Stichting Orange Babies
Stichting Orange Babies is a Dutch non-profit foundation combating HIV/AIDS in South Africa, Namibia, and Zambia. It delivers testing, medication, education, and care through mobile clinics, orphanages, and schools, funded primarily by individual donors in the Netherlands and Belgium.
- Company typePrivate
- Founded1999
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stichting Orange Babies does
Stichting Orange Babies is a Dutch non-profit charitable foundation (ANBI status, registration 21286) established in 1999 and headquartered in Amsterdam. Its mission is to combat HIV/AIDS and its consequences in sub-Saharan Africa, with on-the-ground operations in South Africa, Namibia, and Zambia. The organization serves children and adolescents affected by HIV, pregnant women and mothers living with HIV, orphaned and vulnerable children, and at-risk youth. Reported cumulative outcomes since founding include 570,000 HIV-free births enabled through education, medication, and care, and 150,000 people tested for HIV with medication guidance, alongside a reduction in mother-to-child transmission rates from 35% at inception to less than 5% currently.
Service delivery is built around an integrated stack of programs. Mobile and fixed clinics provide HIV testing, counseling, and medication (including condoms and the morning-after pill). Orphanages and children's homes offer residential care with daily meals. Schools deliver education and nutrition. Food programs ensure pediatric and adult patients absorb antiretroviral therapy. Psychosocial support addresses stigma and trauma. Two ecosystem programs deepen reach: the Champions program trains HIV-positive youth as peer educators on prevention and pregnancy, while the Community Mothers program converts former beneficiaries into caregivers for vulnerable children. The foundation notes that proven programs have been taken over by local authorities, indicating pathway to government scale.
The revenue model relies primarily on individual donations from supporters in the Netherlands and Belgium. Donations are structured as monthly recurring (€5, €10, €15 suggested tiers tied to specific impact outcomes) or one-time gifts, and are tax-deductible under ANBI status. A Kentaa-powered peer-to-peer action platform (actie.orangebabies.nl) drives community-led fundraising, while a Jouwweb-hosted webshop sells merchandise. Distribution is supported by a celebrity ambassador network (Beau van Erven Dorens, Caroline Tensen, Henk Schiffmacher, Herman den Blijker, Élodie Ouédraogo) and a supervisory board that draws on infectious-disease specialists from Amsterdam UMC. Operations are run by a 19-person staff with volunteers and a Project Committee; the organization is CBF Erkenningspaspoort certified and uses standard SaaS infrastructure (Mollie, E-Tapestry, MailChimp, Storyblok) for payments, CRM, email, and content.
Stichting Orange Babies firmographics
Firmographics- Name
- Stichting Orange Babies
- Legal name
- Stichting Orange Babies
- Website
- https://orangebabies.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stichting Orange Babies is a Dutch non-profit foundation combating HIV/AIDS in South Africa, Namibia, and Zambia. It delivers testing, medication, education, and care through mobile clinics, orphanages, and schools, funded primarily by individual donors in the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Stichting Orange Babies industry classification
Industry- Product category
- HIV/AIDS Nonprofit Services
- NAICS
- Child and Youth Services (624110), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industries
- Child Protection & Child Rights (BPAGABAG), Maternal, Child & Family Health Program Funding (HLAJALAG), Community Health & Prevention Program Funding (HLAJALAF), Child Rights & Protection (BPADAGAG)
Keywords
Where Stichting Orange Babies is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Stichting Orange Babies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations (Recurring and One-time): Monthly and one-time donations from individual supporters in Netherlands and Belgium. Donors can set up recurring monthly gifts via direct debit or make one-time contributions. Donation amounts start at €5, €10, €15 or custom amounts. Donation management available via email ([email protected]) with confirmation within working days.
- Peer-to-Peer Fundraising Campaigns: Supporters create personal fundraising pages via Kentaa-powered action platform. Funds raised through individual campaigns (sponsor runs, events, birthdays, etc.) flow to Orange Babies.
