Optima SA

Name

Optima SA

Legal name

OPTIMA IMPORTS – EXPORTS – REPRESENTATIONS – COMMERCIAL ENTERPRISES S.A.

Website

https://optima.gr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Dairy Products (Cheese Manufacturing)

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

akta.pro secondary industries

Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB), Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Butter, Cream & Dairy Fats (CRADACAD), Ethnic & International Foods Distribution (CRAOABAG)

Keywords

• Cheese manufacturing
• Dairy distribution
• Feta cheese production
• Cold chain logistics
• Imported cheese distribution

Headquarters

HQ city

Metamorfosi

HQ country

Greece

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cheese and dairy product sales: Optima generates revenue primarily through the sale of owned brands (EPIROS, Adoro, Dirollo, Logadi, Leveti, Talagani Apostolou, Katiki Domokou Oreines Plagies, Vikos) and distributed brands (Kerrygold, Italian imports), selling to retail chains, deli counters, and foodservice operators across Greece and export markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Optima SA produces, brands, and distributes cheese and dairy products in Greece through a portfolio of owned brands (EPIROS, Adoro, Dirollo, Logadi, Leveti, Talagani Apostolou, Katiki Domokou Oreines Plagies, Vikos) and exclusive distribution rights for imported brands including Kerrygold (Irish) and Italian cheeses. Manufacturing is performed by its wholly owned subsidiary EPIRUS S.A. across three production units in Arta, Domokos and Elassona, supported by owned model dairy farms (EPIRUS Farm, DOMOKOS Farm), and the national distribution operation uses a privately owned fleet of 10 refrigerated trucks serving 2,000+ retail and foodservice points across Greece plus exports to Cyprus, Turkey and other markets.

Product overview

Optima SA is a Greek cheese and dairy company offering a diversified portfolio of branded products through multiple sub-brands. The core brands include EPIROS (No.1 dairy brand in Greece with traditional cheeses), Adoro (broad range including cheeses, butter, cream, evaporated milk), and several specialty brands including Dirollo (low-fat), Logadi (light yellow cheese), Leveti (PDO Kaseri), Katiki Domokou Oreines Plagies (PDO spreadable), Talagani Apostolou (grilling cheese), and Vikos (white brined). The company also distributes imported brands like Kerrygold (Irish cheeses). The portfolio spans white brined cheeses, yellow/semi-hard cheeses, spreadable cheeses, grilled cheeses, butter, cream, milk, and plant-based alternatives. Production is centralized through EPIRUS S.A. facilities while commercial operations and distribution are handled by Optima SA.

Differentiator

Problem solved

Functional benefit

Brands

• EPIROS: The No.1 dairy brand in Greece offering a wide range of soft, semi-hard, and hard traditional cheeses. EPIROS cheeses are produced in state-of-the-art facilities in Ammotopos (Arta), Elassona, and Domokos.
• ADORO
• Kerrygold
• DIROLLO
• Logadi
• Leveti
• Katiki Domokou Oreines Plagies
• Talagani Apostolou
• VIKOS

Products and services

• EPIROS The No.1 dairy brand in Greece, offering a wide range of soft, semi-hard, and hard traditional cheeses. Produced in three state-of-the-art production facilities in Ammotopos (Arta), Elassona, and Domokos through subsidiary EPIRUS S.A.
• Adoro Historic brand offering a wide range of dairy products: cheeses, butter, cream, evaporated milk, and UHT milk, known for high quality, rich variety, and affordable pricing. Also distributes imported Italian cheeses (Grana Padano, Parmigiano Reggiano) and Danish Blue cheese under the Adoro label.
• Kerrygold Exclusively distributed Irish cheese brand in Greece since 1979, including Kerrygold Imokilly Regato Classic PDO, Cheddar products, and Tirotrella children's cheese. Produced in Ireland from grass-fed cow's milk.
• Dirollo Low-fat cheese brand with 17% fat content, made with a unique recipe combining cow's, sheep's and goat's milk. Designed for balanced daily diet with reduced saturated fats.
• Logadi Greek semi-hard yellow cheese with 17% fat, combining refined aromas with smooth buttery taste and balanced earthy notes, made from cow, sheep, and goat milk.
• Leveti (ΛΕΒΕΤΙ) Authentic Kaseri PDO cheese made exclusively in Greece from 100% sheep's and goat's milk, certified by Agrocert for protected designation of origin.
• Katiki Domokou Oreines Plagies Traditional spreadable PDO cheese produced in Domokos from 100% goat and sheep milk with only 13% fat, with unique texture and taste.
• Talagani Apostolou Traditional Greek dairy product ideal for grilling, ranked the No.1 consumer choice for grilling cheeses in Greece (Circana 2023). Available in classic with mint, smoked, and spicy versions.
• Vikos (ΒΙΚΟΣ) White brined cheese made from 100% fresh Greek cow's milk produced with traditional local recipes and quality assured by EPIRUS S.A.
• Planteese Innovative oat bar brand with whey protein, produced by EPIRUS S.A., offering a plant-based alternative within Optima's portfolio.

