OrderOn
OrderOn is a Netherlands-based online metalworking platform owned by VDL Groep that lets SMB customers upload CAD files and receive instant quotes for laser cutting, tube cutting, bending, and engraving with 72-hour delivery via pay-per-use pricing.
- Company typePrivate
- Founded-
- HeadquartersBoxtel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What OrderOn does
OrderOn is a Netherlands-based online metalworking platform and wholly-owned initiative of VDL Groep, a major Dutch industrial conglomerate. Headquartered in Boxtel with production co-located at the same facility, the platform enables customers to upload DXF or STEP CAD files, configure specifications (material, thickness, dimensions, processing operations), and receive instant automated quotes within one minute via the OxQuote online configurator. Core services include laser cutting, tube laser cutting, bending, engraving, and edge rounding across steel, galvanized steel, stainless steel (RVS 304 and RVS 316), and aluminum, with parts delivered within 72 hours. Underlying technology comprises TRUMPF CNC laser cutting and tube laser machines, press brakes, deburring machines, a STOPA automated warehouse system, and proprietary nesting software that combines orders from multiple customers onto standard 3000x1500mm plates to maximize material utilization.
The business model is product-led growth with pay-per-use unit pricing: customers pay only for the portion of a plate they consume rather than full stock, eliminating minimum order quantities typical of traditional metalworking suppliers. Pricing varies by material, thickness, dimensions, processing operations, and delivery speed. Distribution is exclusively digital via the mijn.orderon.com self-serve portal (24/7), with an inside-sales account management layer for higher-touch mid-market engagements. OrderOn serves primarily Dutch SMBs across eight vertical segments — machine building (primary), food industry, construction, agriculture, transport equipment, shipbuilding, other metalworking companies, and creative sectors — and ships exclusively within the Netherlands excluding the Wadden Islands. Strategic product and material launches in 2024 (tube laser cutting, RVS 316, Magnelis) signal ongoing platform expansion under the VDL Groep umbrella, with VDL HMI supplying tube processing capacity, VDL Industrial Modules supplying materials, VDL Digital operating the platform, and VDL Nederland B.V. handling finance.
OrderOn firmographics
Firmographics- Name
- OrderOn
- Legal name
- OrderOn
- Website
- https://orderon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OrderOn is a Netherlands-based online metalworking platform owned by VDL Groep that lets SMB customers upload CAD files and receive instant quotes for laser cutting, tube cutting, bending, and engraving with 72-hour delivery via pay-per-use pricing.
- Ownership category
- akta.pro rank
Where OrderOn is headquartered
LocationHeadquarters
- HQ city
- Boxtel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
OrderOn business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Metal Fabrication Services (Unit Pricing): Transaction-based pricing for custom metal parts. Customers pay per unit based on material type, thickness, dimensions, and processing operations (laser cutting, bending, engraving, edge rounding). Pricing varies by delivery timeframe. Customers only pay for their portion of standard plate sizes rather than full plates.
- Material Sales: Sale of metal materials (steel, galvanized steel, stainless steel, aluminium) as part of the custom fabrication service. Materials are processed and delivered as finished or semi-finished products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-use metalworking with delivery speed options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OrderOn product offering
Product offeringCore offering
OrderOn is an online metalworking platform where industrial buyers upload their own DXF/STEP CAD files into a web configurator and receive instant quotations for custom-fabricated metal parts. The platform converts the uploaded drawing into a priced, on-demand manufacturing order, enabling customers to procure custom metal components without manual RFQ processes. Orders are produced by the manufacturing operations of parent company VDL Groep, a large Dutch industrial conglomerate.
Product overview
OrderOn is an online metalworking platform operated by VDL Groep, offering automated custom metal production services. The platform provides a unified suite of core services including laser cutting (lasersnijden), tube laser cutting (buislasersnijden), bending (kanten), engraving (graveren), and edge rounding (kantafronding), all accessible through the OxQuote online configurator. Customers upload DXF or STEP files, select materials (steel, galvanized steel, stainless steel, aluminum), specify quantities and options, and receive instant quotes with delivery within 3 working days. The services support diverse sectors including construction, food industry, agriculture, machine building, and metalworking companies.
Differentiator
Problem solved
Functional benefit
Products and services
- OrderOn Online Metalworking Platform Self-serve web platform where customers upload DXF/STEP CAD files and instantly receive a price and lead time for custom-fabricated metal parts. Designed for industrial buyers (machine builders, construction, food industry, agriculture) that need small-to-medium-batch custom components without manual quote requests.
- Custom Metal Part Manufacturing On-demand production of custom metal parts (laser cutting, bending, milling and related processes) executed against orders placed through the OrderOn online configurator. Production is fulfilled using the manufacturing capacity of VDL Groep, the Dutch industrial conglomerate that operates OrderOn.
Quantifiable outcome
- Up to 92% cost savings compared to external metalworking suppliers
- +2 more outcomes
Companies that use OrderOn
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles1 record
OrderOn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OrderOn partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and support.
