Optique Moise
Optique Moise is a family-owned French optical retail chain founded in 1933, operating 12 boutiques across Grand Est and Bourgogne Franche-Comté, selling prescription eyewear, sunglasses, contact lenses, and myopia management services to general consumers, children, luxury buyers, and 100% Santé beneficiaries.
- Company typePrivate
- Founded1933
- HeadquartersMetz, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Optique Moise does
Optique Moise is a fourth-generation, family-owned optical retail chain founded in 1933 in Metz, France, operating 12 boutiques across the Grand Est and Bourgogne Franche-Comté regions. Its core product lines are prescription eyeglasses (single vision, progressive, anti-reflective, tinted/photochromic), sunglasses (prescription and non-prescription), and contact lenses (daily, monthly, specialty, and ortho-k), supported by an in-store service stack comprising eye examinations, contact lens fitting and online reordering, Miyosmart pediatric myopia management, visagisme frame-consultation, and adaptation of connected glasses such as Ray-Ban Meta and Nuance Audio hearing-assistance eyewear. The product assortment spans over 120 luxury, fashion, sports, and independent French eyewear brands (Cartier, Chanel, Dior, Gucci, Prada, Tom Ford, Ray-Ban, Oakley, Persol, Julbo, Tom Ford, Sabine Be, Naoned, Lafont, etc.), with lens manufacturing partners including Hoya, Seiko, Essilor, Mont Royal, Novacel, and Zeiss.
The company makes money primarily through point-of-sale transactions on eyewear and lenses at its owned boutiques, complemented by recurring contact lens reorders, the multi-year Estaly insurance product, third-party insurance billing (tiers payant), and the government-subsidized 100% Santé zero-cost package (frames capped at €30 with minimum 54 models). It serves four main customer segments: general consumers across all ages, children and adolescents requiring myopia management, luxury and fashion-conscious buyers, and 100% Santé eligible households; cross-border customers from Luxembourg are served through the Thionville location. Distribution is exclusively physical (12 boutiques) with limited digital functionality (online appointment booking and contact lens reordering via optiquemoise.fr), and the company is a member of the Opticien Indépendant network. In 2025, fourth-generation optician Mathieu Moise was awarded Opticien de l'Année.
Optique Moise firmographics
Firmographics- Name
- Optique Moise
- Legal name
- Optique Moise
- Website
- https://optiquemoise.fr
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optique Moise is a family-owned French optical retail chain founded in 1933, operating 12 boutiques across Grand Est and Bourgogne Franche-Comté, selling prescription eyewear, sunglasses, contact lenses, and myopia management services to general consumers, children, luxury buyers, and 100% Santé beneficiaries.
- Ownership category
- akta.pro rank
Optique Moise industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB), Sunglasses & Luxury Eyewear (CRAKAEAE)
Keywords
Where Optique Moise is headquartered
LocationHeadquarters
- HQ city
- Metz
- HQ country
- France
- HQ region
- Europe
Offices9 records
Markets served
Optique Moise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Optical Frames Sales: Sale of prescription eyeglass frames across 12 boutiques, featuring a curated selection of luxury, mid-range, and value brands (over 120 brands listed). Revenue is generated per transaction at point of sale.
- Prescription Lenses: Sale and fitting of corrective lenses (single vision, progressive, tinted, photochromic, colored, degrading/sun-reactive) sourced from partner manufacturers including Hoya, Seiko, Essilor, Mont Royal, Novacel, and Zeiss.
- Contact Lenses: Sale of contact lenses (daily, monthly, bi-monthly, rigid/semi-rigid, toric, multifocal, overnight ortho-k), with online reordering available through the website.
- Estaly Insurance: Sale of the Estaly insurance product, covering eyewear against manufacturing defects, theft, loss, and breakage for a 2-year period. This is an ancillary revenue stream.
