Ordblindetræning

What Ordblindetræning does

Ordblindetræning ApS is a Danish private limited company founded in 2012 by Mikael Højbjerg and Thomas Mose and headquartered in Esbjerg. The company operates as Denmark's largest private provider of dyslexia intervention training, delivering intensive week-long courses (25 hours over 5 days) for children, youth, and adults with dyslexia or phonological difficulties, plus bespoke multi-phase programs for schools and municipalities, and professional development for teachers and reading specialists. Course delivery spans four company-owned branch locations (Esbjerg, Aarhus, Odense, Copenhagen) and on-site at schools and municipalities nationwide.

The company combines a proprietary multisensory "tapping" (tappeteknikken) methodology with structured phonological and morphological literacy strategies. Its curriculum is operationalized through a portfolio of published learning materials co-developed with educational publishers Alinea and Praxis: Fingernemt (early intervention, grades 0-3), Ord (core reading/spelling, grade 3+), CampOrd (digital learning portal), Fonologik (phonological workbooks), Spil med Ord (card games), Skriv med LST (writing with assistive technology for vocational and adult education), Mivo (assistive technology practice), and Sprogkarrusellen (language development for DLD and at-risk learners). Multiple materials have received industry awards, including Alinea's Læremiddelpris.

Commercially, Ordblindetræning generates revenue through one-time course fees (e.g., 7,900 DKK for a Danish week course, 700 DKK/hour for adult one-on-one, 2,900 DKK for exam training), contracted institutional programs sold to municipalities and schools (delivered as multi-phase engagements with student instruction, parent sessions, and staff professional development), publishing royalties/sales via Alinea and Praxis, and mentor follow-up services delivered in partnership with GoTutor. Since 2021, Lindhardt og Ringhof has held a co-ownership stake, aligning the company with a major Danish publishing group.

Name

Ordblindetræning

Legal name

Ordblindetræning ApS

Website

https://ordblindetraening.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ordblindetræning is a Danish private provider of dyslexia intervention, delivering intensive week-long courses, school/municipal programs, and teacher training across Denmark. Founded in 2012, the firm combines a multisensory tapping methodology with award-winning learning materials published via Alinea.

Ownership category

akta.pro rank

Product category

Special Education / Dyslexia Training Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Multisensory Learning Programs & Curriculum for Dyslexia/LD (EDAKAJAL)

akta.pro secondary industries

Assistive Technology for LD (Reading/Writing Tools & Training) (EDAKAJAH), Dyslexia & Structured Literacy (Orton-Gillingham) Tutoring (EDANAFAB), Assistive Technology & Learning Accommodations Tutoring (AAC, text-to-speech, note-taking tools) (EDANAFAI), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Dyslexia training services
• Special education instruction
• Literacy intervention programs
• Phonological reading instruction
• Educational publishing materials

Headquarters

HQ city

Esbjerg

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Week course fees (children and youth): Intensive 5-day (25-hour) week-long courses on small age-divided groups. Primary revenue stream for private customers. Includes materials, report, and catering. Also available in Danish and English.
2. Adult one-to-one tutoring: Individualized one-to-one instruction for adults with dyslexia, priced per hour. Tailored to individual needs in reading, writing, and reading-writing technology.
3. Educational publishing (læremidler): Publishing of educational materials (Fingernemt, Ord, CampOrd, Fonologik, Spil med Ord, Skriv med LST, Sprogkarrusellen) in partnership with Alinea and Praxis. Revenue from sales of physical books and digital portal access.
4. School and municipality programs: Bespoke multi-phase learning programs for schools and municipalities, including student instruction, parent evenings, and staff professional development. Priced as contracted institutional programs.
5. Professional development courses for educators: Competence development courses for teachers, reading specialists, and other professionals, delivered on-site at schools, municipalities, or CFU centers. Charged per course session.
6. Mentor follow-up services: Follow-up mentoring after week courses, provided in partnership with GoTutor. Includes online mentoring and in-home private tutoring by trained mentors. Also offered directly by reading specialists from Ordblindetræning.
7. Exam training courses: Two-day intensive Danish exam preparation courses for older students, priced as a flat fee per course.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ordblindetræning delivers intensive one-week (25-hour) dyslexia training courses for children, youth, and adults using a proprietary multisensory methodology centered on a finger-tapping phoneme technique. The company also delivers contracted multi-phase programs for schools and municipalities, professional development for educators, and publishes award-winning educational materials (Fingernemt, Ord, CampOrd, Fonologik, Spil med Ord, Skriv med LST, Sprogkarrusellen) through retail partners Alinea and Praxis.