- VDL Industrial ModulescoreVDL Industrial Modules joined the OrderOn platform, expanding the material range to include RVS 316 and Magnelis. This partnership enhanced OrderOn's capacity to offer a broader range of high-quality metalworking services.
- VDL HMIcoreVDL HMI added tube laser cutting expertise to OrderOn.com. This partnership enabled the platform to offer metal tube and profile processing in addition to plate work, expanding the service portfolio significantly.
- VDL GroepflagshipOrderOn is an initiative of VDL Groep, a major Dutch industrial conglomerate. VDL provides manufacturing expertise, production facilities, and brand credibility. OrderOn makes VDL's 70+ years of metalworking craftsmanship available to the broader market through the digital platform. VDL OrderOn.com was developed to democratize access to VDL's manufacturing capabilities.
- VDL DigitalcoreVDL Digital manages and maintains the OrderOn website and online platform infrastructure.
- VDL Nederland B.V.supportVDL Nederland B.V. handles financial administration for OrderOn, processing invoices and financial operations related to customer orders.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
OrderOn competitors and assessment
Company assessmentEmerging players
- Metal Supermarkets: Franchise-based small-quantity metal supplier serving SMBs with cut-to-size metal and basic processing. Adjacent to OrderOn — both serve SMB metal buyers with convenience and speed — but focused on material resale rather than custom fabrication services.
- Shapeways: Online manufacturing service offering custom parts production including metal, with self-serve ordering for designers, engineers, and SMBs. Partial overlap with OrderOn's online custom parts model, though Shapeways has stronger focus on 3D printing and additive manufacturing.
Broad incumbents
- Protolabs: Established digital manufacturer offering rapid prototyping and on-demand production including CNC machining, sheet metal fabrication, and injection molding. Provides similar automated quoting and short-lead-time custom parts, but with much broader process coverage and global reach.
- Xometry: Global online marketplace for on-demand custom manufacturing including metal fabrication, CNC machining, and 3D printing. Overlaps with OrderOn's instant-quote and marketplace model but operates at vastly larger scale across many geographies and processes.
- VDL Groep: Parent company and Dutch industrial conglomerate that provides OrderOn's production capacity, brand, and craftsmanship heritage. Comparable as a broad incumbent in metalworking and contract manufacturing, though OrderOn is specifically the digital SMB-facing channel within VDL's portfolio.
Direct peers
- MakerVerse: Germany-based B2B platform for on-demand custom manufacturing parts, including CNC, sheet metal, and 3D printing, with enterprise-grade instant quoting. Targets the same industrial SMB and mid-market buyers with a similar self-serve digital model in the DACH region.
- Hubs (Protolabs Network): Global online manufacturing platform (now part of Protolabs) connecting buyers with vetted manufacturing partners for CNC, sheet metal, 3D printing, and more. Highly comparable self-serve instant-quote model and SMB-to-mid-market targeting, with broader geographic and process coverage than OrderOn.
- Fractory: UK-headquartered online custom manufacturing platform offering instant quoting for laser cutting, bending, CNC machining, and 3D printing. Comparable to OrderOn in self-serve instant-quote mechanics, though broader in geography and service scope.
- Laserhub: Belgium-based B2B online platform for custom laser cutting, bending, and tube laser cutting with instant quoting. Closely mirrors OrderOn's model, customer profile (industrial SMBs), and service scope, and competes directly in the Benelux region.
- SendCutSend: US-based online custom sheet metal fabrication service offering instant quotes for laser cutting, bending, and related processes with fast turnaround. Closely comparable to OrderOn in service scope and self-serve ordering mechanics, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OrderOn social profiles
Digital presenceOrderOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrderOn leadership team
Management profileNumber of profiles
OrderOn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrderOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrderOn
What does OrderOn do?
OrderOn is an online metalworking platform where industrial buyers upload their own DXF/STEP CAD files into a web configurator and receive instant quotations for custom-fabricated metal parts. The platform converts the uploaded drawing into a priced, on-demand manufacturing order, enabling customers to procure custom metal components without manual RFQ processes. Orders are produced by the manufacturing operations of parent company VDL Groep, a large Dutch industrial conglomerate.
Is OrderOn a public or private company?
OrderOn is a private company. It is classified as corporate owned and is currently operating.
When was OrderOn founded?
OrderOn was founded in -1. It employs 1 to 10 people.
Where is OrderOn based?
OrderOn is headquartered in Boxtel, Netherlands, in the Europe region.
How does OrderOn make money?
Two revenue lines are on record. Metal Fabrication Services (Unit Pricing) is the primary driver. The others are material Sales.
Who are OrderOn's main competitors?
Emerging players on record are Metal Supermarkets and Shapeways. Broad incumbents are Protolabs, Xometry and VDL Groep. Direct peers are MakerVerse, Hubs (Protolabs Network), Fractory, Laserhub and SendCutSend.
Does OrderOn have an API?
No public API is recorded for OrderOn.