Quantifiable outcome

• No. 1 cheese company in Greece by market share (Circana 2024)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• EcoVadiscoreOthers · 1 January 2024Both OPTIMA and EPIRUS were certified in 2024 by EcoVadis, the leading international sustainability assessment organisation for companies. Using 21 CSR criteria based on international standards, EcoVadis evaluated the Group's companies across four key areas: Environment, Labor practices and human rights, Ethics, and Sustainable procurement.
• Kerrygold (Ornua, Ireland)coreChannel Partner/ Reseller/ Distributor · 1 January 1979Optima holds the exclusive distribution rights for Kerrygold cheese products in Greece since 1979. The partnership began with the launch of Kerrygold Imokilly Regato Classic PDO, which became the first cheese advertised on Greek television. The range was later expanded to include Cheddar products and the children's cheese Tirotrella.
• Italian cheese producers (Grana Padano, Parmigiano Reggiano suppliers)coreChannel Partner/ Reseller/ DistributorOptima imports and distributes authentic Italian cheeses under the Adoro Italiano range, including Grana Padano and Parmigiano Reggiano, sourced exclusively from Italy from top local producers with relevant certifications.
• Danish blue cheese producersminorChannel Partner/ Reseller/ DistributorAdoro Blue Cheese is imported from Denmark, a country with a long-standing tradition in cheese production, particularly Danish Blue Cheese, and sold under the Adoro brand at an affordable price point.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Danone: Danone is a leading French multinational dairy and plant-based company with significant Greek operations (including adjacent dairy brands). With overlapping categories in Greek dairy retail, Danone is a broad multinational peer to Optima's domestic dairy portfolio.
• Lactalis: Lactalis is the world's largest dairy company with extensive cheese and dairy operations globally, including Greek assets (e.g., Galaktokomi). As a multinational dairy incumbent with Greek-market presence, Lactalis overlaps broadly with Optima across cheese and dairy categories.
• Arla Foods: Arla Foods is a major international dairy cooperative producing cheese, milk, and butter globally, including Greek-style feta. As a multinational dairy incumbent with significant European market share, Arla competes with Optima across cheese and dairy categories.
• Bel Group: Bel Group is a French multinational branded cheese company (e.g., The Laughing Cow) producing a wide range of branded cheese globally. As a multinational cheese incumbent pursuing branded cheese strategies, Bel competes with Optima in the broader branded cheese category.

Direct peers

• Savencia Fromage & Dairy: Savencia is a French multinational specializing in branded specialty cheeses globally. With a cheese-centric portfolio competing across Greek-style, specialty, and branded cheese categories, Savencia is a direct peer to Optima in the broader cheese market.
• Dodoni: Dodoni is a Greek dairy company specializing in PDO feta and traditional Greek cheeses. As a fellow Greek feta and specialty-cheese manufacturer competing in the same PDO categories, Dodoni is the closest direct peer to Optima's cheese portfolio.
• FAGE International: FAGE is the leading Greek dairy company, globally recognized for Greek yogurt and broader dairy products. As a fellow Greek-based dairy manufacturer with national retail presence and similar dairy-product breadth, FAGE is the most comparable Greek-dairy peer to Optima.
• Delta Foods: Delta is a Greek dairy company producing milk, yogurt, and traditional dairy products sold through Greek retail. With overlapping categories and competing for the same domestic supermarket customers, Delta is a direct Greek dairy peer to Optima.
• Mevgal: Mevgal is a major Greek dairy producer of yogurt, dairy desserts, cheese, and traditional dairy. With overlapping Greek-domestic categories and similar national distribution, Mevgal is a direct dairy competitor to Optima in the Greek market.

Regional players

• Müller: Müller is a German dairy company producing yogurt, dairy desserts, cheese, and other dairy products primarily across German-speaking and broader European markets. With similar dairy-product focus but a different geographic concentration, Müller serves as a comparable dairy peer to Optima's processing operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optima-sa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optima SA