Orbiloc - The Safety Light

What Orbiloc - The Safety Light does

Orbiloc ApS is a privately held Danish manufacturer of LED safety lights, founded in 2009 and headquartered in Aarhus, where it designs and produces its entire product range in-house. The company sells three core SKUs — the Orbiloc Dog Dual (€26.50), Orbiloc Run Dual (€42.00), and Orbiloc Outdoor Dual (€31.50) — engineered around a proprietary 270-degree omni-directional lens with 5 km visibility, IPX8 waterproof certification to 100 meters, 100 kg impact resistance, and an operating temperature range of -40°C to +50°C. The lights use standard replaceable CR2032 coin-cell batteries delivering 100 hours of steady-on or 250 hours of flashing runtime, and ship with a 3-year warranty and a deep accessory ecosystem (carabiners, clips, armbands, buckles, strap kits, mode selector rings, reflective variants).

The business is a direct-to-consumer hardware operation that combines proprietary e-commerce (shipping to approximately 25 European countries including the UK, Norway, and Switzerland) with a segmented dealer network covering pet stores and veterinary clinics (Dog Dual), running stores (Run Dual), and outdoor/diving/kayak retailers (Outdoor Dual). Customers are individual consumers — dog owners, runners, outdoor enthusiasts, and equestrians — plus a small professional tail serving military, police, and professional athletes; bundles (TWIN Pack Dog, TWIN Pack Horse, K9 Active Pack) target multi-unit household and activity-specific use cases. Marketing is content-led through the company website, blog, YouTube tutorials, Facebook, Instagram, TikTok, and a quarterly email newsletter, with SEO driving organic discovery.

The revenue model is one-time hardware sales with no disclosed subscription, software, or recurring service layer; accessory and replacement-part sales (Service Kit at €7.25, Mode Selector Ring at €7.25, strap and clip variants) provide an aftermarket tail. The company has no disclosed funding rounds, no parent company, no M&A activity, and operates with approximately 8 employees; one named partnership is the Theo and Emma collaboration integrating an Orbiloc mount into winter dog coats.

Name

Orbiloc - The Safety Light

Legal name

Orbiloc ApS

Website

https://orbiloc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Orbiloc ApS is a privately held Danish manufacturer of LED safety lights (Dog Dual, Run Dual, Outdoor Dual) sold direct-to-consumer and through specialty retailers across ~25 European countries, serving dog owners, runners, outdoor enthusiasts, and professional/tactical users.

Ownership category

akta.pro rank

Product category

LED Safety Lights

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)

akta.pro secondary industries

Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)

Keywords

• LED safety lights
• Pet visibility lights
• Outdoor adventure gear
• Running safety equipment
• Waterproof LED lights

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Safety Light Hardware Sales: One-time purchase model for LED safety lights. Products are sold as durable goods with 3-year warranty. Revenue generated from initial product sales across three main product lines (Dog Dual, Run Dual, Outdoor Dual) and bundle packages.
2. Accessories and Mounts: Sales of mounting accessories including carabiners, clips, armbands, quick mounts, buckles, and strap kits. Also includes reflective accessories for enhanced visibility.
3. Replacement Parts and Maintenance: Service kits containing battery packs, O-rings, and service tools for ongoing maintenance. Battery replacements (CR2032 lithium coin cells) and mode selector rings for repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Orbiloc designs, manufactures, and sells high-quality LED safety lights made in Denmark for dogs (Dog Dual), runners (Run Dual), and outdoor adventurers (Outdoor Dual), each offering 5 km visibility, IPX8 waterproofing to 100m, 100 kg impact resistance, and 3-year warranty. The company also sells a full ecosystem of mounting accessories (clips, carabiners, armbands, straps, buckles), maintenance service kits, and bundle packs, distributed via its own e-commerce shop across the EU plus Norway, Switzerland, and the UK, supplemented by specialty dealer networks.

Product overview

Orbiloc is a Danish manufacturer of high-quality LED safety lights designed to enhance visibility in low-light conditions for humans and animals. The product portfolio consists of three core safety light models (Dog Dual for pets, Run Dual for runners, and Outdoor Dual for general outdoor activities), sold alongside a comprehensive range of mounting accessories (carabiners, clips, armbands, buckles, straps) and maintenance products (service kits, battery packs, O-rings, mode selector rings). The lights feature common specifications: 5 km visibility, waterproof to 100m (IPX8), 100 kg impact resistance, 270° viewing angle, and 3-year warranty. Products are available in up to 11 colors with dual modes (steady-on and flashing). The company also offers bundle packages combining multiple lights at discounted prices for dog owners, horse riders, and active pet owners.

