directly affect Klein Optiek's luxury assortment.
Emerging players
- Charlie Temple: Dutch online-first eyewear retailer offering affordable prescription glasses with home try-on; emerging competitor targeting the same Dutch consumer with a digitally native experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Klein Optiek social profiles
Digital presenceKlein Optiek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klein Optiek leadership team
Management profileNumber of profiles
Profiles1 record
Klein Optiek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klein Optiek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klein Optiek
What does Klein Optiek do?
Klein Optiek is an independent Dutch optical retailer based in the center of Apeldoorn, operating as part of the Oogwereld chain. It sells prescription eyeglasses, sunglasses, and contact lenses, and provides professional eye examinations, optometry, and hearing care services delivered by HBO-trained optometrists using micro-precision eye measurement technology.
Is Klein Optiek a public or private company?
Klein Optiek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klein Optiek founded?
Klein Optiek was founded in -1. It employs 11 to 50 people.
Where is Klein Optiek based?
Klein Optiek is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does Klein Optiek make money?
Three revenue lines are on record. Eyewear Sales are the primary driver. The others are contact Lens Sales and professional Eye Care Services.
Who are Klein Optiek's main competitors?
Direct peers on record are Pearle Opticiens, Eye Wish Opticiens, Ace & Tate, Specsavers and Hans Anders. Brildeluxe is listed as a regional player. Broad incumbents are GrandVision (EssilorLuxottica) and LensCrafters. Lindberg is listed as an others. Charlie Temple is listed as an emerging player.
Does Klein Optiek have an API?
No public API is recorded for Klein Optiek.