Product overview

Ordblindetræning offers a portfolio of educational services and published learning materials for dyslexia (ordblindhed) and phonological difficulties. The core offering is intensive one-week courses (ugekurser) in Danish and English for children, young people, and adults, delivered in small age-grouped classes across four Danish cities. These courses include follow-up mentoring (mentoropfølgning) provided in partnership with GoTutor. The company also provides professional development (efteruddannelse) for teachers, reading specialists, and other professionals. Complementing the services, the company publishes a suite of analog and digital learning materials developed in collaboration with Alinea and Praxis: Fingernemt (early intervention, grades 0-3), Ord (core reading/spelling, grade 3+), CampOrd (digital supplement to Ord), Fonologik (phonological training, grade 3+ / VUC), Spil med Ord (card games), Skriv med LST (writing with assistive technology, vocational), Mivo (speech-to-text practice for CD-ORD/IntoWords), and Sprogkarrusellen (language development, early intervention for DLD and dyslexia risk). All materials employ a multisensory 'tapping' technique and research-based phonological and morphological strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Fingernemt: A reading-spelling material developed in collaboration with Helga Conradsen and Henriette Neerholt, using a multisensory approach for early literacy.
• Ord
• CampOrd
• Skriv med LST
• Fonologik
• Spil med Ord
• Sprogkarrusellen

