OPTIMAL ELEKTRO AS

What OPTIMAL ELEKTRO AS does

Optimal Elektro AS is a privately held Norwegian electrical contractor founded in 2010 and headquartered in Oslo (Sandstuveien 70 F/G), serving the greater Oslo area (Stor-Oslo) and the Østlandet region, with stated national expansion through partner channels. The company provides a comprehensive suite of electrical services across nine core product lines: solar photovoltaic systems (Solcelle), battery/UPS backup power, EV charging (Elbil lading, with certified installations of Tesla Wall Connector and Zaptec products), heat pumps (Varmepumper, primarily Mitsubishi), energy efficiency upgrades (Energieffektivisering), internal electrical control inspections (Internkontroll), thermography, fire alarm systems (Brannvarsling), access control (Adgangskontroll), and LED lighting (Belysning). The portfolio is consolidated under a "Grønn Energi" (Green Energy) sub-brand that emphasizes sustainability and the Norwegian energy transition.

Revenue is generated through three primary streams: one-time installation projects (residential solar at NOK 100,000–300,000, heat pump installs at NOK 10,500–13,000, switchboard replacements at NOK 8,000–25,000), recurring maintenance and service contracts, and larger project work for businesses and public-sector clients. The GTM motion is sales-led and direct, combining a content-driven website, phone/email intake, and a partner network that extends reach beyond the core Østlandet geography. Customer segments are horizontal and distributed: private homeowners, private businesses, public administration, housing cooperatives (borettslag), and agricultural clients, with cumulative milestones including 1,800+ EV chargers installed and a 5-year materials / lifetime workmanship warranty.

The company has grown through acquisitions of Strøminstallatøren AS (est. 1990, legacy electrical systems) and Nordstrand Elektro (30+ years of service operations), and is differentiated less by proprietary technology than by a dense stack of regulatory certifications (FG-750/760 fire alarm, NEK405, DSB, NKOM, StartBank, Nemko, Miljøfyrtårn, Norgeseliten), an approved apprenticeship program, and brand trust in the Oslo electrical services market. The company is led by Managing Director (Daglig leder) Robert Lindahl and operates as an independent, founder/management-owned private limited company with no disclosed external institutional investment.

Name

OPTIMAL ELEKTRO AS

Legal name

Optimal Elektro AS

Website

https://optimalelektro.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimal Elektro AS is a privately held Norwegian electrical contractor founded in 2010, serving Stor-Oslo and Østlandet with solar PV, heat pumps, EV charging, fire safety, and energy-efficiency services for homeowners, businesses, and public-sector clients.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)

akta.pro secondary industries

Electrical Balance-of-Plant EPC (MV Collection, Cabling, Earthing, Lighting) (EUAEADAB), Street Lighting & Area Lighting EPC / Maintenance (EUAEACAH)

Keywords

• Electrical installation services
• Solar PV systems
• EV charging solutions
• Heat pump installation
• Fire alarm systems

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Installation Services: One-time installation services for electrical systems, solar panels, heat pumps, EV chargers, and other electrical equipment. Revenue generated through project-based work including labor and materials.
2. Maintenance and Service Contracts: Ongoing maintenance services for electrical installations, fire alarm systems, UPS systems, and other equipment. Includes service agreements with regular maintenance visits.
3. Project Services: Larger electrical projects including new installations, renovations, and commercial electrical work for businesses and public sector.
4. Product Sales: Sales of electrical products including heat pumps, EV chargers, LED lighting, and related equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Optimal Elektro AS is a Norwegian electrical contractor providing installation, maintenance and project services across solar photovoltaic systems, battery/UPS backup, EV charging, air-to-air heat pumps (Mitsubishi), LED lighting, fire alarm systems, access control, thermography inspections, and energy efficiency solutions. The company serves private homeowners, businesses, public administration, housing cooperatives and the agricultural sector, primarily across the Stor-Oslo and Østlandet region, with national reach through partner networks.

Product overview

OPTIMAL ELEKTRO AS is an innovative electrical services company offering a comprehensive portfolio of electrical installation and maintenance services. The company operates as a single-service business model focused on electrical contracting, rather than a software platform. Their core services span solar PV systems (Solcelle), battery backup/UPS systems (Batteri/UPS), EV charging solutions (Elbil lading), heat pumps (Varmepumper) with Mitsubishi products including Kaiteki, Uwano, Zen, and Furo models, energy efficiency consulting (Energieffektivisering), internal electrical control services (Internkontroll), thermography inspections (Termografering), fire alarm systems (Brannvarsling), access control systems (Adgangskontroll), and LED lighting solutions (Belysning). The company positions itself as a total solutions provider combining calculation, design, installation, service, and operations for both public and private sector clients in the Oslo region and Eastern Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Grønn Energi: Green Energy department that consolidates the company's green focus areas including solar, battery, and energy efficiency solutions

