The ORCHARD HOTEL Baguio

What The ORCHARD HOTEL Baguio does

The Orchard Hotel Baguio is a privately held, 66-room boutique hotel located at 49 Legarda Road, Baguio, Benguet, Philippines, operating across eight distinct room categories that span budget-friendly non-airconditioned rooms through premium loft suites and balcony rooms. The property serves leisure travelers (families, couples, groups) as its primary segment and business travelers as a secondary segment, offering on-site dining (King Chef Dimsum Kitchen for Chinese cuisine and That Little Cafe at the Rooftop for Western cuisine and bar service), The Sweet Spa for massage and wellness, conference and function spaces for events, free WiFi and parking, and a local-products gift shop branded StÖrchard.

The underlying technology stack is built entirely on third-party hospitality SaaS rather than proprietary systems: SwiftBook provides the online booking and property management engine, STAAH powers the hotel's website and revenue management, and CIGNAL delivers in-room cable entertainment on 50-inch Smart TVs. The hotel runs on a direct-to-consumer go-to-market motion, accepting reservations through its own website, email ([email protected]), and phone (+63 917 896 2305), with Facebook and Instagram serving as organic discovery channels. Revenue is generated through nightly room rates (pricing not publicly disclosed), ancillary F&B and bar spend, spa treatments, function room rentals, and retail gift shop sales, supplemented by incidental deposits (PHP 3,000 per room, refundable) and policy-driven charges for policy violations.

The Orchard Hotel Baguio is independently owned with no disclosed parent company, no institutional investors, no funding rounds, and no management team information available. With 38 employees, it operates as a single-property full-service boutique operator in a destination city whose demand profile is structurally tied to domestic Philippine tourism seasonality.

Name

The ORCHARD HOTEL Baguio

Legal name

The Orchard Hotel Baguio

Website

https://orchardbaguio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Orchard Hotel Baguio is a privately held, 66-room boutique hotel on Legarda Road in Baguio, Philippines, offering multi-category accommodations, on-site dining, a spa, and event spaces to leisure and business travelers through direct online and phone bookings.

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Boutique hospitality services
• Spa wellness services
• Food and beverage dining
• Event venue rental

Headquarters

HQ city

Baguio

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodation: Primary revenue stream from 66 guest rooms including various room types (Lofts, Premiere, Deluxe, Supreme rooms). Revenue generated through nightly rates with complimentary breakfast included in select room categories.
2. Food and Beverage: On-site dining through King Chef Dimsum Kitchen (Chinese cuisine) and That Little Cafe at the Rooftop (Western cuisine, pastries, alcoholic and non-alcoholic beverages, bar service).
3. Spa Services: The Sweet Spa generates revenue from massage treatments, wet facilities access (shower, steam, sauna), and body treatments. Steam/sauna access is complimentary for guests booking 90-minute treatments or more.
4. Function and Event Spaces: Conference/meeting facilities and function areas available for events, generating rental revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Orchard Hotel Baguio is a 66-room boutique hotel operating along Legarda Road in Baguio City, Philippines. It sells overnight accommodation across eight room categories (Lavender Loft, Rose Loft, Jasmine Loft, White Loft, Premiere Room, Deluxe Non-Aircon Room, Supreme Room With Balcony, Supreme Room Without Balcony), complemented by on-site dining (King Chef Dimsum Kitchen for Chinese cuisine and That Little Cafe at the Rooftop for Western cuisine and bar service), wellness services at The Sweet Spa, a gift shop (StÖrchard), and function/event areas, all delivered with its proprietary 360° Service hospitality concept.

Product overview

The Orchard Hotel Baguio is a 66-room hotel offering eight distinct room accommodation types: four Loft rooms (Lavender, Rose, Jasmine, White) featuring multi-level layouts with premium amenities, three standard room categories (Premiere, Deluxe Non-Aircon, Supreme with/without Balcony), and one function area (Events page under maintenance). The hotel operates three dining venues: That Little Cafe at the Rooftop (Western cuisine and bar), King Chef Dimsum Kitchen (Chinese cuisine), and The Sweet Spa provides spa and wellness services including massage, steam, and sauna facilities. Additional offerings include a gift shop (StÖrchard) selling local products, free WiFi, parking, conference facilities, and the 360° Service hospitality concept.