Products and services

• Ugekursus for børn og unge (dansk) Intensive one-week (25 hours, Monday-Friday 9:00-14:00) Danish language course for children and young people with dyslexia or uncertain phonological coding. Delivered in small age-grouped classes at four Danish locations and includes individualized instruction using Ord, Fingernemt, Fonologik, and CampOrd materials, LST integration, morphological strategies, and a written report. Priced at 7,900 DKK per course.
• Ugekursus for børn og unge (engelsk) Intensive one-week English course for children and young people with dyslexia or uncertain phonological coding (grade 4+). Builds on the 'Words' learning material from Alinea and the multisensory tapping technique. Covers grammar, oral skills, and written communication with LST support. Available at Copenhagen, Aarhus, Esbjerg, and Odense.
• Kurser for voksne (Adult one-to-one tutoring) One-on-one instruction for adults with reading-writing difficulties, including dyslexia. Tailored to individual needs in reading speed, decoding/spelling, spelling accuracy, text comprehension, and use of reading-writing technology. Priced at 700 DKK/hour.
• Eksamenstræning i dansk Two-day intensive Danish exam preparation course (6 hours/day) for older students (grades 8-9) ahead of the Danish language exams covering spelling, reading, written production, and oral Danish. Priced at 2,900 DKK per course. Available in Odense and Copenhagen.
• Mentoropfølgning Consolidating follow-up support after a one-week course. Available as online follow-up with a GoTutor mentor (289 DKK/hour) or private in-home mentor via GoTutor, or via a reading specialist from Ordblindetræning (599 DKK/hour). Mentors are trained in dyslexia support.
• Ugekursus sommerferien 2026 One-week intensive summer courses (weeks 27 and 32, 2026) matching the regular weekly course structure. Locations include Esbjerg, Aarhus, Copenhagen, and Odense. The 12th consecutive year of summer courses.
• Forløb for skoler og kommuner Customized learning programs for schools and municipalities: pre-assessment, one-week student instruction (25 hours), parent sessions, staff professional development, and a detailed written report. Delivered on-site using a 3-phase approach (planning, targeted program, reporting). Contracted institutional programs.
• Kurser for undervisere (efteruddannelse) Professional development courses for teachers, reading specialists, and other professionals. Three main course types: (1) course based on learning materials (Fingernemt, Ord, CampOrd, Fonologik), (2) course on dyslexia, dyslexia-friendly teaching, LST and AI, and (3) course on follow-up after the dyslexia test. Delivered on-site at schools, municipalities, or CFU centers.
• Fingernemt (educational material) Analog reading and spelling material for early intervention (grades 0-3) using a multisensory approach where students learn to tap and sound out with their fingers while developing phoneme-grapheme connections. Suitable for students at risk of dyslexia. Published through Alinea.
• Ord (educational material) Core teaching material for students with dyslexia or phonological difficulties (grades 3+). Covers three word-reading and spelling strategies with the multisensory tapping technique to anchor phoneme-grapheme connections in working memory. Also supports use of reading-writing technology (LST). Winner of Alineas Læremiddelpris. Published through Alinea.
• CampOrd (digital learning portal) Digital learning portal supplementing the Ord series. Designed for primary school students with dyslexia and phonological difficulties, allowing largely self-directed work after initial instruction. Focuses on areas requiring additional attention. Published through Alinea.
• Fonologik (educational material) Two workbooks (Fonologik 1 and 2) with companion website for phonological training (grades 3-4+ and VUC). Fonologik 1 covers the basic letter-sound principle with standard pronunciations; Fonologik 2 introduces common conditional (non-phonetic) pronunciations. Website provides teacher guides, answer keys, and audio files. Published through Alinea.
• Spil med Ord (educational material) Card-based supplementary learning game for students with dyslexia, at-risk students, or phonological difficulties. Trains phonological awareness, syllable division, vowel sounds, morpheme division, and inflectional endings. Designed for independent play without teacher support. Published through Alinea.
• Skriv med LST (educational material) Course material for young people and adults needing to strengthen written language skills. Designed for vocational schools (EUD), adult education centers (VUC), folk high schools, and preparatory basic education (FGU). Covers assistive technology use, phonological awareness, sound-spelling principles, spelling rules, and domain-specific vocabulary. Published through Praxis.
• Sprogkarrusellen (educational material) Four student workbooks and four teacher guides developed for children with DLD (Developmental Language Disorder) and students at risk of dyslexia. Sprogkarrusellen 1 targets early intervention (grades 0-3), strengthening work on sound foundations of language, pronunciation, sound discrimination, and phonological awareness. Supplementary website provides consolidating exercises. Published through Alinea.
• Mivo (software tool) Software for computer or iPad providing a playful approach to learning to use word prediction features in CD-ORD and IntoWords. Mivo Junior is for children up to 11 years; Mivo Senior is for ages 12 and above.