Differentiator

Problem solved

Functional benefit

Brands

• Orbiloc Dog Dual: LED safety light designed for dogs, attaching to collars, harnesses, and dog jackets. Features 5km visibility, waterproof to 100m, impact resistant to 100kg, 3-year warranty.
• Orbiloc Run Dual
• Orbiloc Outdoor Dual
• Orbiloc TWIN Pack - Dog
• Orbiloc TWIN Pack - Horse
• Orbiloc K9 Active Pack

Products and services

• Orbiloc Dog Dual LED safety light designed for dogs, attaching to collars, harnesses, and dog jackets. Waterproof to 100m, visible up to 5 km, with 100-hour steady-on or 250-hour flashing battery life. Weighs 25g with adjustable strap mount; for dog owners seeking pet visibility in low-light conditions.
• Orbiloc Run Dual Lightweight LED safety light for runners. Attaches via elastic neoprene armband (24-40 cm) or clip to arm, leg, clothing, or backpack. Waterproof to 100m, visible up to 5 km, with 3-year warranty; for runners and fitness enthusiasts training in low-light conditions.
• Orbiloc Outdoor Dual Rugged LED safety light for outdoor adventures including hiking, climbing, swimming, kayaking, and diving. Waterproof to 100m (IPX8), impact-resistant up to 100 kg, visible up to 5 km; for outdoor enthusiasts needing reliable visibility in varied environments.
• Orbiloc TWIN Pack - Dog Bundle package with two Orbiloc Safety Lights for dog owners, keeping both pet and owner visible during low-light walks. Includes red and white lights with clip mounts.
• Orbiloc TWIN Pack - Horse Bundle containing red and white safety lights for horseback riders and runners. Red provides universal attention signal while white indicates approaching direction.
• Orbiloc K9 Active Pack Bundle including two safety lights for active pet owners — one DARK and one Amber light. For joint running, cycling, canicross, and regular dog walks in low-light conditions.
• Orbiloc Sports Kit Kit including Orbiloc Clip and Orbiloc Armband for carrying safety light on arm, lower leg, or ankle during sports activities.
• Orbiloc Service Kit Maintenance kit containing battery pack (2 x CR2032), O-ring for waterproof seal, and service tool for unscrewing/tightening light base. Provides up to 100 hours steady-on or 250 hours flashing battery life.

Quantifiable outcome

• Visible up to 5 km / 3 miles distance
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Theo and EmmaminorStrategic or Co-development PartnerTheo and Emma have designed winter coats for dogs with a specially designated spot for the Orbiloc Safety Light. This collaboration creates an innovative winter product combining warmth, protection, and enhanced safety during walks in cold and dark conditions. The partnership is featured as a 'Friends of Orbiloc' collaboration on the company website.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nite Ize: US-based manufacturer of LED safety lights, including pet collar lights and personal visibility products. Directly comparable product category, similar B2C + dealer distribution model, and overlapping customer use cases (walking, running, outdoor activities).
• Princeton Tec: US-based specialist in portable LED lighting for outdoor, tactical, and industrial use. Directly comparable LED safety light product category with overlapping military/police and outdoor enthusiast customer segments.
• Ledlenser: German manufacturer of premium LED flashlights, headlamps, and portable lighting. Shares the German/European premium positioning, LED focus, and outdoor/professional customer segments with Orbiloc, though with a broader product range.
• Exposure Lights: UK-based premium LED bike and safety light manufacturer. Comparable niche premium positioning, LED safety technology focus, and European distribution footprint targeting active/outdoor users.

Broad incumbents

• Petzl: French heritage brand specializing in headlamps and lighting for climbing, running, and professional use. Comparable core LED safety/visibility technology and outdoor customer base, though Petzl's portfolio is broader and skews toward headlamp form factors.
• Black Diamond Equipment: Major outdoor brand with headlamps and visibility lighting in its portfolio. Comparable end-user (climbers, runners, outdoor enthusiasts) and premium pricing tier, though Black Diamond spans a much broader gear catalog.

Emerging players

• BioLite: US outdoor lighting and energy products company with portable LED lanterns and headlamps. Comparable portable LED lighting technology and outdoor enthusiast end-user, though BioLite emphasizes off-grid energy and charging.
• Ruffwear: US outdoor dog gear brand with harnesses, collars, and visibility accessories. Comparable premium pet-owner customer segment and overlapping distribution through specialty pet and outdoor retailers, though visibility lights are not its core focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Orbiloc
• Facebookfacebook.com/Orbiloc
• LinkedInlinkedin.com/company/orbiloc
• Instagraminstagram.com/orbiloc
• TikToktiktok.com/@orbiloc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbiloc - The Safety Light