Differentiator

Problem solved

Functional benefit

Brands

• The Sweet Spa: Spa facility located at Basement 3 floor offering massage, wet facilities (shower, steam, sauna), and body treatments using modern and regional ancient massage styles.
• That Little Cafe
• King Chef Dimsum Kitchen Baguio
• StÖrchard

Products and services

• Lavender Loft A two-floor loft accommodation with a spacious ground-floor lounge area and private balcony, featuring separate shower and bath facilities; ideal for families or extended-stay guests.
• Rose Loft A 50 sqm tranquil loft featuring two double beds and a bathtub, designed as a romantic retreat for couples with lavish bathroom amenities.
• Jasmine Loft A family-friendly loft accommodation with one queen bed and two double beds, offering a tranquil haven with lavish bathroom facilities.
• White Loft A 25 sqm down and 13 sqm up executive loft with one queen-size bed and two double beds, a writing desk, and lavish bathroom, located at the top floor.
• Premiere Room A 34 sqm air-conditioned room with two twin-sized beds and a private balcony, accommodating 2–4 guests with complimentary breakfast.
• Deluxe Non-Aircon Room A 25 sqm budget-friendly room with ceiling fans and two twin-sized beds, located on B3 level near The Sweet Spa, accommodating 2–4 guests.
• Supreme Room With Balcony A premium room featuring two double beds, mini bar, and private balcony, with in-room spa treatments available.
• Supreme Room Without Balcony A modern contemporary room with two twin beds, hot/cold shower, 50-inch Smart TV with CIGNAL Cable, air-conditioning, and complimentary breakfast for 2.
• The Sweet Spa A spa facility offering massage, facials, body boosters, and wet facilities including shower, steam, and sauna; opens daily 1PM–12MN at Basement 3, with treatments designed for Baguio's high elevation.
• That Little Cafe at the Rooftop A rooftop cafe offering Western cuisine, pastries, and alcoholic and non-alcoholic beverages with bar service.
• King Chef Dimsum Kitchen Baguio An on-site Chinese cuisine restaurant within the hotel premises.
• StÖrchard Gift Shop An on-site gift shop offering Baguio local products and souvenirs to hotel guests and walk-in visitors.
• Function and Event Spaces Conference and function areas available for meetings and events, generating rental revenue for the hotel.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SwiftBookcoreTechnology or IntegrationSwiftBook provides the online booking infrastructure enabling real-time room availability, pricing, and reservation management. The hotel's 'Book Now' functionality redirects to SwiftBook's property booking system.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Forest Lodge at Camp John Hay: Mid-tier lodge inside Camp John Hay, Baguio, offering rooms, dining and event venues in a nature setting — competes for the same leisure and corporate group demand that targets Baguio's cool climate.
• Azalea Hotels & Residences Baguio: Baguio serviced-apartment-style hotel targeting families and groups with kitchenette-equipped rooms — directly comparable in the same mid-tier leisure segment and Baguio micro-market.
• The Manor at Camp John Hay: Larger full-service Baguio hotel inside Camp John Hay with extensive F&B, spa and conference facilities — represents the larger-scale full-service competitor The Orchard Hotel benchmarks against in Baguio.
• Microtel by Wyndham Baguio: Mid-tier limited-service hotel in Baguio operated under the Wyndham umbrella, directly competing for the same leisure and business travelers with comparable room counts and amenities in the Baguio market.
• Baguio Country Club: Historic full-service Baguio hotel and events venue with rooms, multiple restaurants and extensive function facilities — established competitor for leisure, group events and staycation demand in Baguio.
• Hotel Veniz: Long-established mid-tier Baguio hotel on Session Road offering rooms, F&B and function spaces — competes head-to-head with Orchard for price-sensitive domestic tourists and group bookings in Baguio.
• Le Monet Hotel: Mid-upscale boutique hotel near Camp John Hay in Baguio with rooms, restaurant and event facilities — comparable in scale, Baguio location, and full-service positioning to The Orchard Hotel.

Broad incumbents

• Robinsons Hotels (Robinsons Land): Hotel arm of Robinsons Land operating multiple mid-tier and upscale properties across the Philippines — represents a chain-affiliated incumbent competing for similar value-conscious leisure demand.
• Discovery Hotels & Resorts (Discovery World Corp.): Filipino hotel group operating Discovery Suites and resort properties across the Philippines — a broader incumbent competing for the same domestic leisure traveler segment with greater geographic reach.
• Seda Hotels (Ayala Land Hospitality): Multi-property Philippine hotel chain by Ayala Land with mid-upscale urban and resort locations including Baguio (Seda Baguio) — broader portfolio but overlapping guest profile and tech-stack maturity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theorchardhotelbaguio
• Instagraminstagram.com/theorchardhotelbaguio
• LinkedInlinkedin.com/company/the-orchard-hotel-baguio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ORCHARD HOTEL Baguio