Products and services

• Solcelle (Solar PV Systems) Solar photovoltaic panel installation for residential, commercial, and agricultural properties. The company provides full-service solar solutions from initial assessment through installation, including guidance on Enova subsidies up to 32,500 NOK. Residential installations typically range from 100,000 to 300,000 NOK.
• Batteri / UPS (Battery and UPS Systems) Battery-based backup power systems and Uninterruptible Power Supply (UPS) solutions. Includes offline, line-interactive, and online (double-conversion) UPS systems with maintenance and testing services for residential and commercial clients.
• Elbil lading (EV Charging) Electric vehicle charging solutions for residential, housing cooperatives (borettslag), and businesses. Certified installation of Zaptec Go and Tesla Wall Connector chargers with smart charging and load management capabilities, with over 1,800 EV chargers installed.
• Energieffektivisering (Energy Efficiency) Energy efficiency solutions including energy monitoring systems (EOS), LED lighting upgrades, sensor-controlled lighting, daylight management, and smart heat management systems for residential and commercial buildings.
• Varmepumper (Heat Pumps) Mitsubishi air-to-air heat pump installation and services. Product line includes Kaiteki (bestseller), Uwano (top model), Zen (design model), and Furo (floor model) with Hyper Heating technology designed for Norwegian climate conditions. Standard mounting ranges from 5,500-6,000 NOK plus electrical work of 5,000-7,000 NOK.
• Internkontroll (Internal Control) Internal control services for electrical installations and equipment compliance with HSE requirements. Includes thorough inspection, reporting, and maintenance recommendations for businesses and housing cooperatives.
• Termografering (Thermography) Thermal imaging inspection services for electrical installations and equipment to detect temperature anomalies and heat generation that may indicate faults or overload risks.
• Brannvarsling (Fire Alarm Systems) Fire alarm system installation, maintenance, and third-party inspections for commercial buildings. Services include conventional, addressable, and wireless fire alarm systems with FG-750 and FG-760 certified partners.
• Adgangskontroll (Access Control) Access control systems for buildings and properties. Cloud-based solutions with mobile credential authentication for enhanced user experience and scalability.
• Belysning (Lighting) LED lighting solutions including retrofit from fluorescent to LED, lighting design, and professional installation. Focus on energy savings of 60-70% compared to traditional fluorescent lighting. Switchboard replacement typically costs 8,000-25,000 NOK.

Quantifiable outcome

• Energy savings of approximately 4,800 kWh per year for typical single-family home using heat pump
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Johnson ControlsminorStrategic or Co-development PartnerStrategic partner for building technologies and HVAC solutions. Johnson Controls is a global leader in building technologies. Partnership supports Optimal Elektro's ability to deliver comprehensive building solutions.
• FiresafeminorStrategic or Co-development PartnerFire safety partner for comprehensive fire alarm systems and safety solutions in buildings.
• Technical Fire Consulting ASminorStrategic or Co-development PartnerFire safety consulting partner providing expertise in fire prevention and safety analysis for buildings.
• TeslacoreChannel Partner/ Reseller/ DistributorCertified Tesla Wall Connector installer. Tesla provides the Wall Connector EV charger products that Optimal Elektro installs. Regular training and updates directly from Tesla ensure best service quality.
• ZapteccoreChannel Partner/ Reseller/ DistributorCertified Zaptec partner for EV chargers. Zaptec is Norway's leading EV charger brand with products invented, designed, and manufactured in Norway. Zaptec Go was named Best in Test by NAF in 2022. Installers receive regular training from Zaptec.
• EnovaminorOthersGovernment energy agency providing subsidies for green energy installations including solar panels (up to 32,500 NOK) and advanced control systems for residential customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GK Norge AS: Norwegian technical-installer subsidiary of the GK Group, specializing in HVAC, electrical, and energy-efficiency solutions for buildings. Directly comparable in the energy-efficiency and indoor-climate service lines Optimal Elektro offers under Grønn Energi.
• Caverion Norge AS: Norwegian subsidiary of the Nordic Caverion facility-services group, covering electrical, HVAC, security, and energy-efficiency solutions for buildings. Comparable end-to-end service portfolio but with broader national coverage and heavier enterprise/public-sector focus.
• NRC Group ASA: Norwegian infrastructure contractor with rail, electrical, and environmental services operations. Compares to Optimal Elektro in electrical infrastructure installation but is more oriented to large-scale transport and rail electrification projects.
• OneCo Norge AS: Norwegian arm of OneCo, delivering electrical and telecom infrastructure installation and services. Overlaps with Optimal Elektro's electrical contracting and EV/smart-building work, particularly for commercial and public-sector clients, at meaningfully larger scale.
• Eltel Networks AS: Nordic electrical and telecom infrastructure operator with Norwegian operations covering grid, EV charging, and public-sector electrical works. Overlaps with Optimal Elektro in EV charging deployment and public-sector electrical contracting, at substantially larger Nordic scale.
• Bravida Norge AS: Norwegian arm of the Nordic Bravida Group, providing electrical, HVAC, and energy-efficiency installation and service across commercial, residential, and public-sector customers. Comparable to Optimal Elektro in offering breadth and end-market mix, but at vastly greater Nordic scale.

Emerging players

• Caverion (EV charging / solar solar sub-competitors — Zaptec-driven installer peers): Zaptec itself is a manufacturer, but its certified installer network is the closest direct peer set in residential EV charging. Zaptec-listed certified installers in the Oslo / Østlandet corridor functionally compete for the same premium residential and borettslag charging jobs that Optimal Elektro targets.

Regional players

• NTE Elektro AS: Electrical-contracting arm of NTE, the Trøndelag-based utility group, delivering commercial and residential electrical services with energy-transition exposure. Comparable service mix but anchored in a different Norwegian region; serves as a regional analogue for utility-adjacent electrical contracting.
• Lyse Energi AS (Lyse Elektriske / Fibom): Utility-affiliated Norwegian energy group with electrical and fiber installation operations in Southern Norway. Comparable in residential electrical and green-energy service positioning, though anchored to Lyse's southwestern footprint rather than Eastern Norway.

Direct peers

• Malling & Co Elektro AS: Oslo-based commercial electrical contractor with similar project-services, fire alarm, access control, and energy-efficiency offerings. Closely comparable in size, end-market focus on Oslo-area commercial/public-sector clients, and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/optimal-elektro-as

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTIMAL ELEKTRO AS