- E-commerce (Webshop): Online shop (orangebabies-shop.nl) selling merchandise with proceeds supporting the foundation's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | €5/month - One week of healthy meals for a child |
| Subscription | Monthly | €10/month - HIV test and counseling for a young person |
| Subscription | Monthly | €15/month - School supplies for a child |
| Other | Pay-as-you-go | One-time donation - Custom amount |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Stichting Orange Babies product offering
Product offeringCore offering
Stichting Orange Babies is a Dutch charitable foundation that combats HIV/AIDS in South Africa, Namibia, and Zambia by delivering integrated medical, nutritional, educational, and psychosocial support services through mobile clinics, orphanages, schools, and community-based programs. Its portfolio includes HIV testing and counseling, medication and condom distribution, daily food programs, the Champions youth empowerment initiative, and the Community Mothers program that trains former beneficiaries as caregivers. The foundation is funded by individual donations (recurring and one-time), peer-to-peer fundraising campaigns, webshop merchandise sales, and ambassador-driven outreach in the Netherlands and Belgium.
Product overview
Stichting Orange Babies operates as a charitable organization fighting HIV/AIDS in South Africa, Namibia, and Zambia. The organization offers a comprehensive suite of interconnected services including HIV testing and medication distribution, mobile clinics, orphanages, schools, food programs, and psychosocial support. Youth-focused initiatives like The Champions Program train HIV-positive young people to become educators, while the Community Mothers Program empowers survivors to care for vulnerable children. Fundraising is facilitated through an online action platform and webshop.
Differentiator
Problem solved
Functional benefit
Products and services
- HIV Testing and Counseling Services HIV testing for individuals with counseling and, if positive, guided medication support. Delivered through mobile and fixed clinics to community members in South Africa, Namibia, and Zambia.
- Mobile Clinics Mobile medical facilities that bring HIV testing, medication distribution, and primary healthcare to remote and underserved communities in sub-Saharan Africa.
- Orphanages and Children's Homes Residential care facilities providing shelter, daily meals, and a safe environment for orphans and vulnerable children affected by HIV/AIDS.
- Schools and Education Programs Educational facilities and school programs that provide formal schooling, school supplies, and daily meals to children in project areas to ensure educational continuity and proper nutrition for medication absorption.
- Daily Food and Nutrition Programs Daily nutrition and food packages for children and families affected by HIV, ensuring proper medication absorption and addressing malnutrition. Currently serves 3,000 children daily at project sites.
- The Champions Youth Program Youth empowerment initiative that trains HIV-positive young people to become peer ambassadors who educate other youth on HIV prevention, teenage pregnancy, and the importance of staying in school.
- Community Mothers Program Program that trains young HIV-positive women who received Orange Babies support to become caregivers for vulnerable children in their communities, creating a sustainable community-based care network.
- Psychosocial Support Services Psychological support, counseling, and education services for individuals and families dealing with HIV/AIDS, addressing stigma, trauma, and the social dimensions of the epidemic.
- Monthly Donor Program Recurring monthly giving program for individual donors with suggested donation tiers tied to specific outcomes; processed via direct debit on the foundation's website. Donations are ANBI tax-deductible.
- Action Platform (Peer-to-Peer Fundraising) Kentaa-powered online platform at actie.orangebabies.nl where supporters create personal fundraising pages and run campaigns tied to events such as sponsor runs, cycling tours, marathons, birthdays, and school fundraisers, with proceeds going to Orange Babies programs.
- Orange Babies Webshop Online merchandise store at orangebabies-shop.nl built on Jouwweb where supporters purchase branded merchandise, with proceeds funding the foundation's HIV/AIDS programs.
Quantifiable outcome
- Mother-to-child HIV transmission reduced from 35% to <5%
- +4 more outcomes
Companies that use Stichting Orange Babies
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Stichting Orange Babies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Stichting Orange Babies partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KentaacoreOnline fundraising and crowdfunding platform powering the actie.orangebabies.nl action platform. Enables supporters to create personal fundraising campaigns and events.
- CBF (Centraal Bureau Fondsenwerving)coreDutch fundraising quality mark that certifies Orange Babies meets standards for responsible fundraising, transparency, and governance. Recognition provides donor confidence.
- ANBI (Algemeen Nut Beogende Instelling)corePublic Benefit Institution status granted by Dutch Tax Authority. Qualifies Orange Babies as a charity benefiting the general public, making donations tax-deductible for Dutch donors.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Stichting Orange Babies competitors and assessment
Company assessmentDirect peers
- mothers2mothers: Africa-based NGO employing HIV-positive mothers as mentors to prevent mother-to-child HIV transmission. Directly comparable in its PMTCT focus and Community Mothers-style peer-empowerment model.