- 100% Santé Bundled Offer: Zero-cost optical equipment (frames + lenses) fully reimbursed by French Social Security (CPAM) and supplementary health insurers under the national 100% Santé reform, effective January 2020. Revenue is collected from insurers rather than patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 100% Santé — Zero-cost optical package |
| Unit Pricing | Pay-as-you-go | Second Pair from €1 |
| One time/ perpetual license | Pay-as-you-go | Luxury and Premium Frames (quoted individually) |
| Unit Pricing | Pay-as-you-go | Contact Lenses |
| Subscription | Multi-year contract | Estaly Insurance — 2-year coverage |
| Other | Monthly | 3x Payment Without Charge |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Optique Moise product offering
Product offeringCore offering
Optique Moise is a family-owned optical retail chain that sells prescription eyeglasses, sunglasses, and contact lenses through 12 physical boutiques in eastern France. The company provides in-store eye examinations, contact lens fitting, lens surfacing and edging, and specialized services such as children's myopia management with Hoya Miyosmart lenses, visagisme frame consultations, and adaptation of connected glasses (Ray-Ban Meta, Nuance Audio). It also offers the French 100% Santé government-subsidized optical package and complementary services including insurance (Estaly), third-party payment, and interest-free installments.
Product overview
Optique Moise is a family-owned optical retail chain founded in 1933, now in its fourth generation, operating 12 retail locations across the Grand Est and Bourgogne Franche-Comté regions of France. The company offers a comprehensive portfolio of optical products and services organized around four core pillars: prescription eyeglasses (lunettes de vue), sunglasses (lunettes de soleil), contact lenses (lentilles de contact), and professional eye care services. The product range spans over 120 luxury, fashion, and sports eyewear brands including Ray-Ban, Cartier, Chanel, Dior, Gucci, Prada, Tom Ford, Oakley, and Persol, alongside specialized lens manufacturers such as Zeiss, Hoya/Seiko, Essilor, Mont Royal, and Novacel. Service offerings include the government-subsidized 100% Santé optical package (zero out-of-pocket frames and lenses for eligible patients), MiyoSmart myopia control lenses for children (HOYA Seiko partnership), connected/augmented glasses (Nuance Audio hearing-assistance glasses and Ray-Ban Meta smart glasses in generations 1 and 2), contact lens fitting and online ordering, third-party insurance billing (tiers payant), free estimates, 2-year frame warranty, breakage insurance (Estaly®), interest-free 3-installment payment, frame loans, lens maintenance, and a glasses recycling program. A dedicated sub-brand, Petites Lunettes, serves children's optical needs with specialized frames and myopia control solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Petites Lunettes par Optique Moise: Children's eyewear specialist store operated by Optique Moise, offering optical frames and sunglasses for children.
Products and services
- Prescription Glasses (Lunettes de vue) Corrective eyeglasses assembled with prescription lenses fitted into customer-selected frames, with options including single-vision, progressive, anti-scratch, anti-reflective, polarized, photochromic, tinted, and colored lenses from manufacturers such as Hoya, Seiko, Essilor, Mont Royal, Novacel, and Zeiss. Targeted at consumers of all ages needing vision correction for myopia, hyperopia, astigmatism, and presbyopia.
- Sunglasses (Lunettes de soleil) Non-prescription and prescription sunglasses with UV protection, offered across luxury (Cartier, Dior, Gucci, Prada), fashion (Ray-Ban, Persol), sports (Julbo, Bollé, Oakley, Nike, Vuarnet), and independent French designer brands. Sold in-store across all 12 boutiques.
- Contact Lenses (Lentilles de contact)
Quantifiable outcome
- Miyosmart lenses can slow myopia progression by up to 60% in children
- +2 more outcomes
Companies that use Optique Moise
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Optique Moise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Optique Moise partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Porsche DesignminorOptique Moise Thionville organized a joint promotional event with Porsche Design from 24 April to 3 May 2025, featuring a game contest (chance to win Porsche Design eyewear and €100 gift cards), exclusive in-store showcase of Porsche Design collections, display of two Porsche vehicles in partnership with a local Porsche dealership, and on-site presence of an official Porsche Design brand representative.
- Hoya (Miyosmart)coreOptique Moise partners with Hoya for Miyosmart lens technology — a scientifically validated myopia control solution for children. Hoya Miyosmart lenses use a honeycomb-design optic zone to correct vision while slowing myopia progression by up to 60%. This partnership enables Optique Moise to offer specialized pediatric myopia management, with a structured follow-up protocol (15-day, 3-month, 9-month store visits; 6-month and 12-month ophthalmologist visits).
- Estaly (Insurance)minorOptique Moise offers Estaly insurance to its customers — a 2-year coverage product protecting eyewear against manufacturing defects, theft, loss, and breakage. The company acts as a distribution channel for this insurance product.