Quantifiable outcome

• Follow-up research shows students improved both spelling and word decoding immediately after the intensive learning program, with nonsense word decoding continuing to improve through the mentor follow-up — indicating consolidation of the fundamental skill (connecting letter and sound) in reading and spelling.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• AlineacoreStrategic or Co-development PartnerLong-standing strategic partnership with Alinea, Denmark's leading educational publishing house. Together they develop and publish educational materials for dyslexic students including the Ord series, Fingernemt, CampOrd, Fonologik, Spil med Ord, and Sprogkarrusellen. Materials are distributed through Alinea's webshop and physical stores. The partnership includes co-editors and co-authors from both Ordblindetræning and Alinea.
• PraxiscoreStrategic or Co-development PartnerPartnership with Praxis for publishing Skriv med LST (Write with LST), a course for young people and adults needing to strengthen their written language skills. The material targets vocational education (EUD), adult education centers (VUC), evening schools, and preparatory basic education (FGU). Johan Linde from Praxis collaborates on editorial development.
• GoTutorsecondaryChannel Partner/ Reseller/ DistributorPartnership with GoTutor for providing follow-up mentor services after week courses. GoTutor mentors are specially trained in the dyslexia field by Ordblindetræning. Services include online mentoring and in-home private tutoring (289 DKK/hour for GoTutor mentor, 599 DKK/hour for Ordblindetræning reading specialist).
• Olsson og SvarrerminorStrategic or Co-development PartnerProduction partnership for infovideos about dyslexia. Produced with support from Lida and Oskar Nielsens Fond and LB Foreningen. Videos are freely available for use in teaching, counseling, parent meetings, and conversations with children and youth.
• EgmontminorStrategic or Co-development PartnerEgmont (Egmont Fonden) is a co-location partner for the Copenhagen office (Egmont, Vognmagergade 11) and supported the infovideo project. Also co-owns Ordblindetræning as a media foundation investor.
• Center for Læseforskning (Københavns Universitet)minorOthersReferenced as the source of relevant supplementary tests for dyslexia diagnosis, including Elbros Ordlister. Not formally a partnership but a referenced academic institution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Nessy Learning: UK-based dyslexia intervention platform combining structured literacy with gaming. Comparable as a private-sector provider delivering multisensory, structured-literacy programs to dyslexic children — directly analogous to Ordblindetræning's course and digital content model in a different geography.
• AppWriter: AI-powered assistive writing tool (word prediction, speech-to-text, text-to-speech) explicitly recommended by Ordblindetræning in its materials. Comparable because it serves the same dyslexic learner persona with overlapping functionality, though delivered as a software product rather than tutoring service.
• IntoWords: Danish assistive reading/writing tool with word prediction and text-to-speech features integrated into the curriculum Ordblindetræning teaches. Comparable because it serves the same dyslexic student user base, with content choices that align with Ordblindetræning's teaching methodology.
• Lexia Learning: US-based structured-literacy platform used in K-12 schools for reading intervention including dyslexic students. Comparable as a tech-enabled provider of structured reading instruction to schools and individual learners — overlapping with Ordblindetræning's school program and digital product strategy.

Others

• Praxis: Danish educational publisher partnering with Ordblindetræning on Skriv med LST for vocational and adult education. Comparable as a niche publisher of structured literacy materials in the same Danish education ecosystem and overlapping institutional customer base.
• Nota: Danish provider of audiobooks and accessible schoolbooks referenced in Ordblindetræning's assistive technology stack. Comparable as part of the same Danish dyslexia-support ecosystem, serving overlapping student and institutional users through public-sector channels.

Broad incumbents

• Alinea: Denmark's leading educational publisher and Ordblindetræning's primary co-publishing partner for Fingernemt, Ord, CampOrd, Fonologik, Spil med Ord, and Sprogkarrusellen. Comparable because it dominates structured literacy content distribution in Danish schools, the same channel through which Ordblindetræning reaches its institutional customers.
• Lindhardt og Ringhof: Major Danish publishing group and co-owner of Ordblindetræning since August 2021. Comparable as a publisher of educational and academic materials in Denmark and as a strategic investor in adjacent education businesses serving the same school-channel end customer.

Direct peers

• GoTutor: Danish tutoring platform that partners with Ordblindetræning to deliver post-course mentor follow-up. Comparable because it provides individualized academic tutoring to the same Danish consumer segment, including dyslexic learners, using a similar per-hour unit-pricing model.

Regional players

• VUC (VoksenUddannelsescenter): Danish adult education centers where Ordblindetræning's Skriv med LST material is deployed and where adult tutoring demand overlaps. Comparable because it delivers remedial reading/writing instruction to Danish adults — Ordblindetræning's adult segment — though as a publicly funded institution rather than private provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ordblindetr%C3%A6ning

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ordblindetræning