- Aidsfonds (formerly STOP AIDS NOW!): Dutch charitable foundation focused on HIV/AIDS prevention, treatment, and care, including for mothers and children in Africa. Most directly comparable peer — same disease focus, similar Dutch-registered ANBI structure, and overlapping donor and beneficiary geography.
- Elizabeth Glaser Pediatric AIDS Foundation: Global nonprofit dedicated to preventing pediatric HIV/AIDS and supporting children and families affected by HIV. Comparable in mission on mother-to-child transmission, pediatric treatment, and child-focused HIV programming.
Broad incumbents
- (RED): Global HIV/AIDS awareness and fundraising organization backed by major brands. Comparable in mobilizing individual donors for HIV/AIDS programs in sub-Saharan Africa, though operating at significantly larger scale and brand profile.
- amfAR: Larger, well-established international AIDS research and advocacy organization. Comparable in HIV/AIDS mission and donor-supported funding model, though with greater emphasis on research than direct service delivery.
- Save the Children Netherlands: Large Dutch-registered INGO focused on children's rights, health, and education in developing countries. Comparable in NL-based ANBI charity status, individual-donor fundraising model, and beneficiary profile (vulnerable children).
- Médecins Sans Frontières (Artsen zonder Grenzen): International medical-humanitarian organization operating HIV/AIDS programs in sub-Saharan Africa. Comparable in providing direct medical care and HIV services in the same operating geographies, though with much broader humanitarian scope.
- UNICEF Netherlands: Major international child-rights and child-health organization with active fundraising in the Netherlands. Comparable in the donor geography (NL), child-welfare mission, and HIV/maternal-child health programming globally.
Regional players
- Treatment Action Campaign: South African HIV/AIDS advocacy and service organization. Comparable in HIV-focused service and advocacy in one of Orange Babies' operating geographies, though primarily advocacy-oriented rather than running orphanages and schools.
Others
- Clinton Health Access Initiative: Global health organization focused on HIV/AIDS treatment access and pricing in low-income countries. Thematically adjacent — comparable in HIV/AIDS programmatic focus but operates through market-shaping and government partnerships rather than direct service delivery or individual donor fundraising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stichting Orange Babies social profiles
Digital presenceStichting Orange Babies compliance and trust
Trust signalCompliance2 records
Stichting Orange Babies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stichting Orange Babies leadership team
Management profileNumber of profiles
Profiles12 records
Stichting Orange Babies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stichting Orange Babies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stichting Orange Babies
What does Stichting Orange Babies do?
Stichting Orange Babies is a Dutch charitable foundation that combats HIV/AIDS in South Africa, Namibia, and Zambia by delivering integrated medical, nutritional, educational, and psychosocial support services through mobile clinics, orphanages, schools, and community-based programs. Its portfolio includes HIV testing and counseling, medication and condom distribution, daily food programs, the Champions youth empowerment initiative, and the Community Mothers program that trains former beneficiaries as caregivers. The foundation is funded by individual donations (recurring and one-time), peer-to-peer fundraising campaigns, webshop merchandise sales, and ambassador-driven outreach in the Netherlands and Belgium.
Is Stichting Orange Babies a public or private company?
Stichting Orange Babies is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stichting Orange Babies founded?
Stichting Orange Babies was founded in 1999. It employs 11 to 50 people.
Where is Stichting Orange Babies based?
Stichting Orange Babies is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Stichting Orange Babies make money?
Three revenue lines are on record. Individual Donations (Recurring and One-time) is the primary driver. The others are peer-to-Peer Fundraising Campaigns and E-commerce (Webshop).
Who are Stichting Orange Babies's main competitors?
Direct peers on record are mothers2mothers, Aidsfonds (formerly STOP AIDS NOW!) and Elizabeth Glaser Pediatric AIDS Foundation. Broad incumbents are (RED), amfAR, Save the Children Netherlands, Médecins Sans Frontières (Artsen zonder Grenzen) and UNICEF Netherlands. Treatment Action Campaign is listed as a regional player. Clinton Health Access Initiative is listed as an others.
Does Stichting Orange Babies have an API?
No public API is recorded for Stichting Orange Babies.
What industry is Stichting Orange Babies in?
Stichting Orange Babies's product category is HIV/AIDS Nonprofit Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of BPAGABAG, Child Protection & Child Rights. Its NAICS code is 624110 and its SIC code is 8300.