- Opticien Indépendant NetworkminorOptique Moise is a member of the Opticien Indépendant network, an independent optician brand/cooperative. This affiliation provides marketing support, brand recognition, and cross-referral within the network.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Optique Moise competitors and assessment
Company assessmentDirect peers
- Lissac: Independent French optical chain of ~150 stores with a curated mid-range-to-premium positioning. Closely comparable as an independent (non-affiliated-to-chains) optical retailer targeting similar customer segments and carrying comparable branded frame portfolios.
- Optical Center: French optical discount chain with 600+ stores emphasizing low-price positioning. Direct competitor in the French optical retail category; represents the value-tier pressure on Optique Moise's mid-range offering.
- Atol Les Opticiens: French optical cooperative with ~900 stores across France. Closely comparable mid-sized optical chain offering prescription eyewear, contact lenses and frame portfolios; competes in overlapping regional catchments.
- Alain Afflelou: Major French optical retail chain (over 1,000 stores) offering prescription eyewear, sunglasses and audiology services. Directly comparable multi-store optical retailer with brand-name frame portfolios; competes for the same French consumer base Optique Moise serves.
- Générale d'Optique: French optical chain (GrandVision group) with ~300+ stores nationwide. Direct peer operating physical optical retail stores with prescription eyewear, contact lenses and promotional pricing structures.
- Krys Group: Largest French independent optical cooperative with ~1,500 stores. Directly comparable as a multi-store optical retail chain serving French consumers with prescription eyewear, sunglasses, contact lenses and insurance partnerships; competes head-to-head with Optique Moise in Grand Est and Bourgogne Franche-Comté.
Others
- EssilorLuxottica: Global ophthalmic lens and frame conglomerate (owns Ray-Ban, Oakley, Persol, Cartier eyewear licenses, plus Essilor lenses). Functions as a key upstream supplier and brand licensor to Optique Moise; not a direct retailer competitor but a critical ecosystem participant.
- HOYA Corporation: Japanese ophthalmic lens manufacturer and Optique Moise's partner for Miyosmart myopia control lenses. Ecosystem participant as a core supplier rather than a retailer; comparable in that its lens technology enables Optique Moise's specialized pediatric offering.
Emerging players
- Polette: France-based online-first eyewear retailer offering affordable prescription glasses and sunglasses direct-to-consumer. Emerging disruptor in French optical retail; competes for the same end customer via a fundamentally different (no-store) cost structure.
- Direct Optic: Online French optical retailer offering prescription eyewear at value price points with home try-on. Emerging online-only peer bypassing physical retail; threatens Optique Moise's lower-tier frame segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Optique Moise social profiles
Digital presenceOptique Moise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optique Moise leadership team
Management profileNumber of profiles
Profiles5 records
Optique Moise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optique Moise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optique Moise
What does Optique Moise do?
Optique Moise is a family-owned optical retail chain that sells prescription eyeglasses, sunglasses, and contact lenses through 12 physical boutiques in eastern France. The company provides in-store eye examinations, contact lens fitting, lens surfacing and edging, and specialized services such as children's myopia management with Hoya Miyosmart lenses, visagisme frame consultations, and adaptation of connected glasses (Ray-Ban Meta, Nuance Audio). It also offers the French 100% Santé government-subsidized optical package and complementary services including insurance (Estaly), third-party payment, and interest-free installments.
Is Optique Moise a public or private company?
Optique Moise is a private company. It is classified as family owned and is currently operating.
When was Optique Moise founded?
Optique Moise was founded in 1933. It employs 11 to 50 people.
Where is Optique Moise based?
Optique Moise is headquartered in Metz, France, in the Europe region.
How does Optique Moise make money?
Five revenue lines are on record. Optical Frames Sales are the primary driver. The others are prescription Lenses, contact Lenses, estaly Insurance and 100% Santé Bundled Offer.
Who are Optique Moise's main competitors?
Direct peers on record are Lissac, Optical Center, Atol Les Opticiens, Alain Afflelou, Générale d'Optique and Krys Group. Others are EssilorLuxottica and HOYA Corporation. Emerging players are Polette and Direct Optic.
Does Optique Moise have an API?
No public API is recorded for Optique Moise.
What industry is Optique Moise in?
Optique Moise's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 45613 and its SIC code is 3851.